Modern Meyerhoffer Surfboard Wins Presitigious Design Award

<script type="text/javascript" src="http://w.sharethis.com/button/sharethis.js#publisher=0d650ffe-1ec7-4395-883b-24e806d21a65&type=website"></script><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjw_dBOyKoRf_83xZ6vCOvIDQfG0Po_AKjil4qE74v6o1LSmPoSOWNVp7FepyYw-XhCbozGecmckNlDImHd1GnSIrU5EL9Q3oX0NH8xdyVAZ6xbheOTR27F2WbOXh_ryhNtDpCJDuFeXKez/s1600/Meyerhofferboardhero.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5480884674480675058" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjw_dBOyKoRf_83xZ6vCOvIDQfG0Po_AKjil4qE74v6o1LSmPoSOWNVp7FepyYw-XhCbozGecmckNlDImHd1GnSIrU5EL9Q3oX0NH8xdyVAZ6xbheOTR27F2WbOXh_ryhNtDpCJDuFeXKez/s400/Meyerhofferboardhero.jpg" style="cursor: pointer; width: 529px; height: 308px;" /></a><br /><span style="font-size:85%;"><span style="font-style: italic;">above photo by <a href="http://www.nytimes.com/2009/07/14/sports/14surf.html?_r=2&ref=sports">Daniella Zalcman for NY Times</a></span></span><br /><br />American Thomas Meyerhoffer has won Australia's 2010 International Design Award for his groundbreaking surfboard design.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgeovzsDEJhvMW5MjtEpKIF92fNgisfeaV7-mcKIJ46nT0sgY3MjpCYdXP0vLyc4hAks0Ov7MyXLoqLR_VdLrzEIgkiL-qYA5gHfoIEn1TbzvT8Ma9PX1yBIi7xMCTO_PhiC7UpWM-Zpbz2/s1600/from-quality-peoples.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5480888832541398738" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgeovzsDEJhvMW5MjtEpKIF92fNgisfeaV7-mcKIJ46nT0sgY3MjpCYdXP0vLyc4hAks0Ov7MyXLoqLR_VdLrzEIgkiL-qYA5gHfoIEn1TbzvT8Ma9PX1yBIi7xMCTO_PhiC7UpWM-Zpbz2/s400/from-quality-peoples.jpg" style="cursor: pointer; width: 528px; height: 351px;" /></a><br /><span style="font-size:85%;"><span style="font-style: italic;">above image courtesy of </span><a href="http://www.qualitypeoples.com/" style="font-style: italic;">Quality Peoples</a></span><br /><br />Evolution? Revolution? Future surfing solution? The Meyerhoffer is possibly the most radical design innovation in longboarding for a generation.<br /><br />Maverick designer, Thomas Meyerhoffer, is renowned for his innovative product designs including the ground breaking eMate. His quest was to merge industrial design processes with his passion for surfing.<br /><br />Using the natural world as an inspiration, “the resulting shape is organic and fluid which seems to fit the wave better. Instead of surfing the wave, the wave surfs you. The board integrates with the wave seamlessly. You become one with the wave.”<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbebJd-8j0w0LC_8F4o351EMIiVmaNWjWpzKXuV_Aham3zL5-PDo0rdoC2_RgBdhYmwXFYSmp3GR7V0qyDwI4gnUaA6IlcPrjgfc9OgkCMthhBOWm5C24RmyGu6FzYYfAmqCZys_a0jIDL/s1600/jen-smith.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5480882419581286658" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbebJd-8j0w0LC_8F4o351EMIiVmaNWjWpzKXuV_Aham3zL5-PDo0rdoC2_RgBdhYmwXFYSmp3GR7V0qyDwI4gnUaA6IlcPrjgfc9OgkCMthhBOWm5C24RmyGu6FzYYfAmqCZys_a0jIDL/s400/jen-smith.jpg" style="cursor: pointer; width: 531px; height: 361px;" /></a><br /><span style="font-size:85%;"><span style="font-style: italic;">above: World Champion surfer Jen Smith on the Meyerhoffer board</span></span><br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhirAiG4nAEquzcwUK70dobMVwcN14HS36wi9yqINVG5XH1B098ROfY9r36Oz8bGZZYHKq_fAgbnSMUsGBRwxa34qXY1LlPUYjiIyBPrGp8VlYw6tOMqncnVCI9oPSz2ukchSBUNXNt7GDK/s1600/Picture+5.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5480882752165062258" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhirAiG4nAEquzcwUK70dobMVwcN14HS36wi9yqINVG5XH1B098ROfY9r36Oz8bGZZYHKq_fAgbnSMUsGBRwxa34qXY1LlPUYjiIyBPrGp8VlYw6tOMqncnVCI9oPSz2ukchSBUNXNt7GDK/s400/Picture+5.png" style="cursor: pointer; width: 526px; height: 635px;" /></a><br /><span style="font-size:85%;"><span style="font-style: italic;">above: the radical board design has an hourglass shape</span></span><br /><br />The purpose? “The three main sequences of longboarding – turn, glide and nose riding – are pushed to a higher level. The shape with its different sections has been designed to give you something unique. The total experience is a board that is faster, turns better and delivers a higher level of surf experience”<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJEjpBkvIIN0rQRYpV96FhvVevPT3LTrBQS1VutPvyrbNGZh_2DqwT8bG6PBaMhatuAkvT6jOyLHVq60eJPwHo-yBVOWSEXJoXms6eUGFVjH9rpsR4nd5YIT8EqkIkis4OHf6uERW0XhEP/s1600/meyerhofferFeatures.gif" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5480878036815629602" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJEjpBkvIIN0rQRYpV96FhvVevPT3LTrBQS1VutPvyrbNGZh_2DqwT8bG6PBaMhatuAkvT6jOyLHVq60eJPwHo-yBVOWSEXJoXms6eUGFVjH9rpsR4nd5YIT8EqkIkis4OHf6uERW0XhEP/s400/meyerhofferFeatures.gif" style="cursor: pointer; width: 526px; height: 401px;" /></a><br /><br />All boards are constructed in SLX to ensure maximum responsiveness. We have glassed all boards with white tinted epoxy resin. They have 2 x 6oz on deck and 1 x 4oz bottom with a 6oz patch on the fin area. We give the boards the gloss polish finish and they come standard 6” or 8” Centre fin and FCS side fins.<br /><br />Thomas describing his design:<br /><object height="320" width="530"><param name="movie" value="http://www.youtube.com/v/XL-SDgoi4WA&hl=en_US&fs=1&rel=0"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/XL-SDgoi4WA&hl=en_US&fs=1&rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="320" width="530"></embed></object><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhulQjNwbuAAOFhFIXgfOzPWYgJ_iGwzLsPCs5VkKlwAIKcOeRyL6xyrMK7F9_8gXlTroFsItJZ9WpPtumgWb0dTstXh02b9yUy8-27kAFHPOuMUv-JA_yVw6beiMMR5GI_wW4BDQCmVKCL/s1600/meyerhoffer+logo.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5480878392752517010" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhulQjNwbuAAOFhFIXgfOzPWYgJ_iGwzLsPCs5VkKlwAIKcOeRyL6xyrMK7F9_8gXlTroFsItJZ9WpPtumgWb0dTstXh02b9yUy8-27kAFHPOuMUv-JA_yVw6beiMMR5GI_wW4BDQCmVKCL/s400/meyerhoffer+logo.png" style="cursor: pointer; width: 527px; height: 184px;" /></a><br /><br />Designer Cynthia Rowley collaborated with Meyerhoffer for these limited edition versions of the Meyerhoffer board.