Monopoly Goes Modern. A Good Look At The New Monopoly: Revolution Edition

<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjwXYkNK6yNIHcqCkxlLjycEtAkowlBXVLnsaaVJLz3Dfg08DJe_vIbEVVoRaanRa3UPgGQsyZb5Ji4in-CNCu_oNNE0ll_qz136wqWOxMwCUHOjm0xY8uzLlDtkI5LGnF9vspelw96g3U7/s1600-h/Picture+3.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5434604184381756274" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjwXYkNK6yNIHcqCkxlLjycEtAkowlBXVLnsaaVJLz3Dfg08DJe_vIbEVVoRaanRa3UPgGQsyZb5Ji4in-CNCu_oNNE0ll_qz136wqWOxMwCUHOjm0xY8uzLlDtkI5LGnF9vspelw96g3U7/s400/Picture+3.png" style="cursor: pointer; width: 528px; height: 378px;" /></a><br /><span style="font-style: italic;">above: no more paper money, Monopoly Revolution has electronic banking</span><br /><br /><script type="text/javascript" src="http://w.sharethis.com/button/sharethis.js#publisher=0d650ffe-1ec7-4395-883b-24e806d21a65&type=website"></script><br />The classic <a href="http://www.hasbro.com/monopoly/en_US/">Hasbro board game Monopoly</a> is issuing a new modern version with a round game board, sound effects, music clips, modern graphics, translucent houses and buildings, clear plastic stand up game pieces and electronic banking. <span style="font-weight: bold;">Monopoly: Revolution Edition</span><br /><br />The most obvious difference is the new round board:<br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5lg8R3sT-MdADQKStec0yTdvfnC5ZTL0-CxOQe_Zm2gtXPPnFOgiwwSwKdy-hRM53OWYHqvFDuRBXJffag3GZ_C6S_2FtbFAXSy_L1bwGxkYacHdwjnIiWS9kkdkYijFoe8-TMKtd_vA6/s1600-h/boardbig.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5434607125366826898" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5lg8R3sT-MdADQKStec0yTdvfnC5ZTL0-CxOQe_Zm2gtXPPnFOgiwwSwKdy-hRM53OWYHqvFDuRBXJffag3GZ_C6S_2FtbFAXSy_L1bwGxkYacHdwjnIiWS9kkdkYijFoe8-TMKtd_vA6/s400/boardbig.jpg" style="cursor: pointer; width: 528px; height: 352px;" /></a><br /><br />The newly designed game pieces are decidedly different from the original pewter 3D charms:<br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgXLgRI84fu042DZxXAi1KcDd5kjdF1l85V7jMqE2jUtPg3kMjF3L8Q_hRX_eKU3CXBUTuLjTpzarcq-adKnSf284QEWfWj9jOHOUjykjOoGD-ztXStJv_kgkHYiU12fkDGIFY8kDSztvM1/s1600-h/Picture+6.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5434603776755674034" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgXLgRI84fu042DZxXAi1KcDd5kjdF1l85V7jMqE2jUtPg3kMjF3L8Q_hRX_eKU3CXBUTuLjTpzarcq-adKnSf284QEWfWj9jOHOUjykjOoGD-ztXStJv_kgkHYiU12fkDGIFY8kDSztvM1/s400/Picture+6.png" style="cursor: pointer; width: 532px; height: 472px;" /></a><br /><br />Got To Jail still has the whistle blowing cop, only now he's a modern graphic icon:<br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEge4oA2bf0t_S24iMFCOrZ_DRnu4EAxlpdCrvG5egO3WICox6RPMVR9KetOQ8_gVSbKn8FvI0tOjEOVLMf5R0uddHXEwHGTneVk4arjahtZ95uxmgFxw8meLx0JcgRjZhAQcYft3fGPA49_/s1600-h/Picture+21.