Saucony Asks You To Find Your Strong In A New TV Spot And Ad Campaign.

<script type="text/javascript" src="http://w.sharethis.com/button/sharethis.js#publisher=0d650ffe-1ec7-4395-883b-24e806d21a65&type=website"></script><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqEIuClcN8WNwYE0gxbM5mlJJcmokMvJG0pRqQruJPr5qy8NU4yRdHE6iB4WGl0nlFRSqiHq3wVeRWqcALqYMEg8JSlDoXSOBmtHNaevMtoZQpIhQvTSxKCC8zj4Nwxei_kcbn5zJqQpug/s1600/fys+hero.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5600833237716784722" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqEIuClcN8WNwYE0gxbM5mlJJcmokMvJG0pRqQruJPr5qy8NU4yRdHE6iB4WGl0nlFRSqiHq3wVeRWqcALqYMEg8JSlDoXSOBmtHNaevMtoZQpIhQvTSxKCC8zj4Nwxei_kcbn5zJqQpug/s400/fys+hero.jpg" style="cursor: pointer; width: 524px; height: 580px;" /></a><br /><br />The visually driven "Find Your Strong" campaign conceived by <a href="http://www.mechanicausa.com/index_browser.html">Mechanica</a> founding partner and creative director Libby DeLana and her colleagues features print and online executions, retail and event-marketing components, and the brand's first-ever television spot, which was directed by Andre Stringer from U.S. creative production company <a href="http://www.shilo.tv/">Shilo.</a><br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgY03N_9KDT4-1v7kRVMWP4ykBVCYpWoxt8LVcI9KbDCltZyrHelSBkYxgoTo-hhsRM1qp4PMKLEqyWYhBOC0cyZKGEeNMrFru-qJ8KNHIEBm33hCa8p9Jn9by2ljUoUaOUVmnpxpZYoCYM/s1600/sswis5m.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5600830288154928466" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgY03N_9KDT4-1v7kRVMWP4ykBVCYpWoxt8LVcI9KbDCltZyrHelSBkYxgoTo-hhsRM1qp4PMKLEqyWYhBOC0cyZKGEeNMrFru-qJ8KNHIEBm33hCa8p9Jn9by2ljUoUaOUVmnpxpZYoCYM/s400/sswis5m.jpg" style="cursor: pointer; width: 528px; height: 296px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiC6rv_r3w96mXQno2lVjv4pFjWTX4gdWzIKcapZUjF8KMss9Ot0zaVC623YRUji8wUSFhZSEYRkdU-iTMM4RFnPdDv0-gnnVgpog9VhWruP0RyS8010JIIVHxbrXD_HsbP4ZtnbTZlAs4G/s1600/hero-bg-1.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5600834316174291394" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiC6rv_r3w96mXQno2lVjv4pFjWTX4gdWzIKcapZUjF8KMss9Ot0zaVC623YRUji8wUSFhZSEYRkdU-iTMM4RFnPdDv0-gnnVgpog9VhWruP0RyS8010JIIVHxbrXD_HsbP4ZtnbTZlAs4G/s400/hero-bg-1.jpg" style="cursor: pointer; width: 531px; height: 216px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjj4F-uklhQAKDVq7D7o3jL3W0Pe3UzmQQAaxsfHpdjk92LBy09IbL48qdYwEpTyTsW8LZh7GvKNkQTn-8-GE9RYJ2xXGWyZ-Cd8UIrMhOTPdpWAaHJJLvdGrOTei0ceYHBD5DCpTG59JkV/s1600/hero-bg-2.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5600834244998259026" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjj4F-uklhQAKDVq7D7o3jL3W0Pe3UzmQQAaxsfHpdjk92LBy09IbL48qdYwEpTyTsW8LZh7GvKNkQTn-8-GE9RYJ2xXGWyZ-Cd8UIrMhOTPdpWAaHJJLvdGrOTei0ceYHBD5DCpTG59JkV/s400/hero-bg-2.jpg" style="cursor: pointer; width: 530px; height: 216px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjAAfYTJ_BzQ4XYRAR1yGGiISHQT0Qu7B4NnoSrohMiIN6Sn9Oslfj5JHG6CT_o7Xlo8ygx1cRfYLzusQFbzn7de7Q1zYynIxVyXdsicI6aK3SPe2mwAEWOdoC4OiuVkvxH-fCDY5w0aiXv/s1600/hero-bg-3.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5600834173848335650" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjAAfYTJ_BzQ4XYRAR1yGGiISHQT0Qu7B4NnoSrohMiIN6Sn9Oslfj5JHG6CT_o7Xlo8ygx1cRfYLzusQFbzn7de7Q1zYynIxVyXdsicI6aK3SPe2mwAEWOdoC4OiuVkvxH-fCDY5w0aiXv/s400/hero-bg-3.jpg" style="cursor: pointer; width: 531px; height: 217px;" /></a><br /><br />"This new campaign continues to amplify our brand mission to inspire runners every day," said Chris Lindner, chief marketing officer for Saucony. "As we confidently emerge as a global athletic brand, we too are finding our 'strong.' Our first national television spot marks a pivotal point for Saucony, signaling a continued expansion of our marketing efforts to further drive brand awareness. Together with our partners at Mechanica, we had extremely high ambitions for every aspect of this significant spot, and the passion and craftsmanship of Andre Stringer and everyone at Shilo has truly exceeded our expectations."<br /><br /><iframe src="http://player.vimeo.com/video/22756449?byline=0&portrait=0&color=ba0f0f" frameborder="0" height="298" width="530"></iframe><br />The spot appears as a :60, a :30, and two different :15 versions (complete credits and behind the scenes stills for the spot can be found later of the post).<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGaEXdHNiKge31ZaM4aDyR7e8Bk80o3bfPbqq5l1jO1L7ccI2WbsZLbbEQg-5E2_A6UItYv6lnp0NnnEsgaCvn8nvu29XaykiIL3hInJNSYJBJbVCbiTOvxcr7sy7Ez2PnhJi9BrrBEBG7/s1600/andre-2m.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5600835272980735122" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGaEXdHNiKge31ZaM4aDyR7e8Bk80o3bfPbqq5l1jO1L7ccI2WbsZLbbEQg-5E2_A6UItYv6lnp0NnnEsgaCvn8nvu29XaykiIL3hInJNSYJBJbVCbiTOvxcr7sy7Ez2PnhJi9BrrBEBG7/s400/andre-2m.jpg" style="cursor: pointer; width: 527px; height: 350px;" /></a><br /><span style="font-size:85%;"><span style="font-style: italic;">above: Director Andre Stringer</span> </span><br />Along with the other elements appearing through targeted media placements, the :60 TV spot debuted two nights ago tonight on ESPN, and it will continue airing on CBS College, ESPN, ESPN2, Fox Sports, NBC Sports and Versus over the next five weeks.