Celebrities Flash Us in this CGI rendered Print Ad Campaign for IDEAS Books.

<script type="text/javascript" src="http://w.sharethis.com/button/sharethis.js#publisher=0d650ffe-1ec7-4395-883b-24e806d21a65&type=website"></script><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQ2h46fGb9VtnNYoRp61GqguQWISWCMgc7Wg1w1yauz4AecZNJyhfO8f8zQF_D5E96mv4SDvnfQz8IuobsNI4evLrKhmfxPNvo11SqyqR-3z5n6FgAi81bQHbMPV9iH4IH6gKIL209u8WC/s1600/Marilyn+Detail.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5658566298314189522" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQ2h46fGb9VtnNYoRp61GqguQWISWCMgc7Wg1w1yauz4AecZNJyhfO8f8zQF_D5E96mv4SDvnfQz8IuobsNI4evLrKhmfxPNvo11SqyqR-3z5n6FgAi81bQHbMPV9iH4IH6gKIL209u8WC/s400/Marilyn+Detail.jpg" style="cursor: pointer; width: 526px; height: 465px;" /></a><br /><br /><a href="http://www.mccannworldgroup.com/">McCann Worldgroup, Mumbai</a> and Warsaw-based creative agency <a href="http://www.arsthanea.com/">Ars Thanea</a>, devised and created this clever ad campaign to sell celebrity biographies for IDEAS books. Marilyn Monroe, Andre Agassi and Elvis "flash" the viewer swathed in book 'jackets' bearing their biography book covers. The celebrity images were entirely created in CGI by <a href="http://hejz.com/">Peter Jaworowski</a> of Ars Thanea.<br /><br /><span style="font-weight:bold;">Marilyn Monroe Biography ad and detail:</span><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfEMwQ6oDFgCI1ml6vVPEtjpwfbsJCzreKNFyXqbbS8pg3VJoDyE4hfSUV7yVYa1C4jOqMCi5QfixOVkdYST0cqJG-NfWR0amoPvt7vccBh0pW3l0XsQIiF6yJPvpSzRTnV3xHTuFBKgXU/s1600/Marilyn+ad+for+IDEAS+books.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5658566615880000370" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfEMwQ6oDFgCI1ml6vVPEtjpwfbsJCzreKNFyXqbbS8pg3VJoDyE4hfSUV7yVYa1C4jOqMCi5QfixOVkdYST0cqJG-NfWR0amoPvt7vccBh0pW3l0XsQIiF6yJPvpSzRTnV3xHTuFBKgXU/s400/Marilyn+ad+for+IDEAS+books.jpg" style="cursor: pointer; width: 231px; height: 319px;" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLroO2VB5fHuUnon9s8uIlv20BVX2AelmyA0x4C7pX-Ec3eOYnU3jJOqN8ITieotK9zhymVd3oDsR9OdngXnLnsrloTXUcTA3dnLELRn6c5_AhloPfKsXC_W3Y8GLtNFoRYDBMZzcMWqED/s1600/Full+Marilyn.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5658566731825449394" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLroO2VB5fHuUnon9s8uIlv20BVX2AelmyA0x4C7pX-Ec3eOYnU3jJOqN8ITieotK9zhymVd3oDsR9OdngXnLnsrloTXUcTA3dnLELRn6c5_AhloPfKsXC_W3Y8GLtNFoRYDBMZzcMWqED/s400/Full+Marilyn.jpg" style="cursor: pointer; width: 300px; height: 318px;" /></a><br /><br /><span style="font-weight:bold;">Elvis Biography ad and details:</span><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgu1ns08Ec1FEn1P8lNYOBGpdEotQHl6DVopg5rjFkz0IBHdtshPb21wzibYeItDjcVj8vva3FfpMv5F30SSYKSmYiwZr2E9odUVaw5NcAKUIRKP5EaA1EzV6HYU3Ud11ExA5O7EWJ8aq5w/s1600/Elvis+Detail.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5658567223679770194" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgu1ns08Ec1FEn1P8lNYOBGpdEotQHl6DVopg5rjFkz0IBHdtshPb21wzibYeItDjcVj8vva3FfpMv5F30SSYKSmYiwZr2E9odUVaw5NcAKUIRKP5EaA1EzV6HYU3Ud11ExA5O7EWJ8aq5w/s400/Elvis+Detail.jpg" style="cursor: pointer; width: 527px; height: 469px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0f5ELLbFaER7wZ5n903l6NFMMSh0wz2lZTfn4PXjU2jueLSi-19bQVllG9xJ1weZiesFoOjsv01LL6j_btHV0DSMNuqbGoeonJY2hinMS71ylHxazIR86TxNvvgyd_ZAntzLvMoUkJ2GL/s1600/Elvis+ad+for+Ideas+books.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5658566953843530370" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0f5ELLbFaER7wZ5n903l6NFMMSh0wz2lZTfn4PXjU2jueLSi-19bQVllG9xJ1weZiesFoOjsv01LL6j_btHV0DSMNuqbGoeonJY2hinMS71ylHxazIR86TxNvvgyd_ZAntzLvMoUkJ2GL/s400/Elvis+ad+for+Ideas+books.jpg" style="cursor: pointer; width: 227px; height: 319px;" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhE7NJEsFDLLJ4B8ys8e1hw4q30RzVJI2aJmwE4joZoHcOFxjCozg_PPcaPAqRUIL8OU6P_8rrG9ZfY3LLnaxpqEavAbeEo7n0lx3_l3eXlm53PtQCsWy_QwgFnlekMYL7B3101baZpDDsC/s1600/Full+elvis.