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5434607549482911330" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEge4oA2bf0t_S24iMFCOrZ_DRnu4EAxlpdCrvG5egO3WICox6RPMVR9KetOQ8_gVSbKn8FvI0tOjEOVLMf5R0uddHXEwHGTneVk4arjahtZ95uxmgFxw8meLx0JcgRjZhAQcYft3fGPA49_/s400/Picture+21.png" style="cursor: pointer; width: 529px; height: 416px;" /></a><br /><br />And the houses are translucent red:<br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivG4uXzUd4AXvoDCdb41oFU6jlIfQ_ztAiZiuEUY_0nMz9q0Nx8621iGi4PiU7-NjoklgcVKKGkdGW5DS2jJB7kQm2AjLfyUTJ1CRSAg4PttQftl48XUyFiNahIy9raPabCbjqyTPbbLex/s1600-h/Picture+14.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5434607657092075074" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivG4uXzUd4AXvoDCdb41oFU6jlIfQ_ztAiZiuEUY_0nMz9q0Nx8621iGi4PiU7-NjoklgcVKKGkdGW5DS2jJB7kQm2AjLfyUTJ1CRSAg4PttQftl48XUyFiNahIy9raPabCbjqyTPbbLex/s400/Picture+14.png" style="cursor: pointer; width: 530px; height: 377px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXiojzBd0voxUCqqJVha8kEUpIqT81QGnLOp1KI0JjBKAjeKGw0L7bsiFUbc6Q2E_dMjAn7-tv6Xsn6tTwmfA4XQYDZ9cnCgINvlnHUSdcfQfOw6qoCTldDaPekmxgDfavl0Y3x_wbrcb7/s1600-h/MOnoRevo6lg.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5434604735655889250" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXiojzBd0voxUCqqJVha8kEUpIqT81QGnLOp1KI0JjBKAjeKGw0L7bsiFUbc6Q2E_dMjAn7-tv6Xsn6tTwmfA4XQYDZ9cnCgINvlnHUSdcfQfOw6qoCTldDaPekmxgDfavl0Y3x_wbrcb7/s400/MOnoRevo6lg.jpg" style="cursor: pointer; width: 529px; height: 529px;" /></a><br /><span style="font-style: italic;">The press release:</span><br /><a href="http://www.hasbro.com/monopoly/en_US/" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5434617244759138946" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4Uc-eq8dsf5b83B7-4EiL_BrGGQzhJP5iB2QzwG3I1FgfFaiXg5LhvGjA8go51-hhGVyBL9TBElg2eYKwN7Trfm5k-H950CGikl_5oGqUXGQklD-VfgPn5sJNsBiWEXQ1xy2XSv8s1eVU/s400/Picture+22.png" style="cursor: pointer; width: 528px; height: 378px;" /></a><br />In 2010, the 75 year tradition of buying, selling and negotiating properties in the quest to own it all gets a modern makeover with the introduction of <span style="font-weight: bold;">MONOPOLY: Revolution Edition</span>. The new edition reinvents the traditional MONOPOLY game with a new look, featuring a round game board, standout packaging, electronic banking, music and sound effects.<br /><br />“As MONOPOLY has truly become the world’s favorite family game brand, and is a part of pop culture, we are pleased to celebrate our anniversary by offering new MONOPOLY entertainment experiences for families around the world.”<br /><br />“The new <span style="font-weight: bold;">MONOPOLY: Revolution Edition</span> continues Hasbro’s tradition of providing new and revolutionary entertainment options for families,” said Jane Ritson-Parsons, Global Brand Leader for MONOPOLY. “As MONOPOLY has truly become the world’s favorite family game brand, and is a part of pop culture, we are pleased to celebrate our anniversary by offering new MONOPOLY entertainment experiences for families around the world.”<br /><br />In 1935, Parker Brothers began selling MONOPOLY, a property trading game, which would quickly become a cultural phenomenon. Seventy-five years later, more than 1 billion people in 108 countries have played the game designed by Charles Darrow and based on the streets of Atlantic City, New Jersey.