<br /><br />The following print ads for the campaign were shot by the very talented photographer <a href="http://www.johnhuet.com/">John Huet</a>:<br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhy7JtaxT1RghkNSYGsRMQRh75O_BsGWv1WxL00YJhFapIKxLkUqxksyyFiW9NXwOVGSUTM0OtVI9h6uEznffmgbhSFmfNlxmBwfQa6N23AdEwdXtllyKJpFUtLkihf4Oo-T4ALfvWHRJel/s1600/FYS_MensKinvara.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5600830670296129298" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhy7JtaxT1RghkNSYGsRMQRh75O_BsGWv1WxL00YJhFapIKxLkUqxksyyFiW9NXwOVGSUTM0OtVI9h6uEznffmgbhSFmfNlxmBwfQa6N23AdEwdXtllyKJpFUtLkihf4Oo-T4ALfvWHRJel/s400/FYS_MensKinvara.jpg" style="cursor: pointer; width: 534px; height: 352px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg72sSIeNMim0st_CElD-7hWJ3k3hvP_6qQmDmkVHifqR5Hq4HYc7IOAt-Rw4BCMvq285ixbOGUFv9sgEgi5ZGPJqK2toFK5J23xLbT_2XZOadmxRL8Nrppq8UH6HV3VYz_qfyi0IzngFpg/s1600/print-ad1.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5600836700122282594" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg72sSIeNMim0st_CElD-7hWJ3k3hvP_6qQmDmkVHifqR5Hq4HYc7IOAt-Rw4BCMvq285ixbOGUFv9sgEgi5ZGPJqK2toFK5J23xLbT_2XZOadmxRL8Nrppq8UH6HV3VYz_qfyi0IzngFpg/s400/print-ad1.jpg" style="cursor: pointer; width: 533px; height: 352px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5Q_1s9WAA2PEAi9QCYqgCcf8i0Xo4t7LWD8qO2ToV60g5JLNtazGgO_87nq9qLXE7P80WKRtFYKpOoU6B5qM8Bep0eqYvZIcsSQ-oGwql53bJxTnJeaMRk7POQzuEuXAxZFKTgcXH0OB3/s1600/print-ad2.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5600836604930199890" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5Q_1s9WAA2PEAi9QCYqgCcf8i0Xo4t7LWD8qO2ToV60g5JLNtazGgO_87nq9qLXE7P80WKRtFYKpOoU6B5qM8Bep0eqYvZIcsSQ-oGwql53bJxTnJeaMRk7POQzuEuXAxZFKTgcXH0OB3/s400/print-ad2.jpg" style="cursor: pointer; width: 531px; height: 352px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhI1F0MLOG71KGKneQMngFWxVOrY5guY1Oym0KCsamwgGDTxLLs4B6bHaVmakc-mkkHlguqDDHELSKegkG7UPW0lghYnjkuIXJ2mMMFdODo7aYxW7bb3QdDCRwJRWOl30bmWGnmhiQCUJN/s1600/print-ad3.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5600838238875518530" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhI1F0MLOG71KGKneQMngFWxVOrY5guY1Oym0KCsamwgGDTxLLs4B6bHaVmakc-mkkHlguqDDHELSKegkG7UPW0lghYnjkuIXJ2mMMFdODo7aYxW7bb3QdDCRwJRWOl30bmWGnmhiQCUJN/s400/print-ad3.jpg" style="cursor: pointer; width: 531px; height: 371px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3o5E5Z3I78v-6lnxPZ3Bm6IY0E6puNLHfkIRaQJx6JPraeem-_zQxpyUsD9Rps3Fftzw8DpaNQCjkRB7EccgBwE7TTBI4AERlysc3qIBKCy5vgFwaVfgLNyJfIWlHMkhAyk-Sak5b39rA/s1600/print-ad4.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5600838169399048610" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3o5E5Z3I78v-6lnxPZ3Bm6IY0E6puNLHfkIRaQJx6JPraeem-_zQxpyUsD9Rps3Fftzw8DpaNQCjkRB7EccgBwE7TTBI4AERlysc3qIBKCy5vgFwaVfgLNyJfIWlHMkhAyk-Sak5b39rA/s400/print-ad4.jpg" style="cursor: pointer; width: 530px; height: 357px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfZSnKMwDQ75PQXJ1K6urI2S2nij-QZmgN-Qz4C7rGGgYyuueAbP6xfd04uOI2BfR0CBiOczOgj7xaGrqkKbZtBAMNfha1BRwkQ41Iqw83yZC889lwSkznvVWK4u_tYuVMpBU6p_Z4a-9C/s1600/FYS_WomensKinvara.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5600830589237651186" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfZSnKMwDQ75PQXJ1K6urI2S2nij-QZmgN-Qz4C7rGGgYyuueAbP6xfd04uOI2BfR0CBiOczOgj7xaGrqkKbZtBAMNfha1BRwkQ41Iqw83yZC889lwSkznvVWK4u_tYuVMpBU6p_Z4a-9C/s400/FYS_WomensKinvara.jpg" style="cursor: pointer; width: 528px; height: 360px;" /></a><br /><br />LEXINGTON, MA (April 25, 2011) – Signaling a continued expansion of its marketing efforts, Saucony, Inc., a leading global supplier of performance athletic footwear and apparel, today announced its new multi-media global brand campaign entitled Find Your Strong. The campaign, the brand’s largest marketing effort to date, inspires consumers to find their personal "strong" through running. The new platform encompasses multiple touch points, including an immersive digital and social media experience and the brand's first-ever national television commercial. The TV spot breaks nationally on Wednesday night, April 27th on ESPN.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5IMS93EnWRAmi8T1HsW7dlT_vmiMcaaHRHueclt8rwkeSsaczaOlIuIm7XV1zoCt7DasZC5twm63lqIJvTHAnGBYEQ8e9nWni0OUEWAxtNjejr0uk645-zYG2yJFKBMVxeyarZCFpcnyp/s1600/sswis3m.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5600831500548312546" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5IMS93EnWRAmi8T1HsW7dlT_vmiMcaaHRHueclt8rwkeSsaczaOlIuIm7XV1zoCt7DasZC5twm63lqIJvTHAnGBYEQ8e9nWni0OUEWAxtNjejr0uk645-zYG2yJFKBMVxeyarZCFpcnyp/s400/sswis3m.jpg" style="cursor: pointer; width: 523px; height: 294px;" /></a><br /><span style="font-size:85%;"><span style="font-style: italic;">above: a still from the spot<br /><br /></span></span>"As runners, we know that people run for intensely personal reasons," said Chris Lindner, chief marketing officer for Saucony. “Whether in honor of a relative, for a charity or medal, or for ourselves, running inspires the human spirit, making us stronger. At the core, this campaign is about just that; it's where and how we train and the people and moments that strengthen us. Ultimately, we're tapping into this emotional connection to create a dialog that we hope will inspire even more people to run."