UPDATED: Volvo Concept You Revealed. Scandinavian Luxury with Smart Pad Technology in a Sleek Sedan.

<script type="text/javascript" src="http://w.sharethis.com/button/sharethis.js#publisher=0d650ffe-1ec7-4395-883b-24e806d21a65&type=website"></script><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvFgrF12ir0_IPy_T93QSy5tFOnwqrqO1Wx15pfB9PFnc70UfTV2TV90OEFjOxhM0wVULcpWeuJmOZIjcJeZXw7EFrh-I07JxU2-QKFc8KZ7mCVPqOiS37UXW_FuiKqBOPG6QCPKorPm0D/s1600/volvo-concept-you-side+view.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5651882371962783106" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvFgrF12ir0_IPy_T93QSy5tFOnwqrqO1Wx15pfB9PFnc70UfTV2TV90OEFjOxhM0wVULcpWeuJmOZIjcJeZXw7EFrh-I07JxU2-QKFc8KZ7mCVPqOiS37UXW_FuiKqBOPG6QCPKorPm0D/s400/volvo-concept-you-side+view.jpg" style="cursor: pointer; width: 531px; height: 354px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWtH7ZOM5CTO0jDHdZdkUBlBQNNQdv_JxFAC88PEUbTgl5_wYLndHiffZexSTrdX_ed0s4iJ-uwfC4swPrOTPMFceAQcuR94vAjL6MRd9vvU7A7SY8QLvGWUzKhyphenhyphenBtm2ATtG7T2KXzVrf-/s1600/volvo-concept-you-rear3%253A4car-1.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5651882017295986082" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWtH7ZOM5CTO0jDHdZdkUBlBQNNQdv_JxFAC88PEUbTgl5_wYLndHiffZexSTrdX_ed0s4iJ-uwfC4swPrOTPMFceAQcuR94vAjL6MRd9vvU7A7SY8QLvGWUzKhyphenhyphenBtm2ATtG7T2KXzVrf-/s400/volvo-concept-you-rear3%253A4car-1.jpg" style="cursor: pointer; width: 529px; height: 324px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEguLNV9si4Fdme5oY2puz5eZtTMjHQDHtHv-vCbPvt7hs1pLmlc0sDoE3FOsjjjXrntsLU0xpKe0gkkOLQYC8E7lJrg_xxLbVC0BW6k8vbZlAQGTAb6pp8f34f_5XduwRBDTVDKwfJQiM6k/s1600/volvo-concept-you-touchscreen-interior2.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5651884325408075298" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEguLNV9si4Fdme5oY2puz5eZtTMjHQDHtHv-vCbPvt7hs1pLmlc0sDoE3FOsjjjXrntsLU0xpKe0gkkOLQYC8E7lJrg_xxLbVC0BW6k8vbZlAQGTAb6pp8f34f_5XduwRBDTVDKwfJQiM6k/s400/volvo-concept-you-touchscreen-interior2.jpg" style="cursor: pointer; width: 530px; height: 396px;" /></a><br /><br />Concept You from Volvo Cars: Luxurious Scandinavian design with intuitive smart pad technology<br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSq-cz_KsWtku0CtT2NI2o2dVrqh7L6W-agisMZ4U7Dv7RuOs1-tCPEDtq447psr4l0HpJwMkP3E3KFj3W5550KvTZQ37iC6tQ-xF5BTeDBVbfjjEBUEN2Svt93ChQ4mZnK2Sj-kWQBXRa/s1600/Volvo+Concept+you+1+IIHIH.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5651672085821822210" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSq-cz_KsWtku0CtT2NI2o2dVrqh7L6W-agisMZ4U7Dv7RuOs1-tCPEDtq447psr4l0HpJwMkP3E3KFj3W5550KvTZQ37iC6tQ-xF5BTeDBVbfjjEBUEN2Svt93ChQ4mZnK2Sj-kWQBXRa/s400/Volvo+Concept+you+1+IIHIH.jpg" style="cursor: pointer; width: 527px; height: 364px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpARu5C5RVIo9T9PAndQZFTpRX7v66QjQTw3p7CcaBJlOMK8gIMVXYWWJ2EkmTxKJXwqDJ2YshOmal0monKDjTP3oa_-4EvirCWFFe0sczEQ3IiXJ1Vo8pNHDJdm1uXWLHopPz1PAQFbxl/s1600/volvo-concept-you-3.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5651881693633510866" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpARu5C5RVIo9T9PAndQZFTpRX7v66QjQTw3p7CcaBJlOMK8gIMVXYWWJ2EkmTxKJXwqDJ2YshOmal0monKDjTP3oa_-4EvirCWFFe0sczEQ3IiXJ1Vo8pNHDJdm1uXWLHopPz1PAQFbxl/s400/volvo-concept-you-3.jpg" style="cursor: pointer; width: 531px; height: 260px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLyNFT3j97j5yMsQD6ClldNuD_truVplHqxNx-SPQ8iLPQCrhj7BMy0rXo2-rkNm82DS5h96KvaNUDYebeyf5it_YG5X04TIqIaedAEEN_hwIKIxnKst_uZudZU2rLxNJGqspcFcZvPaCi/s1600/Volvo+concept+you+rear+end.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5651673993179758754" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLyNFT3j97j5yMsQD6ClldNuD_truVplHqxNx-SPQ8iLPQCrhj7BMy0rXo2-rkNm82DS5h96KvaNUDYebeyf5it_YG5X04TIqIaedAEEN_hwIKIxnKst_uZudZU2rLxNJGqspcFcZvPaCi/s400/Volvo+concept+you+rear+end.jpg" style="cursor: pointer; width: 527px; height: 345px;" /></a><br /><br />Last week Volvo teased the public with this video:<br /><iframe src="http://www.youtube.com/embed/5YtwdayaeqA?rel=0" allowfullscreen="" frameborder="0" height="328" width="530"></iframe><br /><br />Volvo now takes the next bold step in the evolution of the company’s next luxury car. The Concept You, revealed today at the <a href="http://www.iaa.de/en/">2011 Frankfurt Motor Show</a>, blends contemporary Scandinavian design and exquisite craftsmanship, with intuitive smart pad technology.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkQec61vKOg5b_ASMGMs1p4OwAERpnNtOrlvqBsekNsfqf1gb7Xxgf-zD_jx6AH05gvjYawPkvqiTxSMQ21DCZoepJCYKwdy8qyj6YK947PD0V9yjaljc4KrqYPjRzadph1y3RjxCFk_Ip/s1600/Volvo+Concept+you+2+IIHIH.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5651672703305799314" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkQec61vKOg5b_ASMGMs1p4OwAERpnNtOrlvqBsekNsfqf1gb7Xxgf-zD_jx6AH05gvjYawPkvqiTxSMQ21DCZoepJCYKwdy8qyj6YK947PD0V9yjaljc4KrqYPjRzadph1y3RjxCFk_Ip/s400/Volvo+Concept+you+2+IIHIH.jpg" style="cursor: pointer; width: 528px; height: 401px;" /></a><br /><br />Concept You picks up where the Concept Universe, revealed at Auto Shanghai earlier this year, left off. With a full interior, Concept You gives the global car buying public an exciting glimpse of the craftsmanship and innovative technology that will be the hallmark of future Volvos.<br /><br /><span style="font-weight:bold;">Smart pad technology create an uncluttered interior</span><br />The Concept You explores new territories in Volvo’s search for the ultimate intuitive car. A number of touch screens are used to replace buttons and controls in order to make the driver totally connected, and in control. The technology also helps to create a refreshingly uncluttered interior.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEir8EbKeZgtcGy8oS_jjXxeYdYIIytEXb7c7dehvTEqFPdNBy96Doy1T_GieDv9P37BuhbaJ-TDtzrHr2z4GOkBm0qHLxJU-sdkVETmHzP3xA7SrQn1bkEaW63z8v1E0db6B8L3Vo4Sc0e3/s1600/volvo+concept+you+interior.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5651673196044673250" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEir8EbKeZgtcGy8oS_jjXxeYdYIIytEXb7c7dehvTEqFPdNBy96Doy1T_GieDv9P37BuhbaJ-TDtzrHr2z4GOkBm0qHLxJU-sdkVETmHzP3xA7SrQn1bkEaW63z8v1E0db6B8L3Vo4Sc0e3/s400/volvo+concept+you+interior.jpg" style="cursor: pointer; width: 529px; height: 338px;" /></a><br /><br />The control centre in Concept You consists of four main areas; a digital Driver Information Monitor, a head-up display on the windscreen, a touch screen on the upper part of the centre console and a touch screen between the two individual rear seats. The wood/leather steering wheel has aluminium and glass paddles with integrated touch screens.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFJmOBeAzd_ofN3tOh3PboKBC0UAQ8uVRf_70JBsbHe0lk0Ng2TO7jOP774ckNnFNIUagErR0YjfbuWAjZRjLRE3ABdYzr3sdoTbo-vEAu0KFAEXIdwZ_fEaUWYHkYgahu8YCiJMKWCS6I/s1600/volvo-concept-you-touchscreen-3.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5651883030207980962" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFJmOBeAzd_ofN3tOh3PboKBC0UAQ8uVRf_70JBsbHe0lk0Ng2TO7jOP774ckNnFNIUagErR0YjfbuWAjZRjLRE3ABdYzr3sdoTbo-vEAu0KFAEXIdwZ_fEaUWYHkYgahu8YCiJMKWCS6I/s400/volvo-concept-you-touchscreen-3.jpg" style="cursor: pointer; width: 531px; height: 398px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6lCpQHkMxvvyxWCrdcR8Y8cGK5DZG65vYuA1_sdfEOj5MXYLtZGJKuV_QhUor3V8s0K-mkf539mFY6BkS7iwQSwUDgUCqtgBB9V7l5bwYRLKKJuSPO1a6xXlv-oGhiw7E6ujAsTq9ia6M/s1600/volvo-concept-you-touchscreen2.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5651882808541633730" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6lCpQHkMxvvyxWCrdcR8Y8cGK5DZG65vYuA1_sdfEOj5MXYLtZGJKuV_QhUor3V8s0K-mkf539mFY6BkS7iwQSwUDgUCqtgBB9V7l5bwYRLKKJuSPO1a6xXlv-oGhiw7E6ujAsTq9ia6M/s400/volvo-concept-you-touchscreen2.jpg" style="cursor: pointer; width: 528px; height: 297px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiD7dIQ09wYFzZFDG2j1s7laXlTJxUQEWqf4X0XB10Rohci_6AiL2YtY2qG5fVovxiwLkXcEZxivfyKZpuKCg_93UxJ03UmBQ0EAyMEyuV8GPvu6HgHtUuUmv_UQLRxBrNSpYznM5s51UAA/s1600/Volvo+Concept+you+4+IIHIH.