Rihanna For Emporio Armani's New Fall Underwear and Lingerie Ad Campaign.

<script type="text/javascript" src="http://w.sharethis.com/button/sharethis.js#publisher=0d650ffe-1ec7-4395-883b-24e806d21a65&type=website"></script><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhCHj4rTkS7hCATmICEDnaLQFPqc9QvSKEloJoqP9jYKYRXWuO1Zt11lVXjbkzgqn-QVHDreifSS1Lv3sO2-3WCbrF1dCmKgy64lf6BT-OZSbiRheMXHVZ98QIHZWo4O9yVNYbLaPxkfu4c/s1600/Rihanna+for+Emporio+Armani+hero.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5651592808114440882" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhCHj4rTkS7hCATmICEDnaLQFPqc9QvSKEloJoqP9jYKYRXWuO1Zt11lVXjbkzgqn-QVHDreifSS1Lv3sO2-3WCbrF1dCmKgy64lf6BT-OZSbiRheMXHVZ98QIHZWo4O9yVNYbLaPxkfu4c/s400/Rihanna+for+Emporio+Armani+hero.jpg" style="cursor: pointer; width: 526px; height: 456px;" /></a><br /><br />Each year fashion brand Emporio Armani chooses a new celeb to be scantily clad in their black and white ad campaign for underwear and lingerie. Shot by Steven Klein, this year's sexy siren is Rihanna, replacing last year's Megan Fox and <a href="http://ifitshipitshere.blogspot.com/2009/08/because-we-just-cant-get-enough-of.html">David and Victoria Beckham</a>.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhl700Kmwxon7jlen1XV45olIkSeuJCrxG_99ENtGYHKXJMcvm5_KP2WpTW_Z37rcwZEjx2aAE9z3yBJWyY-6Su0pGEPPlB-bI-Iqt7NgNNSI1LqQ-hkpYrKDb17kUBWRX5fGPluwulGrRS/s1600/EA-Rihanna-reveal-1.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5651591088684127298" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhl700Kmwxon7jlen1XV45olIkSeuJCrxG_99ENtGYHKXJMcvm5_KP2WpTW_Z37rcwZEjx2aAE9z3yBJWyY-6Su0pGEPPlB-bI-Iqt7NgNNSI1LqQ-hkpYrKDb17kUBWRX5fGPluwulGrRS/s400/EA-Rihanna-reveal-1.jpg" style="cursor:pointer; cursor:hand;width: 266px; height: 400px;" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQVoBCKuajXHsEIwkeAxGp3kNEIrkENfI_RRl4Uiumwi3M5opMAu1DDHdsYBXJc9CQL03L4P_1F6ZrVram0E55EXWx6CL6jHvywp9uyqf4Ev_40TARhfSpLnkC8PqFy5C9RZBRVIp6K3v_/s1600/EA_RIHANNA_01.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5651591807834957618" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQVoBCKuajXHsEIwkeAxGp3kNEIrkENfI_RRl4Uiumwi3M5opMAu1DDHdsYBXJc9CQL03L4P_1F6ZrVram0E55EXWx6CL6jHvywp9uyqf4Ev_40TARhfSpLnkC8PqFy5C9RZBRVIp6K3v_/s400/EA_RIHANNA_01.jpg" style="cursor: pointer; width: 266px; height: 400px;" /></a><br /><br />Taken in a black Lincoln Continental in New York, Rihanna's photos by Steven Klein (shown below) were just unveiled to the public.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_zOr-RPFfZZERvGDtlJB5B65RDbMnvZW-e2GhyCOcAYkSmE-sxU4G6nKFrt8VMX7mrP9ocQ0rl_7ECqPQgO5krI-KuEtCFQ1EUGIOXqKX4yJiRLNvR0cdeJZZRhqcpqrM8jcarsHkikxY/s1600/EA+Rihanna7.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5651590135019075410" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_zOr-RPFfZZERvGDtlJB5B65RDbMnvZW-e2GhyCOcAYkSmE-sxU4G6nKFrt8VMX7mrP9ocQ0rl_7ECqPQgO5krI-KuEtCFQ1EUGIOXqKX4yJiRLNvR0cdeJZZRhqcpqrM8jcarsHkikxY/s400/EA+Rihanna7.jpg" style="cursor: pointer; width: 269px; height: 403px;" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_safPTuEJ3xYR_lyka_cg4JUKb9DHOeNsKjz1lYsy-wr2HyxoFFBgYSHuJ-E1hQqVyTb_xKTIXhjTOL3IMsvt73XM2E1qxrnVXKbR1F8m2r6VEVMrg7t5SCzVwXbXV1x7j07GKUZpYv0Q/s1600/EA+Rihanna-6.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5651590699113085506" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_safPTuEJ3xYR_lyka_cg4JUKb9DHOeNsKjz1lYsy-wr2HyxoFFBgYSHuJ-E1hQqVyTb_xKTIXhjTOL3IMsvt73XM2E1qxrnVXKbR1F8m2r6VEVMrg7t5SCzVwXbXV1x7j07GKUZpYv0Q/s400/EA+Rihanna-6.jpg" style="cursor: pointer; width: 270px; height: 403px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7Z74KwvniyrLGw3-lLFh-AKNBiSAZemEEBN2qnYFrCG9T2ji98ClOm_3QLl468A1aAz6bUF55Qc3W2hSa3nbhMRzyn8ZP5VTJyF5Z30C05q23fJQNrd_dZzJhjVbwOFANIAYtKOQKJdXb/s1600/EA+Rihanna2.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5651590608893717618" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7Z74KwvniyrLGw3-lLFh-AKNBiSAZemEEBN2qnYFrCG9T2ji98ClOm_3QLl468A1aAz6bUF55Qc3W2hSa3nbhMRzyn8ZP5VTJyF5Z30C05q23fJQNrd_dZzJhjVbwOFANIAYtKOQKJdXb/s400/EA+Rihanna2.jpg" style="cursor: pointer; width: 536px; height: 354px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh41gA1qy4CCNe5zkCyGF1wzBCwrt_KgskF_efOqnc-OAeIpPJpzaJ1r7zHJhMCPbholEANXKzw0SgF7CReqclj2fh7cAuXmQts8yjiIgTZCiNUzuGnN4Q91Sbggx026nVsv3d9tAX0SJ7G/s1600/EA+Rihanna3.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5651590515137995426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh41gA1qy4CCNe5zkCyGF1wzBCwrt_KgskF_efOqnc-OAeIpPJpzaJ1r7zHJhMCPbholEANXKzw0SgF7CReqclj2fh7cAuXmQts8yjiIgTZCiNUzuGnN4Q91Sbggx026nVsv3d9tAX0SJ7G/s400/EA+Rihanna3.jpg" style="cursor: pointer; width: 537px; height: 355px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgW2hFBDTYxf3KLeXe8HrvhTZRZ2gS1tqFj-MVR7gUOA2VwxH7EC_5R8fascmdX0zLCXrLjZQ0vjI5Gp6AuT0fS5-8YmJ-e8SWf4fVeerWfA4lBUmmQErUvqJHvkamHGUlGURArfdh5C-tN/s1600/EA+Rihanna4.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5651590305408638002" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgW2hFBDTYxf3KLeXe8HrvhTZRZ2gS1tqFj-MVR7gUOA2VwxH7EC_5R8fascmdX0zLCXrLjZQ0vjI5Gp6AuT0fS5-8YmJ-e8SWf4fVeerWfA4lBUmmQErUvqJHvkamHGUlGURArfdh5C-tN/s400/EA+Rihanna4.jpg" style="cursor: pointer; width: 538px; height: 356px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTFjQVMqDK6tASjVjWWCpaBD6PA5UQczcc4H0ZL8cIJThHhyswsEn4oJ631CDmpEt0cAETKUt3Q11zIYZ1u-e9b3BKLBP7i9RmYxfSvg0iTR_3GSzS4feb4jbrq0cOoVtxKWGHZ6CB5Y6j/s1600/EA+Rihanna5.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5651589939954037170" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTFjQVMqDK6tASjVjWWCpaBD6PA5UQczcc4H0ZL8cIJThHhyswsEn4oJ631CDmpEt0cAETKUt3Q11zIYZ1u-e9b3BKLBP7i9RmYxfSvg0iTR_3GSzS4feb4jbrq0cOoVtxKWGHZ6CB5Y6j/s400/EA+Rihanna5.jpg" style="cursor: pointer; width: 539px; height: 357px;" /></a><br /><a href="http://kleinstudio.us/" style="font-weight: bold;">Steven Klein</a><br /><br /><a href="http://artpartner.com/artists/image/mert-alas-marcus-piggott/">Mert Alas and Marcus Piggott</a> shot Megan Fox and <a href="http://ifitshipitshere.blogspot.com/2009/08/because-we-just-cant-get-enough-of.html">Victoria and David Beckham</a> for the brand's 201o underwear campaign:<br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQLd_hyxqPaTuonLGHmQpNgqY3qeok_ffutyvOfbaz8AR1lorAUdHxvgzLIUqSK61QRHaxePMMOPkVATGkO36iJoShIYwUh6Y-KbtWEUBN586PIsoKKPeOGWkTkftXbzHYuqMb4x-xZfZ0/s1600/megan-fox-ad-for-ea.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5651595362815849874" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQLd_hyxqPaTuonLGHmQpNgqY3qeok_ffutyvOfbaz8AR1lorAUdHxvgzLIUqSK61QRHaxePMMOPkVATGkO36iJoShIYwUh6Y-KbtWEUBN586PIsoKKPeOGWkTkftXbzHYuqMb4x-xZfZ0/s400/megan-fox-ad-for-ea.jpg" style="cursor: pointer; width: 278px; height: 358px;" /></a><a href="http://ifitshipitshere.blogspot.com/2009/08/because-we-just-cant-get-enough-of.html"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5651595993190922594" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWd7dN1-0wImz57di9QcKCVlBoRGJT6zwRcSpl5JQoNDDEny_628naG3R5Z-XTRDycNisKYQdCeDq9SmGIFPz0HhniTYcO779DpS8ihvO5T6oLHSbW33YFfGsWz2SacozWET0PGtbS1cFe/s400/BeckhamV1.jpg" style="cursor: pointer; width: 263px; height: 356px;" /></a><br /><br /><a href="http://www.emporioarmani.com/" style="font-weight: bold;">Emporio Armani</a>

Rihanna For Emporio Armani's New Fall Underwear and Lingerie Ad Campaign.

Each year fashion brand Emporio Armani chooses a new celeb to be scantily clad in their black and white ad campaign for underwear and linger...