<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2Ucwol_Buxye0McUNE6AtK75qFjDYPmwCWTKpnUOc0mssLsXl8Nwe5FRb0qlNWiSZRaMDa_EmBWzROuOpFPH_XWoC9pdxP0X1PcbgMgMvldi4td1adHhGjdcr3IgwsgN4Jjsp8JUwR40T/s1600/sswis6m.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5600831255368613138" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2Ucwol_Buxye0McUNE6AtK75qFjDYPmwCWTKpnUOc0mssLsXl8Nwe5FRb0qlNWiSZRaMDa_EmBWzROuOpFPH_XWoC9pdxP0X1PcbgMgMvldi4td1adHhGjdcr3IgwsgN4Jjsp8JUwR40T/s400/sswis6m.jpg" style="cursor: pointer; width: 525px; height: 295px;" /></a><br /><span style="font-size:85%;"><span style="font-style: italic;">above: a still from the spot</span></span><br /><br />"The new campaign continues to amplify our brand mission to inspire runners every day. As we confidently emerge as a global athletic brand, we too are finding our 'strong'. Our first national television spot marks a pivotal point for Saucony, signaling a continued expansion of our marketing efforts to further drive brand awareness. The timing couldn't be better as the Kinvara 2, the campaign's featured product, was recently named Best Buy by Runner's World in their annual Summer Shoe Guide," added Lindner.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiT9XQRYUKDDoaBGkCqZOI0ADMVR6TbrAY7KjNJwE3Xn-H1ncMwaxQo9rhvuQ-LZeX9dNMUH-lDuxqj6CoTnsPk57hazT5OMjJ3B2ZV0q2geHpxnv9EwnxGrys-6SzFUt4E1Ee4KxtXRV6q/s1600/sswis1m.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5600831897324462258" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiT9XQRYUKDDoaBGkCqZOI0ADMVR6TbrAY7KjNJwE3Xn-H1ncMwaxQo9rhvuQ-LZeX9dNMUH-lDuxqj6CoTnsPk57hazT5OMjJ3B2ZV0q2geHpxnv9EwnxGrys-6SzFUt4E1Ee4KxtXRV6q/s400/sswis1m.jpg" style="cursor: pointer; width: 529px; height: 297px;" /></a><br /><span style="font-size:85%;"><span style="font-style: italic;">above: a still from the spot</span></span><br /><br />The new campaign, developed by Mechanica of Newburyport, Massachusetts, includes the following elements:<br /><br /><span style="font-size:130%;"><span style="font-weight: bold;">Television</span></span><br />The campaign's new TV spot entitled "What is Strong?" was produced by the Emmy Award-winning creative production company Shilo, and directed by Andre Stringer. Filmed at various locations in California's Marin Headlands, the spot depicts a composition of runners finding their "strong" as they run on roads, trails, tracks and playing fields. The diversity of runners featured conveys the premise that finding one's "strong" is an intensely personal experience.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiK8IkvUU-CUZOqzxMua3IjarmZaw3x4lXbMo_jx8VhiZ0d1qjvvDU3Lhvsz9TkL592P47m4QTwtuHJrxBtoXUF6TPA46tJUIukE2BRiKLAUYyS7XhAtZejzW0_hwPPWOCHX6fXBj3FSf1J/s1600/sswis2m.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5600831653144604178" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiK8IkvUU-CUZOqzxMua3IjarmZaw3x4lXbMo_jx8VhiZ0d1qjvvDU3Lhvsz9TkL592P47m4QTwtuHJrxBtoXUF6TPA46tJUIukE2BRiKLAUYyS7XhAtZejzW0_hwPPWOCHX6fXBj3FSf1J/s400/sswis2m.jpg" style="cursor: pointer; width: 524px; height: 294px;" /></a><br /><span style="font-size:85%;"><span style="font-style: italic;">above: a still from the spot</span></span><br /><br />Stringer once again teamed up with director of photography Max Goldman for this project. On various locations in California's Marin Headlands, the Saucony, Mechanica and Shilo executives and production crew filmed many of the same premier athletes who appear in the agency's campaign print ads.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhptbdiimDAsSeEcJLp8lLY0U_9kXKYgHQnoDRFYyiPLurufNM6TaEbsAuso0usqKWHu_CWsM8rnEKWGunZdF1zhvqhyqTmsTyrfSdsJtl5F11pY5RXLDq1txB9guGZo-u1RbqKeuJ96kO2/s1600/ssbts09m.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5600832436780965346" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhptbdiimDAsSeEcJLp8lLY0U_9kXKYgHQnoDRFYyiPLurufNM6TaEbsAuso0usqKWHu_CWsM8rnEKWGunZdF1zhvqhyqTmsTyrfSdsJtl5F11pY5RXLDq1txB9guGZo-u1RbqKeuJ96kO2/s400/ssbts09m.jpg" style="cursor: pointer; width: 534px; height: 355px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggl6EUfbSPZdRBn1e-okzsvzXYbVkeTpK9RRbTsriCDnY4O3CubvijOwcd2WR1A3dxq3SEggI_gqUOA9_kxa3A1vapECfRTXa9oiHDcxTQOnCbuRTPH5eKi138hNNvjxZkRcl0VwTZ_TyJ/s1600/ssbts01m.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5600832705109493026" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggl6EUfbSPZdRBn1e-okzsvzXYbVkeTpK9RRbTsriCDnY4O3CubvijOwcd2WR1A3dxq3SEggI_gqUOA9_kxa3A1vapECfRTXa9oiHDcxTQOnCbuRTPH5eKi138hNNvjxZkRcl0VwTZ_TyJ/s400/ssbts01m.jpg" style="cursor: pointer; width: 532px; height: 353px;" /></a><br /><span style="font-size:85%;"><span style="font-style: italic;">above: shooting the commercial</span></span><br /><br />Footage was captured on Kodak 35mm and 16mm color negative films using two ARRI 235 and one Aaton A Minima camera packages, the Revolution Steadicam and a custom camera car. Footage was transferred and color-graded by Tom Poole of Company 3 in New York. Editorial credit goes to Cassidy Gearhart, and the spot was finished in HD at Shilo's New York studio.