May The Force Be Fashionable. The ADIDAS 2010 Star Wars Collection.

Star-crossed Branding - ADIDAS & STAR WARS

adidas brand and Lucasfilm Ltd. have released a new collection of kicks and clothes inspired by the now over 30 year old George Lucas film, Star Wars. It took a long time for the collaboration to come to fruition but the collection is now hitting stores. With shoes (for both men and women), T-shirts and hoodies, the products feature everything from Stormtrooper Sneaks to a caped Darth Vader hoodie. Definitely for the die-hard fan.



The shoes are even sealed in blister packs like Star Wars collectibles.





The Kicks

STAR WARS MICRO PACER:





$297.98 USD, Available for purchase here (scroll through the shoes)

ZX 8000 DARTH VADER:





$150.00 USD, Available for purchase here

SKYWALKER:


SUPERSKATE MID STORMTROOPER:



$139.99 USD, Available for purchase here.(scroll through the shoes)

SAMBA X-WING:


SUPERSTAR DEATH STAR:


NIZZA HI TIE FIGHTER:


STAN SMITH MILLENIUM FALCON:


FORUM MID AT-AT:


ZX 700 BOAT YODA:


SUPERSTAR 2 STAR WARS:


$85.00 USD, buy the Superstar 2 Star Wars here.

WOMEN'S GAME MID PRINCESS LEIA:


$80.00 USD, buy the Princess Leia Midtops here.


Darth Vader hoodie:

the above hoodie is available now at Colette and adidas Originals online store.

There are more t-shirts, like the ones below, hoodies, and track jackets to see at the Adidas Originals online store.



the press release:


The collection for this season is split into three packs -- The Characters Pack, the Vehicles Pack and the Direct Pack.

The products in each pack take inspiration from the respective aspect of the Star Wars lexicon from legendary characters and crafts to classic scenes and fuse them with iconic adidas Originals silhouettes.

Characters Pack
This pack takes the most iconic moments and characters from the Star Wars saga and brings them to life across five sneakers, two short sleeve T-shirts and the Superstar Track Top.
Vehicles Pack
For this pack, we have taken inspiration from the well known vehicles and crafts from the Star Wars saga and translated them to our five most iconic adidas Originals sneakers and two key adidas Originals apparel models. Across these models we have paid homage to the distinguished features of airborne crafts and land based vehicles from both sides of the Force and executed them to appeal to both adidas and Star Wars fans alike.
Direct Pack
Darth Vader and the Stormtroopers appear in this pack as well as in the Characters pack. Also, the Women's Game Mid silhouette that appears here is inspired by Princess Leia, featuring gold detailing paired with a modern high-top silhouette with matching apparel.

The adidas STAR WARS collection is being introduced to the market in phases. At the time this post was written, there are 11 products available in the adidas Originals online store and specialty retail stores like Colette have a few of the more unique and expensive items in stock.

The Special Website



There's also a special website announcing the adidas and Star Wars collaboration that allows Darth to target you or your friends.


images and info courtesy of adidas, Colette and Star Wars.com