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5651679082522545874" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiD7dIQ09wYFzZFDG2j1s7laXlTJxUQEWqf4X0XB10Rohci_6AiL2YtY2qG5fVovxiwLkXcEZxivfyKZpuKCg_93UxJ03UmBQ0EAyMEyuV8GPvu6HgHtUuUmv_UQLRxBrNSpYznM5s51UAA/s400/Volvo+Concept+you+4+IIHIH.jpg" style="cursor: pointer; width: 531px; height: 398px;" /></a><br /><br />The touch screen in the upper part of the centre console remains in sleeping mode until the driver looks at it. A hidden infrared camera registers the eye movements and information is displayed on the screen. Another sensor registers hand movements and triggers the infotainment system’s control mode. The possibilities are different depending on if the screen is approached by the driver or by the front seat passenger. “Certain functions, such as surfing the web, are only accessible from the passenger side while the car is rolling. The technology knows who is the present operator and adapts itself automatically,” says Peter Horbury, Vice President Design at Volvo Car Corporation.<br /><br />First-class craftsmanship and hand tufted wool carpets from Kasthall:<br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2-axQ-OpbVCF36A_Y4FwMEHNo9ylkJo7s6EjmIYQPsKQFM0SMg6ZMQb45HOfXwDYhLC6g88CwdPuchwD6NKngbaiymgR__kjrVosue2dGvwc5rx3kPb9Nxo6vZGu4ZeVpsjxmqhAZmVn7/s1600/Volvo-Concept-you-logo-IIHIH.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5651671247124775090" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2-axQ-OpbVCF36A_Y4FwMEHNo9ylkJo7s6EjmIYQPsKQFM0SMg6ZMQb45HOfXwDYhLC6g88CwdPuchwD6NKngbaiymgR__kjrVosue2dGvwc5rx3kPb9Nxo6vZGu4ZeVpsjxmqhAZmVn7/s400/Volvo-Concept-you-logo-IIHIH.jpg" style="cursor: pointer; width: 527px; height: 572px;" /></a><br /><br />With a striking interior, Concept You offers luxury customers to experience true craftsmanship and Scandinavian design at its best.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTBMSmKSXITYD5YYI3rAJR3yrXxcMxZAr4nCwzkFbMUNKqHapPTATQ8j1qWStvWckbSeSiy0KKVabzF84tJVuDMqfeGuHLbw0phIj4VjC27oYJCw3D_74n4qrLAOZVVUsZQapozTQdWx_k/s1600/Volvo-Concept-you-5-IIHIH.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5651671767198233410" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTBMSmKSXITYD5YYI3rAJR3yrXxcMxZAr4nCwzkFbMUNKqHapPTATQ8j1qWStvWckbSeSiy0KKVabzF84tJVuDMqfeGuHLbw0phIj4VjC27oYJCw3D_74n4qrLAOZVVUsZQapozTQdWx_k/s400/Volvo-Concept-you-5-IIHIH.jpg" style="cursor: pointer; width: 248px; height: 371px;" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIBkq8L-91C6E9hqzORQcsDOvvImz-g7ru8kTT-w3A1xCSOMxkBduWuCQjNzEpIIqcWkxtXzLnJRuj-9jGrk3njNdIUkadGy_JvRk7mRw63i0wB3yBdg2mBEbclOxdpjh0U3x6khZnUSax/s1600/Volvo-Concept-you-6-IIHIH.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5651671700235685906" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIBkq8L-91C6E9hqzORQcsDOvvImz-g7ru8kTT-w3A1xCSOMxkBduWuCQjNzEpIIqcWkxtXzLnJRuj-9jGrk3njNdIUkadGy_JvRk7mRw63i0wB3yBdg2mBEbclOxdpjh0U3x6khZnUSax/s400/Volvo-Concept-you-6-IIHIH.jpg" style="cursor: pointer; width: 287px; height: 372px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTELHlW_quiY87QErFVus_ae0gJp1YpeXAYnaMET5KMkBc4r3cacPId-Gh2ndocgmD7RVZdO4HeT4maZsNYav_UgKm9BU_p8b7Ag5jh_5ka4PudDCmjgufvrdAWwbEacuFvVyfkHzqwarH/s1600/Volvo-Concept-you-cutting-IIHIH.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5651671613848689698" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTELHlW_quiY87QErFVus_ae0gJp1YpeXAYnaMET5KMkBc4r3cacPId-Gh2ndocgmD7RVZdO4HeT4maZsNYav_UgKm9BU_p8b7Ag5jh_5ka4PudDCmjgufvrdAWwbEacuFvVyfkHzqwarH/s400/Volvo-Concept-you-cutting-IIHIH.jpg" style="cursor: pointer; width: 537px; height: 356px;" /></a><br /><br />The wooden floor, that echoes Scandinavian homes, is covered with a specially designed, hand tufted carpet from the world-famous Swedish brand Kasthall. Just like the rest of the interior it fades from dark in the front to light in the rear. The front texture has a sporty firmness, while the rear part of the carpet is luxuriously soft.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgT9HE0rrVJrwJVOdsDIjPFIooCB3W0mGVojm3kKddbQfttUcl0WcI-Qve7316ymlEsVRLoz9cVpqJ83Gw3bHlgfedE5mqkkN8D2qkHWL3cBjPjYVQ3yxCdSmHIuYgJU1aylNd74g7aCU0q/s1600/Volvo+Concept+you+3+IIHIH.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5651672520396514658" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgT9HE0rrVJrwJVOdsDIjPFIooCB3W0mGVojm3kKddbQfttUcl0WcI-Qve7316ymlEsVRLoz9cVpqJ83Gw3bHlgfedE5mqkkN8D2qkHWL3cBjPjYVQ3yxCdSmHIuYgJU1aylNd74g7aCU0q/s400/Volvo+Concept+you+3+IIHIH.jpg" style="cursor: pointer; width: 537px; height: 402px;" /></a><br /><br />The four individual seats, blend chrome-free leather from Bridge of Wear with Dinamica ecological suede. The interior also integrates the luxury qualities of a tailor made suit into the car.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZZS6tTycy8g62tIrAo8qBUkqA9ewJZMINsPKvh3Szb9sCwrP35G72ofP9XoaB39gZQT4mK2LqsGC9kh52f6eJnUcNyCVxyuW6_X8e3aOHXNNJlPbCqSLpal3T_IchxddARTNFgus9RxEc/s1600/Volvo-Concept-you-inspire-IIHIH.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5651671318128077298" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZZS6tTycy8g62tIrAo8qBUkqA9ewJZMINsPKvh3Szb9sCwrP35G72ofP9XoaB39gZQT4mK2LqsGC9kh52f6eJnUcNyCVxyuW6_X8e3aOHXNNJlPbCqSLpal3T_IchxddARTNFgus9RxEc/s400/Volvo-Concept-you-inspire-IIHIH.jpg" style="cursor: pointer; width: 529px; height: 396px;" /></a><br /><br />The back of the front seats and the door panels feature exclusive Italian fabric and designs from the Swedish fashion house Oscar Jacobson. “The interior is full of classic forms, materials and textures, used with a twist to create a special contemporary luxury experience. It is exceptionally refined, yet with all the simplistic assets that makes Volvo champions of the uncomplicated,” explains Peter Horbury.<br /><br /><span style="font-weight: bold;">Inspiration from Georg Jensen</span><br />The Concept You is Volvo’s largest and most luxurious sedan ever. Its fast and sculptural silhouette is emphasised by the liquid metal paint, and the 21-inch polished aluminium wheels with tyres from Pirelli. Up front, the grille – which has a more classic appearance than the Concept Universe – features details with the same, beautifully polished craftsmanship.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheT4LUpdduwpZjoRtDMwlV8gwtchliiuGn3GLE34L3Vsh3SdxP3YBSVaMUhg91_LymQg5RfwtGuK5hhhXkAVb6cCs2pUfuKO8U98d7ofxgD5AfodkjCIr4DHdmWjwxBUAfyxsCEyzwNpy0/s1600/volvo+concept+you+grill+and+wheels+iihih.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5651673801528933042" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheT4LUpdduwpZjoRtDMwlV8gwtchliiuGn3GLE34L3Vsh3SdxP3YBSVaMUhg91_LymQg5RfwtGuK5hhhXkAVb6cCs2pUfuKO8U98d7ofxgD5AfodkjCIr4DHdmWjwxBUAfyxsCEyzwNpy0/s400/volvo+concept+you+grill+and+wheels+iihih.jpg" style="cursor: pointer; width: 536px; height: 380px;" /></a><br /><br />“The design of the wheels, the grille and details in the innovative headlamps has been inspired by the exquisite works of the world-famous Danish design house Georg Jensen. Their precious items capture the essence of Scandinavian design. Uncluttered, organic surfaces and superb craftsmanship that radiate timeless luxury. This design should feel handcrafted and durable enough to stand the test of time,” says Peter Horbury.<br /><br />images and info courtesy of <a href="http://www.volvocars.com/intl/Pages/default.aspx">Volvo</a> New updated photos courtesy of <a href="http://www.pocket-lint.com">Pocket-Lint.</a><br /><br />You can see a live unveiling of the car today at the Frankfurt Auto Show on <a href="http://www.facebook.com/Volvo?sk=app_132231720209045">Volvo's facebook page here.</a>