<br /><br />The 30 second spot breaks nationally on April 27th with an ad flight of 5 weeks, and will be seen nationwide on ESPN, ESPN2, Fox Sports, CBS College, Versus and NBC Sports.<br /><br /><br /><span style="font-size:130%;"><span style="font-weight: bold;">Digital</span></span><br />Because runners are both personally motivated and passionately united, "What Is Strong?" the campaign's online destination, allows runners to honor the people and moments that inspire them while drawing inspiration from the "strong" of others.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcCKn1wMt2XQIrd0JGXMfT05O7uALhz0xNX5tvtDemSkuKtNxkJGL_N58aHMziJ-zXsiVsCrwCV6ubBdW9iYTaS2ka5N1FPUbSS51bp6YwBPR-BCdRt6PY1-36mv4YuPbO0TSuyj9Wdsnq/s1600/211130_20662169998_676704_n.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5600834572610504946" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcCKn1wMt2XQIrd0JGXMfT05O7uALhz0xNX5tvtDemSkuKtNxkJGL_N58aHMziJ-zXsiVsCrwCV6ubBdW9iYTaS2ka5N1FPUbSS51bp6YwBPR-BCdRt6PY1-36mv4YuPbO0TSuyj9Wdsnq/s400/211130_20662169998_676704_n.jpg" style="cursor: pointer; width: 184px; height: 553px;" /></a><span style="text-decoration: underline;"></span><br /><br />The innovative digital application creates a visual depiction of user-generated "strongs," highlighting those most shared by the community. Additionally, <a href="https://www.facebook.com/Saucony">users can share their personal "strongs" through social media channels</a> and personalized tee shirts. To coincide with the launch of the TV spot, saucony.com/strong will go live on Wednesday, April 27th. Boston-based Beam Interactive developed the campaign's digital platform.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZs7iwebAZKRE4wAH2ubnbt7D3vorwpctOhWw3alA-RdY3E3nW_pi8KvlJjuQ0c1Boy7PR6sXOJ_4ziHTFuwbet0EI0u6FjnFwy1LDB7jkuiJAwoVu2JpnPn760Hz9my-ru7MpkchYnfmB/s1600/ssbts11m.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5600832051438477634" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZs7iwebAZKRE4wAH2ubnbt7D3vorwpctOhWw3alA-RdY3E3nW_pi8KvlJjuQ0c1Boy7PR6sXOJ_4ziHTFuwbet0EI0u6FjnFwy1LDB7jkuiJAwoVu2JpnPn760Hz9my-ru7MpkchYnfmB/s400/ssbts11m.jpg" style="cursor: pointer; width: 523px; height: 347px;" /></a><br /><span style="font-size:85%;"><span style="font-style: italic;">above: the tv ads were shot in the Marin Headlands and San Mateo</span> </span><br /><br /><span style="font-weight: bold;font-size:130%;" >Print</span><br />The national and regional print campaign, shot by famed sports photographer John Huet, was launched this month in vertical running and consumer fitness magazines, including Runner's World, Running Times, Men's Health, Women's Health, Fitness, ESPN Rise and the Running Network's regional publications.<br /><br /><span style="font-weight: bold;">In-Store</span><br />In-store elements at key national retailers include window displays, point-of-purchase, product displays and consumer brochures. A mobile video resource will reinforce the brand's new marketing platform and feature its product collection.<br /><br />Event sponsorships, a national tour and a new expo booth will also support the brand's marketing platform.<br /><br />The Find Your Strong campaign is planned to run throughout 2011, with several new executions for the fall. Saucony will continue to integrate the theme into upcoming marketing initiatives throughout the year.<br /><br /><span style="font-weight: bold;">Complete Project Credits: Saucony "What is Strong?" TV Spots</span><br /><br />Project Title: Saucony "What is Strong?"<br />Project Lengths: :60, :30, 2 x :15s<br />Debut Date: 4/27/11<br />Film Location: Marin County & San Mateo, CA<br />Client: <a href="http://www.saucony.com">Saucony, Inc.<br /></a>Chief Marketing Officer: Chris Lindner<br />Advertising Agency: <a href="http://www.mechanicausa.com">Mechanica</a><br />Partner/Creative Director: Libby DeLana<br />Creative Director, Copywriter: Ted Jendrysik<br />Brand Director: Arabella Plum<br />Producer: Mary D. Hanifin<br />Director: <a href="http://www.darnellworks.com/shilo/bio-as.htm">Andre Stringer</a><br />Production Company: <a href="http://www.shilo.tv/">Shilo</a><br />Director of Photography: Max Goldman<br />Editor: Cassidy Gearhart<br />Assistant Editor: Hedia Maron<br />Rotoscopers: Paul Daniel, Djeison Canuto<br />Associate Producer: Sheina Dao<br />Line Producer: Jeremy Yaches<br />Head of Production: Julie Shevach<br />Executive Producer: Tracy Chandler<br />Telecine: Company 3<br />Colorist: Tom Poole<br />Music Composer: Darrin Weiner<br />Sound Design and Final Mix: Penny Lane<br />Sound Designer/Mixer: Joseph Miuccio

Saucony Asks You To Find Your Strong In A New TV Spot And Ad Campaign.

