Typeface by Toyota. The iQ font Designed By A Moving Car.

<script type="text/javascript" src="http://w.sharethis.com/button/sharethis.js#publisher=0d650ffe-1ec7-4395-883b-24e806d21a65&type=website"></script><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiArogomGr93hcS5knfYCSNyGIUo47XxaISeYFkJgTPPEHZGngibFaVAYGQ74VbhxRBTcOGpW0_g8IojTKPS5oOkqN13T2WSVPQRSjPlc4Q9Xv062WgaWeEc67Z6drk7JJm8VnlQWy9AcFB/s1600-h/Picture+26.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5359858529268738850" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiArogomGr93hcS5knfYCSNyGIUo47XxaISeYFkJgTPPEHZGngibFaVAYGQ74VbhxRBTcOGpW0_g8IojTKPS5oOkqN13T2WSVPQRSjPlc4Q9Xv062WgaWeEc67Z6drk7JJm8VnlQWy9AcFB/s400/Picture+26.png" style="cursor: pointer; width: 524px; height: 502px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhp0GD2n86AvOxSBs9qPB0lGNPpC1we3Ik7IFoZAj6wbc1c27iDbb90TG06UdCRJ7NqHIRe2zIc1UyzpWlveNA8H1Ic5_eeQ2MaMGNP4lTxETyxWNGvVBW-yRTyKBMpgnBWL2M_ykUMb8pt/s1600-h/Picture+23.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5359858152604292514" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhp0GD2n86AvOxSBs9qPB0lGNPpC1we3Ik7IFoZAj6wbc1c27iDbb90TG06UdCRJ7NqHIRe2zIc1UyzpWlveNA8H1Ic5_eeQ2MaMGNP4lTxETyxWNGvVBW-yRTyKBMpgnBWL2M_ykUMb8pt/s400/Picture+23.png" style="cursor: pointer; width: 524px; height: 131px;" /></a><br /><br /><span style="font-weight: bold;">UPDATE 6.25.2010:</span> The Toyota iQ Font takes home the prestigious <a href="http://www.canneslions.com/work/design/">Cannes Lion Grand Prix in Design </a>with this clever concept and execution!<br /><br />Belgian ad agency, <a href="http://www.happiness-brussels.com/">Happiness Brussels,</a> wanted to come up with a unique promotion for the new compact Toyota for Europe, the iQ.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCBNFgL4KanDQAQjwtFdKRtFKT-_Mg-J2fi99HV4MZHMfSafcGXjpdUSAr3zBvVaNylFDmbYT5CCm1TtO5NqAEQ7T6c6v_y5fUWOtwE5JxSj_jmNTIjAtmTKMmFIdW70JiA3G3234NB2lp/s1600-h/Picture+31.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5359860876495350882" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCBNFgL4KanDQAQjwtFdKRtFKT-_Mg-J2fi99HV4MZHMfSafcGXjpdUSAr3zBvVaNylFDmbYT5CCm1TtO5NqAEQ7T6c6v_y5fUWOtwE5JxSj_jmNTIjAtmTKMmFIdW70JiA3G3234NB2lp/s400/Picture+31.png" style="cursor: pointer; width: 525px; height: 342px;" /></a><br />above: the Toyota iQ<br /><br />They came up with the clever idea to have a car-created font.<br /><br />The agency hired two typographers, Pierre & Damien from <a href="http://www.pleaseletmedesign.com/">Please Let Me Design</a> and a pro race pilot (<a href="http://www.fiagt3.com/driverinfo.php?drivername=Stefan%20van%20Campenhoudt">Stef van Campenhoudt</a>) to pull this undertaking off. The car movements were tracked using a custom software, designed by interactive artist Zachary Lieberman. ( <a href="http://www.openframeworks.cc/">openframeworks.cc </a>)<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjWutQodJf-FjlOrRgHuVAqw0QlbrCWNkhX-9XO3CBx0E4mO6_xo_W0XUn4I0oTPpt2MV5tEEhaZns9xN-J-gChtwIoKJfVyfZMp8S-hurcxEAtZTj_1aNAyaTevJxiXZy54qXFZTT0Ssum/s1600-h/3704627248_0c47bf724e.