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5658567019813958146" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhE7NJEsFDLLJ4B8ys8e1hw4q30RzVJI2aJmwE4joZoHcOFxjCozg_PPcaPAqRUIL8OU6P_8rrG9ZfY3LLnaxpqEavAbeEo7n0lx3_l3eXlm53PtQCsWy_QwgFnlekMYL7B3101baZpDDsC/s400/Full+elvis.jpg" style="cursor: pointer; width: 303px; height: 318px;" /></a><br /><br /><span style="font-weight:bold;">Andre Agassi Biography ad and details:</span><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjniHGI7R40N9Aq-7gFnXvdI2NqFXUmfk5iLJ4IRHQ9wac5dvduLY0VA93Cr6nYIHMR65cPK94rBMOPGcPUZ24Ad0jnEKMt426HCoHq5jRgPfGqBM9-M8odYebmqezvd4hJ0xiv_C5odO4_/s1600/Andre+detail.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5658567868210438898" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjniHGI7R40N9Aq-7gFnXvdI2NqFXUmfk5iLJ4IRHQ9wac5dvduLY0VA93Cr6nYIHMR65cPK94rBMOPGcPUZ24Ad0jnEKMt426HCoHq5jRgPfGqBM9-M8odYebmqezvd4hJ0xiv_C5odO4_/s400/Andre+detail.jpg" style="cursor: pointer; width: 529px; height: 473px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_CS4TFA5v_aHEsAucVG570lEpj2dqUrzGD683OU8PIrquSTiNFW1TmfRYuBNiC93LdaXukScHd33wBT-zIJRZhWOJCRcU_LYiS_l9ym1c_6etwXpoQ8jpXHbW7pcs5YkBFgWecgBLKzjy/s1600/Andre+ad+for+IDEAS+books.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5658567586103868994" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_CS4TFA5v_aHEsAucVG570lEpj2dqUrzGD683OU8PIrquSTiNFW1TmfRYuBNiC93LdaXukScHd33wBT-zIJRZhWOJCRcU_LYiS_l9ym1c_6etwXpoQ8jpXHbW7pcs5YkBFgWecgBLKzjy/s400/Andre+ad+for+IDEAS+books.jpg" style="cursor: pointer; width: 238px; height: 338px;" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmQbp7A5Ton81Mw8upUvZEqUcPFZk0IvBjBAEApaWhoSKHek0bCmUjmPfoIU3h4bgXBCs0iK77dwYiseZpJvCknm0N70cLRMElYNgyi1YL5fm1582Nn6D9VAP-knzG757sN7orhZ6UDP7V/s1600/Full+Andre.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5658567671336459426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmQbp7A5Ton81Mw8upUvZEqUcPFZk0IvBjBAEApaWhoSKHek0bCmUjmPfoIU3h4bgXBCs0iK77dwYiseZpJvCknm0N70cLRMElYNgyi1YL5fm1582Nn6D9VAP-knzG757sN7orhZ6UDP7V/s400/Full+Andre.jpg" style="cursor: pointer; width: 291px; height: 338px;" /></a><br /><br /><span style="font-weight: bold;">The Challenge</span><br />The branch of bookstores named Ideas Books decided to prepare advertising campaign which would present the broad array of its assortment, with main focus at underlining that the stores have both autobioraphic and biographic books on pop culture icons.<br /><br /><span style="font-weight: bold;">The Solution</span><br />Bearing in mind the real physiognomy of main heroes, the agency created their 3D models (basing on organic modeling), and as a next step made them wear the covers of the books they were present in.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhICdyU77TQDvOy8lmzGUyh5E8o5dhvmVWQOoEwF_iJayv6HtNGkmvcDTHE5mjTwzGJ0JZ1UfOwXLSW0IqnI6WXAnL6NbV46RnxCC1mTzcCbI-gNRhTWNJULouK3EY-4J8gYPkEPeewHgUG/s1600/Ideas+books+campaign.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5658568062627787986" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhICdyU77TQDvOy8lmzGUyh5E8o5dhvmVWQOoEwF_iJayv6HtNGkmvcDTHE5mjTwzGJ0JZ1UfOwXLSW0IqnI6WXAnL6NbV46RnxCC1mTzcCbI-gNRhTWNJULouK3EY-4J8gYPkEPeewHgUG/s400/Ideas+books+campaign.jpg" style="cursor: pointer; width: 536px; height: 266px;" /></a><br /><br /><span style="font-size:130%;">Credits</span><br /><span style="font-weight: bold;">Agency: </span><br />McCann World group, Mumbai<br />Regional Creative Director: Prasoon Joshi<br />Executive Creative Director: Ryan S Menezes<br />Writer: Ryan S Menezes, Trishay Kotwal<br />Art Director: Ryan S Menezes<br />Designer: Ryan S Menezes<br />Client Servicing: Manoj Mansukhani<br /><br /><span style="font-weight: bold;">Production Studio:</span><br />Ars Thanea<br />Design Director / Art Director / Retoucher: Peter Jaworowski<br />Production Manager: Marcin Molski<br />Lead 3D Artist: Piotr Kolus<br />3D Artists: Marcin Klicki, Daniel Komuda, Rafal Kidzinski