The visually driven "Find Your Strong" campaign conceived by Mechanica founding partner and creative director Libby DeLana and he...

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Mounted Life. Stunning Taxidermy Photography By Danielle van Ark.

<script type="text/javascript" src="http://w.sharethis.com/button/sharethis.js#publisher=0d650ffe-1ec7-4395-883b-24e806d21a65&type=website"></script><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgcMqEceHlNp9VgmOtvkRAR0blxQCIaK3RVYmMMl7CINIPqa7fiJ6h9cA7bL4kaNjc3Tb1DKG0C65EgKRLmCwphUcGDLCMLnJ-YKD-Xy256K5U_RzuvTr1ODsRzfKvtiZ4117Hr96-_VXw/s1600/Danielle+003a.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5590361798381426290" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgcMqEceHlNp9VgmOtvkRAR0blxQCIaK3RVYmMMl7CINIPqa7fiJ6h9cA7bL4kaNjc3Tb1DKG0C65EgKRLmCwphUcGDLCMLnJ-YKD-Xy256K5U_RzuvTr1ODsRzfKvtiZ4117Hr96-_VXw/s400/Danielle+003a.jpg" style="cursor: pointer; width: 524px; height: 421px;" /></a><br /><br /><span style="font-weight: bold;">The Mounted Life</span> is a series of photographs by Royal Academy of Arts graduate <a href="http://www.daniellevanark.com/">Danielle van Ark.</a> She visited the storage and archives of museums around the world and found animals in surroundings and environments so far from their natural habitats she was struck by the inherent contrast and photographed them.<br /><br />The series makes the most of the juxtaposition of wildlife and industrial imagery. The images are disturbing, funny, haunting, confrontational and even touching in their composition and subject matter.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNIv2KqiMsr5fIL0RtQ7B1COXCvbpN-V-VGBo3CiPwC02I3lRrYKZgMbYUMU3HJWbQj0vxabsZWoeFpQRPmNbUjXMQlDB00EZPqhPVPPQk-YjwPAJAspgWdSDoNHDdIdDmTzt1JZB-Ftg/s1600/14+Danielle+van+Ark91.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5590363702539828946" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNIv2KqiMsr5fIL0RtQ7B1COXCvbpN-V-VGBo3CiPwC02I3lRrYKZgMbYUMU3HJWbQj0vxabsZWoeFpQRPmNbUjXMQlDB00EZPqhPVPPQk-YjwPAJAspgWdSDoNHDdIdDmTzt1JZB-Ftg/s400/14+Danielle+van+Ark91.jpg" style="cursor: pointer; width: 530px; height: 416px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhMJ2wY7T_wl4KROw2LPb0G1W6qc9tqgYMrewCxcNmaZjdZdV7z4XsNGhqH660IDTgNlpICA3UrbjIUOU3ngsg-EtVRjMujmHMhqgnfKeLsCF-aNc-LKFIJlbBC2WoiFxCFGB1ARoH6eQA/s1600/Mountedlife-hero.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5590369795022637122" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhMJ2wY7T_wl4KROw2LPb0G1W6qc9tqgYMrewCxcNmaZjdZdV7z4XsNGhqH660IDTgNlpICA3UrbjIUOU3ngsg-EtVRjMujmHMhqgnfKeLsCF-aNc-LKFIJlbBC2WoiFxCFGB1ARoH6eQA/s400/Mountedlife-hero.jpg" style="cursor: pointer; width: 527px; height: 420px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjo3Yg3i2dTMxDt_PJbPA26Zw48irVDqdemF5PMmbBeL2brhFmtKDoYxW8lxjTQGvCrCb677IkgS0lFmVgIfPzDagbeMdqOvisHKMKAYXQTZV1BTrL0Rkz61jBtT8K3DRJ1Bmn69UkE908/s1600/Danielle+014.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5590361638011165170" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjo3Yg3i2dTMxDt_PJbPA26Zw48irVDqdemF5PMmbBeL2brhFmtKDoYxW8lxjTQGvCrCb677IkgS0lFmVgIfPzDagbeMdqOvisHKMKAYXQTZV1BTrL0Rkz61jBtT8K3DRJ1Bmn69UkE908/s400/Danielle+014.jpg" style="cursor: pointer; width: 527px; height: 662px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYvWN3eWaw3yn1YAezF1OTPE5dmz9a3YfnRsET1TCuZC59thhH21qfL9pXLBXttuBDusPFGCDkCflWjBFVZRw6JnxfrSobN6_rH8xKmpjDwB1KgNdMDh6ZuN6xRctX2J8IQy2RWcRHjmk/s1600/15+Danielle+van+Ark92.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5590363609871688146" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYvWN3eWaw3yn1YAezF1OTPE5dmz9a3YfnRsET1TCuZC59thhH21qfL9pXLBXttuBDusPFGCDkCflWjBFVZRw6JnxfrSobN6_rH8xKmpjDwB1KgNdMDh6ZuN6xRctX2J8IQy2RWcRHjmk/s400/15+Danielle+van+Ark92.jpg" style="cursor: pointer; 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width: 526px; height: 656px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjSMFoSTnsBpCCnA1Um-c6ILpvAAVRZjNO7YDS4a8DRawL2tBo2e56nYKQ2VZ-zEnM-l88akRpiGh7oi_ksPm2ZU7ma7ojj2CmofOr1qwUf3KulDUSn0WCy08GzKcmG-TNbnBrzzIXG4oo/s1600/12.