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Kmart Hips Up Their Image and Asks You to Show Us What You Got In A New Campaign.

<script type="text/javascript" src="http://w.sharethis.com/button/sharethis.js#publisher=0d650ffe-1ec7-4395-883b-24e806d21a65&type=website"></script><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqtWUaEFmQx_1-UQtO434BkvpcaHftpXPWhYP2902xCNEuZ1EAeacGFBoPTB_oFNEo-UvKZnYbiZeL672-I8-qGcHZ7CKd-wrwyuCeTgOnIt7d5RlHaiyco-bjmQvwN2iUhQwelf1mNHJC/s1600/20110720120007ENPRNPRN-KMART-MONEY-CANT-BUY-STYLE-1-1y-1311163207MR.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5650824731739319618" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqtWUaEFmQx_1-UQtO434BkvpcaHftpXPWhYP2902xCNEuZ1EAeacGFBoPTB_oFNEo-UvKZnYbiZeL672-I8-qGcHZ7CKd-wrwyuCeTgOnIt7d5RlHaiyco-bjmQvwN2iUhQwelf1mNHJC/s400/20110720120007ENPRNPRN-KMART-MONEY-CANT-BUY-STYLE-1-1y-1311163207MR.jpg" style="cursor: pointer; width: 527px; height: 358px;" /></a><br /><br />Seems that Kmart has finally killed off that terrible talking blue lightbulb- or at least I hope so. Their big new fashion marketing effort created in conjunction with Minnesota based <a href="http://www.pmhadv.com/">Peterson Milla Hooks,</a> "Money Can't Buy Style," is complete with new logo, a new attitude, new music and <a href="http://fashionblog.kmart.com/">a new blog</a>.<br /><br /><iframe src="http://www.youtube.com/embed/3ouysp8B4so?rel=0" allowfullscreen="" frameborder="0" height="328" width="530"></iframe><br /><iframe src="http://www.youtube.com/embed/8ilzYQWp00Q?rel=0" allowfullscreen="" frameborder="0" height="328" width="530"></iframe><br /><iframe src="http://www.youtube.com/embed/gjYX2GRJrPk?rel=0" allowfullscreen="" frameborder="0" height="328" width="530"></iframe><br /><br />Debuting in the fall of 2011, the new campaign is aimed at empowering customers to embrace their individualism when approaching fashion. Rather than focusing on brand names or even trends, the ads will emphasize self-expression in fashion by featuring real people in Kmart looks they've created themselves.<br /><br /><iframe src="http://www.youtube.com/embed/VCqcWcJdDDc?rel=0" allowfullscreen="" frameborder="0" height="328" width="530"></iframe><br /><iframe src="http://www.youtube.com/embed/YedIhba6sGU?rel=0" allowfullscreen="" frameborder="0" height="328" width="530"></iframe><br /><br />The series of digital spots created for the web range from 6 seconds to a minute and invite people to "show us what you got" and will include 20 real people in a variety of pieces from the fall 2011 Kmart collections, selected and styled by each individual. The Kmart team spent three weeks hitting the streets across the country to find real people who reveled in their individual style and brought it to life in incredibly unique ways.<br /><br /><iframe src="http://www.youtube.com/embed/r9jocvjzW8E?rel=0" allowfullscreen="" frameborder="0" height="328" width="530"></iframe><br /><br />"Our goal is to get people to look at Kmart apparel differently," said Tara Poseley, president of Apparel at Kmart. "We took a fresh approach in our campaign with a message that truly embodies what Kmart does best -- making the aspirational attainable. We have great fashion that we're not getting credit for today. We hope the campaign will get people to consider us for what is a very compelling brand portfolio."<br /><br />When it came time to shoot the campaign, the creative team wanted to ensure a casual, upbeat atmosphere where everyone could feel at ease and comfortable in letting their style shine through. Each look was shot privately with the talent and photographer only for enhanced intimacy. As is typical in fashion shoots, surround sound music was blasted throughout the sessions to create a high-energy environment that kept participants energized throughout the day. Authenticity was essential: to capture the true essence of each participant, and encourage him or her to be both spontaneous and natural in their self-expression, the photographer asked fun and unconventional questions. The end result was a series of genuine responses and expressions captured on film.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgLTcANXmNfur_J9IcL6UCPrrr5RrPb38xaS3DcNuhvfTJk8mJneogTVTaWSZK2dKVQ9VCChU9djtmeS3b4aUpjJes1Ftu2DH6lm2uxIhqyheEO0npV3JeF1KtykqAiduSjA7Sy3hXLE3-/s1600/kmart-money-cant-buy-style.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5650826334899086258" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgLTcANXmNfur_J9IcL6UCPrrr5RrPb38xaS3DcNuhvfTJk8mJneogTVTaWSZK2dKVQ9VCChU9djtmeS3b4aUpjJes1Ftu2DH6lm2uxIhqyheEO0npV3JeF1KtykqAiduSjA7Sy3hXLE3-/s400/kmart-money-cant-buy-style.jpg" style="cursor: pointer; width: 528px; height: 608px;" /></a><br /><br />"Our new campaign is a disruptive break from fashion advertising clutter," said Robin Creen, chief marketing officer of Apparel at Kmart. "It truly hits the mark in conveying how fun and accessible fashion can be, by capturing the essence of real people who know how to put it all together."<br /><br />In addition to highlighting the true style of everyday people and the attainability of great fashion, the campaign is designed to convey the insignificance of money in making a statement. With new brands and a new approach to style, Kmart hopes its accessible fashion environment will also excite the senses and inspire unique, personal style through mixing and matching.<br /><br />The new campaign will launch in September with an assortment of print, digital and outdoor advertising.<br /><br /><a href="http://www.youtube.com/user/KmartFashion#g/c/5DB28CC38638D5FB">You can see all of the "Money Can't Buy Style" Kmart spots here</a>

Kmart Hips Up Their Image and Asks You to Show Us What You Got In A New Campaign.

Seems that Kmart has finally killed off that terrible talking blue lightbulb- or at least I hope so. Their big new fashion marketing effort ...

Read more »

Brilliant Ad for Nighttime Bus Service Shows The Ugly Side of Partying.