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5359855477826873874" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjWutQodJf-FjlOrRgHuVAqw0QlbrCWNkhX-9XO3CBx0E4mO6_xo_W0XUn4I0oTPpt2MV5tEEhaZns9xN-J-gChtwIoKJfVyfZMp8S-hurcxEAtZTj_1aNAyaTevJxiXZy54qXFZTT0Ssum/s400/3704627248_0c47bf724e.jpg" style="cursor: pointer; width: 525px; height: 348px;" /></a><br />above: Stef, Damien and Pierre<br /><br />They created a program to track the motion of the car's skid; the designers told the driver exactly what sort of skids they would need to create strokes from which they could build an entire font.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3ffZisB9A3qp_hKOO5B4W3gbYj0GEN34RYa3WK8AuIzkOPKaT2v-ELLTb0C1RQbS3PcqRx0gHBSdsrtDMSzWRaKqk4X_sSMEqNyfMJ3lXplWoY-tZf6XwcoQV0Q1_9ia2LlLNXarCycZR/s1600-h/3704625478_b323aeabda_b.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5359859265529255410" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3ffZisB9A3qp_hKOO5B4W3gbYj0GEN34RYa3WK8AuIzkOPKaT2v-ELLTb0C1RQbS3PcqRx0gHBSdsrtDMSzWRaKqk4X_sSMEqNyfMJ3lXplWoY-tZf6XwcoQV0Q1_9ia2LlLNXarCycZR/s400/3704625478_b323aeabda_b.jpg" style="cursor: pointer; width: 526px; height: 394px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDm2jdL-xLUXGAWx8a-2bPP9jBNCNwaJV7jfEjsUQeEqLIDHCojw7M4rB651wNGOWkemBss8A7XQUR_7g8CMbMcqivYbNjC8HMRpbV44eRnIY7NWHF2ZBegfmsxIx0XoAF5nz0F4kuYyrA/s1600-h/3703815887_eb15cfae50_b.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5359853570448838370" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDm2jdL-xLUXGAWx8a-2bPP9jBNCNwaJV7jfEjsUQeEqLIDHCojw7M4rB651wNGOWkemBss8A7XQUR_7g8CMbMcqivYbNjC8HMRpbV44eRnIY7NWHF2ZBegfmsxIx0XoAF5nz0F4kuYyrA/s400/3703815887_eb15cfae50_b.jpg" style="cursor: pointer; width: 525px; height: 392px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMUznSqvZswL9NFR4YeJddIdQJW2AQEEX_g8LF8uJRWLhGvS_42iaf3s2wDBCAvVUBfoTe9iN4OWv7zljCD0zuX4ahXpkPd2VVFs0Jfw-s6E6SSK58f1we5XBuqwCQ3OcnjIDdPmm1VSaW/s1600-h/3703821375_b4df2c6c75_b.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5359853489763012354" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMUznSqvZswL9NFR4YeJddIdQJW2AQEEX_g8LF8uJRWLhGvS_42iaf3s2wDBCAvVUBfoTe9iN4OWv7zljCD0zuX4ahXpkPd2VVFs0Jfw-s6E6SSK58f1we5XBuqwCQ3OcnjIDdPmm1VSaW/s400/3703821375_b4df2c6c75_b.jpg" style="cursor: pointer; width: 523px; height: 347px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXL3ns-IQFDyUhFJBZOcQK_ituxybapDmczoU72MFzSLL60vSNiONzlJd1pm_npqNRZucsF3CqvbzBsfjRgokxHKrefpsWuf_9Wl50ZwM3gl4u4okdCM6JjvVC-ZFdLKIzQwx7DwBfhJYM/s1600-h/3703822099_88c2c99b61_b.