UPDATED: Volvo Concept You Revealed. Scandinavian Luxury with Smart Pad Technology in a Sleek Sedan.

Concept You from Volvo Cars: Luxurious Scandinavian design with intuitive smart pad technology Last week Volvo teased the public with this v...

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Interactive Movie For Range Rover Evoque, Being Henry, Emphasizes Choices.

<script type="text/javascript" src="http://w.sharethis.com/button/sharethis.js#publisher=0d650ffe-1ec7-4395-883b-24e806d21a65&type=website"></script><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh1O_5UCkMrR1RW1UWAB0D6WE0SiVSzs1UgKP-KHe02wUQ7CiD5N4wIwW676Rwd8sGyJfj0IXIkJPwpCJ5YQvW5awi8wvleulqRSVbkB8bsyBPaXJ20Fhx7XEEU0Ae9dvuau7YA0H7_HSXZ/s1600/Being+Henry+-+Presented+by+Range+Rover+Evoque_1305824444997+copy.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5608630296970496434" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh1O_5UCkMrR1RW1UWAB0D6WE0SiVSzs1UgKP-KHe02wUQ7CiD5N4wIwW676Rwd8sGyJfj0IXIkJPwpCJ5YQvW5awi8wvleulqRSVbkB8bsyBPaXJ20Fhx7XEEU0Ae9dvuau7YA0H7_HSXZ/s400/Being+Henry+-+Presented+by+Range+Rover+Evoque_1305824444997+copy.jpg" style="cursor: pointer; width: 528px; height: 327px;" /></a><br /><br />A new branded entertainment effort from <a href="http://www.thebrooklynbrothers.com/">The Brooklyn Brothers</a> for Land Rover has you, the viewer, involved in determining the outcome of a movie, which, in turn, dictates the options on a <a href="http://www.landrover.com/us/en/rr/range-rover-evoque/explore/range-rover-evoque/">new Range Rover Evoque.<br /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgki_0hj_IO_9w-URw2w9JWqanv-sEsNMtTMKyJwTsUFgJlhOQ0vtWXSIJdbmleCphwBC6noTFoA8LPJhBnyJkAS7PX2MQ7RVTPBxmTuB2n5J3dqDdbDIP6zB5ECgIsZzu6dm2bcF-eihjX/s1600/Being-Henry-still4.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5608627231303594002" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgki_0hj_IO_9w-URw2w9JWqanv-sEsNMtTMKyJwTsUFgJlhOQ0vtWXSIJdbmleCphwBC6noTFoA8LPJhBnyJkAS7PX2MQ7RVTPBxmTuB2n5J3dqDdbDIP6zB5ECgIsZzu6dm2bcF-eihjX/s400/Being-Henry-still4.jpg" style="cursor: pointer; width: 527px; height: 350px;" /></a><br /><br />The latest marketing effort is an interactive love-fantasy-comedy movie in which you determine what the main character, Henry, does. As you make choices for Henry, you are simultaneously personalizing your version of the new <a href="http://www.landrover.com/us/en/rr/range-rover-evoque/explore/range-rover-evoque/">Range Rover Evoque</a>. There are several routes you can take that feature everything from kidnapping to flirtations.<br /><br />At the end of the film, whose outcome you have manipulated, you are matched with a particular version of the Evoque that was determined by the choices you made for Henry:<br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwD0gzH4dNfgTxQuDoyWhiAZeRE4QOe9TnzImTPWEPTp3rcFGtkpeGdDo9dACjizAaa-P1AT6jhQnckJR2yUtK2TQaMnvAka8kr6KwdvkNaHOOo_uR99rZP1WNlwxbu8XKBA-6mDqn7yU7/s1600/white-evoque.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5608628402291799026" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwD0gzH4dNfgTxQuDoyWhiAZeRE4QOe9TnzImTPWEPTp3rcFGtkpeGdDo9dACjizAaa-P1AT6jhQnckJR2yUtK2TQaMnvAka8kr6KwdvkNaHOOo_uR99rZP1WNlwxbu8XKBA-6mDqn7yU7/s400/white-evoque.jpg" style="cursor: pointer; width: 534px; height: 421px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLa3OeLZd1pyo5xzwP34OVcf2FFS4GMg_8als4YzDdfPCj-pfSnKIkbMrzj5HJkylHA_SGsh49f0F6MKJv4SlXy1RB7cL0NbhHCPhyRkrCuy5InLLcuMp6qeyv-pIrgmVdq4h45e2FTMbP/s1600/app_full_proxy.php.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5608632053770744146" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLa3OeLZd1pyo5xzwP34OVcf2FFS4GMg_8als4YzDdfPCj-pfSnKIkbMrzj5HJkylHA_SGsh49f0F6MKJv4SlXy1RB7cL0NbhHCPhyRkrCuy5InLLcuMp6qeyv-pIrgmVdq4h45e2FTMbP/s400/app_full_proxy.php.jpg" style="cursor: pointer; width: 535px; height: 357px;" /></a><br /><br />The short interactive film was directed by Somesuch & Co.'s <a href="http://www.somesuchandco.com/#666113/Nick-Gordon">Nick Gordon</a>, and is all about choices, emphasizing the options you have when designing your own vehicle from Land Rover. It's a bit of reach, but entertaining, nonetheless.<br /><br />The trailer for the interactive film:<br /><iframe src="http://www.youtube.com/embed/b0yOSSDOolo?rel=0" allowfullscreen="" width="530" frameborder="0" height="331"></iframe><br />Stills from the film:<br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQ-aS-3lKLrElOwCOv5l8tOPMw1RAicnb0iSB5-k4vesY-2HNcGgQRkz1XZAnXH0U6yngPbqai2L5m8c-sRD1waQMP3ARqVXxjpnBoZx4k8yunaQdKSt9wQ9U0f6-yTVLeyoN0jSGaexAw/s1600/Being-Henry-still-9-AM.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5608627678041759442" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQ-aS-3lKLrElOwCOv5l8tOPMw1RAicnb0iSB5-k4vesY-2HNcGgQRkz1XZAnXH0U6yngPbqai2L5m8c-sRD1waQMP3ARqVXxjpnBoZx4k8yunaQdKSt9wQ9U0f6-yTVLeyoN0jSGaexAw/s400/Being-Henry-still-9-AM.jpg" style="cursor: pointer; width: 531px; height: 339px;" /></a><br />You choose the direction in which Henry walks, changing the outcome:<br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh06MDIiMLyBu5gusezbkpPbVRDDVEz_vrEOTjjKQ8uk3rld9Mq-7Fq2HZMTThHab52qt1xIIcRRnLOzfJrDzOiwpN_G880DP1znUGwfiGM9AeI_vhT5BVeEXt6UJPO0g3MUGukAJfv6q57/s1600/Being-Henry-still2.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5608627490507506130" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh06MDIiMLyBu5gusezbkpPbVRDDVEz_vrEOTjjKQ8uk3rld9Mq-7Fq2HZMTThHab52qt1xIIcRRnLOzfJrDzOiwpN_G880DP1znUGwfiGM9AeI_vhT5BVeEXt6UJPO0g3MUGukAJfv6q57/s400/Being-Henry-still2.jpg" style="cursor: pointer; width: 528px; height: 295px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjB2-wLnHnGBhLgx_FOkIEIZug1kiHCn1kKPY717KZ9wVaIZhyphenhyphenwJE84cwj_jjc-4E0xyzdXyvIYxxk8n3FRNbNBvxJsHM8wKEkJbffCAv1RizHL2hojRUwaEbPqBUvy0TVqfMqhwnHQfjqK/s1600/Being-Henry-still3.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5608627308887665938" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjB2-wLnHnGBhLgx_FOkIEIZug1kiHCn1kKPY717KZ9wVaIZhyphenhyphenwJE84cwj_jjc-4E0xyzdXyvIYxxk8n3FRNbNBvxJsHM8wKEkJbffCAv1RizHL2hojRUwaEbPqBUvy0TVqfMqhwnHQfjqK/s400/Being-Henry-still3.jpg" style="cursor: pointer; width: 531px; height: 338px;" /></a><br /><a href="http://www.helloevoque.com/beinghenry"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5608628475310592610" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvBVXUTsD4U9uMa5evyH-akIl34J2UjHdDd6hq-G-R9kXpE4F4W2fjgDQupHhydH0fuSREuAvsZBSkP9SnhQEIhI_VJvhO5REMDks4LSLpHTXqKxdsqrbxkdnSCNjwZpgH1WqBTVO1I413/s400/Being-Henry---Range-Rover-Evoque.jpg" style="cursor: pointer; width: 533px; height: 359px;" /></a><br /><a href="http://www.helloevoque.com/beinghenry">Interact with Being Henry here</a><br /><br />The brand also has an online project called <a href="http://www.helloevoque.com/#">"The Pulse of the City"</a> in which you can listen to various "city shapers" talk about their cities and <a href="http://www.helloevoque.com/#/cars">can view their personalized Evoque</a>. A profile accompanied by a photo and bio allows you to view that person's journey through different international cities like New York, Madrid and Istanbul, to name a few.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUlWv0kmSnQTi_k41OJ2eVPplrh5FOuNOYgEnEJIc2sUZvn8jR7aD5mtDsrmgr5EwHTDnmLVK1-VHjfPCghRceeVPX3vIyIWRS2bX8w6z48GuDJq2DhlZQlmAz8IjxgIpXf1-Dta_XhD5z/s1600/evoque+profile2.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5608628157600174754" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUlWv0kmSnQTi_k41OJ2eVPplrh5FOuNOYgEnEJIc2sUZvn8jR7aD5mtDsrmgr5EwHTDnmLVK1-VHjfPCghRceeVPX3vIyIWRS2bX8w6z48GuDJq2DhlZQlmAz8IjxgIpXf1-Dta_XhD5z/s400/evoque+profile2.jpg" style="cursor: pointer; width: 467px; height: 206px;" /></a><span style="text-decoration: underline;"><br /></span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhylN6jaLlnEC02490eF9FEDNAAhY3XnaF5sKBytv3l83ptRRyl3yYs0M-m8Lvc6Ie9PukqVFJCvw1KhEFB7Z7kJwMP8NuBZHB1Evr-yXE_hmD9XgCMFwgFI6pfg7qqiRn77ED3WLE9-vag/s1600/evoque+profile1.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5608628092642251442" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhylN6jaLlnEC02490eF9FEDNAAhY3XnaF5sKBytv3l83ptRRyl3yYs0M-m8Lvc6Ie9PukqVFJCvw1KhEFB7Z7kJwMP8NuBZHB1Evr-yXE_hmD9XgCMFwgFI6pfg7qqiRn77ED3WLE9-vag/s400/evoque+profile1.jpg" style="cursor: pointer; width: 467px; height: 205px;" /></a><br /><a href="http://www.helloevoque.com/okgo/form">You can upload your own journey here</a><br /><br />Other attempts to get people engaged with the brand include their GPS art created with an app to create a geo-location map and share it on <a href="https://www.facebook.com/rangeroverusa?v=app_194041033958613">Facebook</a> if you wish as well as their <a href="http://interactiveevoque.me/2011/05/18/range-rover-evoque-the-presence-project/">"Presence Project"</a><br /><br /><a href="http://www.landrover.com/me/en/rr/">Range Rover</a>

Interactive Movie For Range Rover Evoque, Being Henry, Emphasizes Choices.