<script type="text/javascript" src="http://w.sharethis.com/button/sharethis.js#publisher=0d650ffe-1ec7-4395-883b-24e806d21a65&type=website"></script><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLY2fFgpyr0srtJQArAMhniIV3vuJzv8R_k3pwfgQYV7lQ4sw2EVbUuMfcCjAKuKc2uA03bLhQNTbAXUotU5NBd2mFro8zwPwX5jga06HppI84xzPBT22eR-d4SEADB867y7xImHMK8cqY/s1600/byturen+hero.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5649455116499349538" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLY2fFgpyr0srtJQArAMhniIV3vuJzv8R_k3pwfgQYV7lQ4sw2EVbUuMfcCjAKuKc2uA03bLhQNTbAXUotU5NBd2mFro8zwPwX5jga06HppI84xzPBT22eR-d4SEADB867y7xImHMK8cqY/s400/byturen+hero.jpg" style="cursor: pointer; width: 527px; height: 347px;" /></a><br /><br />Ever wonder how you appear to other people when you're drunk? It's not pretty as this inventive and interactive spot for <a href="http://www.moviatrafik.dk/dinrejse/pages/dinrejse.aspx">Movia</a>, a Danish nighttime bus service shows you.<br /><br />A girl sipping a cocktail is feeling pretty fierce:<br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUOgq85hqDD_f0mhnIgYr7G_rUD_NHPw1Jfuiyw9CWBSOu_T9Xgk-CMauUpVdtdbXznk4-GfFZ1Pq23xiiI5EymGc9N3h3PPahvbTts1t6x0PtPjGkmp57-ak2W7rXoT_EqtP2SPw9S40z/s1600/drinkingBefore+PM.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5649453559190727522" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUOgq85hqDD_f0mhnIgYr7G_rUD_NHPw1Jfuiyw9CWBSOu_T9Xgk-CMauUpVdtdbXznk4-GfFZ1Pq23xiiI5EymGc9N3h3PPahvbTts1t6x0PtPjGkmp57-ak2W7rXoT_EqtP2SPw9S40z/s400/drinkingBefore+PM.jpg" style="cursor: pointer; width: 528px; height: 302px;" /></a><br />Mouseover her and she's not quite as glamorous:<br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtaoO5x9Q0iUUnDNO-4B9S9yHyuYSwhVGKT5WTHkBmI0IIZOmNYhhzQ6LQRgvmJzhfCJHM-IXPUO5PMBPQv3lf9v_5ZbW62nFI8l3rOWEuxGANAtqZxssjd4kxdVqvxlVqS4z3Av-2jcqY/s1600/drinkingAfter+PM.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5649453476675672018" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtaoO5x9Q0iUUnDNO-4B9S9yHyuYSwhVGKT5WTHkBmI0IIZOmNYhhzQ6LQRgvmJzhfCJHM-IXPUO5PMBPQv3lf9v_5ZbW62nFI8l3rOWEuxGANAtqZxssjd4kxdVqvxlVqS4z3Av-2jcqY/s400/drinkingAfter+PM.jpg" style="cursor: pointer; width: 527px; height: 303px;" /></a><br /><br />The Byturen spot from the Copenhagen ad agency <a href="http://www.bocca.dk/">Bocca</a> is a compelling interactive video which uses a special effect to emphasize how different one appears and behaves when they are drinking and suggests taking the bus home at night rather than driving.<br /><br />The video is double layered and interactive. It shows a typical youthful night out, drinking and dancing, flirting and frolicking. But move your mouse over the video and the ugly truth is revealed.<br /><br />Primping in the ladies room:<br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4uLZxeSZ1CwmeRdHdq-OZvcU7Q0-oG9FbF8bslsyNP5pf2nKCODgWS02dSbBZapFGEjWPp7dEmkCnoZEv_ZJpdJg6hlLWzGUpXzRdLF3qzyU8FvXqkSmSryDMBjcbKB9U8dwaXi5pHdlp/s1600/Screen+shot+2011-09-06+at+6.28.34+PM.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5649452481643042594" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4uLZxeSZ1CwmeRdHdq-OZvcU7Q0-oG9FbF8bslsyNP5pf2nKCODgWS02dSbBZapFGEjWPp7dEmkCnoZEv_ZJpdJg6hlLWzGUpXzRdLF3qzyU8FvXqkSmSryDMBjcbKB9U8dwaXi5pHdlp/s400/Screen+shot+2011-09-06+at+6.28.34+PM.png" style="cursor: pointer; width: 527px; height: 297px;" /></a><br />Mouseover it and you'll see she's having a fashion faux pas:<br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjaNvmVFNuprkRYUJ_SEQDX5hZsjIre7ciDykVgb8LtiDhUw7h2XceMhacquAkRydeEgU0SILktTVuklyWl9PxN7xXkWoshJ7zeNM5pzNvCWqbtghQU3COuTQJV2twwakj2yPRfQngSqRFE/s1600/Byturen2.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5649452235430531314" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjaNvmVFNuprkRYUJ_SEQDX5hZsjIre7ciDykVgb8LtiDhUw7h2XceMhacquAkRydeEgU0SILktTVuklyWl9PxN7xXkWoshJ7zeNM5pzNvCWqbtghQU3COuTQJV2twwakj2yPRfQngSqRFE/s400/Byturen2.jpg" style="cursor: pointer; width: 530px; height: 294px;" /></a><br /><br />Sloppy drunk young men and women look skanky, urinate on the floor and behave very unattractively when you pass your mouse over the movie.<br /><br />Taking a leak:<br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjcKkX8z2VzorDkR3_1pBa5clTd5XxTkcp45i980fdcS_OiVqLOy9l3C_aZWWjKbt2ksbBnZ2Rc4pH1raPkmOMe4U_g3XM-2BBS_YSw14vUpzCA9oo1rQrpHv9Xf0fFeqXfKUYV5ULG8Z59/s1600/urinating+before.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5649454211597914274" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjcKkX8z2VzorDkR3_1pBa5clTd5XxTkcp45i980fdcS_OiVqLOy9l3C_aZWWjKbt2ksbBnZ2Rc4pH1raPkmOMe4U_g3XM-2BBS_YSw14vUpzCA9oo1rQrpHv9Xf0fFeqXfKUYV5ULG8Z59/s400/urinating+before.jpg" style="cursor: pointer; width: 528px; height: 310px;" /></a><br />Mouseover him and you'll see he's missed his target by a longshot:<br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiu39CS6TwYy7ddIHCxvTrX_0wKcK_8-QfthgYGF2h-x1622vuxTAhprvuaUpI_oaHaSS70H5XNKbg9cAre9DSXyypiw789K-nv1UWsTiklNxCCRxLE2xQS_XKJg7x45GE4veEyv1MmnyqO/s1600/urinating+after.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5649454149644491442" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiu39CS6TwYy7ddIHCxvTrX_0wKcK_8-QfthgYGF2h-x1622vuxTAhprvuaUpI_oaHaSS70H5XNKbg9cAre9DSXyypiw789K-nv1UWsTiklNxCCRxLE2xQS_XKJg7x45GE4veEyv1MmnyqO/s400/urinating+after.jpg" style="cursor: pointer; width: 530px; height: 315px;" /></a><br /><br />The copy at the end of the spot asks: “Is it time to get home?” at which point we see our main characters riding the bus home - undoubtedly much to the relief of sober drivers on the road.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiC7KAXguhAbQSG33mjUMejKZNMHxXGVbNMYJDZzJOmq3R-qUhLKGJnH2Ikds_a0wbOQCDdG6ebj2JhmkRz-RFcD7Ia9eDkf7Q9vEXy76_zT-ArGj_EcNOqEadP5XjMPjxrtyS92e5ZHYx4/s1600/Byturen4.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5649454563555036834" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiC7KAXguhAbQSG33mjUMejKZNMHxXGVbNMYJDZzJOmq3R-qUhLKGJnH2Ikds_a0wbOQCDdG6ebj2JhmkRz-RFcD7Ia9eDkf7Q9vEXy76_zT-ArGj_EcNOqEadP5XjMPjxrtyS92e5ZHYx4/s400/Byturen4.jpg" style="cursor: pointer; width: 528px; height: 293px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWzxo8FMGBIT0ZqF-_WxDNwcYydmAL4qayyLQMvXQ4sv8UOOUkHHBszmJcvaGqDtb7B2Q9du4TGjUYK28PwylZmZOTtboy3kWw22W3VZBKXrGQyqA01YsGyb6IPrpHgm3AiOFo6Jz07WAF/s1600/final+frame.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5649454490641489650" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWzxo8FMGBIT0ZqF-_WxDNwcYydmAL4qayyLQMvXQ4sv8UOOUkHHBszmJcvaGqDtb7B2Q9du4TGjUYK28PwylZmZOTtboy3kWw22W3VZBKXrGQyqA01YsGyb6IPrpHgm3AiOFo6Jz07WAF/s400/final+frame.jpg" style="cursor: pointer; width: 528px; height: 304px;" /></a><br /><br />SORRY, LINK IS NOW CORRECT!<br /><a href="http://www.byturen.com/">Go ahead, try it yourself here.</a><br /><br />Advertising Agency: <a href="http://www.bocca.dk/">Bocca</a>, Coppenhagen, Denmark<br />Art Director: Lisbet Krøll<br />Copywriter: Ulrik Søby<br />Director: Adam Bonke<br />Photographer: Adam Wallensten<br />Production Design: Emil Walter<br />Sound design: David Stubbe Teglbjærg<br />Music: Upright Music<br />Stylist: Lea Sonne<br />Production Company: NobodyCph<br />Client: Movia<br />Campaign: “Is it time to get home?”<br />Date: 2011

Brilliant Ad for Nighttime Bus Service Shows The Ugly Side of Partying.

Ever wonder how you appear to other people when you're drunk? It's not pretty as this inventive and interactive spot for Movia , a D...

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New Ad Campaign For Sharpie Markers Features Talented Fans.