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMsL6VEZvjoBfhaSuzSKK4YxURJma0XqO64oqKN8QdntEaFAnJIDAGzmwNIr7KWLv54q1E1WIsMCN-thWAWNt4kD8zHBih1o2Vc5rHS4JE_7RX4YAPosB5JS6Owgr-6_pQp6c1C0k24rXr/s1600/Picture-21.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5480892648270519570" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMsL6VEZvjoBfhaSuzSKK4YxURJma0XqO64oqKN8QdntEaFAnJIDAGzmwNIr7KWLv54q1E1WIsMCN-thWAWNt4kD8zHBih1o2Vc5rHS4JE_7RX4YAPosB5JS6Owgr-6_pQp6c1C0k24rXr/s400/Picture-21.jpg" style="cursor: pointer; width: 529px; height: 110px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZfXEPGuprqS-MQx3SZD26w9w483K-ac8Vb6GQVBLmlc0AGJ2SmBgIT9A_hqqvwEBXRzb70sw6fT5tqDddcRm54jWcPTrbj60yxUOCd2r1ACTTPms1qVlDy-IBfOQhQFQQaYYTHjXAknKy/s1600/Picture-16.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5480892802758145778" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZfXEPGuprqS-MQx3SZD26w9w483K-ac8Vb6GQVBLmlc0AGJ2SmBgIT9A_hqqvwEBXRzb70sw6fT5tqDddcRm54jWcPTrbj60yxUOCd2r1ACTTPms1qVlDy-IBfOQhQFQQaYYTHjXAknKy/s400/Picture-16.jpg" style="cursor: pointer; width: 531px; height: 288px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHKMdRcGc-mtdUyAFwL0Fi06xqBow60zNQ5pGbSblBWn0KRvBuDWr4AuU4e9lmZQ4iqTYt1v74t-VDXHfwt7lu2AvKhZKAqEykxTxPJDzKT97dMcHSvkw532mAYuO0PrVZvZv3WcJePlVw/s1600/Picture-17.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5480892728259417234" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHKMdRcGc-mtdUyAFwL0Fi06xqBow60zNQ5pGbSblBWn0KRvBuDWr4AuU4e9lmZQ4iqTYt1v74t-VDXHfwt7lu2AvKhZKAqEykxTxPJDzKT97dMcHSvkw532mAYuO0PrVZvZv3WcJePlVw/s400/Picture-17.jpg" style="cursor: pointer; width: 531px; height: 277px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEguxcsKi2QMO2d7q16298DG24xKCDhtuedpOS6oR1XEJwOB-9vyCtWgqfrBJBXfNWVBDm0tM8yIhuJnJXofpWav-aqGF3WgapGUaL2pympLvp9coPe2szQox-mV8S4nJJOAy4zsWy8bq9M8/s1600/rowley-roxy2.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5480888422000043394" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEguxcsKi2QMO2d7q16298DG24xKCDhtuedpOS6oR1XEJwOB-9vyCtWgqfrBJBXfNWVBDm0tM8yIhuJnJXofpWav-aqGF3WgapGUaL2pympLvp9coPe2szQox-mV8S4nJJOAy4zsWy8bq9M8/s400/rowley-roxy2.jpg" style="cursor: pointer; width: 528px; height: 348px;" /></a><br /><a href="http://www.colette.fr/#/eshop/article/7728493/meyerhoffer-x-cynthia-rowley-x-roxy/275/">Purchase the Cynthia Rowley Roxy Meyerhoffer boards here.</a><br /><br />Other examples of some custom Meyerhoffer boards:<br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxPgOlvYJwO2e2QW36xyQ_Obgfzmf6RXBWmf7ecfeAJYcGTOKJZE1g7FORZD3D7zIBlNZaQBe7hiGgYkzOJYRcZpAzYtjK3Mt_2b-Z9abMS1s3YBjM65AHywcgx0hgF0KI7nxUTZKHm3s4/s1600/custom1.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5480888133838030690" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxPgOlvYJwO2e2QW36xyQ_Obgfzmf6RXBWmf7ecfeAJYcGTOKJZE1g7FORZD3D7zIBlNZaQBe7hiGgYkzOJYRcZpAzYtjK3Mt_2b-Z9abMS1s3YBjM65AHywcgx0hgF0KI7nxUTZKHm3s4/s400/custom1.jpg" style="cursor: pointer; width: 529px; height: 380px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5m0LHAmUsYI0X6eDFtnft-557aAxzo-Zzcm8W3z4iG0MSI9ltCpiVKTsQ0gTV7IKxJQiI1fVxWUS8lZqUXVHBxBt-wT-LfYAoQS9CbdO5-jKJxmE7pBs6UHg6ZaQ9VI0ubESqa7fONXoO/s1600/custom2.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5480888066899430706" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5m0LHAmUsYI0X6eDFtnft-557aAxzo-Zzcm8W3z4iG0MSI9ltCpiVKTsQ0gTV7IKxJQiI1fVxWUS8lZqUXVHBxBt-wT-LfYAoQS9CbdO5-jKJxmE7pBs6UHg6ZaQ9VI0ubESqa7fONXoO/s400/custom2.jpg" style="cursor: pointer; width: 529px; height: 396px;" /></a><br /><br /><span style="font-size:85%;"><span style="font-style: italic;">The actual press release (with images added by me):</span></span><br /><span style="font-weight: bold;">The Meyerhoffer Rides Away with The Australian International Design Award 2010</span><br />June 7th<br /><br />The most radical design innovation in longboarding for a generation - the Meyerhoffer Surfboard last night won a very prestigious Australian International Design Award!<br /><br />The Australian International Design Awards, a division of Standards Australia, is recognised by the Commonwealth Government and the International Council of Societies of Industrial Design [ICSID] as Australia's peak design assessment and promotion body, and for its important role in fostering a culture of design and innovation in Australia. The judges said the board was a ''major design innovation'' that would create ''global shockwaves''.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgtDDL0ihCK_kFZZf2-0CcH2fJxeQu9fsdqhDx5roB-egoyCzlyNgXa7_L9AEIsdFB6b4WbkA0feQzrx63pOsZHS5A8PgsbMmOYEbnlz1tSh8r-XO1NS0xqmBEXytLWs20aLZR4_21naDF/s1600/belinda-baker.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5480881486138743122" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgtDDL0ihCK_kFZZf2-0CcH2fJxeQu9fsdqhDx5roB-egoyCzlyNgXa7_L9AEIsdFB6b4WbkA0feQzrx63pOsZHS5A8PgsbMmOYEbnlz1tSh8r-XO1NS0xqmBEXytLWs20aLZR4_21naDF/s400/belinda-baker.jpg" style="cursor: pointer; width: 533px; height: 362px;" /></a><br /><span style="font-size:85%;"><span style="font-style: italic;">above: surfer Belinda Baker rides the Meyerhoffer</span></span><br /><br />Manufactured by Global Surf Industries (GSI), this ultra-modern take on the traditional Longboard by world renowned industrial designer Thomas Meyerhoffer brought design excellence into the realm of the everyday surfer last year, increasing the ultimate experience. The groundbreaking design propelled surfing into mainstream consciousness around the world.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizc6ljb4bqLyCSkk24L9wQVywBHYeNOnUFJWIpggSUb92bNZOQ3qRX5tclcC_Gxtszo57oXEDuSm2DiBPpDsxp95-mzkvNVgEl9hyMH5TP1Sb05tXK_Yj1Rqle7350-aLQ7HTVIWxS3AyK/s1600/michael-wallace.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5480881732326612338" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizc6ljb4bqLyCSkk24L9wQVywBHYeNOnUFJWIpggSUb92bNZOQ3qRX5tclcC_Gxtszo57oXEDuSm2DiBPpDsxp95-mzkvNVgEl9hyMH5TP1Sb05tXK_Yj1Rqle7350-aLQ7HTVIWxS3AyK/s400/michael-wallace.jpg" style="cursor: pointer; width: 532px; height: 361px;" /></a><br /><span style="font-size:85%;"><span style="font-style: italic;">above: surfer Michael Wallace rides the Meyerhoffer</span></span><br /><br />Designer of this radical surfboard, Thomas Meyerhoffer, was "over the moon" about receiving the prestigious award. "To be recognised in a country where surf culture rules and is part of everyday life for so many people, is truly special", said Mr. Meyerhoffer.