Celebrities Flash Us in this CGI rendered Print Ad Campaign for IDEAS Books.

McCann Worldgroup, Mumbai and Warsaw-based creative agency Ars Thanea , devised and created this clever ad campaign to sell celebrity biogr...

Read more »

Stunning Sapporo Beer Ad, Website And Game Combine Live Action & Animation.

<script type="text/javascript" src="http://w.sharethis.com/button/sharethis.js#publisher=0d650ffe-1ec7-4395-883b-24e806d21a65&type=website"></script><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgu8ENYpm-p1FOXfn7dps-FCBNamAqt-yONosxHSHPKlOcL8g2Su5paD5UvZJuVy52TEY-LTQ8WZUVVNUnmNacQuRSqXSnGjYCIlFWIys6QTcyA80omsa3w-IxVY_bEisYAi_9FXkE4S3Y/s1600/Sapporo+Biru+Hero2.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5620044445769104242" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgu8ENYpm-p1FOXfn7dps-FCBNamAqt-yONosxHSHPKlOcL8g2Su5paD5UvZJuVy52TEY-LTQ8WZUVVNUnmNacQuRSqXSnGjYCIlFWIys6QTcyA80omsa3w-IxVY_bEisYAi_9FXkE4S3Y/s400/Sapporo+Biru+Hero2.jpg" style="cursor: pointer; width: 536px; height: 342px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfsbo6-f7qFt47zYBlJDRP63tO2FpEFqTWhimBRba5MolpuxNylcSHLCVG-HQ3-B116jJbs0cQmNBdxPqB8POwcNb_iFuYC8-Eq4uYQ6i8QWkXNWhMkO60SRubdzgodNzfxxZSRVbouCc/s1600/b_sapporo_590x218.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5618999173651392418" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfsbo6-f7qFt47zYBlJDRP63tO2FpEFqTWhimBRba5MolpuxNylcSHLCVG-HQ3-B116jJbs0cQmNBdxPqB8POwcNb_iFuYC8-Eq4uYQ6i8QWkXNWhMkO60SRubdzgodNzfxxZSRVbouCc/s400/b_sapporo_590x218.jpg" style="cursor: pointer; width: 544px; height: 201px;" /></a><br /><br />This has got to be one of the most beautiful ads I've ever seen. This award-winning two minute video -and its web counterpart- for Sapporo Beer combines live action with animation to tell the story of the brand and brewing history of the Japanese beer.<br /><br /><iframe src="http://www.youtube.com/embed/K-Rs6YEZAt8?rel=0" allowfullscreen="" frameborder="0" height="337" width="540"></iframe><br /><br />Created by <a href="http://www.dentsucanada.com/">Dentsu, Canada</a> in 2010, the two minute spot was co-directed by Mark Zibert of <a href="http://www.sonsanddaughters.ca/">Sons and Daughters</a> and Gary Thomas of <a href="http://www.crushinc.com">Crush</a>. It took over a month to shoot this creative film on location in Guangzhou, China.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxjoVo9c1gzcph7FTtgSnFv9MdJbZQ7E74DPmmdocproNJdt3i9_wIOtXqeI3oFl9V_mqPuwOdcpcuBUeCxg3QkAtcMgapY15i-Vbo4IKpHGrki8qmiOjr1af6FNwOGa5t-Rut0Ubkm0c/s1600/sappporo+opening+shot.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5620036020901677746" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxjoVo9c1gzcph7FTtgSnFv9MdJbZQ7E74DPmmdocproNJdt3i9_wIOtXqeI3oFl9V_mqPuwOdcpcuBUeCxg3QkAtcMgapY15i-Vbo4IKpHGrki8qmiOjr1af6FNwOGa5t-Rut0Ubkm0c/s400/sappporo+opening+shot.jpg" style="cursor: pointer; width: 544px; height: 299px;" /></a><br /><br />“We looked at a few techniques off the top,” says Zibert. “We first considering creating the entire spot with motion control and CG. Then experimenting with projecting 2D art/matt paintings onto geometry (developed by Crush Sean Cochrane) and finding it had a unique quality to make this campaign stand apart. So the spot is not entirely photo or CG or 2D illustration, but a combination of all three,” adds Zibert.<br /><br />a few screen grabs of the spot so you can see some of the beautiful imagery:<br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjybfYxa6EDoyrV4-EHnrVZA9-xspH9npFmmwsrE0yHRwQ3JTmH7k7d_rQGOgJ8PzP7A2GlgjcQUCb0jHn-FQ8U6HvNhs8Ld5JelNkzFEiGk6PUrwe8vXNy_S7_ii5vVgfc05mc09w1_ik/s1600/Sapporo8.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5620026863344400914" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjybfYxa6EDoyrV4-EHnrVZA9-xspH9npFmmwsrE0yHRwQ3JTmH7k7d_rQGOgJ8PzP7A2GlgjcQUCb0jHn-FQ8U6HvNhs8Ld5JelNkzFEiGk6PUrwe8vXNy_S7_ii5vVgfc05mc09w1_ik/s400/Sapporo8.jpg" style="cursor: pointer; width: 532px; height: 403px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhX4aqvUuOtWPLioBPfGAf6HzAq2pgD3UJShc9t-FIr11Q1bz68J4DoyAjzawNDJEANsqm7jAPRuEUtj0O15xHhtb2n2lJiGHqvDjDwjLpf16mA7isQMDBhMXNjvSCks3lfDkQsmDEcwdw/s1600/Sapporo5.