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5590362939872938722" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjSMFoSTnsBpCCnA1Um-c6ILpvAAVRZjNO7YDS4a8DRawL2tBo2e56nYKQ2VZ-zEnM-l88akRpiGh7oi_ksPm2ZU7ma7ojj2CmofOr1qwUf3KulDUSn0WCy08GzKcmG-TNbnBrzzIXG4oo/s400/12.jpg" style="cursor: pointer; width: 523px; height: 653px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9GXHXxON4ZbMNLFhgF4Ynf2614zcy4Uhe6WUyPnOXnLq1SdgWR86-Zjaf1QiPpkfEsukoP_Ix-MP0j-pAgesUed_roeDMRfVv993RtO_9-V2h8JGbXPTbUkLwcyErTzCUKyjivGCVCa4/s1600/Danielle+001a.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5590361722241436050" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9GXHXxON4ZbMNLFhgF4Ynf2614zcy4Uhe6WUyPnOXnLq1SdgWR86-Zjaf1QiPpkfEsukoP_Ix-MP0j-pAgesUed_roeDMRfVv993RtO_9-V2h8JGbXPTbUkLwcyErTzCUKyjivGCVCa4/s400/Danielle+001a.jpg" style="cursor: pointer; width: 526px; height: 418px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgX5mPpoum7jB0tOvO5iJ_ojC8qPsXlbS3UU9vaIQIffqDURlgpbsMPbFcj8TRbXYG_9EwDdP1IVmi_TfyOLlwaGCYMbpzk2AAQTcKXag-TN9g62p4QwG4SfesRsuOkyVhYsGVwp_BLweQ/s1600/Mountedlife1.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5590369725417366002" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgX5mPpoum7jB0tOvO5iJ_ojC8qPsXlbS3UU9vaIQIffqDURlgpbsMPbFcj8TRbXYG_9EwDdP1IVmi_TfyOLlwaGCYMbpzk2AAQTcKXag-TN9g62p4QwG4SfesRsuOkyVhYsGVwp_BLweQ/s400/Mountedlife1.jpg" style="cursor: pointer; width: 527px; height: 324px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRCkNRgCj3s6_O68NQDpBsrMJ31ll9ivhI-qfH3Dtg2eClOOoRLamIasM3cgEIW1JpmL0ZD3HkBmSgoWSqKPoOPrRs-o7_g7DAWltJMhEQimnfvxPZys3s4wYER_XwwGzXCzcb3tQQ9JM/s1600/Mountedlife2.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5590369657062657730" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRCkNRgCj3s6_O68NQDpBsrMJ31ll9ivhI-qfH3Dtg2eClOOoRLamIasM3cgEIW1JpmL0ZD3HkBmSgoWSqKPoOPrRs-o7_g7DAWltJMhEQimnfvxPZys3s4wYER_XwwGzXCzcb3tQQ9JM/s400/Mountedlife2.jpg" style="cursor: pointer; width: 524px; height: 419px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi80ZWNX5vJjEf9Z3eECRhFMLRUEhlRApqf-Y2o3wc6FYA4-29WcVEmCAB2s-Hd3WxCVwVbMqeQZYK2taB3rPy8fsU6X1i0jJDLSds7kJCKbOEGNG2K6S_I3Z9KJOeIx1HXt6e0Ol60sGs/s1600/Mountedlife3.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5590369569088389714" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi80ZWNX5vJjEf9Z3eECRhFMLRUEhlRApqf-Y2o3wc6FYA4-29WcVEmCAB2s-Hd3WxCVwVbMqeQZYK2taB3rPy8fsU6X1i0jJDLSds7kJCKbOEGNG2K6S_I3Z9KJOeIx1HXt6e0Ol60sGs/s400/Mountedlife3.jpg" style="cursor: pointer; width: 526px; height: 419px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-gs1L7Pp8AUIyriFweWP7gwPveBlx8OL-fk0zKUs02Mu74SSg2c_2wUmKT9XH_7z4IEtmkx1w0wrVQpcNgolhkJJIFXebMW4bk8aB4O_kgTTSeyF-5MfC4QzXbV4yuJ_dyrpGtkZK9TI/s1600/Mountedlife4.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5590369424572039922" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-gs1L7Pp8AUIyriFweWP7gwPveBlx8OL-fk0zKUs02Mu74SSg2c_2wUmKT9XH_7z4IEtmkx1w0wrVQpcNgolhkJJIFXebMW4bk8aB4O_kgTTSeyF-5MfC4QzXbV4yuJ_dyrpGtkZK9TI/s400/Mountedlife4.jpg" style="cursor: pointer; width: 524px; height: 327px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMtutX0UVk_oCbA7ijipvstfmGch2lAI9uYYsrJFqdh9AUQHbZWT8JSQn7OODs6CG8q8U3fTlHU5zRoSfYzHHEEDkaEpquMt3y7URFYgn4vNS7kP2KpU9ZSA9F_6gXVMZxLIdX2D2cp-4/s1600/Mountedlife5.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5590369332931055074" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMtutX0UVk_oCbA7ijipvstfmGch2lAI9uYYsrJFqdh9AUQHbZWT8JSQn7OODs6CG8q8U3fTlHU5zRoSfYzHHEEDkaEpquMt3y7URFYgn4vNS7kP2KpU9ZSA9F_6gXVMZxLIdX2D2cp-4/s400/Mountedlife5.jpg" style="cursor: pointer; width: 524px; height: 415px;" /></a><br /><span style="font-size:85%;"><span style="font-style: italic;">above images courtesy of </span><a href="http://www.nowness.com/day/2010/12/14" style="font-style: italic;">Nowness</a></span>, <span style="font-size:85%;"><span style="font-style: italic;"><a href="http://www.daniellevanark.com/">Danielle van Ark</a> and </span><a href="http://foam.org/" style="font-style: italic;">Foam Editions</a></span><br /><br />You can purchase some of the above prints at <a href="http://foam.org/shopitems/editions-van-ark">Foam Editions</a><br /><br />Danielle van Ark graduated in 2005 from the Royal Academy of Arts in The Hague. Since then she has been living and working in New York and the Netherlands. The artist now wields backstage access to 33 museums across Europe and North America, and she aims to package the entire collection into a book.<br /><br />See more of <a href="http://www.daniellevanark.com/">her work here.</a><br /><span style="font-size:85%;"> <a href="http://foam.org/" style="font-style: italic;"></a><br /></span><span style="font-weight: bold;">Contact Info</span>:<br /><a href="mailto:danielle@daniellevanark.com">danielle@daniellevanark.com</a><br />NL +31 (0)6 28 25 45 78<br />US +1 917 374 2714<br />Studio:<br />Nieuw en Meer<br />Oude Haagseweg 131 achter<br />1066 BV Amsterdam