A new branded entertainment effort from The Brooklyn Brothers for Land Rover has you, the viewer, involved in determining the outcome of a ...

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The 2011 Range Rover Autobiography Ultimate Edition Even Includes Apple iPads!

<script type="text/javascript" src="http://w.sharethis.com/button/sharethis.js#publisher=0d650ffe-1ec7-4395-883b-24e806d21a65&type=website"></script><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPzm140H0TzHX62bTsyXrYRPkKB713vtMtRfVVfBX5SoklZUsualnndcyvpVV_jDv_3z2K8ZAwz7rWQQda5YWV4ck6OsGyv5g9FZmH4qrvqMino4drh5RmFSFHAFHY2qJqwCIKTBP8ZRg/s1600/Picture+12.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5575124766321296818" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPzm140H0TzHX62bTsyXrYRPkKB713vtMtRfVVfBX5SoklZUsualnndcyvpVV_jDv_3z2K8ZAwz7rWQQda5YWV4ck6OsGyv5g9FZmH4qrvqMino4drh5RmFSFHAFHY2qJqwCIKTBP8ZRg/s400/Picture+12.png" style="cursor: pointer; width: 527px; height: 347px;" /></a><br /><br />The Range Rover Autobiography Ultimate Edition, a hand-finished exclusive addition, made its debut earlier this year at the 2011 Geneva Motor Show.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYCDbZR3_wh39XqybkePjLmD__CdCX4NZ_ISn9mra6dZ_Fp_MG472qAdKpadCeN-aHHa4OEjez1J3bJdHLZ-_Obk3vBSqcK2Ic0avLLhRHvsxJyfFHod5Alfy2TXZS6Rf0SpP15XhYGy0/s1600/Picture+10.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5575123443161058370" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYCDbZR3_wh39XqybkePjLmD__CdCX4NZ_ISn9mra6dZ_Fp_MG472qAdKpadCeN-aHHa4OEjez1J3bJdHLZ-_Obk3vBSqcK2Ic0avLLhRHvsxJyfFHod5Alfy2TXZS6Rf0SpP15XhYGy0/s400/Picture+10.png" style="cursor: pointer; width: 522px; height: 353px;" /></a><br /><br /><span style="font-size:85%;"><span style="font-style: italic;">The press release from Range Rover:</span></span><br />The flagship model adds a handcrafted luxury interior, using specially selected soft feel natural leathers, to an interior renowned for being one of the finest in the automotive world.<br /><br />The driver benefits from the recognizable command driving position offering excellent visibility and comfort, and the rear passengers now experience first-class-style accommodation never before seen in a Range Rover.<br /><br />Two stand alone electric rear seats enhance space and comfort for the rear passengers, making the Ultimate Edition the definitive chauffeur vehicle. The addition of a rear console extension, including a machined aluminium laptop table and drinks chiller, and two Apple iPads* as standard (the first car to do so), takes the Range Rover rear seat experience to new levels of luxury.<br /><br />• First class levels of luxury for both driver and passengers:<br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhe5elx4sG5zvDkXhrPiwkDtsjd4uZI-4R3LEsydb3ERN9Z6362tw9Ife_EPMO82FXixBvlCOpoWSnv6qRc-eFDPt3XdmoM2eS08luhDp8VMX_1yD_Ch1BFtTJH5JTTzc0vTj3B801VB8E/s1600/Picture+11.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5575124873058993458" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhe5elx4sG5zvDkXhrPiwkDtsjd4uZI-4R3LEsydb3ERN9Z6362tw9Ife_EPMO82FXixBvlCOpoWSnv6qRc-eFDPt3XdmoM2eS08luhDp8VMX_1yD_Ch1BFtTJH5JTTzc0vTj3B801VB8E/s400/Picture+11.png" style="cursor: pointer; width: 524px; height: 346px;" /></a><br />• Rear cabin includes Apple iPads* as standard:<br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjg1yk1oVwWtZBqhqay8IxfynLxP2uqhxdoGJkbM6RcLoR2Y0Ws28xeGoazCqjcmP6uBWQU5Yo6R7GQPkKTLkkUYTzTPYrocS80lq7YfCnOEGICTbQ645Pedy_GPVktckvYCcldMvbXew4/s1600/Range-Rover-Autobiography-Ultimate-Edition-3-600x450.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5575121749130030050" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjg1yk1oVwWtZBqhqay8IxfynLxP2uqhxdoGJkbM6RcLoR2Y0Ws28xeGoazCqjcmP6uBWQU5Yo6R7GQPkKTLkkUYTzTPYrocS80lq7YfCnOEGICTbQ645Pedy_GPVktckvYCcldMvbXew4/s400/Range-Rover-Autobiography-Ultimate-Edition-3-600x450.jpg" style="cursor: pointer; width: 527px; height: 395px;" /></a><br />• Hand crafted finest soft feel leathers and machined aluminium detailing:<br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5N5mwRcwBa_D9-uVXBKqmzpyCNRGEZiTZPGXpHgCK59sOAerZ6RCAFsckxDkFpMVzAZopLoflBZXPyxo8PvmPwKxAMmXlbDTTGsLAfu038xdqjrOdd0Mfm-Qf7IxOCUwH61V4M3KmQYs/s1600/Range-Rover-Autobiography-Ultimate-Edition-1-600x450.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5575121624830178818" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5N5mwRcwBa_D9-uVXBKqmzpyCNRGEZiTZPGXpHgCK59sOAerZ6RCAFsckxDkFpMVzAZopLoflBZXPyxo8PvmPwKxAMmXlbDTTGsLAfu038xdqjrOdd0Mfm-Qf7IxOCUwH61V4M3KmQYs/s400/Range-Rover-Autobiography-Ultimate-Edition-1-600x450.jpg" style="cursor: pointer; width: 520px; height: 390px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh1iogp9kTzoNeLxuSnFeYDnyi3OcZKp1QuSEzPii1bADT-g3PytWJlq7HEF9lwC7voP1hdt_OsaW59iiN1ulWuuGJefrTrWvOLpkjGg2xASXVpBHtVka2gT9SmqwjlrO63t_l3sRNlHRM/s1600/Picture+9.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5575123197703317938" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh1iogp9kTzoNeLxuSnFeYDnyi3OcZKp1QuSEzPii1bADT-g3PytWJlq7HEF9lwC7voP1hdt_OsaW59iiN1ulWuuGJefrTrWvOLpkjGg2xASXVpBHtVka2gT9SmqwjlrO63t_l3sRNlHRM/s400/Picture+9.png" style="cursor: pointer; width: 526px; height: 369px;" /></a><br /><br />The luxury theme extends to the rear load space, with a super yacht inspired teak floor with metal and leather detailing.<br /><br />• Super yacht inspired teak loadspace floor:<br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKQ6qmJc0SoF4ot5Pb4rvht2pAHdQQYSqlb7RohqtGue6Ee_TCy1sdEn3pw4TkqBXu2VD8HTuGoOvLB1wSaBf1vsZwShynpM_b9oGAQHtAL7lbUkRxo8Z9prr7y8lSoInJ7jUTzqIHc6g/s1600/Range-Rover-Autobiography-Ultimate-Edition-4-600x450.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5575121836125065602" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKQ6qmJc0SoF4ot5Pb4rvht2pAHdQQYSqlb7RohqtGue6Ee_TCy1sdEn3pw4TkqBXu2VD8HTuGoOvLB1wSaBf1vsZwShynpM_b9oGAQHtAL7lbUkRxo8Z9prr7y8lSoInJ7jUTzqIHc6g/s400/Range-Rover-Autobiography-Ultimate-Edition-4-600x450.jpg" style="cursor: pointer; width: 522px; height: 391px;" /></a><br /><br />The interior story is completed with high-end semi-aniline leather seating and Oxford leather on the door casings, dashboard top and steering wheel. For the first time, Kalahari wood veneers are used on the facia and door top rolls and unique interior colourways of either dark cherry or Arabica are available.<br /><br />Two new unique exterior colours, either Roussillon Red or Otago Stone, (also available in Santorini Black) are available along with body coloured door handles, dark atlas radiator grille and side vents to create a sophisticated finish. This Ultimate Edition is fitted with new and unique 20” multi-spoke diamond-turned alloy wheels, and unique tailgate badging. Customers also have the option of an Exterior Design Pack and deployable side steps.<br /><br />The all-V8 engine line-up includes the superb new 4.4 litre LR-TDV8 Diesel engine with a new eight-speed transmission incorporating Drive Select with Paddle Shift as standard. This LR-TDV8 combines superior power with 313PS, 700Nm torque whilst delivering even lower fuel consumption and 14% less CO2 emissions than its predecessor in line with the stringent EU5 emissions standards. The combined cycle fuel consumption of the new LR-TDV8 4.4-litre is just 30.1mpg, making this the first Range Rover ever to better 30mpg.<br /><br />The 8-speed ZF automatic gearbox tuned by Land Rover engineers to combine silky smooth shifting with exceptionally rapid response and improved fuel economy, catapults the Range Rover from rest to 60mph in a mere 7.5 seconds and complete the 50mph-75mph dash in just 5.1 seconds.<br /><br />The LR-V8 5.0 Supercharged engine is also available delivering awesome power and torque, 510PS and 625Nm, propelling the Range Rover from 0-60mph in a breath-taking 5.9 seconds.<br /><br />Both variants come with Land Rover’s award-winning Terrain ResponseTM system, which optimises the vehicle set-up for virtually all on-road or off-road driving situations, with five different settings to suit different terrains including new Hill Start Assist and Gradient Acceleration Control.<br /><br />This Ultimate Edition was designed, engineered and manufactured in the UK and exclusivity is assured as each vehicle will be built to customer order only. 500 units will be produced and sold in over 20 markets globally.<br /><br />Pricing will be announced by individual markets later this year.<br /><span style="font-size:78%;"><span style="font-style: italic;">*iPad is a trademark of Apple, Inc. registered in the US and other countries.</span></span><br /><br /><a href="http://www.landrover.com/gl/en/rr/range-rover/explore/ultimate/">Range Rover Autobiography Ultimate Edition</a>

The 2011 Range Rover Autobiography Ultimate Edition Even Includes Apple iPads!

The Range Rover Autobiography Ultimate Edition, a hand-finished exclusive addition, made its debut earlier this year at the 2011 Geneva Moto...

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A Good Look At The Special Edition Gucci Fiat 500 & Matching Gucci Accessories.