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5620026246765066146" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhX4aqvUuOtWPLioBPfGAf6HzAq2pgD3UJShc9t-FIr11Q1bz68J4DoyAjzawNDJEANsqm7jAPRuEUtj0O15xHhtb2n2lJiGHqvDjDwjLpf16mA7isQMDBhMXNjvSCks3lfDkQsmDEcwdw/s400/Sapporo5.jpg" style="cursor: pointer; width: 532px; height: 388px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhlnrwMOb0uc2bHixDHuYtfcuipPnFVS-eJma_rns4AymRnxRFPnCOUsb9k_XA1UsvqFpNUmLQxxID2bzeuO3mthPI0SNU78JA_Mkp7zOGaM6cF-Aq0lMZ4Wyc4lnZm2TXkFmKRa9Ckc1Q/s1600/Sapporo6.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5620026124862039074" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhlnrwMOb0uc2bHixDHuYtfcuipPnFVS-eJma_rns4AymRnxRFPnCOUsb9k_XA1UsvqFpNUmLQxxID2bzeuO3mthPI0SNU78JA_Mkp7zOGaM6cF-Aq0lMZ4Wyc4lnZm2TXkFmKRa9Ckc1Q/s400/Sapporo6.jpg" style="cursor: pointer; width: 533px; height: 367px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQ-kPdZw1CbA0l4sPAhqFekHeA3hofFaVId0uanWhSGS12ydvOtsJM9HlIRQVO3sG4vtLIEBDtn1mtIgQ0wXdLaYobAeU5arWVo6XT9aKKZeTapWOFmt3DrqsGAm4OfahTlti_uOrr0LQ/s1600/Sapporo1.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5620027052946823874" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQ-kPdZw1CbA0l4sPAhqFekHeA3hofFaVId0uanWhSGS12ydvOtsJM9HlIRQVO3sG4vtLIEBDtn1mtIgQ0wXdLaYobAeU5arWVo6XT9aKKZeTapWOFmt3DrqsGAm4OfahTlti_uOrr0LQ/s400/Sapporo1.jpg" style="cursor: pointer; width: 529px; height: 390px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiL4v7_GmGVm8-DFJQAQPxrHMImwSBSVty9A4kvilSnzz891pjGaTO4p8LmyWyxV0kb6ahQYXAq70n50Cvd6x_HKE8O9lW9a8yNQRnlYg1YPZypp2D1R-2LRTMHuIrrMdLoQnI1qOpuJck/s1600/Sapporo9.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5620027548480156370" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiL4v7_GmGVm8-DFJQAQPxrHMImwSBSVty9A4kvilSnzz891pjGaTO4p8LmyWyxV0kb6ahQYXAq70n50Cvd6x_HKE8O9lW9a8yNQRnlYg1YPZypp2D1R-2LRTMHuIrrMdLoQnI1qOpuJck/s400/Sapporo9.jpg" style="cursor: pointer; width: 533px; height: 359px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9t3rP23r3olO9gKTnPbTHtyougQQC1U7oyui_J11UZcCA4Zmb5ysSxRaxqvMSC-8xjXyDYm77nV6D4yUJKfi13v8bIXRU-nzjA-fCEYhNGyfmmULqIijUBoIo7L75Hz8dCl8vV80Nx1U/s1600/Sapporo+biru+hero.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5620044549928812962" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9t3rP23r3olO9gKTnPbTHtyougQQC1U7oyui_J11UZcCA4Zmb5ysSxRaxqvMSC-8xjXyDYm77nV6D4yUJKfi13v8bIXRU-nzjA-fCEYhNGyfmmULqIijUBoIo7L75Hz8dCl8vV80Nx1U/s400/Sapporo+biru+hero.jpg" style="cursor: pointer; width: 528px; height: 382px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6gI3LEob20bH6YEewQ3TGar0hBfdru8INHoN6iwP2ChxSXY-1WFhw5cBRMrnzseRxs7M1qQsO1qMM4mT1354O65mWec54G5Qrfhnz6UGlhH8Gic99i4_j1QP3AGlTJ4T0De7SR-6LKTc/s1600/Sapporo3.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5620026410638856866" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6gI3LEob20bH6YEewQ3TGar0hBfdru8INHoN6iwP2ChxSXY-1WFhw5cBRMrnzseRxs7M1qQsO1qMM4mT1354O65mWec54G5Qrfhnz6UGlhH8Gic99i4_j1QP3AGlTJ4T0De7SR-6LKTc/s400/Sapporo3.jpg" style="cursor: pointer; width: 528px; height: 384px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrPotIr7RpGte8lGONfHZBjGBTKmkHdGrIj59zmBXQEW_dW-ooWAHr408Go_lsXwuyqch9lDzqLKQ2XJ0BbqLr9rTqp-nAFiUenjGxnMO5tLF2-U8Db5BeesvSC9FjFTjSUAr8FvLIXPk/s1600/Sapporo2.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5620027212140685730" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrPotIr7RpGte8lGONfHZBjGBTKmkHdGrIj59zmBXQEW_dW-ooWAHr408Go_lsXwuyqch9lDzqLKQ2XJ0BbqLr9rTqp-nAFiUenjGxnMO5tLF2-U8Db5BeesvSC9FjFTjSUAr8FvLIXPk/s400/Sapporo2.jpg" style="cursor: pointer; width: 531px; height: 412px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg96m4ih8F4fdozioYJms-letTt8Cmx9xHDEewIdvQrc15T6t9qWF2csbiKNMQjJuuD2zyi-RnVaLcs32XagnaOWi_a9HtqMGqabtmW5wg3iiwQhyphenhyphen3EMqRLFnmMu-m3ceQ7MBTtWYy0bDk/s1600/Sapporo7.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5620027835768540370" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg96m4ih8F4fdozioYJms-letTt8Cmx9xHDEewIdvQrc15T6t9qWF2csbiKNMQjJuuD2zyi-RnVaLcs32XagnaOWi_a9HtqMGqabtmW5wg3iiwQhyphenhyphen3EMqRLFnmMu-m3ceQ7MBTtWYy0bDk/s400/Sapporo7.jpg" style="cursor: pointer; width: 534px; height: 407px;" /></a><br /><br />The video has also been edited down for a series of 15-second TV commercials, as well as a 60-second spot.