JC Penney's "Heart", a commercial earning much deserved praise

Given that I have been in advertising for over 20 years I am always reluctant to include any form of it on my blog --call it a reluctance to mix business with pleasure.<br /><br />Nevertheless, I cannot ignore this charming, beautifully produced, strategically sound spot by <a href="http://www.saatchiny.com/local/jump.asp?OfficeID=72">Saatchi & Saatchi NY</a> for <a href="http://www.jcpenney.com">JC Penney</a> named "Heart". Every time it airs, I find myself in rapt attention at the well-cast leads, the inventive effects and the universal appeal of the subject matter.<br /><br />Clearly, I am not alone since it has been repeatedly tagged a 'favorite'on <a href="http://www.youtube.com">you tube</a> many times along with 'making of' videos, etc.<br /><br />Please enjoy:<br /><br />The Commercial (:60 second cut)<br /><br />i<object height="353" width="425"><param name="movie" value="http://www.youtube.com/v/1L__kPtVmX0"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/1L__kPtVmX0" type="application/x-shockwave-flash" wmode="transparent" width="425" height="353"></embed></object><br /><br />The making of:<br /><object height="353" width="425"><param name="movie" value="http://www.youtube.com/v/QxXqaiWGlqw"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/QxXqaiWGlqw" type="application/x-shockwave-flash" wmode="transparent" width="425" height="353"></embed></object><br /><br /><br />Agency: Saatchi & Saatchi, NY<br />copywriter: Craig Love <br />art director: Shayne Millington, <br />agency producer: Zamile Vilakaz<br />Director: Dougal Wilson<br />Creative Directors: Kerry Kennan and Michael Long

JC Penney's "Heart", a commercial earning much deserved praise

Given that I have been in advertising for over 20 years I am always reluctant to include any form of it on my blog --call it a reluctance t...

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