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8KMlO20FeFEO4dJ2Kpw9XGdItJLDKCXFkneF-RJKYAs4k02L3ZQ-iNl34TNLiIq0H9LEQyQlONZjACQ52uksygSFGxyUuWcugbGN4OhzE5yc1OD_oU1_xLadN9g3PHWrK0votgXF2KtvU/s1600/mark-kelly-sydney.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5480888732560564866" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8KMlO20FeFEO4dJ2Kpw9XGdItJLDKCXFkneF-RJKYAs4k02L3ZQ-iNl34TNLiIq0H9LEQyQlONZjACQ52uksygSFGxyUuWcugbGN4OhzE5yc1OD_oU1_xLadN9g3PHWrK0votgXF2KtvU/s400/mark-kelly-sydney.jpg" style="cursor: pointer; width: 526px; height: 640px;" /></a><br /><span style="font-size:85%;"><span style="font-style: italic;">above: Surfer Mark Kelly with the board, courtesy of Sydney's Daily Telegraph</span></span><br /><br />"I owe many thanks to Mark Kelly of GSI for his vision and surfing skills. Almost two years ago now Mark tried a Meyerhoffer prototype and was convinced that he was surfing better than ever! Now because of Mark, the board is surfed and enjoyed by many surfers worldwide. I'm a proud winner of an Australian International Design Award, but I ultimately hope that the endorsement from the award will make more people to try the board - open up their minds and get a fuller experience on their next wave."<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9h-dhUXjZyzxYZunGhtjkbTN92HPfdCByJCIRy0sR0tLh-QIZuDrEiLG_jPII8JzgGEnwmR_zYB7DeTYEbJQHzBE9iBcDJvKjglPxvb4-1ADzqsw_56KU_6vSxbW4p3y28_cmSe279HZB/s1600/grant-price.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5480882031105928802" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9h-dhUXjZyzxYZunGhtjkbTN92HPfdCByJCIRy0sR0tLh-QIZuDrEiLG_jPII8JzgGEnwmR_zYB7DeTYEbJQHzBE9iBcDJvKjglPxvb4-1ADzqsw_56KU_6vSxbW4p3y28_cmSe279HZB/s400/grant-price.jpg" style="cursor: pointer; width: 525px; height: 355px;" /></a><br /><span style="font-size:85%;"><span style="font-style: italic;">above: Surfer Grant Price on the Meyerhoffer board</span></span><br /><br />Each section of the board is optimised for maximum performance, the design evolving into an incredibly complex shape with three different bottom contours that transitions smoothly into one other with its own purified purpose in an organic and seamlessly effective shape. Just like nature itself. The evolution of the Meyerhoffer has been a process of taking away more than adding to traditional forms, enabling Thomas a greater opportunity to shape the board.<br /><br />From the wide tail through a minimal waist and into a more classic nose, the design brings short board elements into a longer board to maximize speed and turning, provides paddling ease and high performance nose riding. Every element of the board provides the ability for a smooth transition from front to back.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhboSt7aW_cHxND2RetGRSvCSBNIyWA35U2oHWExW-5aRRw9iUcfMqJbSd3UJUI0Q_J3NQGjMKN5yrJ3n2p7G9SYDIcouveKHQLIel16nPBkgYFgdoiICcO_RBlo_5EiN67nC8RtwPB1z2T/s1600/Mike-Tabling.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5480883081814784962" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhboSt7aW_cHxND2RetGRSvCSBNIyWA35U2oHWExW-5aRRw9iUcfMqJbSd3UJUI0Q_J3NQGjMKN5yrJ3n2p7G9SYDIcouveKHQLIel16nPBkgYFgdoiICcO_RBlo_5EiN67nC8RtwPB1z2T/s400/Mike-Tabling.jpg" style="cursor: pointer; width: 532px; height: 365px;" /></a><br /><span style="font-size:85%;"><span style="font-style: italic;">above: surfer Mike Tabling rides the Meyerhoffer board</span></span><br /><br />GSI'S Managing Director, Mark Kelly, was also in high spirits about being named the winner of the Australian International Design Award. "I am absolutely stoked that we have won this award", he said. "Surfboard design for years has been via fine tuning processes, some so small they can hardly be noticed. Thomas Meyerhoffer helped take surfboard design a giant leap forward".<br /><br />Evolution or revolution? "I think a bit of both. I am very proud to be part of this design and its launch into the marketplace around the world. The feedback has been great and this award tops it off.<br /><br />"Global Surf Industries is a company for recreational surfers, and I cannot wait to give every surfer out there the opportunity to ride this innovative piece of modern design," concluded Mr. Kelly.<br /><br />The Meyerhoffer surfboard is also one of 10 winners and finalists that will be part of a special exhibition at the Powerhouse Museum from July 3rd 2010.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJeD5-ZzBP3LdaQsfLsTxpIe1Jho701wNmvrROxxkozB8TfYMvxA5v-3a2Dvy_SGFfTGStZC7qrakLetaafVOKuCTqfwYwbBG92nb58asVasywlzD_xyYwIN3GXcjkXuFDKf1AAKm5KqXH/s1600/GlobalSurf-Meyerhoffer.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5480878762578159234" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJeD5-ZzBP3LdaQsfLsTxpIe1Jho701wNmvrROxxkozB8TfYMvxA5v-3a2Dvy_SGFfTGStZC7qrakLetaafVOKuCTqfwYwbBG92nb58asVasywlzD_xyYwIN3GXcjkXuFDKf1AAKm5KqXH/s400/GlobalSurf-Meyerhoffer.jpg" style="cursor: pointer; width: 532px; height: 262px;" /></a><a href="http://www.surfindustries.com/googleMaps/dealers.php"><br />Find a dealer for the Meyerhoffer Modern Surfboard.</a><br /><br /><span style="font-size:85%;"><span style="font-style: italic;">images courtesy of </span><a href="http://meyerhoffer.tumblr.com/" style="font-style: italic;">Thomas Meyerhoffer</a><span style="font-style: italic;">, </span><a href="http://meyerhoffersurfboards.com/" style="font-style: italic;">Meyerhoffer Surfboards</a><span style="font-style: italic;">, </span><a href="http://www.surfindustries.com/" style="font-style: italic;">Global Surf Industries</a><span style="font-style: italic;">, and other cited sources.</span></span>

Modern Meyerhoffer Surfboard Wins Presitigious Design Award

above photo by Daniella Zalcman for NY Times American Thomas Meyerhoffer has won Australia's 2010 International Design Award for his gro...

