New Michelin Ads: Proof That The Right Execution Changes Everything.

<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQdxBvqs-mQS5fhXfGHLWe_uKHCjqA2VI9jIQQlnFKt0-6a39394p54EHwNT5CorMMjl2mn6PtJWurE7ZKx-UuAUyj0Kkn2avNVJwnTRMH8FQaPDx-yPPnqiRTNBSAM1sCQQNVP9JV8r9T/s1600/Picture+36.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5407879605233534226" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQdxBvqs-mQS5fhXfGHLWe_uKHCjqA2VI9jIQQlnFKt0-6a39394p54EHwNT5CorMMjl2mn6PtJWurE7ZKx-UuAUyj0Kkn2avNVJwnTRMH8FQaPDx-yPPnqiRTNBSAM1sCQQNVP9JV8r9T/s400/Picture+36.png" style="cursor: pointer; width: 533px; height: 310px;" /></a><br /><span style="font-style: italic;font-size:85%;" >above: a still from the second animated Michelin spot in the new global campaign, Saddest Road.</span><br /><script type="text/javascript" src="http://w.sharethis.com/button/sharethis.js#publisher=0d650ffe-1ec7-4395-883b-24e806d21a65&type=website"></script><br /><br />Michelin's latest advertising campaign, <span style="font-weight: bold;">"The Right Tire Changes Everything"</span> has refreshed an ad icon that was fast fading into "Speedy -Alka Seltzer-land." But thanks to a new advertising campaign by TBWA/Chiat/Day, New York, the lovable white tower of tires, known in the US as <span style="font-weight: bold;">The Michelin Tire Man</span>, is back with a vengeance.<br /><br />The recent animated Michelin television commercial <span style="font-weight: bold;">"Evil Gas Pump"</span> directed and edited by Pysop, has been making the rounds on blogs and magazines and winning honors and accolades in several trade publications. With its digital rejuvenation of the beloved Michelin Man, the spot deserves the kudos.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnAsMvK7G6Dw3HvuS4wEFIROiTHbMEWdIBnC4X1cSf2ohzKHrhopAASR536cfjy5kGl0xDQWd60FYpLQAYIx-UAdXNg83ppiEtJYBUJRlCWHfPCbZDMxjIzV5ssr0I2NJ641ubyuukASln/s1600/Picture+37.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5407879884591698546" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnAsMvK7G6Dw3HvuS4wEFIROiTHbMEWdIBnC4X1cSf2ohzKHrhopAASR536cfjy5kGl0xDQWd60FYpLQAYIx-UAdXNg83ppiEtJYBUJRlCWHfPCbZDMxjIzV5ssr0I2NJ641ubyuukASln/s400/Picture+37.png" style="cursor: pointer; width: 531px; height: 303px;" /></a><br /><span style="font-size:85%;"><span style="font-style: italic;">above: a still from the animated Michelin spot, Evil Gas Pump</span></span><br /><br />But the next one, is just as fabulous, if not more so. <span style="font-weight: bold;">Saddest Road</span> is the second in the animated series, soon to be followed by a third. Once again, the animation and music are wonderful and Bibendum, (our tire man's actual name) is once again a hero worth worship.<br /><br />Take a look at "Saddest Road":<br /><object height="340" width="560"><param name="movie" value="http://www.youtube.com/v/9790DOWUP5o&hl=en_US&fs=1&rel=0"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/9790DOWUP5o&hl=en_US&fs=1&rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="340" width="560"></embed></object><br /><br />I am not sure the same creative team at TBWA/Chiat/Day New york did all the spots, but at the end of this post are the credits for Evil Gas Pump, which, if you have not yet seen is right here:<br /><br /><object height="340" width="560"><param name="movie" value="http://www.youtube.com/v/HF_I68jCwHg&hl=en_US&fs=1&rel=0"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/HF_I68jCwHg&hl=en_US&fs=1&rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="340" width="560"></embed></object><br /><br />The print work, while attractive, is no breakthrough creative, given it is just a lift from the television and the headline is a disappointing rehash of the tagline. But I suppose you could argue the cop out that it's a cohesive campaign because both the tv and print showcase the wonderful animation.<br /><br />Examples of the print work for Michelin:<br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEif3MtAoSJJsOG2rMTgrilsuefd0RgIQ4St868IO0nxen1fKo9y_CA2MFN6MPtZY8juDObGd-0wiqJeREfEkRtdkdHBiK-jmiXjlcl9xY_TcW1Hn4GhVPT_weAeLqrYbwp6E4Yr_hTXLovv/s1600/Picture+33.