<script type="text/javascript" src="http://w.sharethis.com/button/sharethis.js#publisher=0d650ffe-1ec7-4395-883b-24e806d21a65&type=website"></script><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFH_P7zpSmKXGkaFqZk-u7m_HNQ2V-T9fU9nI0LmlBe7GbceLP_vblFIAC0XE-LLAo2uYkFCfcTaQcPXjaljSHn0xSDNB0YWD9cYU_Zx0V8eXfRKjy_4X-uSlCEffFzsXMjy5fE4CnNkFd/s1600/wg_news_fiat500_web_2column.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5598937109128804706" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFH_P7zpSmKXGkaFqZk-u7m_HNQ2V-T9fU9nI0LmlBe7GbceLP_vblFIAC0XE-LLAo2uYkFCfcTaQcPXjaljSHn0xSDNB0YWD9cYU_Zx0V8eXfRKjy_4X-uSlCEffFzsXMjy5fE4CnNkFd/s400/wg_news_fiat500_web_2column.jpg" style="cursor: pointer; width: 532px; height: 626px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgymLP8Pa14TMX05Xq8rebx1Jy3ZbBOdCvZJK27w5CBjVXtOv1KuaNuI9Tscsu4yl07CleMuXltYQqi2fYE94qdct0atlv3nZ9FrfT9CkPdk7yb7HFWaC4Hf9S1MXD2et87IL-8SQnVBeWG/s1600/4.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5598928454965988914" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgymLP8Pa14TMX05Xq8rebx1Jy3ZbBOdCvZJK27w5CBjVXtOv1KuaNuI9Tscsu4yl07CleMuXltYQqi2fYE94qdct0atlv3nZ9FrfT9CkPdk7yb7HFWaC4Hf9S1MXD2et87IL-8SQnVBeWG/s400/4.jpg" style="cursor: pointer; width: 535px; height: 309px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdnROFGb7q4kq8sBFSO46-Uq4kUgqlq9YrnsJ-v9UD1W-BIhZaT2wdeIRXGdKY3wHioBpc0MDX8mlziX7LAiYsagFuyL7wIaOLys4-KZCY_Elc4vdHiXXqqsGGEvzVwVarxzlLLHnMvtom/s1600/5.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5598932875084682354" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdnROFGb7q4kq8sBFSO46-Uq4kUgqlq9YrnsJ-v9UD1W-BIhZaT2wdeIRXGdKY3wHioBpc0MDX8mlziX7LAiYsagFuyL7wIaOLys4-KZCY_Elc4vdHiXXqqsGGEvzVwVarxzlLLHnMvtom/s400/5.jpg" style="cursor: pointer; width: 535px; height: 310px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2NY-tsQuEzaEnfOUZ7UxvORuKYAhEci8jp0sUiexYyS37895XEcerNtC5qQaAkOY3mbC-KCHbS-310Je3rAJWv6EYN5Vzr3bPOuqHRY48hOax9pSlI_LNcLayhXVk2CQkuatHu2LLg_YX/s1600/Fiat+500+by+Gucci.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5598917691889137026" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2NY-tsQuEzaEnfOUZ7UxvORuKYAhEci8jp0sUiexYyS37895XEcerNtC5qQaAkOY3mbC-KCHbS-310Je3rAJWv6EYN5Vzr3bPOuqHRY48hOax9pSlI_LNcLayhXVk2CQkuatHu2LLg_YX/s400/Fiat+500+by+Gucci.jpg" style="cursor: pointer; width: 534px; height: 354px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4NpNX9PtkL7XUX2potNiyTe2W6C-c4Fuw9H3qxU4z99e6Z3jR6kuii9xZvBaKKXhmp6xVXCxa9wqkq4LUYY5KrCYJ5lmhFNsBBxcF3S0n5v1IEA8HD-9_vQ0Mo-edC4eFoYT-GofX4n7E/s1600/wg_news_fiat500_logo_web_2column.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5598937427167326850" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4NpNX9PtkL7XUX2potNiyTe2W6C-c4Fuw9H3qxU4z99e6Z3jR6kuii9xZvBaKKXhmp6xVXCxa9wqkq4LUYY5KrCYJ5lmhFNsBBxcF3S0n5v1IEA8HD-9_vQ0Mo-edC4eFoYT-GofX4n7E/s400/wg_news_fiat500_logo_web_2column.jpg" style="cursor: pointer; width: 529px; height: 615px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMgVu-tUOzOYfbBDAsRGOI9q3ke-jSSGNCljfaGA-ufGcaPMiLVYjXydg7JsB7EL7khk2y3gy_2yYkDCgBTcyBQr2uCeD8wRFNWhFSgxSKe38_iK3Ke28fKfITSDbuRFqpkb-8TKwGw8qJ/s1600/500-by-Gucci_black_silhouette_lowres.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5598919711302925330" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMgVu-tUOzOYfbBDAsRGOI9q3ke-jSSGNCljfaGA-ufGcaPMiLVYjXydg7JsB7EL7khk2y3gy_2yYkDCgBTcyBQr2uCeD8wRFNWhFSgxSKe38_iK3Ke28fKfITSDbuRFqpkb-8TKwGw8qJ/s400/500-by-Gucci_black_silhouette_lowres.jpg" style="cursor: pointer; width: 523px; height: 265px;" /></a><br /><br />Gucci, Gucci Go. Frida Giannini, the Creative Director of Italian luxury brand Gucci designed a special edition Fiat presented recently at Milan Fashion Week and at the Geneva International Auto Show. The <span style="font-weight: bold;">Fiat 500 by Gucci</span> is available for pre-order in Italy now and will be available in the U.S. at the end of the year.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8XaApU8jixndQUHPsoZVw68vLHJju-vfacZvzfPMv1PrDc0E_oDNCg8mO6L2lBnEFzFQLw9giaiWxoji8JOTDyifb3XvEFyDon96Id6msoW69qSu6tYuorT4x-vv2U0Od1f_YZOmcVssP/s1600/10.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5598928166433024946" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8XaApU8jixndQUHPsoZVw68vLHJju-vfacZvzfPMv1PrDc0E_oDNCg8mO6L2lBnEFzFQLw9giaiWxoji8JOTDyifb3XvEFyDon96Id6msoW69qSu6tYuorT4x-vv2U0Od1f_YZOmcVssP/s400/10.jpg" style="cursor: pointer; width: 526px; height: 305px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpLcJLL1Yvljhc6TJlC5c4uhJuO5fheWlNk8lJ0uDMahhfiKSUmMu9bBStNombDlMl9O0ysgH_c4YNtnuDS6Vz3c0oEj1BQspL3opqW7r5x0s-UB1yOVgLfX4ArgCGngUTXTIS7-UKRhr6/s1600/2.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5598928085666761122" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpLcJLL1Yvljhc6TJlC5c4uhJuO5fheWlNk8lJ0uDMahhfiKSUmMu9bBStNombDlMl9O0ysgH_c4YNtnuDS6Vz3c0oEj1BQspL3opqW7r5x0s-UB1yOVgLfX4ArgCGngUTXTIS7-UKRhr6/s400/2.jpg" style="cursor: pointer; width: 523px; height: 303px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-VDOb7cVyl3QK8G33SiaI351u1h2yu2MV0-541Tw15meUAd61kzvFaGMzF0dTZBBpuyedHeZZWPGP9IVrWtOmt9-r67_UoPL3BAQLncWUXDXa4XXPh8FkTOWCLB4igz0SYl82JW3xmfEX/s1600/1.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5598927679803421570" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-VDOb7cVyl3QK8G33SiaI351u1h2yu2MV0-541Tw15meUAd61kzvFaGMzF0dTZBBpuyedHeZZWPGP9IVrWtOmt9-r67_UoPL3BAQLncWUXDXa4XXPh8FkTOWCLB4igz0SYl82JW3xmfEX/s400/1.jpg" style="cursor: pointer; width: 524px; height: 303px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7qYMLe8HkfvzeBfmX96NgP6YKnFPQxYR2hdo3ng1imCiJKK4JGxsshDxRzqWDJbFjZdQZ_KF7p1t_iz8HThlg2kbWshuvb0kV5Djna1x1uqpjA6uEqy6hAaEWJI5-BorvNQNXABFlt_s9/s1600/11.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5598928005151099842" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7qYMLe8HkfvzeBfmX96NgP6YKnFPQxYR2hdo3ng1imCiJKK4JGxsshDxRzqWDJbFjZdQZ_KF7p1t_iz8HThlg2kbWshuvb0kV5Djna1x1uqpjA6uEqy6hAaEWJI5-BorvNQNXABFlt_s9/s400/11.jpg" style="cursor: pointer; width: 527px; height: 305px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAXba-Ef3r6eTXU6dymrylAt-lkW39wsZhh8dmV559KT0i1VHDMXmW13R44p4_KuyDxpn30wOqnqn1FT7tj9aPkmRpi4DsQvt7pOwvucSI9DwA4qM_SBqZWdbC6NQNj5raXDcRFiGcx7CX/s1600/gucci-fiat-white-nose.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5598919589243826706" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAXba-Ef3r6eTXU6dymrylAt-lkW39wsZhh8dmV559KT0i1VHDMXmW13R44p4_KuyDxpn30wOqnqn1FT7tj9aPkmRpi4DsQvt7pOwvucSI9DwA4qM_SBqZWdbC6NQNj5raXDcRFiGcx7CX/s400/gucci-fiat-white-nose.jpg" style="cursor: pointer; width: 530px; height: 433px;" /></a><br /><br />The Gucci Fiat 500 in black or white pearl has special customized rims, the interlocking GG logo on the hubcaps, and the Gucci cursive logotype as badging on the back and side:<br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNqHo-CGZA4dea8GtJPBaQ_ppJbfDm55Mdq9Jha3HSJaNGa48X1AoAcUb9udgfiXI9wSynfpriDfv7ozCLFTTMgbpI0tvOxfXAa8rbbFrGTBtPPsCvefh9KXaEt1fPziHMmuOGp-D0Dcv4/s1600/fiat-500-by-gucci-05.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5598920443268955090" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNqHo-CGZA4dea8GtJPBaQ_ppJbfDm55Mdq9Jha3HSJaNGa48X1AoAcUb9udgfiXI9wSynfpriDfv7ozCLFTTMgbpI0tvOxfXAa8rbbFrGTBtPPsCvefh9KXaEt1fPziHMmuOGp-D0Dcv4/s400/fiat-500-by-gucci-05.jpg" style="cursor: pointer; width: 529px; height: 294px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7ETo15Nqsu6C6_wsKoj-lkR-ZwNYFFPB3ggDblD2Z_QuNdY8EHw8XAe04VKyHhViGghe2pMOxQR8PP-MCYamXCdsFvUBUSAn__yR4LXTB4gh18UCnHOMCmx-mkluX8dZKC51_DOHgK1nk/s1600/fiat-500-by-gucci-06.