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Childhood Toy Inspires Award Winning Chair Design, The Aprro Spiro

<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhMHTemgQCVYG-2V6RHYf1MnFmzBvYS2ugzz2nKw_gtf3Xmx2gvihi-RdN_eJVy-0XoaESIvtrGWAApScRjNXwK8m0XEobtSgHom7L8nHcWEaYuO_wMgcl45PDIJ4EurMOtpS4iAH54AuPZ/s1600-h/spirochairhero.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5440041194139371970" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhMHTemgQCVYG-2V6RHYf1MnFmzBvYS2ugzz2nKw_gtf3Xmx2gvihi-RdN_eJVy-0XoaESIvtrGWAApScRjNXwK8m0XEobtSgHom7L8nHcWEaYuO_wMgcl45PDIJ4EurMOtpS4iAH54AuPZ/s400/spirochairhero.jpg" style="cursor: pointer; width: 531px; height: 492px;" /></a><br /><script type="text/javascript" src="http://w.sharethis.com/button/sharethis.js#publisher=0d650ffe-1ec7-4395-883b-24e806d21a65&type=website"></script><br /><br /><span style="font-weight: bold;">"I don't believe it. I just don't believe it. The things you can do with a Spirograph"</span> (the commercial theme song from Kenner's Spirograph toy in the mid 70s).<br /><br />Well, apparently Alexander Purcell believes it. Inspired by the Kenner mathematical design toy, Purcell created an indoor outdoor chair of Corian® and stainless steel for <a href="http://www.aprro.com/">APRRO</a> which was just awarded <span style="font-weight: bold;">'Best Product</span>' at California Home and Design 2010 awards.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEio4FeUT1S6dd3ZkI1A_zAO050cYW0sRQtXdpTd_VRlxhfwduU7Grdtq384bUzjTTIOfyRMN_U6dThQqxolMdJ8VWwHK0b247gj8RJFhvweIcKV3Sl2i4ImLgg6bB_sGUq0X6Lb4M6QDfXS/s1600-h/Picture+18.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5440032691485232578" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEio4FeUT1S6dd3ZkI1A_zAO050cYW0sRQtXdpTd_VRlxhfwduU7Grdtq384bUzjTTIOfyRMN_U6dThQqxolMdJ8VWwHK0b247gj8RJFhvweIcKV3Sl2i4ImLgg6bB_sGUq0X6Lb4M6QDfXS/s400/Picture+18.png" style="cursor: pointer; width: 459px; height: 325px;" /></a><br /><br />The Spiro chair for APRRO:<br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyOxOXGZj-5txqMHIOrs8uXzZSavqo-sZvw-o2UmG-yUKJDjKGyoGa3kfEDhV15TmDjvWjY4JZzGnQAqZ4SCcFgZ5fJwvFGG-D0T9OTDupNUwHQxBAEyHiAhqnUOfOUZ1pUdnCcYZCGSqg/s1600-h/Picture+69.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5440032200950931266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyOxOXGZj-5txqMHIOrs8uXzZSavqo-sZvw-o2UmG-yUKJDjKGyoGa3kfEDhV15TmDjvWjY4JZzGnQAqZ4SCcFgZ5fJwvFGG-D0T9OTDupNUwHQxBAEyHiAhqnUOfOUZ1pUdnCcYZCGSqg/s400/Picture+69.png" style="cursor: pointer; width: 535px; height: 501px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAhe5uy1cNXPS9eo4CW4UQwleRTu-r1Oq-FnnGuOYOl-PgZgiCw6VprffNaAva-McudSsVzsZwCH2MCbTwwbIJIeXoHWTgQOmwrtAL4cPaSVVg48oSkzOXcQ02XimLZrnBInyxaGfvWXLD/s1600-h/Picture+27.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5440038176275154546" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAhe5uy1cNXPS9eo4CW4UQwleRTu-r1Oq-FnnGuOYOl-PgZgiCw6VprffNaAva-McudSsVzsZwCH2MCbTwwbIJIeXoHWTgQOmwrtAL4cPaSVVg48oSkzOXcQ02XimLZrnBInyxaGfvWXLD/s400/Picture+27.png" style="cursor: pointer; width: 531px; height: 527px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLm1wx8Ygwt8ZEQ1Q38KeEVzE0OOmY26BiqNC-g0aWum52VG10s5AAJVErA5XulzD6H05IL0NtTNKzVB7HbW1K-BvMYZ9AIC3CkosnhzaTL0b3oWQdYd4_5-_vY0m-smBhnYAWY_2vKfzI/s1600-h/Picture+68.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5440029378439747778" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLm1wx8Ygwt8ZEQ1Q38KeEVzE0OOmY26BiqNC-g0aWum52VG10s5AAJVErA5XulzD6H05IL0NtTNKzVB7HbW1K-BvMYZ9AIC3CkosnhzaTL0b3oWQdYd4_5-_vY0m-smBhnYAWY_2vKfzI/s400/Picture+68.png" style="cursor: pointer; width: 172px; height: 177px;" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitVMg1ARFuanwjAhrMZhJ9htcdm88j0RW5U8EW4MB_lOJ1adQQ9vtyIGCWNGH6NzE0Rpchv3Ami0fWcEB4aROHDycj_oGmlQvB0FZI4phOTRImbzIGRhTjr7kdHnH9mOD3gmb9CX3Cw_p_/s1600-h/Picture+16.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5440033916932312034" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitVMg1ARFuanwjAhrMZhJ9htcdm88j0RW5U8EW4MB_lOJ1adQQ9vtyIGCWNGH6NzE0Rpchv3Ami0fWcEB4aROHDycj_oGmlQvB0FZI4phOTRImbzIGRhTjr7kdHnH9mOD3gmb9CX3Cw_p_/s400/Picture+16.png" style="cursor: pointer; width: 175px; height: 178px;" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwwt15EFXLUcFKBGhXWlVsr0cGiaw-43EuQnl_5XMCeN_6KKuAK3Ztmr7QKVctVZI7822B9h6f0HTKzeexBM6m_v2otsGKatsi5MXCo1eqNUefyk_azCpCDcRCLFlNDeVm4WZH2f7xygek/s1600-h/Picture+13.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5440029722817063186" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwwt15EFXLUcFKBGhXWlVsr0cGiaw-43EuQnl_5XMCeN_6KKuAK3Ztmr7QKVctVZI7822B9h6f0HTKzeexBM6m_v2otsGKatsi5MXCo1eqNUefyk_azCpCDcRCLFlNDeVm4WZH2f7xygek/s400/Picture+13.png" style="cursor: pointer; width: 181px; height: 177px;" /></a><br /><br />Alexander Purcell’s Spiro chair is part of a small line of products he and his company <a href="http://www.aprro.com/">APRRO </a>debuted at the 2009 International Contemporary Furniture Fair in New York. The clean-lined chair features a raised, heat-formed pattern on its seat, which adds texture and visual articulation to the simple form. It is also notable for its inventive use of Corian, a material that is more commonly found in kitchen countertops and soaking tubs.