<br /><br /><span style="font-weight: bold;">MONOPOLY: Revolution Edition</span> features the traditional streets of Atlantic City, but with property values more reflective of today’s prices. For example, players collect $2 Million when passing “GO” instead of $200. Keeping track of the millions changing hands during game play is an electronic unit that serves as banker, die and music player.<br /><br /><span style="font-weight: bold;">MONOPOLY: Revolution</span> features clips of hit songs from five decades, including “Umbrella,” “Bad Day” and “Drive My Car,” and sound effects throughout the game that bring a contemporary new spin on the classic family favorite.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiz_5jarOLky_z5Cxzf07aVEgjK7jQ7gd-ehA8tEQaqkxkjnytny7Fh7w8KyW9J0Usr3x1VL883KaIWY98MItIEnzZ_xF5-shsJfzZWePss_nc1FZdTD7XadHWQ_QrcwqqS_KyqxPl2_DrF/s1600-h/boxbig.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5434606861817898034" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiz_5jarOLky_z5Cxzf07aVEgjK7jQ7gd-ehA8tEQaqkxkjnytny7Fh7w8KyW9J0Usr3x1VL883KaIWY98MItIEnzZ_xF5-shsJfzZWePss_nc1FZdTD7XadHWQ_QrcwqqS_KyqxPl2_DrF/s400/boxbig.jpg" style="cursor: pointer; width: 530px; height: 431px;" /></a><br /><a href="http://www.entertainmentearth.com/prodinfo.asp?number=HG17146&id=IF-901240741%20">You can pre-order the new Monopoly Revolution game here for $39.99</a><br /><br /><br />Of course, there are tons of Monopoly versions now on the market from specifically branded ones like The Simpsons to Disney versions. Army, Navy... and Star Wars editions, too. But, if the idea of a modern version of the classic board game bothers you, there is an alternative. They have a beautiful wooden replica of their 1935 version:<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXWMwJaoSpfv3wcVYt8Bmxe8n9Mg_zViJi5xmOdXhFhvj0CqrsG_Ke11EwgzZwf2xpGm_gAKimFig_PFCmEMPpJGfBivYz4Lu4BOEzCScp1OiEKrqN77mSKgmHIb5JTYV_kg6Hm0HvEk09/s1600-h/ac_mon_wood_360.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5434613753932087634" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXWMwJaoSpfv3wcVYt8Bmxe8n9Mg_zViJi5xmOdXhFhvj0CqrsG_Ke11EwgzZwf2xpGm_gAKimFig_PFCmEMPpJGfBivYz4Lu4BOEzCScp1OiEKrqN77mSKgmHIb5JTYV_kg6Hm0HvEk09/s400/ac_mon_wood_360.jpg" style="cursor: pointer; width: 528px; height: 528px;" /></a><a href="http://www.blogger.com/%3Ca%20href=%22http://www.amazon.com/gp/product/B00138MTIE?ie=UTF8&tag=iishish-20&linkCode=as2&camp=1789&creative=390957&creativeASIN=B00138MTIE%22%3EMonopoly%201935:%20Deluxe%20Wood%20Edition%3C/a%3E%3Cimg%20src=%22http://www.assoc-amazon.com/e/ir?t=iishish-20&l=as2&o=1&a=B00138MTIE%22%20width=%221%22%20height=%221%22%20border=%220%22%20alt=%22%22%20style=%22border:none%20%21important;%20margin:0px%20%21important;%22%20/%3E"><br />buy the Monopoly 1935 Deluxe Wood Edition</a><br><br>

Monopoly Goes Modern. A Good Look At The New Monopoly: Revolution Edition

above: no more paper money, Monopoly Revolution has electronic banking The classic Hasbro board game Monopoly is issuing a new modern versi...

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Logo Face Lift For Saks Fifth Avenue. A Bold & Beautiful Move.