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5407874823656631154" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEif3MtAoSJJsOG2rMTgrilsuefd0RgIQ4St868IO0nxen1fKo9y_CA2MFN6MPtZY8juDObGd-0wiqJeREfEkRtdkdHBiK-jmiXjlcl9xY_TcW1Hn4GhVPT_weAeLqrYbwp6E4Yr_hTXLovv/s400/Picture+33.png" style="cursor: pointer; width: 256px; height: 345px;" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidBR7WtfPKejVTBkprjtH_7G418cxos3XcOIbxMBWuecjOQ_bsM7gXsxVa5aqA1Mk8Ez2zjf1EuUpQjoWtGVEgXlopYdx30eIsva42AM10200tMV3xOAdlmjxk_kGfs54dbiqnty6CovLF/s1600/Picture+34.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5407874713003244370" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidBR7WtfPKejVTBkprjtH_7G418cxos3XcOIbxMBWuecjOQ_bsM7gXsxVa5aqA1Mk8Ez2zjf1EuUpQjoWtGVEgXlopYdx30eIsva42AM10200tMV3xOAdlmjxk_kGfs54dbiqnty6CovLF/s400/Picture+34.png" style="cursor: pointer; width: 264px; height: 344px;" /></a><br /><br />According to Michelin Corporate's press release "The new campaign’s slogan – “The right tire changes everything” – is intended to illustrate the competitive advantages of Michelin tires in media outlets around the world."<br /><br />The worldwide campaign initially launched in the United States in early October and then will gradually be deployed in 55 countries – in Europe and Asia in early 2010, followed by Africa, the Middle East, India and South America.<br /><br />They also designed a <a href="http://www.michelinman.com/the-right-tire/">new US site </a>for the brand:<br /><a href="http://www.michelinman.com/the-right-tire/" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5407877323892477602" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5otmBmMjsUUAm6IGcnsvljft_Heq2OY44xWK1I4xwvSl0fTn5TGtxMWGAOxaj3PfarjG2Vl-MW9UZsQUkg7wQZN7WN6YJ5Wr_rYMnvkcS8CLqansoB4LT4V9OP2STNf4xvdnHGjDHK3Pp/s400/Picture+23.png" style="cursor: pointer; width: 524px; height: 302px;" /></a><br /><span style="font-size:85%;"><span style="font-style: italic;">above: the home page of the new site.</span></span><br /><br />According to Adweek, the fourth quarter advertising effort cost $20 million.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYwmHIi9kVuo_RsxfkKKM0n3OKusYr14Cw0STo-KqP9hb6OaJP6qTQYk2v25SytIkc084OWfuVACNy844nySE6dCTmFDevEdVz10ol3PsdBniFrNB2wfuPNHtMWE-zqTzgqwHDkNod6bng/s1600/campagne-news.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5407886230523038530" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYwmHIi9kVuo_RsxfkKKM0n3OKusYr14Cw0STo-KqP9hb6OaJP6qTQYk2v25SytIkc084OWfuVACNy844nySE6dCTmFDevEdVz10ol3PsdBniFrNB2wfuPNHtMWE-zqTzgqwHDkNod6bng/s400/campagne-news.jpg" style="cursor: pointer; width: 256px; height: 312px;" /></a><br /><span style="font-weight: bold;">Credits:</span><br />Agency: TBWA\Chiat\Day New York<br />Chairman & CCO: Mark Figliulo<br />ACD/Art Director: Anthony DeCarolis<br />ACD/Copywriter: Erik Fahrenkopf<br />Executive Producer Media Arts: Matt Bijarchi<br />Director of Broadcast Production: Ozzie Spenningsby<br />Senior Producer: Jason Souter<br />Production: Psyop, New York<br />Director: <a href="http://psyop.tv/">Psyop</a><br />Creative Director: Marie Hyon/Marco Spier<br />Executive Producer: Lucia Grillo<br />Senior Producer: Lydia Holness<br />Producer: Lisa Munoz<br />Lead Designers: Anh Vu, Helen Choi<br />Designers: Kitty Lin, Jaye Kim, Ben Chan, Pete Sickbert-Bennett<br />Lead Technical Director: Tony Barbieri<br />Lead CG Animator: Pat Porter<br />CG Animators: Gooshun Wang, Royce Wesley, Kevin Phelps, Michael Shin, Angelo Collazo, Russ Wooton<br />Lead Ligthing TD: Anthony Patti<br />CG Lighters: Cody Chen, Szymon Weglarski, Helen Choi, Jeff Chavez<br />CG Modelers: Soo Hee Han, Tom Cushwa, Rie Ito, Tony Jung, Dan Fine<br />CG Rigging: Goo-shun Wang, Stanley Llin, Jordan Blit<br />FX: Miguel Salek, Jonah Friedman<br />Lead Compositor: Jason Conradt<br />Compositors: Manu Gaulot, Gabriel Regentin<br /><br />Editorial: Psyop<br />Editor: Cass Vanini<br /><br />Mix: Sound Lounge<br />Sound Engineer – Philip Loeb<br /><br />Sound Design: Sound Lounge<br />Sound Designer- Marshall Grupp<br />Producer: Martia Guinn<br /><br />Music: Human<br />Composer: Human<br />Executive Producer: Lauren Bleiweiss

New Michelin Ads: Proof That The Right Execution Changes Everything.