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqjWajw_U6fvFJAGJDOm6sJDO_Y7zsbm6Gk6jyaZq5-XkoCimPm6hIiMJm0CHyT4W0dRgEvBmN4RlTPZfVnLWBwgCfaiaxnaHvQx1UmmqQ7a-4CoJybIHvHb7ghzsPCZMb1pJyXxXwH-kZ/s1600-h/Picture+75.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5440027587936337650" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqjWajw_U6fvFJAGJDOm6sJDO_Y7zsbm6Gk6jyaZq5-XkoCimPm6hIiMJm0CHyT4W0dRgEvBmN4RlTPZfVnLWBwgCfaiaxnaHvQx1UmmqQ7a-4CoJybIHvHb7ghzsPCZMb1pJyXxXwH-kZ/s400/Picture+75.png" style="cursor: pointer; width: 526px; height: 351px;" /></a><br />above: earlier prototype shown<br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhtqGgNiEG4jQlbVxQk1rrlbowektZabc9Rt6MjRNoiwKkvEPqUV2Tkh1DR1wJASTNckgtLYmyusgEa2_9EMqcMCI_8FkMvMP1i7dDKNSGHr7HNjUHdlUoTCSSV5EU20kRPUXhfJSrVyLCg/s1600-h/Picture+78.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5440030354760914130" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhtqGgNiEG4jQlbVxQk1rrlbowektZabc9Rt6MjRNoiwKkvEPqUV2Tkh1DR1wJASTNckgtLYmyusgEa2_9EMqcMCI_8FkMvMP1i7dDKNSGHr7HNjUHdlUoTCSSV5EU20kRPUXhfJSrVyLCg/s400/Picture+78.png" style="cursor: pointer; width: 529px; height: 371px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4gcLIY1z6eVxKZ0LP7uJOpnrFCSkk_gPmrSEjAGeHudDR1BXYHUULl6-L_1vABLFQIiwCbOUKkK2ZFX588Dw26evVvgorDgPCbfoRMaQJ-rcw9u65KyLGAbPbj6AJ_3t8AtY_-fKOzF94/s1600-h/Picture+25.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5440035520546654498" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4gcLIY1z6eVxKZ0LP7uJOpnrFCSkk_gPmrSEjAGeHudDR1BXYHUULl6-L_1vABLFQIiwCbOUKkK2ZFX588Dw26evVvgorDgPCbfoRMaQJ-rcw9u65KyLGAbPbj6AJ_3t8AtY_-fKOzF94/s400/Picture+25.png" style="cursor: pointer; width: 532px; height: 348px;" /></a><br /><br />“With Corian, I can customize the design very easily. The manufacturing technology allows for minimal waste and unlimited options as far as design,” says Purcell, who has also been experimenting with milling the material to create decorative voids, as well as laminating it with various colors. There are currently four different patterns for the chair, all of which are inspired by the spirograph, a favorite of artistically inclined children and mathematicians.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggPQketwIBTE-cLj8dQuORyIsCxkarF8tDg0h0MMTzDXmNvfIp0Y1M-dIrx0BzfH9GTISnxbzx8Ml3bjAFV4uUEJtSXliQBevmFKayFBgHfygcKhCKxJTsn5kEAkxo3rVVwzl2-_K1hhw3/s1600-h/spirograph1.JPG" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5440030658387692482" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggPQketwIBTE-cLj8dQuORyIsCxkarF8tDg0h0MMTzDXmNvfIp0Y1M-dIrx0BzfH9GTISnxbzx8Ml3bjAFV4uUEJtSXliQBevmFKayFBgHfygcKhCKxJTsn5kEAkxo3rVVwzl2-_K1hhw3/s400/spirograph1.JPG" style="cursor: pointer; width: 522px; height: 405px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIFQ2QOEXntcU-61xdi5s4Do2_P4j_hiBpsMkjWQdux80agkIzYqQc2bIh1hEmC8jhG4oW2VaP-TAl6bL7bU2Nb5-MTgpTpCh9P35SawfLL68nPwoRIUcnUyNblZu9eevIkkavqVe7nF6M/s1600-h/Picture+24.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5440035003285893746" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIFQ2QOEXntcU-61xdi5s4Do2_P4j_hiBpsMkjWQdux80agkIzYqQc2bIh1hEmC8jhG4oW2VaP-TAl6bL7bU2Nb5-MTgpTpCh9P35SawfLL68nPwoRIUcnUyNblZu9eevIkkavqVe7nF6M/s400/Picture+24.png" style="cursor: pointer; width: 518px; height: 345px;" /></a><br /><br />Purcell, who attended architecture school at the University of Cambridge, put a hold on his architecture career in order to travel the globe, throwing parties and dreaming up ad campaigns. But after moving to Santa Monica, he felt the lure of design once again.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGGuZwdWdpfSYiwQq45sOT-vmx9uO8c078K0-OX4aoPIhvnvaEbGyV9n8IRqqcqU_pl2xP_1JOo7dKkvWms2xgq-TYdMAf4ruVGG4303koJggX6OvGkwU-KhkQaT3lrE_fb6nhfBaz5YQh/s1600-h/Picture+26.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5440035435262459570" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGGuZwdWdpfSYiwQq45sOT-vmx9uO8c078K0-OX4aoPIhvnvaEbGyV9n8IRqqcqU_pl2xP_1JOo7dKkvWms2xgq-TYdMAf4ruVGG4303koJggX6OvGkwU-KhkQaT3lrE_fb6nhfBaz5YQh/s400/Picture+26.png" style="cursor: pointer; width: 257px; height: 382px;" /></a><br /><br />He enrolled in the Art Center College of Design in Pasadena, and in 2008 decided to start his own company. The chair is Purcell’s ode to the innovations of design technology and the essence of California living: the indoor-outdoor lifestyle. “It’s a chair that was designed to cross over, to exist in that space between indoors and out,” says Purcell.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIOYQw-JkYx9VPRDn2p50oZemcLJOgZhYW-ProeLrHkTK7j9gzi_P-daUaSpDgAyL-8wxXaREyvJzlNcWeHj1UOn_ALsDnCZ3ZC_wT7K1nKgC-P_E-5LZwxzXaaFGLJeomaj086gCfeeLk/s1600-h/Picture+77.