<script type="text/javascript" src="http://w.sharethis.com/button/sharethis.js#publisher=0d650ffe-1ec7-4395-883b-24e806d21a65&type=website"></script><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjq8VG883OdTiiooLNSY7Xq_1Jg9it38bp9IsWZAhDiRTi3uauaVGAkHonEljFb4I-D-r0xcXoVPk8NthA6WM9E628Zm1ue1C6viwOH9C3ej2YXNyrEhHl-ZgOSjui1YC8Ev4cELRbH1pc/s1600/Sharpie+campaign+hero.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5634238991324172786" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjq8VG883OdTiiooLNSY7Xq_1Jg9it38bp9IsWZAhDiRTi3uauaVGAkHonEljFb4I-D-r0xcXoVPk8NthA6WM9E628Zm1ue1C6viwOH9C3ej2YXNyrEhHl-ZgOSjui1YC8Ev4cELRbH1pc/s400/Sharpie+campaign+hero.jpg" style="cursor: pointer; width: 528px; height: 295px;" /></a><br /><br />Four new print ads featuring some talented people who can wield a Sharpie marker like nobody's business is part of a new Back-To-School marketing campaign from the famous permanent marker brand. Sharpie<span style="font-size:78%;">®</span> has announced a makeover to its website, new product packaging, a new back-to-school product line-up, and launches its “Start with Sharpie” campaign – a multi-channel effort, the centerpiece of which is a series of national print and digital ads featuring some of Sharpie’s most passionate fans and their Sharpie® creations.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjwuEf9FyXRsRqs7M6j0Slfq72VYK5y86gOZ_PcP8SMGWWyC8VXlf02yyPZcI2s3PW25HyGwacH-s0-ekv5UOr5nllvrWndi76yLPmFMtKfgfwjGB3qBANyaUxv_Oo2j9sEhzo6RNYQHeo/s1600/cheeming-300x247.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5634234925046862882" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjwuEf9FyXRsRqs7M6j0Slfq72VYK5y86gOZ_PcP8SMGWWyC8VXlf02yyPZcI2s3PW25HyGwacH-s0-ekv5UOr5nllvrWndi76yLPmFMtKfgfwjGB3qBANyaUxv_Oo2j9sEhzo6RNYQHeo/s400/cheeming-300x247.jpg" style="cursor: pointer; width: 235px; height: 193px;" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOyY8wgOw4bFiY84tLwVqXepevc1GFhLd_OtC2CPewe4C_gZmQk5j7ZhHsPXPkphQEHgLK_js50WfzJQNU7oEQ-RQ4Om8URqBoty_5X4dNcMKKa6OZ3OkEs_JiUOLgbSAcQgt4DRkMGgA/s1600/mark-rivard-300x199.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5634235165223239362" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOyY8wgOw4bFiY84tLwVqXepevc1GFhLd_OtC2CPewe4C_gZmQk5j7ZhHsPXPkphQEHgLK_js50WfzJQNU7oEQ-RQ4Om8URqBoty_5X4dNcMKKa6OZ3OkEs_JiUOLgbSAcQgt4DRkMGgA/s400/mark-rivard-300x199.jpg" style="cursor: pointer; width: 292px; height: 192px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNrQtAjAMY4JF7p1nt9SF2X9HIYqJQ2EPTO12Jh4ungd5tsq0JFAMD0e4QjFXKgVKxif1olnjf4cDlriqKkA9gnv2oJFsiOVtsCrff1bd4OyWHlNdgx_XyrMavAU8ekxFSDpI_8lLaOo4/s1600/MR-signing-1-300x213.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5634235066143424738" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNrQtAjAMY4JF7p1nt9SF2X9HIYqJQ2EPTO12Jh4ungd5tsq0JFAMD0e4QjFXKgVKxif1olnjf4cDlriqKkA9gnv2oJFsiOVtsCrff1bd4OyWHlNdgx_XyrMavAU8ekxFSDpI_8lLaOo4/s400/MR-signing-1-300x213.jpg" style="cursor: pointer; width: 262px; height: 186px;" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3YL8sRmf-SYL7jLI9-ipd_H7QG2tNLwsPJvSMvT2iBN1Y9odGY_ZtxUW6q_0Y32TiB3U4QEtQvJMvjjRNOd0f6gnLjgVMViSjVucRbF2VNNoyJAD-27L308gnp1pDKIlE3C-doOsej4U/s1600/erica-studio-300x210.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5634234999717467554" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3YL8sRmf-SYL7jLI9-ipd_H7QG2tNLwsPJvSMvT2iBN1Y9odGY_ZtxUW6q_0Y32TiB3U4QEtQvJMvjjRNOd0f6gnLjgVMViSjVucRbF2VNNoyJAD-27L308gnp1pDKIlE3C-doOsej4U/s400/erica-studio-300x210.jpg" style="cursor: pointer; width: 265px; height: 185px;" /></a><br /><span style="font-size:85%;"><span style="font-style: italic;">clockwise from top left: Cheeming Booey, Mark Rivard, Marirose Weldon and Erica Domesek</span></span><br /><br />With nearly two-million fans on Facebook and an active roster of advocates known as the Sharpie Squad, Sharpie didn’t have to look far to find candidates to appear in the ads. Ultimately, the brand selected three Sharpie Squad members, along with a newcomer, teen singer and songwriter Marirose Weldon, who uses Sharpie Liquid Pencils to write her lyrics.<br /><br />Each Sharpie fan appears in one of four unique print ads, along with the project they started with Sharpie:<br /><br />• <span style="font-size:130%;"><span style="font-weight: bold;">Cheeming Boey</span></span><br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFzJ7SGNkMhnukLdBQXlAoDwb9zcP8NkTBjf72kZeRt4kvRPWwaE_S9P-pN5ibydmMUK-S5gHQ-qNvRf9yrjvhkRHgQ69shIYl-ScvhkzaRV4N1u0eTRlRX8Ggcn6RDeXxtzcQATIuKkY/s1600/Sharpie+cups+cu.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5634212557349950354" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFzJ7SGNkMhnukLdBQXlAoDwb9zcP8NkTBjf72kZeRt4kvRPWwaE_S9P-pN5ibydmMUK-S5gHQ-qNvRf9yrjvhkRHgQ69shIYl-ScvhkzaRV4N1u0eTRlRX8Ggcn6RDeXxtzcQATIuKkY/s400/Sharpie+cups+cu.jpg" style="cursor: pointer; width: 531px; height: 504px;" /></a><br /><br />Known as the “coffee cup artist,” Cheeming’s work has been displayed in galleries nationwide. In his ad, Cheeming demonstrates how a Sharpie Pen and a simple paper cup can be combined to create something truly inspiring.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOC2xaeR0rVEFyB1hXNrI7ylwtPeGxvR2vit_kLCpgMM3kwt94YevLQz_zAcj2_BS75UrMpcX12TuHlyUG2FPPW8MoOH8l2MoqlOu-4ZfzqcxXggs5Mdzy7wMEQxay2svL-Gdu7B4p1RM/s1600/cheeming+booey.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5634212479648995218" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOC2xaeR0rVEFyB1hXNrI7ylwtPeGxvR2vit_kLCpgMM3kwt94YevLQz_zAcj2_BS75UrMpcX12TuHlyUG2FPPW8MoOH8l2MoqlOu-4ZfzqcxXggs5Mdzy7wMEQxay2svL-Gdu7B4p1RM/s400/cheeming+booey.jpg" style="cursor: pointer; width: 258px; height: 362px;" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJmWWj6EFySTfr39jdnjP61R4HmsRZH_mqEqPfiuiBCUszaJERukz4Lx9pTPBzsdM0Nkeg3zlCANVr3cfKtbSPmNomZAnLaHZFcrZ9J9go5V5YgE-71JRStITorrkQQSEGkB7I6O8r8wk/s1600/Sharpie+cup+ad.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5634209177134196418" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJmWWj6EFySTfr39jdnjP61R4HmsRZH_mqEqPfiuiBCUszaJERukz4Lx9pTPBzsdM0Nkeg3zlCANVr3cfKtbSPmNomZAnLaHZFcrZ9J9go5V5YgE-71JRStITorrkQQSEGkB7I6O8r8wk/s400/Sharpie+cup+ad.jpg" style="cursor: pointer; width: 268px; height: 363px;" /></a><br /><iframe src="http://www.youtube.com/embed/gWjAd1so2GA?rel=0" allowfullscreen="" frameborder="0" height="331" width="530"></iframe><br /><br /><br />• <span style="font-size:130%;"><span style="font-weight: bold;">Mark Rivard</span></span><br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzRouJ2KUec3cae6IG2YPkbYWZUl1xfOWczj-QY49ooh-mRnsCcPwwGezbAMeWWmPiPydNdPFwEPaPfg-lPWTs9YbY0-jncRa29CMu1rtJ8v7vyYOgG3zxg269gWmNXoAbW_hDKPZxeoQ/s1600/skateboard+detail.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5634212129801915986" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzRouJ2KUec3cae6IG2YPkbYWZUl1xfOWczj-QY49ooh-mRnsCcPwwGezbAMeWWmPiPydNdPFwEPaPfg-lPWTs9YbY0-jncRa29CMu1rtJ8v7vyYOgG3zxg269gWmNXoAbW_hDKPZxeoQ/s400/skateboard+detail.jpg" style="cursor: pointer; width: 532px; height: 387px;" /></a><br /><br />Using skateboards as his canvas, Mark’s designs have appeared in sports commercials and galleries worldwide. Mark demonstrates how he uses Sharpie Mini markers to create coveted custom boards.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgaZNUJ_Frq1o_nzVX-XqToQbPrIlrNIvYyfYa4d6wOkbeogYs9hQ5xVBzOEw49Cu-fr4Bh8v4yuv1FlvkzJP79vhK8abqvSK3f0bdqEBnomTjVuFpQTMnZdQT_VAnyN2dMiT1dlPUlNFo/s1600/Mark+rivard.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5634212200705533218" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgaZNUJ_Frq1o_nzVX-XqToQbPrIlrNIvYyfYa4d6wOkbeogYs9hQ5xVBzOEw49Cu-fr4Bh8v4yuv1FlvkzJP79vhK8abqvSK3f0bdqEBnomTjVuFpQTMnZdQT_VAnyN2dMiT1dlPUlNFo/s400/Mark+rivard.jpg" style="cursor: pointer; width: 273px; height: 345px;" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqPF0OkbbV6TwiIgJKmg0mJ5qobkLGYAMjYn4wn9Auoap0j0tlSTib9beF4TCel3OMbm8_jSuW6ZYreDYkuWz_AfZVx1IFR5UpYK4YVmDE7QD8uzhSiP3Hc84bdWRliv3MedcpHT5cLG0/s1600/Sharpie+skateboard+ad.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5634208652499166594" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqPF0OkbbV6TwiIgJKmg0mJ5qobkLGYAMjYn4wn9Auoap0j0tlSTib9beF4TCel3OMbm8_jSuW6ZYreDYkuWz_AfZVx1IFR5UpYK4YVmDE7QD8uzhSiP3Hc84bdWRliv3MedcpHT5cLG0/s400/Sharpie+skateboard+ad.jpg" style="cursor: pointer; width: 255px; height: 346px;" /></a><br /><iframe src="http://www.youtube.com/embed/QFf4ROErEhg?rel=0" allowfullscreen="" frameborder="0" height="331" width="530"></iframe><br /><br />• <span style="font-size:130%;"><span style="font-weight: bold;">Marirose Weldon</span></span><br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEicycC48dtobO5BltCRhzjL8AUP8Sw2qIQ7TZJxg4xDb0qSh2TkFPZfeOJ0tnw09eNnpjcNqBX8Iag6RzCSfUfprJUqMLQSU7dPAUOsjMQ8w-zmJDFdwDhDdpvIRufsH-oUTv4duxKmKYg/s1600/journal-cu.