<br /><br />“We wanted something distinctly Sapporo and wanted to go through the heritage and the brewing process and combine the Japanese flavour but take it beyond sushi and make it mainstream,” said Glen Hunt, creative catalyst, Dentsu Canada.<br /><br />The campaign is the first full-scale national effort in Canada and the first of any sort for the Toronto-based agency since taking the account over in January 2009. Sleeman had not worked with a full-service agency since 2007, when Doug (now Doug & Serge) held agency of record status.<br /><br />The campaign took one and a half years of planning, and six months to shoot. The agency developed five distinct campaign ideas before narrowing it down to three, which were presented to the client, said Hunt.<br /><br />“Each one of them had a wonderful response [but] ‘Legendary’ was their favourite,” he said.<br /><br />Parts of the ad were shot in China in front of a green screen, and then brought back to Toronto where each shot was placed in position on a “map painting” and given a “3D type effect so that it created depth,” said Hunt.<br /><br />Dentsu also assisted Concrete in the design of a new 500 ml can that features Japanese script meaning “premium” and the historic Sapporo “north” star embossed on the front.<br /><br />“We know our consumers not only demand a high quality product, but also a brand that conveys attributes that appeal to their individuality,” said Kenny Sadai, president and CEO of Sleeman Breweries, in a release. “We felt tapping into the brand’s Japanese heritage and bringing to life the essence of ‘Biru’ would further illustrate those qualities.”<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZihCLSxUEx4GQdRMngxSexSLlvGl_jsN17817KZQkB_iWqf1kHyzuqK1HiKezckWGQOeWGaaEFVYh0FTYM7tW9v3OIBiTVDMQ5werbCaDqstVzd7geUCJG1dq3t4Ih44irDznOVAs_Wo/s1600/Screen+shot+2011-06-13+at+5.17.04+PM.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5618999309602528146" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZihCLSxUEx4GQdRMngxSexSLlvGl_jsN17817KZQkB_iWqf1kHyzuqK1HiKezckWGQOeWGaaEFVYh0FTYM7tW9v3OIBiTVDMQ5werbCaDqstVzd7geUCJG1dq3t4Ih44irDznOVAs_Wo/s400/Screen+shot+2011-06-13+at+5.17.04+PM.png" style="cursor: pointer; width: 534px; height: 287px;" /></a><br /><br /><br /><span style="font-weight:bold;">THE INTERACTIVE WEBSITE</span><br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBxbqr0pH0OEtRBIlApfpSTBEfa3rROOGJCKfzjW0GCajm4cs5sHYcRdcQVxTyxYSPMw39haw4_Z8CmSnYPLc7sgGuSbSLWmIKxa_CDH6U-H-PxAX3PQXm0AujMPbml81HohWyiyOIgKg/s1600/game+screen1.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5620046290112284738" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBxbqr0pH0OEtRBIlApfpSTBEfa3rROOGJCKfzjW0GCajm4cs5sHYcRdcQVxTyxYSPMw39haw4_Z8CmSnYPLc7sgGuSbSLWmIKxa_CDH6U-H-PxAX3PQXm0AujMPbml81HohWyiyOIgKg/s400/game+screen1.jpg" style="cursor: pointer; width: 539px; height: 374px;" /></a><br /><br />Sapporo launched a microsite with a contest that asked consumers to locate the hidden scrolls placed throughout the video for a chance at a trip to Japan. The trip has already been awarded but you can still play the game and explore the site to find the hidden 'scrolls'.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEid_RuEUM7cR5xK7fEF2vc3Dr7R_Vb_B6kF0GJz5B3KcyRfMVa3KI3USDp-OFo5e-VVl2WzbsbpXhCEmnVsIKWZ7ejnc82XJ4fo0bYjtRMJIygtjHHynWVzxpIeqrdPY6_1aPU4UwRkSzI/s1600/Sapporo10.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5620036378199436050" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEid_RuEUM7cR5xK7fEF2vc3Dr7R_Vb_B6kF0GJz5B3KcyRfMVa3KI3USDp-OFo5e-VVl2WzbsbpXhCEmnVsIKWZ7ejnc82XJ4fo0bYjtRMJIygtjHHynWVzxpIeqrdPY6_1aPU4UwRkSzI/s400/Sapporo10.jpg" style="cursor: pointer; width: 530px; height: 381px;" /></a><br /><br />Working with Dentsu, Lollipop created the site to support the launch of the Legendary Biru campaign for Sapporo Beer.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhyaZQk8LYS51njMA7W4xKBWOCbHt4r39h1qip71XqdbUmB8SIuvMjiZ-kL50F0f7R3Wn3BrccaeSQaxr8AcA7QhI36vymVLNgPpFz-Z8d4O6VV8T_e0D00dRZRof6ifAJsEuK-UtgUaGo/s1600/01_sage_590.