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5440030175677176306" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIOYQw-JkYx9VPRDn2p50oZemcLJOgZhYW-ProeLrHkTK7j9gzi_P-daUaSpDgAyL-8wxXaREyvJzlNcWeHj1UOn_ALsDnCZ3ZC_wT7K1nKgC-P_E-5LZwxzXaaFGLJeomaj086gCfeeLk/s400/Picture+77.png" style="cursor: pointer; width: 531px; height: 509px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitmleo3mnE3ZSElonDCdr7nIhXJIYKToCLJIYwRn5nHYkPy7nqOTktVBNeA1-zccUkk9cKhJNNmWXDtRS2NOfBtOSOW9pg0gUGPDra3i7d4OVYkdMOPPkWSyYpTOCsYJKBK5WBuL-tl7Zz/s1600-h/Picture+22.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5440032567979066610" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitmleo3mnE3ZSElonDCdr7nIhXJIYKToCLJIYwRn5nHYkPy7nqOTktVBNeA1-zccUkk9cKhJNNmWXDtRS2NOfBtOSOW9pg0gUGPDra3i7d4OVYkdMOPPkWSyYpTOCsYJKBK5WBuL-tl7Zz/s400/Picture+22.png" style="cursor: pointer; width: 531px; height: 378px;" /></a><br /><br />The subtly elongated shape may reflect a change of pace for Purcell. “This is certainly not a task chair that belongs behind a desk,” he says. “It is a definitely a place to lounge.”<br /><br /><a href="http://www.aprro.com/" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5440039216849942466" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_neHLa5YVqLO-eq1B6lyouSOyoprY5D6_aTDaTR52y5RWWZsw2b7KYClHrOhw8Aq0FCh1NqMrLU8oDNPSM_yd9fy6mjIzQNbIIBtx5QwzCwCTznsM5h4GFphKkT-K-dhrLZqNGFCjARdF/s400/Picture+29.png" style="cursor: pointer; width: 400px; height: 80px;" /></a>

Childhood Toy Inspires Award Winning Chair Design, The Aprro Spiro

"I don't believe it. I just don't believe it. The things you can do with a Spirograph" (the commercial theme song from Ke...

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Modern Art Placemats Turn Fine Art Into Food & Win Gold Design Award

<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFBKOWxDqaS-J7ZCyIMOKYl8KVFhvi3-DZ159mWMthbkKuDPnzfYzRNH3XEKQJwJhbLcJRQUZICje9hKL8BloBXVi6SRetnzTi6XMO8pzfEbqVQceH-v9jKFGmh5tm3pQwkiXMwVOdLCg-/s1600-h/mumokhero.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5368442306473079218" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFBKOWxDqaS-J7ZCyIMOKYl8KVFhvi3-DZ159mWMthbkKuDPnzfYzRNH3XEKQJwJhbLcJRQUZICje9hKL8BloBXVi6SRetnzTi6XMO8pzfEbqVQceH-v9jKFGmh5tm3pQwkiXMwVOdLCg-/s400/mumokhero.png" style="cursor: pointer; width: 521px; height: 521px;" /></a><br /><script type="text/javascript" src="http://w.sharethis.com/button/sharethis.js#publisher=0d650ffe-1ec7-4395-883b-24e806d21a65&type=website"></script><br /><br />Erwin Bauer of <a href="http://www.erwinbauer.com/">Bauer Concept and Design</a> created a series of smart, conceptual and functional placemats, shot by photographers Janto Lenherr and Michael Stobl for Vienna's <a href="http://www.mumok.at/">Mumok Museum of Modern Art</a> Restaurant and hotels. Each design interpreted a famous modern artist's work as food on a plate, which was then photographed.<br /><br />The series of placemats won the 2009 Gold from the <a href="http://www.ed-awards.com/">European Design Awards</a> in the Miscellaneous Print category.<br /><br />If you are familiar with the following artists whose work has been turned into food on a plate, you will really appreciate these. For those who are not, I included a piece of their work below each placemat image, so you can have a better appreciation of how clever these are. And I think it makes for a much more interesting post. I hope you do, too.<br /><br /><span style="font-size:130%;"><a href="http://www.christojeanneclaude.net/">Christo</a>:</span><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDs2TbmyMjjKMQFMd4vPB5Gv6TJfbpthC8ClxQPLneJYrBy6SOd27Zmql_wheRj5dozkzx24SzUWyzXF-KCSgbY4R6CMI92fvP9JdbYuVPq6RMYrnmB-10fdohEr9ucHZ2LGOcf5n7ZXvl/s1600-h/christo.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5368416516011282898" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDs2TbmyMjjKMQFMd4vPB5Gv6TJfbpthC8ClxQPLneJYrBy6SOd27Zmql_wheRj5dozkzx24SzUWyzXF-KCSgbY4R6CMI92fvP9JdbYuVPq6RMYrnmB-10fdohEr9ucHZ2LGOcf5n7ZXvl/s400/christo.jpg" style="cursor: pointer; width: 498px; height: 353px;" /></a><br />below: Christo and Jeanne-Claude, Wrapped Trees, Fondation Beyeler and Berower Park, Riehen, Switzerland 1997-98 Photo: Wolfgang Volz, ©Christo 1998<br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiR_j_PdYnKLgRHw3a-vI_xhwwKWu56ZJjSSN_bBWxMQPyxdUVy6Qf-UL3YGSyz7h4vH5eQp7YxB4IW6PCIp1QYQerCp4-lOFuM8cKbn3SVO671Dq4e4HUroJNVG03Nd-rbm6Z4TLgMHx7K/s1600-h/Picture+31.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5368428843813774386" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiR_j_PdYnKLgRHw3a-vI_xhwwKWu56ZJjSSN_bBWxMQPyxdUVy6Qf-UL3YGSyz7h4vH5eQp7YxB4IW6PCIp1QYQerCp4-lOFuM8cKbn3SVO671Dq4e4HUroJNVG03Nd-rbm6Z4TLgMHx7K/s400/Picture+31.png" style="cursor: pointer; width: 495px; height: 331px;" /></a><span style="font-size:130%;"><br /><br /><a href="http://www.pietmondrian.org/">Piet Mondrian</a>:</span><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIJLrBqOkEjZmguFhxYYQzhKhRgZZpDivZXPdQ7PolH20TVuEpLLNjAUlDpgSPXLkj0Od3ZCeSd64jbNn9TftcH5QN5-8t_LH1W-ObXhf9UnOlTBAuiqw9w2_UOrpVBWo4OgHBc6LOw__J/s1600-h/Picture+17.