Mounted Life. Stunning Taxidermy Photography By Danielle van Ark.

The Mounted Life is a series of photographs by Royal Academy of Arts graduate Danielle van Ark. She visited the storage and archives of m...

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The Stunning And Surreal Photography Of Martin Sigal

<script type="text/javascript" src="http://w.sharethis.com/button/sharethis.js#publisher=0d650ffe-1ec7-4395-883b-24e806d21a65&type=website"></script><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFHM065o_1iuUaNtjhHeMnNQ_b2mMR0qX7tQgFa08WqENvny-ICQK8BsjgPxTyBt2qIMdqJKL_tdJ3PusE0O9y2ou-jGWQifBBiPbd6OBXv0P0zhsBOBfX8Fd8UXSK8T0CEkfEkRk1DRyL/s1600/sigal11.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5586356755827208226" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFHM065o_1iuUaNtjhHeMnNQ_b2mMR0qX7tQgFa08WqENvny-ICQK8BsjgPxTyBt2qIMdqJKL_tdJ3PusE0O9y2ou-jGWQifBBiPbd6OBXv0P0zhsBOBfX8Fd8UXSK8T0CEkfEkRk1DRyL/s400/sigal11.jpg" style="cursor: pointer; width: 519px; height: 346px;" /></a><br /><br />Martin Sigal is a photographer specializing in advertising photography for the last fifteen years. Whether shooting people, cars, products, or landscapes, he balances a refined accuracy with a human touch, always bringing a fresh approach to projects and avoiding the predictable.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMSu9ljn9HTazw4aY5GvSASQyoPw1RWWH4hsRnn7DwVdNzBQLZ3aLjox298EaSu4oGZmlAKyi409gAz0xNl2szyCSA7g39rFzlm5PEM6xRLOka9tIJ0hPyaI4eAhfTv5_XFWYMG5ZTE4SP/s1600/sigal12.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5586356667724013154" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMSu9ljn9HTazw4aY5GvSASQyoPw1RWWH4hsRnn7DwVdNzBQLZ3aLjox298EaSu4oGZmlAKyi409gAz0xNl2szyCSA7g39rFzlm5PEM6xRLOka9tIJ0hPyaI4eAhfTv5_XFWYMG5ZTE4SP/s400/sigal12.jpg" style="cursor: pointer; width: 524px; height: 349px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwmfItPvvxTIIz3IbCzSQtVCeCe-kZO52mj2DPJtGgNBOI_CxT8_FEJVO5TgFNTA7drCodRS127r2w5p7yQMhtjotwhX7U9ergKx2uIoJ_EUeVes6KOINrn8sQ7REFaU991yih_ZA0bsUg/s1600/sigal13.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5586356584001930546" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwmfItPvvxTIIz3IbCzSQtVCeCe-kZO52mj2DPJtGgNBOI_CxT8_FEJVO5TgFNTA7drCodRS127r2w5p7yQMhtjotwhX7U9ergKx2uIoJ_EUeVes6KOINrn8sQ7REFaU991yih_ZA0bsUg/s400/sigal13.jpg" style="cursor: pointer; width: 526px; height: 351px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6bOGbj2rSjWiWIL6GVDdtFHuepkB4M7XgyaaeKP78YlRrUQHDRzUDH7SNn7U_gMv_U44wrVjjAhDVOV55seb-1PubudIBU_38VfIOqBd5Yoryspdid9qOu8lJVRrlpnksMjojq6JIKeNn/s1600/sigal14.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5586356488131209042" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6bOGbj2rSjWiWIL6GVDdtFHuepkB4M7XgyaaeKP78YlRrUQHDRzUDH7SNn7U_gMv_U44wrVjjAhDVOV55seb-1PubudIBU_38VfIOqBd5Yoryspdid9qOu8lJVRrlpnksMjojq6JIKeNn/s400/sigal14.jpg" style="cursor: pointer; width: 527px; height: 350px;" /></a><br /><br />Here's just a sampling of his enormous body of work. The following were used as images in various ad campaigns for many of his prestigious clients.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4h0IKM3ZEFBSE_DbqW2lBic_vf04lqZjFhIfqT6JwH0mrQO98wUBG-AQIou6gi8In38gSjDtQT44-wI9CQV4ZlqlpvIiy7Pwk8aCU5D6Vf_KrOe4r0LF0usPNemWnztFfafE7KwrqlaKR/s1600/sigal15.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5586356349596391458" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4h0IKM3ZEFBSE_DbqW2lBic_vf04lqZjFhIfqT6JwH0mrQO98wUBG-AQIou6gi8In38gSjDtQT44-wI9CQV4ZlqlpvIiy7Pwk8aCU5D6Vf_KrOe4r0LF0usPNemWnztFfafE7KwrqlaKR/s400/sigal15.jpg" style="cursor: pointer; width: 522px; height: 331px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhyphenhyphenaklP95wRPdaQXJ30I3u8wAHyhfRlBlCslXHwEaUna0Mf7-hm5HzfO_b6NrozdNi9mI0En6Z7pMmdnymj9ShFi5L0I1Kz4ThaiqRX9K2SL09eDWP7kvZYw64rXOKUosoT-K3HtRa_84V/s1600/sigal17.