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5620042676326098162" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhyaZQk8LYS51njMA7W4xKBWOCbHt4r39h1qip71XqdbUmB8SIuvMjiZ-kL50F0f7R3Wn3BrccaeSQaxr8AcA7QhI36vymVLNgPpFz-Z8d4O6VV8T_e0D00dRZRof6ifAJsEuK-UtgUaGo/s400/01_sage_590.jpg" style="cursor: pointer; width: 291px; height: 208px;" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgglWO_ldG4WAJJfNN2nA0-pQ26D7pruPVqIu7Dq16ys0zCmmZyvKe5NlEWK9n6KeiEdxrWV1n8FvskIRmlIu9tWI2CzqeE8jh1b8-NRvZLc9hZUPwYnuLXMwoggA6LQi7oQhVhxYME-jY/s1600/the+sage.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5620045775944172066" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgglWO_ldG4WAJJfNN2nA0-pQ26D7pruPVqIu7Dq16ys0zCmmZyvKe5NlEWK9n6KeiEdxrWV1n8FvskIRmlIu9tWI2CzqeE8jh1b8-NRvZLc9hZUPwYnuLXMwoggA6LQi7oQhVhxYME-jY/s400/the+sage.jpg" style="cursor: pointer; width: 246px; height: 209px;" /></a><br /><br />The site itself is centered on a character – the Sage – that is the keeper of the legend of Sapporo. He leads visitors on a ‘treasure hunt’ through the site where the goal is to collect a number of hidden scrolls. Some are easy to find and tell a brief story about the beer, while others are well hidden and require diligence to unlock. Those who reach the end of the journey are given a message tailored to the number of scrolls they’ve discovered, while those who manage to collect all 15 scrolls are entered to win a trip to Japan.<br /><br /><object height="298" width="530"><param name="allowfullscreen" value="true"><param name="allowscriptaccess" value="always"><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=14032940&server=vimeo.com&show_title=0&show_byline=0&show_portrait=0&color=00adef&fullscreen=1&autoplay=0&loop=0"><embed src="http://vimeo.com/moogaloop.swf?clip_id=14032940&server=vimeo.com&show_title=0&show_byline=0&show_portrait=0&color=00adef&fullscreen=1&autoplay=0&loop=0" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" height="298" width="530"></embed></object><br /><br />Check it out at <a href="http://legendarybiru.com/">legendarybiru.com.</a><br /><br /><a href="http://www.wearelollipop.com/2010/08/sapporo-beer/"><span style="font-weight: bold;">Lollipop</span></a> designed and built the site, in addition to shooting the sage video. Sons & Daughters shot the live action, while Crush created the CG, mattes and final compositing.<br /><br />Sons & Daughters and Crush managed production, Lollipop was responsible for the interactive, and Grayson Matthews created the music featured in the spot.<br /><br /><span style="font-weight: bold;">Credits:</span><br />Title: "Legendary Biru"<br />Agency: <a href="http://www.dentsucanada.com/">Dentsu Canada, Inc.</a><br />City: Toronto<br />Campaign: Legendary Biru<br />Advertiser: Sapporo Breweries Ltd.<br />Brand: Sapporo<br />Type: Television<br />Length: 120 seconds<br />Market: Canada<br />Creative Director: Mr. Glen Hunt<br />Creative Director: Les Soos<br />Art Director: Les Soos<br />Art Director: Mr. David Glen<br />Copywriter: Mr. Dhaval Bhatt<br />Copywriter: Mr. Glen Hunt<br />Director: Mr. Mark Zibert<br />Director: Mr. Gary Thomas<br />Production Company: <a href="http://www.sonsanddaughters.ca/">Sons & Daughters </a><br />Production Company: Crush<br />Account Director: Mr. Tim Binkley<br />Agency Producer: Ms. Sharon Kosokowsky<br />Post Production: Crush<br />Music Company / Composer: Grayson Matthews<br /><br /><span style="font-style: italic;">Information, text and images courtesy of </span><a href="http://creativity-online.com/work/sapporo-legendary-biru/20289" style="font-style: italic;">Creativity-Online</a><span style="font-style: italic;">, </span><a href="http://www.sapporobeer.ca/" style="font-style: italic;">Sapporo</a><span style="font-style: italic;">, </span><a href="http://www.wearelollipop.com/" style="font-style: italic;">Lollipop</a><span style="font-style: italic;"> and </span><a href="http://adland.tv/" style="font-style: italic;">Adland</a><br /><span style="font-size:85%;"><br /><span style="font-style: italic;">Special thanks to Thom Cordner for bringing the spot to my attention.</span></span>