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5368421842545783314" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIJLrBqOkEjZmguFhxYYQzhKhRgZZpDivZXPdQ7PolH20TVuEpLLNjAUlDpgSPXLkj0Od3ZCeSd64jbNn9TftcH5QN5-8t_LH1W-ObXhf9UnOlTBAuiqw9w2_UOrpVBWo4OgHBc6LOw__J/s400/Picture+17.png" style="cursor: pointer; width: 496px; height: 348px;" /></a><br />below: Composition with Large Blue Plane, Red, Black, Yellow, and Gray, 1921, Oil on canvas, 60.5 x 50 cm (23 3/4 x 19 5/8 in), Dallas Museum of Art<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjo3b-Yf1mKBfBZqoxE92IY2KekFwoYbINkbANPl8HnMqKCY7hYMi5BNrMo_-yprofRrRR1LghAw6uv8xa_AZFEmB9axrleltlpo_yLp3VdHGOXvvFwH5aexN0s1wF4CPEOXVnHSsQkcf0F/s1600-h/Picture+30.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5368427840391093010" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjo3b-Yf1mKBfBZqoxE92IY2KekFwoYbINkbANPl8HnMqKCY7hYMi5BNrMo_-yprofRrRR1LghAw6uv8xa_AZFEmB9axrleltlpo_yLp3VdHGOXvvFwH5aexN0s1wF4CPEOXVnHSsQkcf0F/s400/Picture+30.png" style="cursor: pointer; width: 494px; height: 494px;" /></a><br /><br /><span style="font-size:130%;"><a href="http://www.nitsch.org/">Hermann Nitsch</a>:</span><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMpPFHd31cfobaeO03NX6P7PTK0hUjkn3g58zsWbB-Zgts9X4kjXp0BcYElgYZQiQY2w36YBctIWc2S28X5nNtZmPswA0h_rSadFVCsCIBz6JYjb5lU1yB2YysT2Yo1Qb57fiHykqvkyIU/s1600-h/hermann_nitsch.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5368416455743288610" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMpPFHd31cfobaeO03NX6P7PTK0hUjkn3g58zsWbB-Zgts9X4kjXp0BcYElgYZQiQY2w36YBctIWc2S28X5nNtZmPswA0h_rSadFVCsCIBz6JYjb5lU1yB2YysT2Yo1Qb57fiHykqvkyIU/s400/hermann_nitsch.jpg" style="cursor: pointer; width: 497px; height: 354px;" /></a><br />below: Hermann Nitsch, Splatter painting,1983, Oil and Acrylic on Canvas, 190 x 300cm, courtesy of Saatchi Gallery<br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyNINUseEPzcIrskEEKiT5FA0H5Y1cAPf2Mskjyp9Nvg-yL9Q7pZljOS7IHj55t14IMYxco1tK9zBqByLXsiQWJUh9nPWnQfg1R23LyDFJzIUvjs9eRuSCChLXGyvCmEdgNynyaC-r2HQc/s1600-h/hermann_nitsch_splatter4.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5368417933410028482" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyNINUseEPzcIrskEEKiT5FA0H5Y1cAPf2Mskjyp9Nvg-yL9Q7pZljOS7IHj55t14IMYxco1tK9zBqByLXsiQWJUh9nPWnQfg1R23LyDFJzIUvjs9eRuSCChLXGyvCmEdgNynyaC-r2HQc/s400/hermann_nitsch_splatter4.jpg" style="cursor: pointer; width: 496px; height: 318px;" /></a><br /><span style="font-size:130%;"><a href="http://www.walkerart.org/archive/4/9C43FDAD069C47F36167.htm"><br />Joseph Beuys</a>:</span><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmRqFzgWvCFy9VjRJRIOGxadEcWH9gm75fmHzlKshoRGF5MRSV3RsX9FLrds-rbosXEmQntE6A9CLi9EWJHzPYsrk4AyrkNzYXcg3jzX-Z2Up8IA686CxQq3-o9F2SYzayle08kHHPGFBX/s1600-h/joseph_beuys.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5368416388402319858" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmRqFzgWvCFy9VjRJRIOGxadEcWH9gm75fmHzlKshoRGF5MRSV3RsX9FLrds-rbosXEmQntE6A9CLi9EWJHzPYsrk4AyrkNzYXcg3jzX-Z2Up8IA686CxQq3-o9F2SYzayle08kHHPGFBX/s400/joseph_beuys.jpg" style="cursor: pointer; width: 496px; height: 353px;" /></a><br />below: Joseph Beuys (1921-1986), Fingernail Impression in Hardened Butter, butter and wax in plastic box multiple on perforated grey board, 1971<br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjaRKzS_TTaxfjXbDT0V0IvDHikBFx_9886drbuX2gzgSVH4XkeZJzluaufO_ONP2RYgWbv8NxUpKVcwJsrlXFol1Nj9rbVVxIS2lLw2IJd-xkcZUjzSU1uo9OAc8y8T-8RvFBuGoKNy-iF/s1600-h/Picture+28.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5368419833767531026" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjaRKzS_TTaxfjXbDT0V0IvDHikBFx_9886drbuX2gzgSVH4XkeZJzluaufO_ONP2RYgWbv8NxUpKVcwJsrlXFol1Nj9rbVVxIS2lLw2IJd-xkcZUjzSU1uo9OAc8y8T-8RvFBuGoKNy-iF/s400/Picture+28.png" style="cursor: pointer; width: 490px; height: 497px;" /></a><br /><span style="font-size:130%;"><br /><a href="http://www.artcyclopedia.com/artists/pollock_jackson.html">Jackson Pollock</a>:</span><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirbUWKz-pUNEsNwOJSNJ01O1NmZ6Si8QdsmFtRFHMXwE7Ig7NtFKR1dHaab10-A5XRGpYhKpNkKKR01Y41keYVr3IB7fEV5eLG-WMiHX_TNMgdH5u7i7ygbM7VtvxkL7YKrOVHPKZksiCE/s1600-h/pollock.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5368416301112486754" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirbUWKz-pUNEsNwOJSNJ01O1NmZ6Si8QdsmFtRFHMXwE7Ig7NtFKR1dHaab10-A5XRGpYhKpNkKKR01Y41keYVr3IB7fEV5eLG-WMiHX_TNMgdH5u7i7ygbM7VtvxkL7YKrOVHPKZksiCE/s400/pollock.jpg" style="cursor: pointer; width: 497px; height: 353px;" /></a><br />below: Jackson Pollock, 1950, painting #18, Guggenheim museum<br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjm40mnxSNP4yEzPPy6skuX2iS4ODKUP6yNECniE0vCZK6mUOhG2hp9jo0-7ZaxP4Z5_Eit_g6LggZc4y23lkxnlLPW82gReFDK_9nnrFJL5AU7AXYbw5101ysDeelViJkPjB0nwqvAdHnR/s1600-h/painting_jackson_pollock.