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5598920965376455954" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7ETo15Nqsu6C6_wsKoj-lkR-ZwNYFFPB3ggDblD2Z_QuNdY8EHw8XAe04VKyHhViGghe2pMOxQR8PP-MCYamXCdsFvUBUSAn__yR4LXTB4gh18UCnHOMCmx-mkluX8dZKC51_DOHgK1nk/s400/fiat-500-by-gucci-06.jpg" style="cursor: pointer; width: 530px; height: 295px;" /></a><br /><br />The famous retro Gucci red and green stripe appears as a detail on the exterior complimented by the special green rear brake calipers:<br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijNY2Ag0woV7erD1fSBqXC2APYAC9IvmDHAQ7zP_hHbFZB-MDiLAUelBp76xH1p05o_xiGbyYKcaiT2Aukov2i82B4kPnOVTb83SsypqkSlH3pxCvtPFH1Pw4wPg7pXxGxw-PmiXar2sjC/s1600/side+black+details.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5598919515180980850" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijNY2Ag0woV7erD1fSBqXC2APYAC9IvmDHAQ7zP_hHbFZB-MDiLAUelBp76xH1p05o_xiGbyYKcaiT2Aukov2i82B4kPnOVTb83SsypqkSlH3pxCvtPFH1Pw4wPg7pXxGxw-PmiXar2sjC/s400/side+black+details.jpg" style="cursor: pointer; width: 526px; height: 444px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPAdhym1imz_EeaKTAEMOUuOwv8RQpvvQWZvKB0o3pU_vrH167ek86Z7owY4NH4T5DVP66lcFCPlWDJKqZwXkcaT2SaP3fDPxD7NTIYzZdLfHGAUthT_zM-aYoWE6S-JnAPWshZnhipIWV/s1600/15.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5598927027609128338" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPAdhym1imz_EeaKTAEMOUuOwv8RQpvvQWZvKB0o3pU_vrH167ek86Z7owY4NH4T5DVP66lcFCPlWDJKqZwXkcaT2SaP3fDPxD7NTIYzZdLfHGAUthT_zM-aYoWE6S-JnAPWshZnhipIWV/s400/15.jpg" style="cursor: pointer; width: 531px; height: 307px;" /></a><br /><br />Inside, the vehicle has lots of Gucci goin' on:<br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQnDI_Uk2ubHOZ3fGxrfohjYDIxiQkA18qpbi2D6ambZZILZAp0P33gFNOGAEffnmJ8QqcKOTl1xtI1KGSxvSxdDunySisdsj-d694hfMr3FkzHb8U9CR7MiPSZ095SlXVZfCznKj8eZsj/s1600/12.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5598927309049008370" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQnDI_Uk2ubHOZ3fGxrfohjYDIxiQkA18qpbi2D6ambZZILZAp0P33gFNOGAEffnmJ8QqcKOTl1xtI1KGSxvSxdDunySisdsj-d694hfMr3FkzHb8U9CR7MiPSZ095SlXVZfCznKj8eZsj/s400/12.jpg" style="cursor: pointer; width: 531px; height: 307px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5XuzglkEYdeh_s0kDJuBHI16gZxD3TPGJG34vD486zA_AzqOPRfjhvD0aOQV4IxIjBSVdFCxI-ncv5a6BYkXun-CJUwoocNjMuY6iyETJT5If0ddxLNDggoj0tvHVGgzpONOopm0FttGZ/s1600/13.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5598927236444045970" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5XuzglkEYdeh_s0kDJuBHI16gZxD3TPGJG34vD486zA_AzqOPRfjhvD0aOQV4IxIjBSVdFCxI-ncv5a6BYkXun-CJUwoocNjMuY6iyETJT5If0ddxLNDggoj0tvHVGgzpONOopm0FttGZ/s400/13.jpg" style="cursor: pointer; width: 532px; height: 308px;" /></a><br /><br />The interlocking GG logo is embossed on the leather headrests of the seats, which are covered in the leather Guccissima fabric:<br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjsXZnudsU19v9QWxczFN7El05r8XPCFx1TspQQJlAoUaavGvsJ78A_p_mCYpfNuo4F1ah5zQs28YzSQ5TMHK6gYariiMi0Zg7xOvMfiRftFu2k_pyXSoTYZw2YHQ6b_ckssh0KjpSADEZ3/s1600/fiat_500_by_gucci_celebrates_italian_style_4.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5598920630077554930" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjsXZnudsU19v9QWxczFN7El05r8XPCFx1TspQQJlAoUaavGvsJ78A_p_mCYpfNuo4F1ah5zQs28YzSQ5TMHK6gYariiMi0Zg7xOvMfiRftFu2k_pyXSoTYZw2YHQ6b_ckssh0KjpSADEZ3/s400/fiat_500_by_gucci_celebrates_italian_style_4.jpg" style="cursor: pointer; width: 523px; height: 814px;" /></a><br /><br />The seatbelts are in the classic Gucci red and green stripe, and the logo accents the seats, the gearshift, the carpets and the key cover.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh50NOp2q1Cl3iMe5BN4aCKD0nRuzs3U0O5aZX6ZmksiHO5gOqampK-RTzPrX1aR2m9xvd5wgrobMNfZ1wuzajV3R2WSLDtIxxeSDlMSjt_YDH2u_MKeTJ_PaJ91RuoqRtcsFenGCwimBF0/s1600/2011-Fiat-500-Gucci-Special-Edition-c.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5598924713370487602" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh50NOp2q1Cl3iMe5BN4aCKD0nRuzs3U0O5aZX6ZmksiHO5gOqampK-RTzPrX1aR2m9xvd5wgrobMNfZ1wuzajV3R2WSLDtIxxeSDlMSjt_YDH2u_MKeTJ_PaJ91RuoqRtcsFenGCwimBF0/s400/2011-Fiat-500-Gucci-Special-Edition-c.jpg" style="cursor: pointer; width: 532px; height: 399px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrZX4rdpFH1PMCSbp4zPEzxbddxpcJ3GJ7JhM4CkQOjpqaEyjRUS0lqFVbJUGIZx1PRObcaZoiHnNdHmOgcprlbdK5Ej2NB4sXGhO-aK5-utbfszzoTNkeYhez21avs6eXNZuE2GEcssA1/s1600/14.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5598927151517087298" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrZX4rdpFH1PMCSbp4zPEzxbddxpcJ3GJ7JhM4CkQOjpqaEyjRUS0lqFVbJUGIZx1PRObcaZoiHnNdHmOgcprlbdK5Ej2NB4sXGhO-aK5-utbfszzoTNkeYhez21avs6eXNZuE2GEcssA1/s400/14.jpg" style="cursor: pointer; width: 533px; height: 309px;" /></a><br /><br />Along with the Fiat 500 by Gucci is a collection of Gucci accessories designed to accompany the customized car. <span style="font-size:85%;"><span style="font-style: italic;">(Note: not all of the accessories shown are available in both the U.S. and Europe)</span> </span><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2x1IfMkdJb7vyHhzZLFJWO8uA45jKh82y3iUcBAnNjtUHtp2I2H76piVvMXEEqhL6OK7-HUEWGA_kabKJro4ca3rJnV8iiAP0hgsqVckXXDyegeDvP6WPIPfCSXFF0bYYlZEl8kmJxoMG/s1600/500-by-Gucci-travel-accessories.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5598922973929215122" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2x1IfMkdJb7vyHhzZLFJWO8uA45jKh82y3iUcBAnNjtUHtp2I2H76piVvMXEEqhL6OK7-HUEWGA_kabKJro4ca3rJnV8iiAP0hgsqVckXXDyegeDvP6WPIPfCSXFF0bYYlZEl8kmJxoMG/s400/500-by-Gucci-travel-accessories.jpg" style="cursor: pointer; width: 524px; height: 382px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhC9Vo46JAw_hWbJpAPrUAPQGMKj2l3txn_aD3ce6kX0dMy_SdLLf6CeDK9H_oKqyYb42oBLIxByp56Me74Cdz5KHXANrFeEdHEcqWNHYsRX9tMls2SZABzHs3lTjplcLgGxT8RlTJxhwPN/s1600/leather+goods.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5598932287425807618" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhC9Vo46JAw_hWbJpAPrUAPQGMKj2l3txn_aD3ce6kX0dMy_SdLLf6CeDK9H_oKqyYb42oBLIxByp56Me74Cdz5KHXANrFeEdHEcqWNHYsRX9tMls2SZABzHs3lTjplcLgGxT8RlTJxhwPN/s400/leather+goods.jpg" style="cursor: pointer; width: 528px; height: 506px;" /></a><br /><br />Travel bags, wallets, keychains, caps, silk scarves, sunglasses, beach towels, apparel, driving shoes and a special edition watch are all made to go with the Gucci Fiat 500 and are available at <a href="http://www.gucci.com/">Gucci.com</a><br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoUXdEVeif3cyOTSQDPzEtbq7pOhwzJdho_AG8M8ds9ZI86bNJ1H7SHaBhZ2Us9cKW0FMrrDPLLVXhgHpoujFKvwVsNDJbdpnHif8WI3sTbfKIww1euUj_fHoLDWaU7l_7Xq7D8zRNY_Ne/s1600/leather-duffle-scarf.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5598922896291043650" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoUXdEVeif3cyOTSQDPzEtbq7pOhwzJdho_AG8M8ds9ZI86bNJ1H7SHaBhZ2Us9cKW0FMrrDPLLVXhgHpoujFKvwVsNDJbdpnHif8WI3sTbfKIww1euUj_fHoLDWaU7l_7Xq7D8zRNY_Ne/s400/leather-duffle-scarf.jpg" style="cursor: pointer; width: 533px; height: 369px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOSuDXgDaOOdN18UxA7EBmRWEyx-VidLQZxE3h6eoGPvQfY2jhSlI5x_kiXhECulorhKuqLaH-qx6SMUp6ehRY0RFX_opMznGvt-pH2GQf2XW4cB1diRqsCrBpgyjBPv4gsrQhCPjPMhha/s1600/Screen+shot+2011-04-21+at+9.52.34+AM.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5598922216952908386" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOSuDXgDaOOdN18UxA7EBmRWEyx-VidLQZxE3h6eoGPvQfY2jhSlI5x_kiXhECulorhKuqLaH-qx6SMUp6ehRY0RFX_opMznGvt-pH2GQf2XW4cB1diRqsCrBpgyjBPv4gsrQhCPjPMhha/s400/Screen+shot+2011-04-21+at+9.52.34+AM.png" style="cursor: pointer; width: 261px; height: 382px;" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidFiUUnj7E6jvXyQBHMy4tzns-utfeQfVbv90QxJAXv6YUlcN_d5y1bauWuY3cDznYvlIZlWyw5ZSLZymo0aknt12Xaf_mEPoEO7v9ndzwjlmNf76804iZ8zZq8h-V5XN5DNHD7ZmSEBM5/s1600/Screen+shot+2011-04-21+at+9.52.28+AM.