<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjY9LvB93LmcL0RVcE_rhsr9zgYSCYaV6zP84Z8TgsbbM5vCaPaodbpyES7cc_tl5NyA_-Hb-GLdHQEIkmJWq_06An8JkI_WivEXobDedRjpo3ehKCp-e26eLpDAyzuhZqZT6Rbk2G0y4N6/s1600-h/Picture+5.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5369329306643559170" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjY9LvB93LmcL0RVcE_rhsr9zgYSCYaV6zP84Z8TgsbbM5vCaPaodbpyES7cc_tl5NyA_-Hb-GLdHQEIkmJWq_06An8JkI_WivEXobDedRjpo3ehKCp-e26eLpDAyzuhZqZT6Rbk2G0y4N6/s400/Picture+5.png" style="cursor: pointer; width: 500px; height: 437px;" /></a><br /><i>Above: The new updated version, Bierut's chopping up of the well known 'signature' logo<br /><br /></i>Venturing into San Francisco from Marin County on weekends to shop at Saks (or SFA) with my family as a youngster was always a special occasion. As one of three girls, this was a family excursion for which my mother would demand we 'dress' to go into the city. This meant pantyhose, nice coats and no jeans.<br /><br />We'd visit the now defunct I.Magnin along with SFA to shop for dresses for upcoming bar mitzvahs and birthdays. It was always exciting and fun and my sweet dedicated father never complained about the four women dragging him into these department stores.<br /><br />I remember the imposing building off of Union Square and how we'd always park in the Sutter Stockton garage. And, I remember the Saks Fifth Avenue logo. Thick script with its swirls and flourishes, it always made the experience seem 'fancy'.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjq_fICta2A-IiQaRQ4uOy4MUiY_qU6BWzdTQN9u6iWVkYDfbzUcTEmhm8XBBEpQkaryfG_JfwPZN9oj0L3uH8hyphenhyphendblDST9AM9OmOe1alr_xAdzbSkyJkWkOkAXaAk7n2bc0OcEcW0oec1z/s1600-h/Picture+6.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5049636570644777474" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjq_fICta2A-IiQaRQ4uOy4MUiY_qU6BWzdTQN9u6iWVkYDfbzUcTEmhm8XBBEpQkaryfG_JfwPZN9oj0L3uH8hyphenhyphendblDST9AM9OmOe1alr_xAdzbSkyJkWkOkAXaAk7n2bc0OcEcW0oec1z/s400/Picture+6.png" style="cursor: pointer; width: 494px; height: 634px;" /></a><br /><i>Above: SFA on Union Square in San Francisco</i><br /><br />Well, hardly anyone 'dresses' to go into the city anymore. And venturing into a department store is no longer a 'special experience'. Just as this has changed, so has Saks. And rightly so. I commend them with staying current and hope this encourages Neiman's and Nordy's to update their logos as well.<br /><br />Below is the article about the new and refreshing logo for SFA reprinted from the New York Times along with additional images and commentary.<br />----------------------------------------------------------------<br />Why would a graphic designer ask a Yale theoretical physicist to calculate how many possible combinations there could be of 64 squares?<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEierS9y5BdqlEi81ZydFcq5OYV_ggYCNr2vFe_NX2NLjxKw-KCsOVPDbMnQGyyt9O-omSZ-LlHtx7sOSaPa3fNHevh2eWvUZth9-_0d4UVTvUNkUnXXjKekf7ZTpSeJiQyoW0q8eUv0W36U/s1600-h/Saks_Logo_Grid_Sm.