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5634212970751098754" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEicycC48dtobO5BltCRhzjL8AUP8Sw2qIQ7TZJxg4xDb0qSh2TkFPZfeOJ0tnw09eNnpjcNqBX8Iag6RzCSfUfprJUqMLQSU7dPAUOsjMQ8w-zmJDFdwDhDdpvIRufsH-oUTv4duxKmKYg/s400/journal-cu.jpg" style="cursor: pointer; width: 534px; height: 489px;" /></a><br /><br />At just 16-years-old, Marirose is already penning a name for herself in the music business with the recent release of her debut single, “I Want Love.” Marirose uses Sharpie Liquid Pencils to craft lyrics she hopes will propel her career to the next level.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQzedTxjGIeqcNN2N9OQDmmmvd95lN7rVIJXyb0-QqRtdsDelBxYLEOw5y5QWnbiD-IEmDfBgT2bmELq0ONjEriXp6FcilioC91ztRsMHNYS-Fkhi3iHjjtXK9JHy6xYyAt8i9_QyIHsw/s1600/marirose.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5634213042093920050" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQzedTxjGIeqcNN2N9OQDmmmvd95lN7rVIJXyb0-QqRtdsDelBxYLEOw5y5QWnbiD-IEmDfBgT2bmELq0ONjEriXp6FcilioC91ztRsMHNYS-Fkhi3iHjjtXK9JHy6xYyAt8i9_QyIHsw/s400/marirose.jpg" style="cursor: pointer; width: 272px; height: 350px;" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZCyFsPuD6dpacDWE26bajMiK8YH_y6T24MsqDDzmlHwmC4qVLbMThAP8qsm3Zl5UVJQKjGhxcizP-pqfW09IMVYMHJc1HpnlnbQ6vawP_eiUHqRoHZsms8sNngEXf60Bn9OM3dFXIxVw/s1600/Sharpie+journal+ad.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5634209072639547874" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZCyFsPuD6dpacDWE26bajMiK8YH_y6T24MsqDDzmlHwmC4qVLbMThAP8qsm3Zl5UVJQKjGhxcizP-pqfW09IMVYMHJc1HpnlnbQ6vawP_eiUHqRoHZsms8sNngEXf60Bn9OM3dFXIxVw/s400/Sharpie+journal+ad.jpg" style="cursor: pointer; width: 260px; height: 350px;" /></a><br /><iframe src="http://www.youtube.com/embed/R34TX0bVHMs?rel=0" allowfullscreen="" frameborder="0" height="331" width="530"></iframe><br /><br />• <span style="font-size:130%;"><span style="font-weight: bold;">Erica Domesek</span></span><br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCcPEnT9GXmFEAamR1C_jKOnI8OAMGpzfQAoCCLIPE5DE9S50tnAc6YRLUo4rl3hGmxZvQFvIm-YyJdTTAh36GPMLvxxgsMyA-t62zg3ihVfbCC68PKuOye6aBrq7bcfyROK-C3XgEE-A/s1600/erica+domesek+purse.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5634213479576986626" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCcPEnT9GXmFEAamR1C_jKOnI8OAMGpzfQAoCCLIPE5DE9S50tnAc6YRLUo4rl3hGmxZvQFvIm-YyJdTTAh36GPMLvxxgsMyA-t62zg3ihVfbCC68PKuOye6aBrq7bcfyROK-C3XgEE-A/s400/erica+domesek+purse.jpg" style="cursor: pointer; width: 528px; height: 475px;" /></a><br /><br />DIY expert, author and creator of P.S.- I Made This, Erica’s creations are inspired by some of the biggest names in fashion. She has been featured in top entertainment and fashion media, and both her website and her book feature several Sharpie DIY projects. In her Sharpie ad, Erica breathes new life into a standard-issue pencil case using new Stained by Sharpie™ fabric markers to create a chic purse.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDVdRydzY1asT8YWdp3Gkvpo3CJblRJRZvG3ctw3lcB5Fo5PFnclMQyAgih6wTDkeuD8k4eoYmnB4aFVtQf25npC0aVPPVX36Z8ayPdPqWFaQh-KvXlDUubcPtpZonddPgAPMER5VrenA/s1600/erica.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5634213385224808290" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDVdRydzY1asT8YWdp3Gkvpo3CJblRJRZvG3ctw3lcB5Fo5PFnclMQyAgih6wTDkeuD8k4eoYmnB4aFVtQf25npC0aVPPVX36Z8ayPdPqWFaQh-KvXlDUubcPtpZonddPgAPMER5VrenA/s400/erica.jpg" style="cursor: pointer; width: 278px; height: 351px;" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirhh7CUFhtQWOccnkwX_n_CO1VelIYgWs9XsbnJMhl9OhiS-YNOaw04011YP-9D4OShhY866sp4GVQXxvvig-vCYjEoi_at36tF9gzv3AsdFcA6E0i2qwXXkD6LeirT5sw6oEXSoyXuNM/s1600/Sharpie+purse+ad.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5634208717642599730" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirhh7CUFhtQWOccnkwX_n_CO1VelIYgWs9XsbnJMhl9OhiS-YNOaw04011YP-9D4OShhY866sp4GVQXxvvig-vCYjEoi_at36tF9gzv3AsdFcA6E0i2qwXXkD6LeirT5sw6oEXSoyXuNM/s400/Sharpie+purse+ad.jpg" style="cursor: pointer; width: 249px; height: 349px;" /></a><br /><iframe src="http://www.youtube.com/embed/ciWezySPVA8?rel=0" allowfullscreen="" frameborder="0" height="427" width="530"></iframe><br /><br /><br />The full-page ads also include an adjacent 1/3-page ad with a QR code where readers can click to view videos showcasing the inspiration behind each project. The ads will appear in Seventeen, Teen Vogue, Us Weekly and other magazines targeting teens.<br /><br />“Sharpie has a long history with celebrities and autographs, but this year it’s all about the fans and the inspiring ways they are using our products,” said Sally Grimes, global vice president of marketing for Sharpie. “This is about real people with an authentic passion for our brand – people who started something with Sharpie and, as a result, are getting a jump-start on making their own dreams a reality.”<br /><br /><span style="font-weight:bold;">Sharpie Cinema</span><br />In a brand first, Sharpie will also employ cinema advertising. The ads, scheduled to appear in July and August in major movie theaters nationwide, will echo Sharpie’s TV spots airing simultaneously on national network and cable TV stations, including the CW, MTV, FUSE and Nickelodeon. Sharpie TV spots include “Will You Marry Me?”, a proposal scenario featuring the Sharpie Pen, and “What Would The World Look Like Without Self-Expression?”, which leaves viewers to ponder a world without creativity. In addition, Sharpie will run interactive digital display and video ads on sites including Alloy, AOL, MTV and HULU.<br /><br />The ads, developed by <a href="http://www.draftfcb.com/">Draftfcb Chicago</a>, will harness the power of advocacy to show the world what can begin with Sharpie and a little imagination.<br /><br />Another part of Sharpie’s back-to-school effort is a re-designed, socially optimized website – still found at <a href="http://www.sharpie.com/">www.sharpie.com</a>. The site features a new, more user-friendly community experience where fans can create their own unique profile, upload and share their Sharpie projects, easily navigate the full product portfolio via an interactive color wheel, view how-to videos and Sharpie fan galleries, as well as engage with Sharpie on <a href="https://www.facebook.com/Sharpie">Facebook</a>, <a href="http://www.twitter.com/Sharpie">Twitter</a>, <a href="http://www.youtube.com/SharpieUS">YouTube</a> and <a href="http://blog.sharpie.com/">the Sharpie Blog. </a><br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-1naHsJu9wZaVFLHR1cVEN_T3LCWxKE9sLEZYwGQNx4PRkf886IFwTDf5z3BK9h_nwJcOfxjIDEzfjJzvUXROe-oC07Z-P5YCRiS9GoB4FHVu-9Hjr5cSaQnqE3FwvqMxHt7vB3zLoDk/s1600/new+Sharpie-homepage.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5634239203518414402" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-1naHsJu9wZaVFLHR1cVEN_T3LCWxKE9sLEZYwGQNx4PRkf886IFwTDf5z3BK9h_nwJcOfxjIDEzfjJzvUXROe-oC07Z-P5YCRiS9GoB4FHVu-9Hjr5cSaQnqE3FwvqMxHt7vB3zLoDk/s400/new+Sharpie-homepage.png" style="cursor: pointer; width: 533px; height: 379px;" /></a><br /><br /><span style="font-weight:bold;">Start Something on YouTube™</span><br />Never one to shy away from bold statements, Sharpie will provide its fans with a one-of-a-kind platform to showcase their work when Sharpie stages a one-day takeover of YouTube’s home page on Saturday, August 27. The takeover will feature an interactive mosaic of consumer-submitted artwork -- all the unique items that fans have started with Sharpie. Thousands of Sharpie images will combine in pixilated imagery to create a statement where the whole is greater than the sum of its parts. To be part of the takeover, visit <a href="http://www.sharpie.com/">www.sharpie.com.</a><br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqvQMNRWHlzHxJ6eK78xJmwNBuPCoa-lU8kWEk5a1e1ql1bpbpH3LGgU_Hh7j-i-KwX3HvkIZASZu5MmUpmiN6rqINAZBNzZ1QsAhU5jl7Te-vaIWgwpbUTDp9-11_vQDmVZ0lTrenhQU/s1600/SHarpie+Feature+youtube.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5634447080773248914" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqvQMNRWHlzHxJ6eK78xJmwNBuPCoa-lU8kWEk5a1e1ql1bpbpH3LGgU_Hh7j-i-KwX3HvkIZASZu5MmUpmiN6rqINAZBNzZ1QsAhU5jl7Te-vaIWgwpbUTDp9-11_vQDmVZ0lTrenhQU/s400/SHarpie+Feature+youtube.jpg" style="cursor: pointer; width: 530px; height: 422px;" /></a><br /><br />“The YouTube takeover will give consumers and the rest of the world an opportunity to see what fans have started with Sharpie,” Grimes said. “From the YouTube takeover to the new website, packaging, product line up and more – we’re aiming to drive a deeper overall consumer connection, one that only Sharpie can provide to our loyal fans.”<br /><br />For more information on Sharpie products and the new campaign, please visit <a href="http://www.sharpie.com./">www.sharpie.com.</a><br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhL_PeepzNiDaB6eLGW0fLbDTAKog9TwgYAgrEOAe-kKFMAdctcUTqSaIKsPWItgfFLTUNO7gSUbXded1bCh2k24vOORZJW8xXcEQyPyvgX1DP5AxeqMwDy1AjRiBvtzsYSqr7s1mkmq9c/s1600/Laura+Avatar.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5634447347368452706" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhL_PeepzNiDaB6eLGW0fLbDTAKog9TwgYAgrEOAe-kKFMAdctcUTqSaIKsPWItgfFLTUNO7gSUbXded1bCh2k24vOORZJW8xXcEQyPyvgX1DP5AxeqMwDy1AjRiBvtzsYSqr7s1mkmq9c/s400/Laura+Avatar.jpg" style="cursor:pointer; cursor:hand;width: 220px; height: 247px;" /></a>