above: a still from the second animated Michelin spot in the new global campaign, Saddest Road. Michelin's latest advertising campaign, ...

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Tiger "Woods Of Wisdom" : All 3 New Animated Spots For Gatorade & More

<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjneNOqNx9GO0qaoiizn91MbbzklWE0NeN0UPBxVtzm-BNtJfVMlRcD3r87Ca9ToHfsT_AQJbumXROe0P5eUEC6qacMAFnkgkTm01eEVUmm5djM0I9Ps8wlz0zpP0oEukyedObdsJH_7Tk/s1600-h/title_woods_of_wisdom_03.gif" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5323109185508893906" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjneNOqNx9GO0qaoiizn91MbbzklWE0NeN0UPBxVtzm-BNtJfVMlRcD3r87Ca9ToHfsT_AQJbumXROe0P5eUEC6qacMAFnkgkTm01eEVUmm5djM0I9Ps8wlz0zpP0oEukyedObdsJH_7Tk/s400/title_woods_of_wisdom_03.gif" style="cursor: pointer; width: 400px; height: 213px;" /></a><br /><br />A new commercial campaign from Gatorade agency TBWA\Chiat\Day touts a newly reformulated version of Gatorade Tiger with an animated youthful Tiger Woods.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgxxGrfqlzquiqWWv_DoqxPpMEQ85RkWxTp64s2kPny4ZtXvzaBHxuQzgJjTGB8bHSGHFX8IaiUaUpgd5mengyVWWEBIGtkD8vbfIcTBYzGQZ44qYChsdjj8HvH9tGtnKTfmfKFRsWGrs/s1600-h/Picture+54.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5323116831249628962" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgxxGrfqlzquiqWWv_DoqxPpMEQ85RkWxTp64s2kPny4ZtXvzaBHxuQzgJjTGB8bHSGHFX8IaiUaUpgd5mengyVWWEBIGtkD8vbfIcTBYzGQZ44qYChsdjj8HvH9tGtnKTfmfKFRsWGrs/s400/Picture+54.png" style="cursor: pointer; width: 400px; height: 395px;" /></a><br /><br /><span style="font-style: italic;">Gatorade Tiger Focus has a new formulation with theanine, which is found naturally in tea, and when combined with advanced hydration and carbohydrates, helps people stay mentally focused. The new product has half the calories of traditional Gatorade Thirst Quencher and 25 percent more electrolytes as well as the added nutrition benefit of a good source (10% Daily Value) of vitamin E.</span><br /><br />The spots are executed in Disney-style animation, a la Jungle Book. The wise Grizzly bear, Colonel, who is actually based on Tiger's own father, Earl, is voiced by Samuel L. Jackson.<br /><br />The below commercial stills are high res, click on them to enlarge and see the animation in detail:<br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVsEefM4eBs6193sxfXbzMCyNq-VJ7L9RdrD7374x7RfAH2wbTk1jM8DEuUnpC4E024u8ZCEknxhcwzdxyVR1bMBJlRmq4bATKYM8oWQVrIGhJGyR7Bpkwyb3wdjA-6e7t0nncppji9pw/s1600-h/sg-Colonel-Counsels-hi.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5323117294741381026" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVsEefM4eBs6193sxfXbzMCyNq-VJ7L9RdrD7374x7RfAH2wbTk1jM8DEuUnpC4E024u8ZCEknxhcwzdxyVR1bMBJlRmq4bATKYM8oWQVrIGhJGyR7Bpkwyb3wdjA-6e7t0nncppji9pw/s400/sg-Colonel-Counsels-hi.jpg" style="cursor: pointer; width: 400px; height: 225px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxp9qsFRYmSKD7uGPMIkH8XvqDgEdoO-wsf5oa0q0ZyyHOJkZbBcu24BxT33kouZ2aT0Od-GLor5gJob-xeUWFpBVQRuaU4JIMkPfLthyr-wagb-eb07UeDpVKnvKRBrVolBOvbYuSSHw/s1600-h/sg-Reflection-hi.