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5368431964905343762" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjm40mnxSNP4yEzPPy6skuX2iS4ODKUP6yNECniE0vCZK6mUOhG2hp9jo0-7ZaxP4Z5_Eit_g6LggZc4y23lkxnlLPW82gReFDK_9nnrFJL5AU7AXYbw5101ysDeelViJkPjB0nwqvAdHnR/s400/painting_jackson_pollock.jpg" style="cursor: pointer; width: 488px; height: 480px;" /></a><br /><span style="font-size:130%;"><a href="http://www.warhol.org/"><br />Andy Warhol</a>:</span><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjsjGmj4gGvRQ4yXNX3jdLAsvT36yDT6UU3wvFeJk6ggw8Xsf1kGtjJ8diOnilU6xP1GU5t8IYjJOBcYmYzy8yQwZtq7kUOD6jIb2NIZVlbIF4dnzC57x90rE0bWeo6WvTWQ8W9yk71jHHZ/s1600-h/warhol.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5368416190264731842" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjsjGmj4gGvRQ4yXNX3jdLAsvT36yDT6UU3wvFeJk6ggw8Xsf1kGtjJ8diOnilU6xP1GU5t8IYjJOBcYmYzy8yQwZtq7kUOD6jIb2NIZVlbIF4dnzC57x90rE0bWeo6WvTWQ8W9yk71jHHZ/s400/warhol.jpg" style="cursor: pointer; width: 493px; height: 350px;" /></a><br />below: Andy Warhol's cover art for his Velvet Underground & Nico Album<br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKnOjDLEWfbS6QzEUuR8xTcyT0SEkP7YdIsny6NGfEqI7FSYygKNc9mGGa2pxxMel6ECAq7fE7ySFWPcQbz9aX3G7xDBsJhC_B6xolgQstQ1H7K7njO11NqhHFHq0H06_-2J_ilzSr1m3n/s1600-h/Art_Andy-Warhol_banana1.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5368420558388854290" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKnOjDLEWfbS6QzEUuR8xTcyT0SEkP7YdIsny6NGfEqI7FSYygKNc9mGGa2pxxMel6ECAq7fE7ySFWPcQbz9aX3G7xDBsJhC_B6xolgQstQ1H7K7njO11NqhHFHq0H06_-2J_ilzSr1m3n/s400/Art_Andy-Warhol_banana1.jpg" style="cursor: pointer; width: 497px; height: 497px;" /></a><br /><br /><span style="font-size:130%;"><a href="http://www.yveskleinarchives.org/">Yves Klein</a>:</span><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxqzZIAe29jezj4v23ud0qBBwXpu6Zi7VTNmkg_1SJMqkJHpPG-3XqbDcqI0QcPirtobNI67qW4uPtJWalwtm9Q_x7N714ZFlm9dHEoYRAnbeGELYM5nrbOoaBXXkWzaxZ5qnz2LviYjb3/s1600-h/yves_klein.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5368416128513192642" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxqzZIAe29jezj4v23ud0qBBwXpu6Zi7VTNmkg_1SJMqkJHpPG-3XqbDcqI0QcPirtobNI67qW4uPtJWalwtm9Q_x7N714ZFlm9dHEoYRAnbeGELYM5nrbOoaBXXkWzaxZ5qnz2LviYjb3/s400/yves_klein.jpg" style="cursor: pointer; width: 500px; height: 354px;" /></a><br />below: Yves Klein, Untitled blue monochrome (IKB 82), 1959. Dry pigment in synthetic resin on canvas, mounted on board, 36 1/4 x 28 1/4 inches (92.1 x 71.8 cm). Solomon R. Guggenheim Museum, Yves Klein © 2007 Artists Rights Society (ARS)<br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzqzKGUuyAbtwYYuAbUUZCdC5h1sXDpfaO_A7oQi5q54jKUfc6El1RAQJnpRYs5u6rYs5cHSU_e4F6hKVyE_qBNmqWSuvhCHdesmd7F424Z2voGhOI_5_CXG0Drq5wtP-BWQLuhH73l86r/s1600-h/Picture+29.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5368421528398253906" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzqzKGUuyAbtwYYuAbUUZCdC5h1sXDpfaO_A7oQi5q54jKUfc6El1RAQJnpRYs5u6rYs5cHSU_e4F6hKVyE_qBNmqWSuvhCHdesmd7F424Z2voGhOI_5_CXG0Drq5wtP-BWQLuhH73l86r/s400/Picture+29.png" style="cursor: pointer; width: 494px; height: 537px;" /></a><br /><br /><br /><span style="font-size:130%;"><span style="font-weight: bold;">2009 Gold Award, MUMOK Placemats:</span></span><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1GCJQ7nj1qp0GUjr5pbyJhG9wc2Wn7A67Chb-NP12WSj_B84ZrazkRyfWR0xBDPpRfnJ_3NXbXTnRGVEwFU2NpvRcA0uC492WupdZN4ijfvadMn0iCauHjyR6FXnhypVHYjg83sFCt31W/s1600-h/8.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5368416569506501106" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1GCJQ7nj1qp0GUjr5pbyJhG9wc2Wn7A67Chb-NP12WSj_B84ZrazkRyfWR0xBDPpRfnJ_3NXbXTnRGVEwFU2NpvRcA0uC492WupdZN4ijfvadMn0iCauHjyR6FXnhypVHYjg83sFCt31W/s400/8.jpg" style="cursor: pointer; width: 493px; height: 314px;" /></a><br /><br /><span style="font-weight: bold;">Credits:</span><br /><br /><a href="http://www.erwinbauer.com/" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5368432673374068658" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9mKc5fggF7Jwa2Na4czzMU_Ml_nEID72SGUCqUSntCI4mVV-BqXPm0NV20uMdOPmMfE93sxkPbhKVTwpkuZBj2jA0Gf1NLsjKGTQs4DjVX-y-ns2Uq8-lH1rqNQV83s1pk1F1l2405kHk/s400/logo_en.gif" style="cursor: pointer; width: 302px; height: 101px;" /></a><br /><br />Agency: bauer konzept & gestaltung gmbh<br />Country: Austria<br />Website: <a href="http://www.erwinbauer.com/">www.erwinbauer.com</a><br />Category:30. Miscellaneous printed<br />Client: MUMOK Museum Moderner Kunst Stiftung Ludwig Wien<br />Designers:Erwin K. Bauer<br />Photographer(s): Janto Lenherr, Michael Strobl<br /><span style="font-size:85%;"><br /><span style="font-style: italic;">all placemat images courtesy of erwin bauer, art images courtesy of various museums and galleries<br /></span></span>

Modern Art Placemats Turn Fine Art Into Food & Win Gold Design Award

Erwin Bauer of Bauer Concept and Design created a series of smart, conceptual and functional placemats, shot by photographers Janto Lenherr...

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