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5049640152647502434" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEierS9y5BdqlEi81ZydFcq5OYV_ggYCNr2vFe_NX2NLjxKw-KCsOVPDbMnQGyyt9O-omSZ-LlHtx7sOSaPa3fNHevh2eWvUZth9-_0d4UVTvUNkUnXXjKekf7ZTpSeJiQyoW0q8eUv0W36U/s400/Saks_Logo_Grid_Sm.jpg" style="cursor: pointer; width: 487px; height: 227px;" /></a><br /><br />It’s because the designer, Michael Bierut, planned to chop up the new logo for Saks Fifth Avenue into 64 squares and to rearrange them in different combinations on bags, boxes, ads and signage. The results have peppered the streets of New York and every other city where Saks has a store since Bierut’s new campaign was unveiled in January. And, in case you’re wondering, the physicist’s answer was lots and lots of combinations — or, to be precise, 98.14 googols (that’s a 1 with 100 zeros after it).<br /><i><br /></i><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjd0HZdGmpW6Ee1B2b4IDDDaNbKaVG2wzTrtAGUV6WQUJ16_mTJCgkFWp0nGI_SYQo6DC9h35Gb7FfUoUrCys7PURt0XGyRDg8QTxMyJ5s05tHeldMlbLQppC-onVvYsR2GQkfrAoXSAQoi/s1600-h/saks_package_02.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5049638078178298434" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjd0HZdGmpW6Ee1B2b4IDDDaNbKaVG2wzTrtAGUV6WQUJ16_mTJCgkFWp0nGI_SYQo6DC9h35Gb7FfUoUrCys7PURt0XGyRDg8QTxMyJ5s05tHeldMlbLQppC-onVvYsR2GQkfrAoXSAQoi/s400/saks_package_02.jpg" style="cursor: pointer; width: 312px; height: 446px;" /></a><br /><i>Above: Some of the final box designs</i><br /><br />Saks’s chopped-up logo is the latest and most visible example of what graphic designers call a dynamic visual identity. That’s design-speak for a logo that looks different each time you see it — like MTV’s graffiti-esque initials or the customized symbols with which Google celebrates Thanksgiving and Valentine’s Day — as opposed to the old-fashioned corporate ones, which always look the same. The traditionalists believe that the more times you see the same logo, the likelier you are to remember it, while the iconoclasts argue that you become inured to the same image over and over and are more apt to notice ones that change or, as Bierut puts it, are “consistently inconsistent.”<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUBj_3JWPicmMPw3L4UZrpeXMilelgnvbFO0VhZT2jgO0W_qg76LUtO-l2Uv9Kt5Z0YLUJh0_HFIJTMPSqLV05LBoGn7mRt_6OXMw5iFnT_OFvEq7NKcp5cuWBq70fTk9dcmDmK89lIie-/s1600-h/saks_package_01.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5049637902084639282" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUBj_3JWPicmMPw3L4UZrpeXMilelgnvbFO0VhZT2jgO0W_qg76LUtO-l2Uv9Kt5Z0YLUJh0_HFIJTMPSqLV05LBoGn7mRt_6OXMw5iFnT_OFvEq7NKcp5cuWBq70fTk9dcmDmK89lIie-/s400/saks_package_01.jpg" style="cursor: pointer; width: 388px; height: 303px;" /></a><br /><i>Above: more of the final box designs</i><br /><br />When Saks asked Bierut to reinvent its identity, what it wanted was something as memorable — and as marketable — as <a href="http://www.tiffany.com/">Tiffany’s</a> classic blue and <a href="http://www.burberry.com/">Burberry’s plaid</a>. Bierut jumped at the chance. A chipper 49-year-old, he’s a graphic designer’s graphic designer who describes the 99 percent of the population who can’t tell Arial from Helvetica as “civilians” with a self-deprecating chuckle. After 10 years of working for Massimo Vignelli, the graphic mastermind of New York’s iconic 1970s subway map, he became a partner at the design firm Pentagram in 1990.