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5323109381908976162" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxp9qsFRYmSKD7uGPMIkH8XvqDgEdoO-wsf5oa0q0ZyyHOJkZbBcu24BxT33kouZ2aT0Od-GLor5gJob-xeUWFpBVQRuaU4JIMkPfLthyr-wagb-eb07UeDpVKnvKRBrVolBOvbYuSSHw/s400/sg-Reflection-hi.jpg" style="cursor: pointer; width: 400px; height: 225px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCckTeVa5QV1xWBJqKSnpi1rC_bsZcT0gMbalhl5uMjoVeWz4TK7FwnU74kMggtQyd1uVhvAj7T32ktKvWF6o9gQXTQKV_0LqIf2FNh8IuALkLynhYA3VrK8q4_cjqvDNqYI2-J-7NRjE/s1600-h/sg-Tiger-Swings-hi.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5323109313507082322" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCckTeVa5QV1xWBJqKSnpi1rC_bsZcT0gMbalhl5uMjoVeWz4TK7FwnU74kMggtQyd1uVhvAj7T32ktKvWF6o9gQXTQKV_0LqIf2FNh8IuALkLynhYA3VrK8q4_cjqvDNqYI2-J-7NRjE/s400/sg-Tiger-Swings-hi.jpg" style="cursor: pointer; width: 400px; height: 225px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrE17DMwTTi7RYAwF48IpOUd0lKGXLdCiydqfQgi9Zow2lyb2tOYkgTmEOwEbhBuFemfKSAe_gZ_6Yob6vmnm-p1EL85li6agi4Cl4QVrphIUnFcxW78V9lGB5g4sqZ6cSeqyoaeUOwAU/s1600-h/sg-FJ-Product-Shot-hi.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5323109469964835458" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrE17DMwTTi7RYAwF48IpOUd0lKGXLdCiydqfQgi9Zow2lyb2tOYkgTmEOwEbhBuFemfKSAe_gZ_6Yob6vmnm-p1EL85li6agi4Cl4QVrphIUnFcxW78V9lGB5g4sqZ6cSeqyoaeUOwAU/s400/sg-FJ-Product-Shot-hi.jpg" style="cursor: pointer; width: 400px; height: 225px;" /></a><br /><br />The spots feature original music composed by Boosty Collins of Parliament Funkadelic fame, and includes voiceovers by Tiger's swing coach Hank Haney and caddie Steve Williams.<br /><br />Despite being lambasted by the <a href="http://blogs.suntimes.com/sportsprose/2009/04/this_does_not_make_me_want_to.html">Chicago Sun Times</a>, Robert Littal's <a href="http://blacksportsonline.com/index/2009/04/tiger.html">BSO (Black Sports Online)</a> is a fan and I believe there are many more to come. You can decide for yourselves.<br /><br /><embed src="http://c.brightcove.com/services/viewer/federated_f8/1125919467" bgcolor="#FFFFFF" flashvars="videoId=19100248001&playerId=1125919467&viewerSecureGatewayURL=https://console.brightcove.com/services/amfgateway&servicesURL=http://services.brightcove.com/services&cdnURL=http://admin.brightcove.com&domain=embed&autoStart=false&" base="http://admin.brightcove.com" name="flashObj" seamlesstabbing="false" type="application/x-shockwave-flash" swliveconnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash" height="380" width="400"></embed><br /><br />Here are the other 2 spots in the campaign which have not yet aired:<br /><span style="font-weight: bold;"><br />Forest Jamboree:</span><br /><object align="middle" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=8,0,0,0" height="250" id="rssReader" width="300"><param name="allowScriptAccess" value="always"><param name="allowFullScreen" value="true"><param name="movie" value="http://client.shoutlet.com/static/mediaplayer/viewer.php?w=1342"><param name="quality" value="high"><param name="bgcolor" value="FFFFFF"><param name="FlashVars" value="config=http://cdn.shoutlet.com/server/res/34119/1342/0/w/config.xml"><param name="border" value=""> <embed src="http://client.shoutlet.com/static/mediaplayer/viewer.php?w=1342" quality="high" flashvars="config=http://cdn.shoutlet.com/server/res/34119/1342/0/w/config.xml" bgcolor="FFFFFF" name="rssReaderX" allowscriptaccess="always" allowfullscreen="true" type="application/x-shockwave-flash" pluginspage="http://www.macromedia.com/go/getflashplayer" align="middle" border="" height="250" width="300"></embed></object><br /><span style="font-weight: bold;">Never Quit:</span><br /><object align="middle" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=8,0,0,0" height="250" id="rssReader" width="300"><param name="allowScriptAccess" value="always"><param name="allowFullScreen" value="true"><param name="movie" value="http://client.shoutlet.com/static/mediaplayer/viewer.php?w=1343"><param name="quality" value="high"><param name="bgcolor" value="FFFFFF"><param name="FlashVars" value="config=http://cdn.shoutlet.com/server/res/34120/1343/0/w/config.xml"><param name="border" value=""> <embed src="http://client.shoutlet.com/static/mediaplayer/viewer.php?w=1343" quality="high" flashvars="config=http://cdn.shoutlet.com/server/res/34120/1343/0/w/config.xml" bgcolor="FFFFFF" name="rssReaderX" allowscriptaccess="always" allowfullscreen="true" type="application/x-shockwave-flash" pluginspage="http://www.macromedia.com/go/getflashplayer" align="middle" border="" height="250" width="300"></embed></object><br /><span style="font-weight: bold;">Behind the scenes:<br /><object align="middle" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=8,0,0,0" height="250" id="rssReader" width="300"><param name="allowScriptAccess" value="always"><param name="allowFullScreen" value="true"><param name="movie" value="http://client.shoutlet.com/static/mediaplayer/viewer.php?w=1344"><param name="quality" value="high"><param name="bgcolor" value="FFFFFF"><param name="FlashVars" value="config=http://cdn.shoutlet.com/server/res/34171/1344/0/w/config.xml"><param name="border" value=""> <embed src="http://client.shoutlet.com/static/mediaplayer/viewer.php?w=1344" quality="high" flashvars="config=http://cdn.shoutlet.com/server/res/34171/1344/0/w/config.xml" bgcolor="FFFFFF" name="rssReaderX" allowscriptaccess="always" allowfullscreen="true" type="application/x-shockwave-flash" pluginspage="http://www.macromedia.com/go/getflashplayer" align="middle" border="" height="250" width="300"></embed></object><br /><br /><span style="font-weight: bold;"><br />Credits go to TBWA\Chiat\Day: ECD Rob Schwartz, group cd/copywriter Jimmy Smith, group cd/art director Jerry Gentile and associate cd/copywriter Robin Fitzgerald.<br /><br /><a href="http://www.missiong.com/" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5323113076602753970" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgFvxdChtNlv7c3eSFoe0bEdOvn9b-jGvQQN46HXs8qBFBn4gDtK9pZZlPgziQzu7NCf-ag55tBL9yftJDx-LXJmBqV9yVNHWKFC_Qt7Hc7p8S2aM-AaVDrQTfGeIDp9jh7Bb5gFo38H8/s400/Picture+53.png" style="cursor: pointer; width: 400px; height: 239px;" /></a><br /><br />This campaign is only one part of a large creative marketing effort for Gatorade by TBWA Chiat/Day. Be sure to check out <a href="http://www.missiong.com/">Mission G</a> as well as the <a href="http://www.gatorade.com/#/products">main Gatorade site.</a><br /><br />High res stills, embeds and header art are all courtesy of <a href="http://www.onthescene.com/">On The Scene</a> and <a href="http://www.gatorade.com/">Gatorade.</a></span></span>

Tiger "Woods Of Wisdom" : All 3 New Animated Spots For Gatorade & More

A new commercial campaign from Gatorade agency TBWA\Chiat\Day touts a newly reformulated version of Gatorade Tiger with an animated youthful...

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