New Ad Campaign For Sharpie Markers Features Talented Fans.

Four new print ads featuring some talented people who can wield a Sharpie marker like nobody's business is part of a new Back-To-School ...

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Angelina Jolie Print Ad and Video Teaser for Louis Vuitton's Core Values Campaign.

<script type="text/javascript" src="http://w.sharethis.com/button/sharethis.js#publisher=0d650ffe-1ec7-4395-883b-24e806d21a65&type=website"></script><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6IKXUez49BvucXjjhyphenhyphengkzzJnUaRwnunC4Zf6OC9cjMchyjCQvPtPps4Pk8HhZPAA39i6kHr850lTlKPB-3xeUFK4KdobL5_7edD4tAPAXDNDzZWqqgU5SmPx6NF9I8JNNTP7pbVifpm8/s1600/Jolie+for+LV-IIHIH.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5618486334784992914" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6IKXUez49BvucXjjhyphenhyphengkzzJnUaRwnunC4Zf6OC9cjMchyjCQvPtPps4Pk8HhZPAA39i6kHr850lTlKPB-3xeUFK4KdobL5_7edD4tAPAXDNDzZWqqgU5SmPx6NF9I8JNNTP7pbVifpm8/s400/Jolie+for+LV-IIHIH.jpg" style="cursor: pointer; width: 532px; height: 488px;" /></a><br /><span style="font-size:85%;"><span style="font-style: italic;">above photo (detail) by Annie Leibovitz</span></span><br /><script type="text/javascript" src="http://w.sharethis.com/button/sharethis.js#publisher=0d650ffe-1ec7-4395-883b-24e806d21a65&type=website"></script><br /><br />Angelina Jolie is the latest celebrity photographed by Annie Leibovitz for Louis Vuitton's ongoing "Core Values" ad campaign. Posing in a wooden boat in Cambodia, and wearing her own clothes, the print ad broke yesterday and will soon be accompanied by an interview with the actress, filmed on location, to be featured on Louis Vuitton's Journeys microsite.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFmvgEPoRXh7acNu9aBF_4O5uRE1HxGNLGzHG-YTu_j4tZPzAsH1Lnx_0yq89gIywU54PwifMDBC36pYchtj7RJCzG9osLgBfOgmvtfWGRC7yjXMewD_UPa_FoRL9F-Klx1pBEFnKR5Pc/s1600/jolie-vuitton.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5618487203604121010" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFmvgEPoRXh7acNu9aBF_4O5uRE1HxGNLGzHG-YTu_j4tZPzAsH1Lnx_0yq89gIywU54PwifMDBC36pYchtj7RJCzG9osLgBfOgmvtfWGRC7yjXMewD_UPa_FoRL9F-Klx1pBEFnKR5Pc/s400/jolie-vuitton.jpg" style="cursor: pointer; width: 527px; height: 383px;" /></a><br /><span style="font-size:85%;"><span style="font-style: italic;">Angelina Jolie print ad for Louis Vuitton, shot by Annie Leibovitz</span></span><br /><br />The previous ads, photographed by Annie Leibovitz for the Louis Vuitton Core values campaign, are shown below and feature Bono, Mikhail Baryshnikov, Buzz Aldrin, Sally Ride and Jim Lovell and Sean Connery:<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkkcw9rEiB57Pebcwo3L1e8XlPkRgCs0lTKrGw70ufI0ArnodZM_Wvy6p2I5zpddaKpaxyx7Ctvo6tQmrfOtpkfwvMVboFZg3Q6yE5lFjwY00xbTrs58w8EcbztOaxK8sKoQXsoOhKCgk/s1600/0_CV-BO.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5618494475138875858" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkkcw9rEiB57Pebcwo3L1e8XlPkRgCs0lTKrGw70ufI0ArnodZM_Wvy6p2I5zpddaKpaxyx7Ctvo6tQmrfOtpkfwvMVboFZg3Q6yE5lFjwY00xbTrs58w8EcbztOaxK8sKoQXsoOhKCgk/s400/0_CV-BO.jpg" style="cursor: pointer; width: 531px; height: 398px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjU6ssx1JzeZ0vTaMPuBwPoZIIn5LYW-sVPRu7oU2w3QHGBKrhxj4pLPZSJRkn9iDyKJ9mb6VV8Tf_05kM2-epK_Nl4PTN6CLsxLmCHAiNlIznKLKs5XrCVlsoRjtlGMZq16BfGrp1OhCg/s1600/0_CV-ALMB2.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5618494310288489442" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjU6ssx1JzeZ0vTaMPuBwPoZIIn5LYW-sVPRu7oU2w3QHGBKrhxj4pLPZSJRkn9iDyKJ9mb6VV8Tf_05kM2-epK_Nl4PTN6CLsxLmCHAiNlIznKLKs5XrCVlsoRjtlGMZq16BfGrp1OhCg/s400/0_CV-ALMB2.jpg" style="cursor: pointer; width: 530px; height: 397px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2CQzjPp3GxFwRJK4umG4fXzISKLTCUZSjakPcpVQ0bDdSwRrWRlMMeMapDfb9pnM45CSiCxaAoqVVYZ2Kitw6HyUKtCZ-P-NbVy102jT8GJJsR2jvvOdCPPEuWn67m-v2XNhk6IJQcBI/s1600/0_CV-SC2.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5618493941791983714" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2CQzjPp3GxFwRJK4umG4fXzISKLTCUZSjakPcpVQ0bDdSwRrWRlMMeMapDfb9pnM45CSiCxaAoqVVYZ2Kitw6HyUKtCZ-P-NbVy102jT8GJJsR2jvvOdCPPEuWn67m-v2XNhk6IJQcBI/s400/0_CV-SC2.jpg" style="cursor: pointer; width: 528px; height: 396px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUiElPA1QYfe0C0w85-0sXXem8_BSehnBUD-rPkWklCFzFzlFCQ3dfkrYccaBkFKSgkj4gNflRriF-JwvtvmhYl-miZJHYMvmgjAwMmdDOdRdCoThwk9gT1VP2EmLWscdpTqKTinPbUNw/s1600/0_CV-SC2.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5618493826581605266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUiElPA1QYfe0C0w85-0sXXem8_BSehnBUD-rPkWklCFzFzlFCQ3dfkrYccaBkFKSgkj4gNflRriF-JwvtvmhYl-miZJHYMvmgjAwMmdDOdRdCoThwk9gT1VP2EmLWscdpTqKTinPbUNw/s400/0_CV-SC2.jpg" style="cursor: pointer; width: 529px; height: 396px;" /></a><br /><br />What makes Angelina's ad even more beautiful is that Ms. Jolie has donated a large slice of the $10m (£6m) she is said to have been paid from a Louis Vuitton photo shoot to charity, according to Sky News.<br /><br />The following teaser launched yesterday on Louis Vuitton's Journey microsite:<br /><iframe src="http://www.youtube.com/embed/GmzQBrYteAA?rel=0" allowfullscreen="" frameborder="0" height="331" width="530"></iframe><br /><br /><span style="font-size:85%;"><span style="font-style: italic;">From </span><a href="http://www.wwd.com/media-news/jolies-core-values-for-vuitton-3652629?src=rss/media/20110613" style="font-style: italic;">WWD</a><span style="font-style: italic;">:</span></span><br />She’s barefoot, wearing her own clothes, no makeup and toting her own elegantly weathered monogrammed Alto bag. Yet Angelina Jolie looks radiant and completely in her element, reclining on a wooden boat in a verdant, lakeside landscape in Cambodia’s Siem Reap province. Jolie discovered the country in 2000 when she filmed “Lara Croft: Tomb Raider,” and it sparked her humanitarian activism.<br /><br />She’s the latest celebrity to pose for Louis Vuitton’s popular “Core Values” campaign — and surely the only one who brought four children to the photo shoot, some of whom had to be shooed out of Annie Leibovitz’s frame.<br /><br />“People are not used to seeing Angelina in this situation,” said Pietro Beccari, Vuitton’s executive vice president, unveiling the image exclusively to WWD. “I like the fact that it’s a real moment. This travel message we give through personal journeys is a fundamental one for the brand.”<br /><br />The ad is slated to break in the International Herald Tribune on Wednesday, followed by a range of news, general interest and lifestyle publications, including Vanity Fair.<br /><br />Beccari declined to disclose budgets for the media buy, or comment on reports Vuitton paid the American actress millions for the shoot. He would only say Jolie donated an undisclosed portion of her fees to a charity.<br /><br />The campaign is expected to run for at least 18 months alongside a few other recent “core values” personalities, including Bono and Sean Connery. Vuitton introduced the advertising concept in 2007 as a way to trumpet its travel roots and showcase its perennial monogrammed leather goods as a balance to its fashion-driven marketing — and to reach a broader audience. Other personalities who have posed for Vuitton include Mikhail Gorbachev, Keith Richards and Catherine Deneuve.<br /><br />Today, Louis Vuitton posted the teaser on its Web site, louisvuittonjourneys.com/cambodia, foreshadowing an interview with Jolie that will be posted later in the month. In it, she is expected to discuss how her visit to Cambodia was a life-changing experience, awakening her to the plight of Third World countries. She adopted her eldest son, Maddox, from Cambodia and she and Brad Pitt established the Maddox Jolie-Pitt Foundation, which is active in community development and conservation in the country.<br /><br />“This campaign is about a very special person and a very special journey,” Beccari said.<br /><br />And a storied handbag. Beccari showed off several paparazzi shots of Jolie toting the Alto carryall, which is believed to be at least six years old. The style is no longer in production, but “we are considering to re-edit it,” Beccari noted.<br /><br /><a href="http://louisvuittonjourneys.com/cambodia">Louis Vuitton Journeys/Cambodia</a>

Angelina Jolie Print Ad and Video Teaser for Louis Vuitton's Core Values Campaign.

above photo (detail) by Annie Leibovitz Angelina Jolie is the latest celebrity photographed by Annie Leibovitz for Louis Vuitton's ongoi...

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Saucony Asks You To Find Your Strong In A New TV Spot And Ad Campaign.