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5586356259467710562" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhyphenhyphenaklP95wRPdaQXJ30I3u8wAHyhfRlBlCslXHwEaUna0Mf7-hm5HzfO_b6NrozdNi9mI0En6Z7pMmdnymj9ShFi5L0I1Kz4ThaiqRX9K2SL09eDWP7kvZYw64rXOKUosoT-K3HtRa_84V/s400/sigal17.jpg" style="cursor: pointer; width: 524px; height: 334px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj963DIEAuDpOlim0RsnYWdQ57BRS-n3dSIXqJvvvu9a_u66F4sMZ3JL3xt8Be2rvbJRj5DexbfqnijbXU1u7tY7NjBcif7KdsjDyvqHNiwuWfPkcmknIpMg1Y6Fv2bbSvg-rdFUOeWNBuv/s1600/sigal2.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5586355942095575890" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj963DIEAuDpOlim0RsnYWdQ57BRS-n3dSIXqJvvvu9a_u66F4sMZ3JL3xt8Be2rvbJRj5DexbfqnijbXU1u7tY7NjBcif7KdsjDyvqHNiwuWfPkcmknIpMg1Y6Fv2bbSvg-rdFUOeWNBuv/s400/sigal2.jpg" style="cursor: pointer; width: 523px; height: 392px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizKgPd4NWJE-ZAKqyHWPropoIHgwT0u2cl8I5VGjIrZkkc_g5z_btTX60Fb58ye0mqwzbdvjc0u_9vWQELgUKbKqV4tq7H4dY4IUuzuki7pXObQiG2i7YEJQuaD-Y5DtiLHWXUwONFYWvy/s1600/sigal3.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5586355864303569074" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizKgPd4NWJE-ZAKqyHWPropoIHgwT0u2cl8I5VGjIrZkkc_g5z_btTX60Fb58ye0mqwzbdvjc0u_9vWQELgUKbKqV4tq7H4dY4IUuzuki7pXObQiG2i7YEJQuaD-Y5DtiLHWXUwONFYWvy/s400/sigal3.jpg" style="cursor: pointer; 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width: 529px; height: 531px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivvWEpgHkRJZETVAsmNu2ZPlBA-JgR8IdnPHjblVU2rQu7RXG_gyM1NZhnJqEY4LDeL3MjiXxB_VwCFvxYfu2bsAuObXiujaTIqaKRqlmh4Xfkb7dW1bkXUY-AbtK3A_VXpXx6V_EbWlIM/s1600/sigal25.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5586354423447126194" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivvWEpgHkRJZETVAsmNu2ZPlBA-JgR8IdnPHjblVU2rQu7RXG_gyM1NZhnJqEY4LDeL3MjiXxB_VwCFvxYfu2bsAuObXiujaTIqaKRqlmh4Xfkb7dW1bkXUY-AbtK3A_VXpXx6V_EbWlIM/s400/sigal25.jpg" style="cursor: pointer; width: 529px; height: 531px;" /></a><br /><br />Martin has received several awards in the most prestigious festivals around the world such as Cannes, Clio, D&D, NYF, Lapiz, Fiap & Circulo de Creativos, among others. He was portrayed in the Photography Annual of Comarts magazine. In 2004, 2006 & 2008 he was portrayed several of his pictures in the 200 Best Photographers Worldwide issue of the renowned Luerzer’s Archive magazine On a more personal level, Sigal’s creative innovation combined a friendly, even-tempered demeanor when working with subjects make him a professional who approaches each picture with an open disposition, while his work reflects his life story – a dedication to artistry with a global outlook “ I am grateful to photography because it was allowed me to explore a world that blends fiction and reality, and portraying that duality provides a constant and fascinating challenge.” Sigal lives in Buenos Aires with his wife and two kids.<br /><br /><a href="http://www.martinsigal.com/">Martin Sigal photo</a><br />contact@martinsigal.com<br /><br />Martín Sigal is represented by the following agencies<br /><br /><span style="font-weight: bold;">In Argentina, Latin America and Spain:</span><br />Catamarca 2165<br />(1640) San Isidro,<br />Buenos Aires, Argentina<br />+ (54911) 69450045<br /><span style="font-weight: bold;"><br />In the United States:</span><br />Stockland Martel<br />343 East 18th Street, Lower<br />New York, NY 10003, USA<br />212 727 1400<br /><a href="http://www.stocklandmartel.com/">www.stocklandmartel.com</a><br />talentinfo@stocklandmartel.com<br /><span style="font-weight: bold;"><br />In Germany:</span><br />Christian Severin & Christian Wendeler GbR.<br />Gasstrasse 4<br />22761 Hamburg, Germany<br />+ (4940) 800 80 99 99<br /><a href="http://www.severinwendeler.com/">www.severinwendeler.com</a><br />office@severinwendeler.com

The Stunning And Surreal Photography Of Martin Sigal

Martin Sigal is a photographer specializing in advertising photography for the last fifteen years. Whether shooting people, cars, products, ...

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