<br /><br /><i>Below: Massimo Vignelli's famous NYC subway map from 1972</i> (please click to enlarge and see clearly)<br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6K6P14-kv7WjvfGENFCbW0jo-Bm3QKhlHYp_JReEHQXra07QFlzz9VVKed_P2_Vquh5WcWMZMaBGfScozYwNLYh-kJ9XWXqcv0M2hH5VsuyNM2ArzHQ_FAv7lL-YVPOYJGu2_n7tWcdUF/s1600-h/nyc_subway_map_1972.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5369330421076408050" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6K6P14-kv7WjvfGENFCbW0jo-Bm3QKhlHYp_JReEHQXra07QFlzz9VVKed_P2_Vquh5WcWMZMaBGfScozYwNLYh-kJ9XWXqcv0M2hH5VsuyNM2ArzHQ_FAv7lL-YVPOYJGu2_n7tWcdUF/s400/nyc_subway_map_1972.jpg" style="cursor: pointer; width: 466px; height: 552px;" /></a><br /><br /><br /><i>Below: Some of the many logo designs used by Saks over the past few decades<br /><br /></i><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglkK2HMWWPAEuarN6IHBwyUd3jiIEPmayDyFWZe6fTVOQuVDxPcJoXGAJfoMI5WMrQgoJSGd_FHVUDkju9VFYB6HWuAfnrNaGWL1OworaqtwJFwpllxQX30J9CEbBqzpatRAPeKpBOFJy2/s1600-h/Picture+7.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5049637236364708370" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglkK2HMWWPAEuarN6IHBwyUd3jiIEPmayDyFWZe6fTVOQuVDxPcJoXGAJfoMI5WMrQgoJSGd_FHVUDkju9VFYB6HWuAfnrNaGWL1OworaqtwJFwpllxQX30J9CEbBqzpatRAPeKpBOFJy2/s400/Picture+7.png" style="cursor: pointer; width: 497px; height: 260px;" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXPvSiEHGX4dq2COSkJgqHensXpoi4uJ3COvQhAILSYYbM8bbmZQ4j-GGg17ARboBpOHmGl-aKjzBoC-weUZz3_qWYgw5669e430cKphYpfzCJgVGS8ZQdk_iCerKY8psZPKy7hMIWRr_B/s1600-h/Picture+5.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5049623952030861794" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXPvSiEHGX4dq2COSkJgqHensXpoi4uJ3COvQhAILSYYbM8bbmZQ4j-GGg17ARboBpOHmGl-aKjzBoC-weUZz3_qWYgw5669e430cKphYpfzCJgVGS8ZQdk_iCerKY8psZPKy7hMIWRr_B/s400/Picture+5.png" style="cursor: pointer; width: 502px; height: 139px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiq4tHYVGBG1o9KbOLE_vWlf7ywLSjOrKMys2wZ16PvnSgNUYkOT_6ijOoq_ybPEvNkC7eazwkRLE-gTSK2BMWsU9r_qDCoBmquzBS-sqFywobOjoaxY2cFtsdt87fPvGqv3-EhlaOtQusR/s1600-h/Picture+4.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5049623870426483154" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiq4tHYVGBG1o9KbOLE_vWlf7ywLSjOrKMys2wZ16PvnSgNUYkOT_6ijOoq_ybPEvNkC7eazwkRLE-gTSK2BMWsU9r_qDCoBmquzBS-sqFywobOjoaxY2cFtsdt87fPvGqv3-EhlaOtQusR/s400/Picture+4.png" style="cursor: pointer; width: 346px; height: 271px;" /></a><br />“One of the things Massimo taught me about designing identities is that it’s often easier if you find something that has some history,” Bierut says, “because it still might have a purchase on people’s imagination.” Sifting through the 40-odd logos that Saks had used over the decades, he kept returning to the 1973 signature logo drawn by Tom Carnese for his old boss,<a href="http://www.vignelli.com/"> Vignelli</a>.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjj-1mHRV7-csKnu9_jJHEe1ZjveUPGz86kR7Ff5hD_T8WRPhh6OIJVRpPG4Sb-9iHIvKA-R-PTvw5YZkaS_B0EfD1DwGHE7vIBv9wwcz9jGvMYkmxUXPN5VAW657cLrQrLDWuwZtjiQxko/s1600-h/Picture+3.