<script type="text/javascript" src="http://w.sharethis.com/button/sharethis.js#publisher=0d650ffe-1ec7-4395-883b-24e806d21a65&type=website"></script><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqEIuClcN8WNwYE0gxbM5mlJJcmokMvJG0pRqQruJPr5qy8NU4yRdHE6iB4WGl0nlFRSqiHq3wVeRWqcALqYMEg8JSlDoXSOBmtHNaevMtoZQpIhQvTSxKCC8zj4Nwxei_kcbn5zJqQpug/s1600/fys+hero.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5600833237716784722" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqEIuClcN8WNwYE0gxbM5mlJJcmokMvJG0pRqQruJPr5qy8NU4yRdHE6iB4WGl0nlFRSqiHq3wVeRWqcALqYMEg8JSlDoXSOBmtHNaevMtoZQpIhQvTSxKCC8zj4Nwxei_kcbn5zJqQpug/s400/fys+hero.jpg" style="cursor: pointer; width: 524px; height: 580px;" /></a><br /><br />The visually driven "Find Your Strong" campaign conceived by <a href="http://www.mechanicausa.com/index_browser.html">Mechanica</a> founding partner and creative director Libby DeLana and her colleagues features print and online executions, retail and event-marketing components, and the brand's first-ever television spot, which was directed by Andre Stringer from U.S. creative production company <a href="http://www.shilo.tv/">Shilo.</a><br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgY03N_9KDT4-1v7kRVMWP4ykBVCYpWoxt8LVcI9KbDCltZyrHelSBkYxgoTo-hhsRM1qp4PMKLEqyWYhBOC0cyZKGEeNMrFru-qJ8KNHIEBm33hCa8p9Jn9by2ljUoUaOUVmnpxpZYoCYM/s1600/sswis5m.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5600830288154928466" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgY03N_9KDT4-1v7kRVMWP4ykBVCYpWoxt8LVcI9KbDCltZyrHelSBkYxgoTo-hhsRM1qp4PMKLEqyWYhBOC0cyZKGEeNMrFru-qJ8KNHIEBm33hCa8p9Jn9by2ljUoUaOUVmnpxpZYoCYM/s400/sswis5m.jpg" style="cursor: pointer; width: 528px; height: 296px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiC6rv_r3w96mXQno2lVjv4pFjWTX4gdWzIKcapZUjF8KMss9Ot0zaVC623YRUji8wUSFhZSEYRkdU-iTMM4RFnPdDv0-gnnVgpog9VhWruP0RyS8010JIIVHxbrXD_HsbP4ZtnbTZlAs4G/s1600/hero-bg-1.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5600834316174291394" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiC6rv_r3w96mXQno2lVjv4pFjWTX4gdWzIKcapZUjF8KMss9Ot0zaVC623YRUji8wUSFhZSEYRkdU-iTMM4RFnPdDv0-gnnVgpog9VhWruP0RyS8010JIIVHxbrXD_HsbP4ZtnbTZlAs4G/s400/hero-bg-1.jpg" style="cursor: pointer; width: 531px; height: 216px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjj4F-uklhQAKDVq7D7o3jL3W0Pe3UzmQQAaxsfHpdjk92LBy09IbL48qdYwEpTyTsW8LZh7GvKNkQTn-8-GE9RYJ2xXGWyZ-Cd8UIrMhOTPdpWAaHJJLvdGrOTei0ceYHBD5DCpTG59JkV/s1600/hero-bg-2.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5600834244998259026" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjj4F-uklhQAKDVq7D7o3jL3W0Pe3UzmQQAaxsfHpdjk92LBy09IbL48qdYwEpTyTsW8LZh7GvKNkQTn-8-GE9RYJ2xXGWyZ-Cd8UIrMhOTPdpWAaHJJLvdGrOTei0ceYHBD5DCpTG59JkV/s400/hero-bg-2.jpg" style="cursor: pointer; width: 530px; height: 216px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjAAfYTJ_BzQ4XYRAR1yGGiISHQT0Qu7B4NnoSrohMiIN6Sn9Oslfj5JHG6CT_o7Xlo8ygx1cRfYLzusQFbzn7de7Q1zYynIxVyXdsicI6aK3SPe2mwAEWOdoC4OiuVkvxH-fCDY5w0aiXv/s1600/hero-bg-3.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5600834173848335650" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjAAfYTJ_BzQ4XYRAR1yGGiISHQT0Qu7B4NnoSrohMiIN6Sn9Oslfj5JHG6CT_o7Xlo8ygx1cRfYLzusQFbzn7de7Q1zYynIxVyXdsicI6aK3SPe2mwAEWOdoC4OiuVkvxH-fCDY5w0aiXv/s400/hero-bg-3.jpg" style="cursor: pointer; width: 531px; height: 217px;" /></a><br /><br />"This new campaign continues to amplify our brand mission to inspire runners every day," said Chris Lindner, chief marketing officer for Saucony. "As we confidently emerge as a global athletic brand, we too are finding our 'strong.' Our first national television spot marks a pivotal point for Saucony, signaling a continued expansion of our marketing efforts to further drive brand awareness. Together with our partners at Mechanica, we had extremely high ambitions for every aspect of this significant spot, and the passion and craftsmanship of Andre Stringer and everyone at Shilo has truly exceeded our expectations."<br /><br /><iframe src="http://player.vimeo.com/video/22756449?byline=0&portrait=0&color=ba0f0f" frameborder="0" height="298" width="530"></iframe><br />The spot appears as a :60, a :30, and two different :15 versions (complete credits and behind the scenes stills for the spot can be found later of the post).<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGaEXdHNiKge31ZaM4aDyR7e8Bk80o3bfPbqq5l1jO1L7ccI2WbsZLbbEQg-5E2_A6UItYv6lnp0NnnEsgaCvn8nvu29XaykiIL3hInJNSYJBJbVCbiTOvxcr7sy7Ez2PnhJi9BrrBEBG7/s1600/andre-2m.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5600835272980735122" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGaEXdHNiKge31ZaM4aDyR7e8Bk80o3bfPbqq5l1jO1L7ccI2WbsZLbbEQg-5E2_A6UItYv6lnp0NnnEsgaCvn8nvu29XaykiIL3hInJNSYJBJbVCbiTOvxcr7sy7Ez2PnhJi9BrrBEBG7/s400/andre-2m.jpg" style="cursor: pointer; width: 527px; height: 350px;" /></a><br /><span style="font-size:85%;"><span style="font-style: italic;">above: Director Andre Stringer</span> </span><br />Along with the other elements appearing through targeted media placements, the :60 TV spot debuted two nights ago tonight on ESPN, and it will continue airing on CBS College, ESPN, ESPN2, Fox Sports, NBC Sports and Versus over the next five weeks.<br /><br />The following print ads for the campaign were shot by the very talented photographer <a href="http://www.johnhuet.com/">John Huet</a>:<br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhy7JtaxT1RghkNSYGsRMQRh75O_BsGWv1WxL00YJhFapIKxLkUqxksyyFiW9NXwOVGSUTM0OtVI9h6uEznffmgbhSFmfNlxmBwfQa6N23AdEwdXtllyKJpFUtLkihf4Oo-T4ALfvWHRJel/s1600/FYS_MensKinvara.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5600830670296129298" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhy7JtaxT1RghkNSYGsRMQRh75O_BsGWv1WxL00YJhFapIKxLkUqxksyyFiW9NXwOVGSUTM0OtVI9h6uEznffmgbhSFmfNlxmBwfQa6N23AdEwdXtllyKJpFUtLkihf4Oo-T4ALfvWHRJel/s400/FYS_MensKinvara.jpg" style="cursor: pointer; width: 534px; height: 352px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg72sSIeNMim0st_CElD-7hWJ3k3hvP_6qQmDmkVHifqR5Hq4HYc7IOAt-Rw4BCMvq285ixbOGUFv9sgEgi5ZGPJqK2toFK5J23xLbT_2XZOadmxRL8Nrppq8UH6HV3VYz_qfyi0IzngFpg/s1600/print-ad1.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5600836700122282594" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg72sSIeNMim0st_CElD-7hWJ3k3hvP_6qQmDmkVHifqR5Hq4HYc7IOAt-Rw4BCMvq285ixbOGUFv9sgEgi5ZGPJqK2toFK5J23xLbT_2XZOadmxRL8Nrppq8UH6HV3VYz_qfyi0IzngFpg/s400/print-ad1.jpg" style="cursor: pointer; width: 533px; height: 352px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5Q_1s9WAA2PEAi9QCYqgCcf8i0Xo4t7LWD8qO2ToV60g5JLNtazGgO_87nq9qLXE7P80WKRtFYKpOoU6B5qM8Bep0eqYvZIcsSQ-oGwql53bJxTnJeaMRk7POQzuEuXAxZFKTgcXH0OB3/s1600/print-ad2.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5600836604930199890" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5Q_1s9WAA2PEAi9QCYqgCcf8i0Xo4t7LWD8qO2ToV60g5JLNtazGgO_87nq9qLXE7P80WKRtFYKpOoU6B5qM8Bep0eqYvZIcsSQ-oGwql53bJxTnJeaMRk7POQzuEuXAxZFKTgcXH0OB3/s400/print-ad2.jpg" style="cursor: pointer; width: 531px; height: 352px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhI1F0MLOG71KGKneQMngFWxVOrY5guY1Oym0KCsamwgGDTxLLs4B6bHaVmakc-mkkHlguqDDHELSKegkG7UPW0lghYnjkuIXJ2mMMFdODo7aYxW7bb3QdDCRwJRWOl30bmWGnmhiQCUJN/s1600/print-ad3.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5600838238875518530" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhI1F0MLOG71KGKneQMngFWxVOrY5guY1Oym0KCsamwgGDTxLLs4B6bHaVmakc-mkkHlguqDDHELSKegkG7UPW0lghYnjkuIXJ2mMMFdODo7aYxW7bb3QdDCRwJRWOl30bmWGnmhiQCUJN/s400/print-ad3.jpg" style="cursor: pointer; width: 531px; height: 371px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3o5E5Z3I78v-6lnxPZ3Bm6IY0E6puNLHfkIRaQJx6JPraeem-_zQxpyUsD9Rps3Fftzw8DpaNQCjkRB7EccgBwE7TTBI4AERlysc3qIBKCy5vgFwaVfgLNyJfIWlHMkhAyk-Sak5b39rA/s1600/print-ad4.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5600838169399048610" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3o5E5Z3I78v-6lnxPZ3Bm6IY0E6puNLHfkIRaQJx6JPraeem-_zQxpyUsD9Rps3Fftzw8DpaNQCjkRB7EccgBwE7TTBI4AERlysc3qIBKCy5vgFwaVfgLNyJfIWlHMkhAyk-Sak5b39rA/s400/print-ad4.jpg" style="cursor: pointer; width: 530px; height: 357px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfZSnKMwDQ75PQXJ1K6urI2S2nij-QZmgN-Qz4C7rGGgYyuueAbP6xfd04uOI2BfR0CBiOczOgj7xaGrqkKbZtBAMNfha1BRwkQ41Iqw83yZC889lwSkznvVWK4u_tYuVMpBU6p_Z4a-9C/s1600/FYS_WomensKinvara.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5600830589237651186" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfZSnKMwDQ75PQXJ1K6urI2S2nij-QZmgN-Qz4C7rGGgYyuueAbP6xfd04uOI2BfR0CBiOczOgj7xaGrqkKbZtBAMNfha1BRwkQ41Iqw83yZC889lwSkznvVWK4u_tYuVMpBU6p_Z4a-9C/s400/FYS_WomensKinvara.jpg" style="cursor: pointer; width: 528px; height: 360px;" /></a><br /><br />LEXINGTON, MA (April 25, 2011) – Signaling a continued expansion of its marketing efforts, Saucony, Inc., a leading global supplier of performance athletic footwear and apparel, today announced its new multi-media global brand campaign entitled Find Your Strong. The campaign, the brand’s largest marketing effort to date, inspires consumers to find their personal "strong" through running. The new platform encompasses multiple touch points, including an immersive digital and social media experience and the brand's first-ever national television commercial. The TV spot breaks nationally on Wednesday night, April 27th on ESPN.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5IMS93EnWRAmi8T1HsW7dlT_vmiMcaaHRHueclt8rwkeSsaczaOlIuIm7XV1zoCt7DasZC5twm63lqIJvTHAnGBYEQ8e9nWni0OUEWAxtNjejr0uk645-zYG2yJFKBMVxeyarZCFpcnyp/s1600/sswis3m.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5600831500548312546" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5IMS93EnWRAmi8T1HsW7dlT_vmiMcaaHRHueclt8rwkeSsaczaOlIuIm7XV1zoCt7DasZC5twm63lqIJvTHAnGBYEQ8e9nWni0OUEWAxtNjejr0uk645-zYG2yJFKBMVxeyarZCFpcnyp/s400/sswis3m.jpg" style="cursor: pointer; width: 523px; height: 294px;" /></a><br /><span style="font-size:85%;"><span style="font-style: italic;">above: a still from the spot<br /><br /></span></span>"As runners, we know that people run for intensely personal reasons," said Chris Lindner, chief marketing officer for Saucony. “Whether in honor of a relative, for a charity or medal, or for ourselves, running inspires the human spirit, making us stronger. At the core, this campaign is about just that; it's where and how we train and the people and moments that strengthen us. Ultimately, we're tapping into this emotional connection to create a dialog that we hope will inspire even more people to run."