Stunning Sapporo Beer Ad, Website And Game Combine Live Action & Animation.

This has got to be one of the most beautiful ads I've ever seen. This award-winning two minute video -and its web counterpart- for Sappo...

Read more »

Mario Bros. Comes Alive as Graffiti on a Sidewalk (and how it was done).

<script type="text/javascript" src="http://w.sharethis.com/button/sharethis.js#publisher=0d650ffe-1ec7-4395-883b-24e806d21a65&type=website"></script><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7DyM6YOR5osIQjF5Rt5N-D6idF_BBp5sf43IiwafZT-qP1k3x4VhW_zVEOJCJNhve09CWJTTj0OK1U3Me05uRIVjYsf2OFmtPVdLKvBsZ2TeLHFbqsxWqz1wR8eGJbu7N6qhpcOYTVS_D/s1600/Andreas+heikaus+mario+bros.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5606697243533142370" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7DyM6YOR5osIQjF5Rt5N-D6idF_BBp5sf43IiwafZT-qP1k3x4VhW_zVEOJCJNhve09CWJTTj0OK1U3Me05uRIVjYsf2OFmtPVdLKvBsZ2TeLHFbqsxWqz1wR8eGJbu7N6qhpcOYTVS_D/s400/Andreas+heikaus+mario+bros.jpg" style="cursor: pointer; width: 530px; height: 298px;" /></a><br /><br />This video was part of Andreas Heikaus' Bachelor thesis at the University of Applied science and art in Hannover, Germany. In his project, the Super Mario Bros. game, released on the Nintendo Entertainment System, is no longer bound to the television screen and becomes interactive in a new environment. The emphasis of Andreas' thesis was on the process of matching CG elements into live-action footage.<br /><br /><iframe src="http://player.vimeo.com/video/13118504?title=0&byline=0&portrait=0" width="530" frameborder="0" height="298"></iframe><br /><br />How he did it:<br /><iframe src="http://player.vimeo.com/video/13354707?title=0&byline=0&portrait=0" width="530" frameborder="0" height="298"></iframe><br /><br />Andreas Heikhaus:<br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVqT-1ZmgPZhVrsuJ-nJieDX26QFGrTaT8-tQhyphenhyphenr2e12-ecdHHJwN2jVzTQQOBZij8Hj09lFOcuLMwwQJztMD6_9e5hxDNXtYdDQqVtx4Ytvrio9toF2LioBd4vaenDlKLOvg_QhTm6knJ/s1600/andreas+heikaus.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5606697380994562674" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVqT-1ZmgPZhVrsuJ-nJieDX26QFGrTaT8-tQhyphenhyphenr2e12-ecdHHJwN2jVzTQQOBZij8Hj09lFOcuLMwwQJztMD6_9e5hxDNXtYdDQqVtx4Ytvrio9toF2LioBd4vaenDlKLOvg_QhTm6knJ/s400/andreas+heikaus.jpg" style="cursor: pointer; width: 300px; height: 300px;" /></a><br /><br />The talented young compositor is looking for a job. Interested? <a href="mailto:a.heikaus@gmx.de">Contact him here.</a>