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5598921717578793074" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidFiUUnj7E6jvXyQBHMy4tzns-utfeQfVbv90QxJAXv6YUlcN_d5y1bauWuY3cDznYvlIZlWyw5ZSLZymo0aknt12Xaf_mEPoEO7v9ndzwjlmNf76804iZ8zZq8h-V5XN5DNHD7ZmSEBM5/s400/Screen+shot+2011-04-21+at+9.52.28+AM.png" style="cursor: pointer; width: 273px; height: 382px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3IpgLmaXsTht55gNTg-yR9yblnYjB9OijKbb_v7IfgaSFMDpbf9UueRWAJAolR3UgifMeq2Il1xkQQY0dFKeDgl81XBss8FxAIrk6e_SWTEwSy9tLHCjHLCJhE0b8ATAuxlJNCcvOE5n5/s1600/Screen+shot+2011-04-21+at+9.52.48+AM.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5598921652352934914" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3IpgLmaXsTht55gNTg-yR9yblnYjB9OijKbb_v7IfgaSFMDpbf9UueRWAJAolR3UgifMeq2Il1xkQQY0dFKeDgl81XBss8FxAIrk6e_SWTEwSy9tLHCjHLCJhE0b8ATAuxlJNCcvOE5n5/s400/Screen+shot+2011-04-21+at+9.52.48+AM.png" style="cursor: pointer; width: 260px; height: 400px;" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8mgZwEYoZP61TXIUIAVcXJGdq3I2nm_Y3FIoUF2KoTORHJA70FBUJuZ9RjhwH-Py1ZkkY0OzBWyXyDEAXm7YEtAaXopLqPF90xfLM6Z-REuYeRBAD-T4WkGacSNEHt-wz6asrJSUE2uuH/s1600/Screen+shot+2011-04-23+at+5.00.36+PM.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5598933401009533538" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8mgZwEYoZP61TXIUIAVcXJGdq3I2nm_Y3FIoUF2KoTORHJA70FBUJuZ9RjhwH-Py1ZkkY0OzBWyXyDEAXm7YEtAaXopLqPF90xfLM6Z-REuYeRBAD-T4WkGacSNEHt-wz6asrJSUE2uuH/s400/Screen+shot+2011-04-23+at+5.00.36+PM.png" style="cursor: pointer; width: 278px; height: 400px;" /></a><br />the Gucci 500 watch:<br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhb6RI5gFcSTFTNqmU-Ee-wqZlvmCBukYJttCq5hdB43opFV6TQSDysrgSsYdlWB01YOCxfiOEVRTZ-FN6Q-5XckuuWP04jQHcfdX_SU4bA9J-PpYJ2YMFBL0NJeX52yIgJX-K6zakUX9bU/s1600/gucci+500+watch.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5598933664584300978" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhb6RI5gFcSTFTNqmU-Ee-wqZlvmCBukYJttCq5hdB43opFV6TQSDysrgSsYdlWB01YOCxfiOEVRTZ-FN6Q-5XckuuWP04jQHcfdX_SU4bA9J-PpYJ2YMFBL0NJeX52yIgJX-K6zakUX9bU/s400/gucci+500+watch.jpg" style="cursor: pointer; width: 529px; height: 507px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2phk0ou2Kmqn1_bRRxL4TPKq3nmuQWJQDo3lbQ4lPP40KUfNnOkb3-w8FfrPOx0S9AxQVw2IeBn7omYUakGwXIueqyYFamGJim-Xf3TrMiiJ436E9UEmbzq_1QzxvYoR2SwLJd_gXsnmD/s1600/Gucci-500-watch.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5598922398703110194" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2phk0ou2Kmqn1_bRRxL4TPKq3nmuQWJQDo3lbQ4lPP40KUfNnOkb3-w8FfrPOx0S9AxQVw2IeBn7omYUakGwXIueqyYFamGJim-Xf3TrMiiJ436E9UEmbzq_1QzxvYoR2SwLJd_gXsnmD/s400/Gucci-500-watch.jpg" style="cursor: pointer; width: 532px; height: 371px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1i-Ak9g8gNdHW5L5uhyphenhyphen0oXNve70-1FLMOZtImZTNS9gx4bLwLVrI24Z7lCrvUony8qGnIAjE7q2obimUP_bKnN9BouBLa1mWIbmBSyH1bwy_5ClrsEeYQy_kcV4oZ2Dp2tbGp048GQ3xU/s1600/Gucci+500+watch2.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5598922299870970082" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1i-Ak9g8gNdHW5L5uhyphenhyphen0oXNve70-1FLMOZtImZTNS9gx4bLwLVrI24Z7lCrvUony8qGnIAjE7q2obimUP_bKnN9BouBLa1mWIbmBSyH1bwy_5ClrsEeYQy_kcV4oZ2Dp2tbGp048GQ3xU/s400/Gucci+500+watch2.jpg" style="cursor: pointer; width: 532px; height: 506px;" /></a><br />The special Gucci leather driving gloves, aviator sunglasses and driving shoes:<br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhERBNEFnnB5edmzVuC8sDv3T1f4-en1vIvYfGBeDzVui73evyYj61GokqNa33K4Nj41CU8UhhyfDTmpZDjqqMNti44WI71fPEfj7IxB2wI76UrLvqgtsG9wBBNtWbfak0ft1sYXCI3I-jn/s1600/Fiat-500-Gucci-goodies-sunglasses.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5598925069529999234" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhERBNEFnnB5edmzVuC8sDv3T1f4-en1vIvYfGBeDzVui73evyYj61GokqNa33K4Nj41CU8UhhyfDTmpZDjqqMNti44WI71fPEfj7IxB2wI76UrLvqgtsG9wBBNtWbfak0ft1sYXCI3I-jn/s400/Fiat-500-Gucci-goodies-sunglasses.jpg" style="cursor: pointer; width: 526px; height: 351px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhd40pe11Zi5xzLDylZtwfKsl1Sdw4x-IEST8ZvT261gWDj9K_euVYPwJ4QbWAzgDS99cNNtos8_sVijXtAyMW-v24TrgKDHA6d9ls8ARI7d711AUIU6gxp2M9blPCtShX1oEGegot_9WRJ/s1600/gucci-500-aviators.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5598923267129188178" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhd40pe11Zi5xzLDylZtwfKsl1Sdw4x-IEST8ZvT261gWDj9K_euVYPwJ4QbWAzgDS99cNNtos8_sVijXtAyMW-v24TrgKDHA6d9ls8ARI7d711AUIU6gxp2M9blPCtShX1oEGegot_9WRJ/s400/gucci-500-aviators.jpg" style="cursor: pointer; width: 528px; height: 354px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhECYlMKR5RRMNwt4d6QgObQLZwgt3ftnxrJNiWX22kPhx3x3pEb7at9kiG1Sn43nbRnUBAN0TphsBbSMLGXDR64_Mrz7OzXKpNoKwoMmZa1AI_wgaGBzre7FuC0jYbS2iMWAoqMg1nkfig/s1600/Gucci+500+driving+gloves2.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5598922731647587826" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhECYlMKR5RRMNwt4d6QgObQLZwgt3ftnxrJNiWX22kPhx3x3pEb7at9kiG1Sn43nbRnUBAN0TphsBbSMLGXDR64_Mrz7OzXKpNoKwoMmZa1AI_wgaGBzre7FuC0jYbS2iMWAoqMg1nkfig/s400/Gucci+500+driving+gloves2.jpg" style="cursor: pointer; width: 529px; height: 380px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxLpekS6nspYAT1400qIuAdYg79lQ6Yw-vVD_HJQpoWiV4XLYCaj_wKLNixesBoGbyX8TCAxHCzA_8wY274Z4KMxuD16r5s3020Z4sQqw1oS1gHuRnonqWHFTEyRYXBlvHYXVlpobmIkqW/s1600/glove-detail.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5598922805643574786" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxLpekS6nspYAT1400qIuAdYg79lQ6Yw-vVD_HJQpoWiV4XLYCaj_wKLNixesBoGbyX8TCAxHCzA_8wY274Z4KMxuD16r5s3020Z4sQqw1oS1gHuRnonqWHFTEyRYXBlvHYXVlpobmIkqW/s400/glove-detail.jpg" style="cursor: pointer; width: 529px; height: 360px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1-OI34Dxx1oDGCFTZlWhf14hu__t_QxcHtYR6H4GHdvmMQDNVOtuu5FZ5m44clJizAGi4WFcanx1zjvaewJb9yVQADqH70XyZcw7_5iPi6o3Tr0zew00DZl1Z4MaLG6NhK7Ogu-47jx6W/s1600/Gucci+500+driving+gloves.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5598922648432685666" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1-OI34Dxx1oDGCFTZlWhf14hu__t_QxcHtYR6H4GHdvmMQDNVOtuu5FZ5m44clJizAGi4WFcanx1zjvaewJb9yVQADqH70XyZcw7_5iPi6o3Tr0zew00DZl1Z4MaLG6NhK7Ogu-47jx6W/s400/Gucci+500+driving+gloves.jpg" style="cursor: pointer; width: 525px; height: 430px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJCWDOaRGaCi-jya_NPHg0M-pXalDWsiMCnOY72ciHPMsWHa7F6ZUxIpePakXNlM-OX33mfR0ssnCSaJ_LzbKgpgyOAATkjmii0ll5fOOggBisQMvHSOlnbLIipnfdAXB-v8h6ofavDKnO/s1600/white+driving+shoes.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5598930152584924610" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJCWDOaRGaCi-jya_NPHg0M-pXalDWsiMCnOY72ciHPMsWHa7F6ZUxIpePakXNlM-OX33mfR0ssnCSaJ_LzbKgpgyOAATkjmii0ll5fOOggBisQMvHSOlnbLIipnfdAXB-v8h6ofavDKnO/s400/white+driving+shoes.jpg" style="cursor: pointer; width: 521px; height: 500px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEguapFRwkAv_iV_kzsb0ajca14gwfop1d0jI5aHPs23SgOK10smCBrBITK1CsfmO1iA1QpZhCPln-rIVU6y_LEkdXa0SvtbjipfUeg973EZz0FL6jRnZnhm_lLGuX4TgiQ6RK79AvtOdVYJ/s1600/20.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5598929603852388082" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEguapFRwkAv_iV_kzsb0ajca14gwfop1d0jI5aHPs23SgOK10smCBrBITK1CsfmO1iA1QpZhCPln-rIVU6y_LEkdXa0SvtbjipfUeg973EZz0FL6jRnZnhm_lLGuX4TgiQ6RK79AvtOdVYJ/s400/20.jpg" style="cursor: pointer; width: 523px; height: 502px;" /></a><br />They even have t-shirts, hoodies and sweatpants, polo shirts and bomber jackets for both men and women (note: European and US accessories may differ):<br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9I5ZbK5nD5YK62psaiQAiLjHTyypdIyxUfPkjeFWiXOjYgSm1qMUUefpZSr-1gSMCrOVLipoG8IhkKTEaA99JWBkkiPiMu9_MiOYiDjJFiqlGfT-Fr9wNVh2vnrRcdGF826MNrTi7OBZ6/s1600/t-shirts.