<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2Ucwol_Buxye0McUNE6AtK75qFjDYPmwCWTKpnUOc0mssLsXl8Nwe5FRb0qlNWiSZRaMDa_EmBWzROuOpFPH_XWoC9pdxP0X1PcbgMgMvldi4td1adHhGjdcr3IgwsgN4Jjsp8JUwR40T/s1600/sswis6m.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5600831255368613138" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2Ucwol_Buxye0McUNE6AtK75qFjDYPmwCWTKpnUOc0mssLsXl8Nwe5FRb0qlNWiSZRaMDa_EmBWzROuOpFPH_XWoC9pdxP0X1PcbgMgMvldi4td1adHhGjdcr3IgwsgN4Jjsp8JUwR40T/s400/sswis6m.jpg" style="cursor: pointer; width: 525px; height: 295px;" /></a><br /><span style="font-size:85%;"><span style="font-style: italic;">above: a still from the spot</span></span><br /><br />"The new campaign continues to amplify our brand mission to inspire runners every day. As we confidently emerge as a global athletic brand, we too are finding our 'strong'. Our first national television spot marks a pivotal point for Saucony, signaling a continued expansion of our marketing efforts to further drive brand awareness. The timing couldn't be better as the Kinvara 2, the campaign's featured product, was recently named Best Buy by Runner's World in their annual Summer Shoe Guide," added Lindner.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiT9XQRYUKDDoaBGkCqZOI0ADMVR6TbrAY7KjNJwE3Xn-H1ncMwaxQo9rhvuQ-LZeX9dNMUH-lDuxqj6CoTnsPk57hazT5OMjJ3B2ZV0q2geHpxnv9EwnxGrys-6SzFUt4E1Ee4KxtXRV6q/s1600/sswis1m.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5600831897324462258" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiT9XQRYUKDDoaBGkCqZOI0ADMVR6TbrAY7KjNJwE3Xn-H1ncMwaxQo9rhvuQ-LZeX9dNMUH-lDuxqj6CoTnsPk57hazT5OMjJ3B2ZV0q2geHpxnv9EwnxGrys-6SzFUt4E1Ee4KxtXRV6q/s400/sswis1m.jpg" style="cursor: pointer; width: 529px; height: 297px;" /></a><br /><span style="font-size:85%;"><span style="font-style: italic;">above: a still from the spot</span></span><br /><br />The new campaign, developed by Mechanica of Newburyport, Massachusetts, includes the following elements:<br /><br /><span style="font-size:130%;"><span style="font-weight: bold;">Television</span></span><br />The campaign's new TV spot entitled "What is Strong?" was produced by the Emmy Award-winning creative production company Shilo, and directed by Andre Stringer. Filmed at various locations in California's Marin Headlands, the spot depicts a composition of runners finding their "strong" as they run on roads, trails, tracks and playing fields. The diversity of runners featured conveys the premise that finding one's "strong" is an intensely personal experience.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiK8IkvUU-CUZOqzxMua3IjarmZaw3x4lXbMo_jx8VhiZ0d1qjvvDU3Lhvsz9TkL592P47m4QTwtuHJrxBtoXUF6TPA46tJUIukE2BRiKLAUYyS7XhAtZejzW0_hwPPWOCHX6fXBj3FSf1J/s1600/sswis2m.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5600831653144604178" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiK8IkvUU-CUZOqzxMua3IjarmZaw3x4lXbMo_jx8VhiZ0d1qjvvDU3Lhvsz9TkL592P47m4QTwtuHJrxBtoXUF6TPA46tJUIukE2BRiKLAUYyS7XhAtZejzW0_hwPPWOCHX6fXBj3FSf1J/s400/sswis2m.jpg" style="cursor: pointer; width: 524px; height: 294px;" /></a><br /><span style="font-size:85%;"><span style="font-style: italic;">above: a still from the spot</span></span><br /><br />Stringer once again teamed up with director of photography Max Goldman for this project. On various locations in California's Marin Headlands, the Saucony, Mechanica and Shilo executives and production crew filmed many of the same premier athletes who appear in the agency's campaign print ads.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhptbdiimDAsSeEcJLp8lLY0U_9kXKYgHQnoDRFYyiPLurufNM6TaEbsAuso0usqKWHu_CWsM8rnEKWGunZdF1zhvqhyqTmsTyrfSdsJtl5F11pY5RXLDq1txB9guGZo-u1RbqKeuJ96kO2/s1600/ssbts09m.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5600832436780965346" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhptbdiimDAsSeEcJLp8lLY0U_9kXKYgHQnoDRFYyiPLurufNM6TaEbsAuso0usqKWHu_CWsM8rnEKWGunZdF1zhvqhyqTmsTyrfSdsJtl5F11pY5RXLDq1txB9guGZo-u1RbqKeuJ96kO2/s400/ssbts09m.jpg" style="cursor: pointer; width: 534px; height: 355px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggl6EUfbSPZdRBn1e-okzsvzXYbVkeTpK9RRbTsriCDnY4O3CubvijOwcd2WR1A3dxq3SEggI_gqUOA9_kxa3A1vapECfRTXa9oiHDcxTQOnCbuRTPH5eKi138hNNvjxZkRcl0VwTZ_TyJ/s1600/ssbts01m.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5600832705109493026" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggl6EUfbSPZdRBn1e-okzsvzXYbVkeTpK9RRbTsriCDnY4O3CubvijOwcd2WR1A3dxq3SEggI_gqUOA9_kxa3A1vapECfRTXa9oiHDcxTQOnCbuRTPH5eKi138hNNvjxZkRcl0VwTZ_TyJ/s400/ssbts01m.jpg" style="cursor: pointer; width: 532px; height: 353px;" /></a><br /><span style="font-size:85%;"><span style="font-style: italic;">above: shooting the commercial</span></span><br /><br />Footage was captured on Kodak 35mm and 16mm color negative films using two ARRI 235 and one Aaton A Minima camera packages, the Revolution Steadicam and a custom camera car. Footage was transferred and color-graded by Tom Poole of Company 3 in New York. Editorial credit goes to Cassidy Gearhart, and the spot was finished in HD at Shilo's New York studio.<br /><br />The 30 second spot breaks nationally on April 27th with an ad flight of 5 weeks, and will be seen nationwide on ESPN, ESPN2, Fox Sports, CBS College, Versus and NBC Sports.<br /><br /><br /><span style="font-size:130%;"><span style="font-weight: bold;">Digital</span></span><br />Because runners are both personally motivated and passionately united, "What Is Strong?" the campaign's online destination, allows runners to honor the people and moments that inspire them while drawing inspiration from the "strong" of others.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcCKn1wMt2XQIrd0JGXMfT05O7uALhz0xNX5tvtDemSkuKtNxkJGL_N58aHMziJ-zXsiVsCrwCV6ubBdW9iYTaS2ka5N1FPUbSS51bp6YwBPR-BCdRt6PY1-36mv4YuPbO0TSuyj9Wdsnq/s1600/211130_20662169998_676704_n.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5600834572610504946" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcCKn1wMt2XQIrd0JGXMfT05O7uALhz0xNX5tvtDemSkuKtNxkJGL_N58aHMziJ-zXsiVsCrwCV6ubBdW9iYTaS2ka5N1FPUbSS51bp6YwBPR-BCdRt6PY1-36mv4YuPbO0TSuyj9Wdsnq/s400/211130_20662169998_676704_n.jpg" style="cursor: pointer; width: 184px; height: 553px;" /></a><span style="text-decoration: underline;"></span><br /><br />The innovative digital application creates a visual depiction of user-generated "strongs," highlighting those most shared by the community. Additionally, <a href="https://www.facebook.com/Saucony">users can share their personal "strongs" through social media channels</a> and personalized tee shirts. To coincide with the launch of the TV spot, saucony.com/strong will go live on Wednesday, April 27th. Boston-based Beam Interactive developed the campaign's digital platform.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZs7iwebAZKRE4wAH2ubnbt7D3vorwpctOhWw3alA-RdY3E3nW_pi8KvlJjuQ0c1Boy7PR6sXOJ_4ziHTFuwbet0EI0u6FjnFwy1LDB7jkuiJAwoVu2JpnPn760Hz9my-ru7MpkchYnfmB/s1600/ssbts11m.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5600832051438477634" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZs7iwebAZKRE4wAH2ubnbt7D3vorwpctOhWw3alA-RdY3E3nW_pi8KvlJjuQ0c1Boy7PR6sXOJ_4ziHTFuwbet0EI0u6FjnFwy1LDB7jkuiJAwoVu2JpnPn760Hz9my-ru7MpkchYnfmB/s400/ssbts11m.jpg" style="cursor: pointer; width: 523px; height: 347px;" /></a><br /><span style="font-size:85%;"><span style="font-style: italic;">above: the tv ads were shot in the Marin Headlands and San Mateo</span> </span><br /><br /><span style="font-weight: bold;font-size:130%;" >Print</span><br />The national and regional print campaign, shot by famed sports photographer John Huet, was launched this month in vertical running and consumer fitness magazines, including Runner's World, Running Times, Men's Health, Women's Health, Fitness, ESPN Rise and the Running Network's regional publications.<br /><br /><span style="font-weight: bold;">In-Store</span><br />In-store elements at key national retailers include window displays, point-of-purchase, product displays and consumer brochures. A mobile video resource will reinforce the brand's new marketing platform and feature its product collection.<br /><br />Event sponsorships, a national tour and a new expo booth will also support the brand's marketing platform.<br /><br />The Find Your Strong campaign is planned to run throughout 2011, with several new executions for the fall. Saucony will continue to integrate the theme into upcoming marketing initiatives throughout the year.<br /><br /><span style="font-weight: bold;">Complete Project Credits: Saucony "What is Strong?" TV Spots</span><br /><br />Project Title: Saucony "What is Strong?"<br />Project Lengths: :60, :30, 2 x :15s<br />Debut Date: 4/27/11<br />Film Location: Marin County & San Mateo, CA<br />Client: <a href="http://www.saucony.com">Saucony, Inc.<br /></a>Chief Marketing Officer: Chris Lindner<br />Advertising Agency: <a href="http://www.mechanicausa.com">Mechanica</a><br />Partner/Creative Director: Libby DeLana<br />Creative Director, Copywriter: Ted Jendrysik<br />Brand Director: Arabella Plum<br />Producer: Mary D. Hanifin<br />Director: <a href="http://www.darnellworks.com/shilo/bio-as.htm">Andre Stringer</a><br />Production Company: <a href="http://www.shilo.tv/">Shilo</a><br />Director of Photography: Max Goldman<br />Editor: Cassidy Gearhart<br />Assistant Editor: Hedia Maron<br />Rotoscopers: Paul Daniel, Djeison Canuto<br />Associate Producer: Sheina Dao<br />Line Producer: Jeremy Yaches<br />Head of Production: Julie Shevach<br />Executive Producer: Tracy Chandler<br />Telecine: Company 3<br />Colorist: Tom Poole<br />Music Composer: Darrin Weiner<br />Sound Design and Final Mix: Penny Lane<br />Sound Designer/Mixer: Joseph Miuccio

Saucony Asks You To Find Your Strong In A New TV Spot And Ad Campaign.

The visually driven "Find Your Strong" campaign conceived by Mechanica founding partner and creative director Libby DeLana and he...

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