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5359853416391759202" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXL3ns-IQFDyUhFJBZOcQK_ituxybapDmczoU72MFzSLL60vSNiONzlJd1pm_npqNRZucsF3CqvbzBsfjRgokxHKrefpsWuf_9Wl50ZwM3gl4u4okdCM6JjvVC-ZFdLKIzQwx7DwBfhJYM/s400/3703822099_88c2c99b61_b.jpg" style="cursor: pointer; width: 520px; height: 346px;" /></a><br /><br /><object height="320" width="530"><param name="allowfullscreen" value="true"><param name="allowscriptaccess" value="always"><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=5233789&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=00adef&fullscreen=1"><embed src="http://vimeo.com/moogaloop.swf?clip_id=5233789&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=00adef&fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" height="320" width="530"></embed></object><br /><br />The result:<br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7hueskCLROyRAXSgFJG-myhGkrHqfnhhlrPY1KBXvnBp5hFyY9RKPomYXcT-oo1poxOF4b4QHWqpFSixLdsjueYK1AgL0pcme5oPdB_7jssC0HcsQfrgoa4_jeFGh-MhO65zsyVSiFtSs/s1600-h/Picture+24.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5359858784818835506" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7hueskCLROyRAXSgFJG-myhGkrHqfnhhlrPY1KBXvnBp5hFyY9RKPomYXcT-oo1poxOF4b4QHWqpFSixLdsjueYK1AgL0pcme5oPdB_7jssC0HcsQfrgoa4_jeFGh-MhO65zsyVSiFtSs/s400/Picture+24.png" style="cursor: pointer; width: 529px; height: 464px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgauLg18fyT5OC_FY2J2lq7r26ZB7ktTlMEj-eOfrGlSoygHEp8UMbFGOJmO79L7FyDrFVLhxFrPu8FVZf3rj3pdiwWqqmOnUsgTN5qfVe_o32pBYb6PcWJ4DR94eBgH5B7iEcsNryaqzQ/s1600/Picture+1.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5486765073718821938" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgauLg18fyT5OC_FY2J2lq7r26ZB7ktTlMEj-eOfrGlSoygHEp8UMbFGOJmO79L7FyDrFVLhxFrPu8FVZf3rj3pdiwWqqmOnUsgTN5qfVe_o32pBYb6PcWJ4DR94eBgH5B7iEcsNryaqzQ/s400/Picture+1.png" style="cursor: pointer; width: 522px; height: 323px;" /></a><br /><a href="http://nl.toyota.be/cars/new_cars/iq/iq_font.aspx">Download the font here</a><br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjL2SZ6QAiKpOP_oIRajzC7DcVS_bLQVUpGf4sNUOcWgDznyJuzC4XdGw3rb6wThrbuHOfRPiamjQhpVAFZaLgyUBwHp_RU1wxsC3QEW_lT0-bQRDRw05C72ZRLVhI8pjfDmsthDUkg3z9-/s1600-h/Picture+22.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5359858929613509954" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjL2SZ6QAiKpOP_oIRajzC7DcVS_bLQVUpGf4sNUOcWgDznyJuzC4XdGw3rb6wThrbuHOfRPiamjQhpVAFZaLgyUBwHp_RU1wxsC3QEW_lT0-bQRDRw05C72ZRLVhI8pjfDmsthDUkg3z9-/s400/Picture+22.png" style="cursor: pointer; width: 529px; height: 351px;" /></a><br />See more shots from <a href="http://www.flickr.com/photos/40243214@N05/sets/72157621047564023/">The Making Of The Toyota IQ Font set on flickr here.</a><br /><br /><span style="font-size:85%;"><span style="font-style: italic;">Special thanks to Pleaseletmedesign and </span><a href="http://www.happiness-brussels.com/" style="font-style: italic;">Happiness Brussels</a><span style="font-style: italic;"> for the images and video.</span></span>

Typeface by Toyota. The iQ font Designed By A Moving Car.

UPDATE 6.25.2010: The Toyota iQ Font takes home the prestigious Cannes Lion Grand Prix in Design with this clever concept and execution! Be...

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