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5598930596088840786" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9I5ZbK5nD5YK62psaiQAiLjHTyypdIyxUfPkjeFWiXOjYgSm1qMUUefpZSr-1gSMCrOVLipoG8IhkKTEaA99JWBkkiPiMu9_MiOYiDjJFiqlGfT-Fr9wNVh2vnrRcdGF826MNrTi7OBZ6/s400/t-shirts.jpg" style="cursor: pointer; width: 529px; height: 505px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisG8eWhKxo4mt6jN5V9sio_F6MwoNOyoCh6swvNvvHDIvA3LU31pN6XtcjsfS5F39wMVgkjJT4gyDK4VdXPUnbrcWOGY-54I8QRP-E5vL98E3fsH_DG2laiFhkSm9yDp7RncD2P_uIzpgY/s1600/polo+shirts.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5598930439754461938" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisG8eWhKxo4mt6jN5V9sio_F6MwoNOyoCh6swvNvvHDIvA3LU31pN6XtcjsfS5F39wMVgkjJT4gyDK4VdXPUnbrcWOGY-54I8QRP-E5vL98E3fsH_DG2laiFhkSm9yDp7RncD2P_uIzpgY/s400/polo+shirts.jpg" style="cursor: pointer; width: 531px; height: 508px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihZOw3SI-ylH2c8PT72Z1BqjtHuEEUd_ESTRP-3lqdUJ0EnYj2Nk0VduYx6PhuNqa-Qo19oaZUdX2wMeQpqjdpzXwHT95QUt_nEeodBmZCKXrrwAD52g819CGObKuQKdh1P2mv21uthSoA/s1600/gucci-fiat-500-08.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5598925232787836066" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihZOw3SI-ylH2c8PT72Z1BqjtHuEEUd_ESTRP-3lqdUJ0EnYj2Nk0VduYx6PhuNqa-Qo19oaZUdX2wMeQpqjdpzXwHT95QUt_nEeodBmZCKXrrwAD52g819CGObKuQKdh1P2mv21uthSoA/s400/gucci-fiat-500-08.jpg" style="cursor: pointer; width: 530px; height: 410px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitjpOWFJFl3DBW0_HeXe58QMjLqxtMJStqAnmVf-2CEC6f4AwB7L2nlCBaGqlNmuxM1JsgufIi6law8DcB9rqgz1jH5iDJF-V1HMjClMXRSUMVZgitRLKehE4vnkDOnuV96osjeJzx5Ucd/s1600/17.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5598929745238099170" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitjpOWFJFl3DBW0_HeXe58QMjLqxtMJStqAnmVf-2CEC6f4AwB7L2nlCBaGqlNmuxM1JsgufIi6law8DcB9rqgz1jH5iDJF-V1HMjClMXRSUMVZgitRLKehE4vnkDOnuV96osjeJzx5Ucd/s400/17.jpg" style="cursor: pointer; width: 528px; height: 505px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_-skA4Cyuk05GVnk_1PPJOie4bAReHXqF0cyPqk7F3Fw79DN2lYblKFtv7lsAAByTHPNgIYSaiP99fwikGVCKPr_ewoDvgynO6GiklsPUxj8gGCJlQEGLWX0TVIVqCc9v61YgvEUaXCk9/s1600/18.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5598929677008565778" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_-skA4Cyuk05GVnk_1PPJOie4bAReHXqF0cyPqk7F3Fw79DN2lYblKFtv7lsAAByTHPNgIYSaiP99fwikGVCKPr_ewoDvgynO6GiklsPUxj8gGCJlQEGLWX0TVIVqCc9v61YgvEUaXCk9/s400/18.jpg" style="cursor: pointer; width: 526px; height: 504px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQG5ltaZajVL2kFbuUM9v6DMMj-waT8TDtKuy1rmxrsV3RW4nn5hLWvInvCYCVXswW4KG8Yiq-RAKncuk9N9jHmYgQvpn5Yvx9MSb54aE4mUu-nhZisiVvWUb6vYzblMqBKxlpD4jQ9LF5/s1600/Screen+shot+2011-04-23+at+4.30.24+PM.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5598925614740344322" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQG5ltaZajVL2kFbuUM9v6DMMj-waT8TDtKuy1rmxrsV3RW4nn5hLWvInvCYCVXswW4KG8Yiq-RAKncuk9N9jHmYgQvpn5Yvx9MSb54aE4mUu-nhZisiVvWUb6vYzblMqBKxlpD4jQ9LF5/s400/Screen+shot+2011-04-23+at+4.30.24+PM.png" style="cursor: pointer; width: 522px; height: 387px;" /></a><br /><br /><iframe title="YouTube video player" src="http://www.youtube.com/embed/0fnAh36_0Hs?rel=0" allowfullscreen="" frameborder="0" height="328" width="530"></iframe><br /><br />Official Fiat Press Release:<br />Fiat and Gucci announce the "500 by Gucci": A new Italian design icon is born<br /><br />In the year that sees the celebration of both the 150th anniversary of the unification of Italy and Gucci's 90th anniversary, Gucci and Fiat are proud to unveil the 500 by Gucci, a special edition of the iconic Fiat 500 customized by Gucci Creative Director Frida Giannini in partnership with Fiat's Centro Stile. This unique collaboration between two of Italy's most respected brands represents the perfect - combination of craftsmanship and style. Launched on the opening day of Milan Fashion Week, the 500 by Gucci will also be on presented at the Geneva International Auto Show from March 3rd to 13th, in a dedicated Gucci pop-up store within the Fiat stand.<br /><br />Frida Giannini said, "In the 50s the Fiat 500 created a style revolution when it first hit the road. It quickly become the must-have car of its time. Travelling in style has also been at the heart of Gucci ever since Guccio Gucci founded his company as a producer of leather trunks, suitcases and handbags in 1921. So, when Lapo Elkann suggested the idea of this collaboration it struck me as a perfect opportunity to create a new modern travel statement in this Gucci's 90th anniversary year".<br /><br />The black and white colours of the 500 by Gucci, in unique eye-catching glossy pearl glass paint, set the stage for a neo-classic black and white film. These two distinct colors complement one another: black, with detailing in shiny chrome paired with interiors that contrast sharp black and white, for a contemporary and racy attitude. White, with satin chrome detailing and ivory and black interiors for a softer, sophisticated look.<br /><br />The exterior is further personalized by rims for 195/45 R16 wheels, including the unmistakable retro design of the rays, harmonizing with the surrounding exterior colors and representing a novelty for this category of car. The hubcaps feature the interlocking GG in the same color of the body of the car and the cursive Gucci signature appears on the hatchback as well on the doorpost. The version equipped with 1.4 of 100 horsepower comes with rear break callipers in Gucci green. The car's silhouette is outlined by Gucci's signature green-red-green stripe, which runs along the entire perimeter and links the exterior to the interior. The stripe also appears inside on the seats, on the gear shift, the key-cover, the carpets, and in an innovative finish on the seatbelts. The interior space of the 500 by Gucci is stylish yet functional down to every last detail: chic embroidery, exclusive materials, glossy and satin chromes, the velvety varnish on the "radioboard," the two-toned seats in Frau leather with the Guccissima print.<br /><br />The communications activity behind the worldwide launch of the 500 by Gucci is being developed with the support of Lapo Elkann and his agency, Independent Ideas, and will include a fully integrated above and below-the-line campaign. Commenting on the collaboration, Lapo Elkann said: «I am honored that I was able to connect Fiat and Gucci, especially in such an important anniversary year for Italy. Being Italian, it makes me proud to have contributed to this 500 by Gucci, which brings together the spirit of two brands that so perfectly symbolize our country's savoir faire in the world. It has indeed been very gratifying to work again on the car I love most with Fiat's Centro Stile and with Frida Giannini».<br /><br />The 500 by Gucci will initially be available from April 1st to June 30th exclusively by pre-order online at <a href="http://www.500bygucci.com/">www.500bygucci.com</a>, with a list price in Italy that starts from 17,000 euro all inclusive. The car will also be displayed in exclusive locations in metropolitan cities such as Paris, London and Tokyo, followed by the European commercial launch in July. It will then become available in the rest of the world at the end of the year.<br /><br />Completing the customization is the exclusive 500 by Gucci collection, including travel accessories, small leather goods, drivers, tracksuits, bombers, driver gloves, sunglasses and a watch, which will be available in select Gucci stores and online at <a href="http://www.gucci.com/">www.gucci.com</a> from April 2011.<br /><br /><span style="font-size:85%;"><span style="font-style: italic;">All images courtesy of<a href="http://gucci.com/"> Gucci</a> and <a href="http://fiat.it/">Fiat, Italy</a></span></span>

A Good Look At The Special Edition Gucci Fiat 500 & Matching Gucci Accessories.

Gucci, Gucci Go. Frida Giannini, the Creative Director of Italian luxury brand Gucci designed a special edition Fiat presented recently at M...

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