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5049624029340273138" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjj-1mHRV7-csKnu9_jJHEe1ZjveUPGz86kR7Ff5hD_T8WRPhh6OIJVRpPG4Sb-9iHIvKA-R-PTvw5YZkaS_B0EfD1DwGHE7vIBv9wwcz9jGvMYkmxUXPN5VAW657cLrQrLDWuwZtjiQxko/s400/Picture+3.png" style="cursor: pointer; width: 329px; height: 128px;" /></a><br /><i>Above & Below: the 1973 signature logo drawn by Tom Carnese for Vignelli in two different versions, both used for many years.</i><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjAWO-9C9js9h_IScuwIax23QMbzaZoR_BttM4MPUtw3Yb59Dp5esyXnZ4YE_E-CRSQPO8XCtD-gF9npt2q9bsUH5Hux5bj6yw6b8HxXxc0pxev19MFkWTcdUv2UWiiZ0opZWZDampKRY0o/s1600-h/Picture+2.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5049623788822104514" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjAWO-9C9js9h_IScuwIax23QMbzaZoR_BttM4MPUtw3Yb59Dp5esyXnZ4YE_E-CRSQPO8XCtD-gF9npt2q9bsUH5Hux5bj6yw6b8HxXxc0pxev19MFkWTcdUv2UWiiZ0opZWZDampKRY0o/s400/Picture+2.png" style="cursor: pointer; width: 334px; height: 281px;" /></a><br /><br />“It was the one that stood out,” he recalls. “Some people thought it was still Saks’s identity, even though it hadn’t been used for years. We asked Joe Finocchiaro to refine it, mostly by making it a little slimmer.” Having created the new logo, Bierut hit upon the idea of chopping it up to usher in the changes to Saks’s packaging, in the same way that Rudolph de Harak designed bright shopping bags with white type for the Metropolitan Museum of Art in 1978 and Bloomingdale’s celebrated the holidays with different theme bags during the 1980s.<br /><br />“We wanted something that would be immediately identifiable across the street or through the windows of a moving subway car, and that no one would throw away,” he says. “Blowing up the logo and rearranging the fragments in a million different ways on a grid made the identity much more dramatic.”<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEincH1hRFxxysB7wJQDgNMrNSwM2Hz6q7ph6RYfY4IVOAWyS7GR3leoyEXAePKjGxvtOybFyoGho5-IGHM68B1l-cCHX1cKKQWmpBy-9kdF4PpwXpvelKPJbfGf-JYZ4cYYdFcjvFCXgOsV/s1600-h/saks_logo_squares.gif" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5369329411411223970" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEincH1hRFxxysB7wJQDgNMrNSwM2Hz6q7ph6RYfY4IVOAWyS7GR3leoyEXAePKjGxvtOybFyoGho5-IGHM68B1l-cCHX1cKKQWmpBy-9kdF4PpwXpvelKPJbfGf-JYZ4cYYdFcjvFCXgOsV/s400/saks_logo_squares.gif" style="cursor: pointer; width: 465px; height: 479px;" /></a><br /><br />Regardless of whether it’s on Fifth Avenue or in the Houston Galleria Mall, Saks is a definitive New York store; the grid refers to the city’s street plan, and the fragments represent the frenzy of its street life. “It’s a metaphor for the larger-than-life experiences you can find on block after block in New York City,” Bierut says. “Though I really don’t expect anyone to notice that. If a Saks customer spontaneously spots the subtext, I’ll send them a gift voucher.”<br /><br /><a href="http://www.saksfifthavenue.com/">click here to visit the Saks Fifth Avenue website.</a><br /><br /><a href="http://pentagram.com/">Pentagram</a>

Logo Face Lift For Saks Fifth Avenue. A Bold & Beautiful Move.

Above: The new updated version, Bierut's chopping up of the well known 'signature' logo Venturing into San Francisco from Marin ...

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