Mario Bros. Comes Alive as Graffiti on a Sidewalk (and how it was done).

This video was part of Andreas Heikaus' Bachelor thesis at the University of Applied science and art in Hannover, Germany. In his projec...

Read more »

Dizzying Design: Deform House & Deformscape Backyard From Faulders Studio

<script type="text/javascript" src="http://w.sharethis.com/button/sharethis.js#publisher=0d650ffe-1ec7-4395-883b-24e806d21a65&type=website"></script><br />Five years ago, architect Thomas Faulder was hired by Jeff Dauber to transform his<br />Potrero Hills home into a living residence/art gallery space. The result was Faulder Studio's "Deform House".<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjREdFDqBeCPwhHJonf_RHxjrbetNghEEkWONOK5E55z9S4wj0dnU2Ikv-N8A72e3DTvDKt1PDWM9nmCsPQl6koPsLRFz6L-Pf67_8dRLzc0ohbzf57GzYXs9QvQMElpvLq_OnVKGdGh0PD/s1600-h/Picture+19.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5412565309095275250" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjREdFDqBeCPwhHJonf_RHxjrbetNghEEkWONOK5E55z9S4wj0dnU2Ikv-N8A72e3DTvDKt1PDWM9nmCsPQl6koPsLRFz6L-Pf67_8dRLzc0ohbzf57GzYXs9QvQMElpvLq_OnVKGdGh0PD/s400/Picture+19.png" style="cursor: pointer; width: 522px; height: 615px;" /></a><br /><br />The third-level addition, which was approximately 1,200 sq. ft., was constrained by existing structural walls and neighboring structures. With the need to maximize vertical wall surfaces for art, the design emphasized the ceiling plane with a pattern of optically shifting grooves.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYij2Eky_L5EI_qX1VjmSa6Sj6sO4kcQQoyrWQF0dPG023Jua_Kd0s9-LNlSnCPXv9MStbtfXZwn5dVGxBAamwBeRfu86w9Hh12fh5k5G4b2ZsQlzilXF8iNg5bjwjYd5YEaFUBlxmX7To/s1600-h/Picture+18.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5412565028577506274" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYij2Eky_L5EI_qX1VjmSa6Sj6sO4kcQQoyrWQF0dPG023Jua_Kd0s9-LNlSnCPXv9MStbtfXZwn5dVGxBAamwBeRfu86w9Hh12fh5k5G4b2ZsQlzilXF8iNg5bjwjYd5YEaFUBlxmX7To/s400/Picture+18.png" style="cursor: pointer; width: 238px; height: 356px;" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0UTtaZuI3rWKFCwFR5A05bzDeFkxoXwpqVuNH_fBtBT7UfaQoGDfKSsBFvQQiXqjQhtgz_yXblLTHg-OPap8Zpsrb7GlHQgQ1mpUeuAat6hwNXyDITU79htl8KOZMJdc-N4kR6lvKsNPp/s1600-h/Picture+20.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5412564924740929170" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0UTtaZuI3rWKFCwFR5A05bzDeFkxoXwpqVuNH_fBtBT7UfaQoGDfKSsBFvQQiXqjQhtgz_yXblLTHg-OPap8Zpsrb7GlHQgQ1mpUeuAat6hwNXyDITU79htl8KOZMJdc-N4kR6lvKsNPp/s400/Picture+20.png" style="cursor: pointer; width: 289px; height: 357px;" /></a><br /><br />Sheathing the entire top floor ceiling and rear wall, this lining unifies the spaces and is in contrast with the architectural neutrality of the smooth walls.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwxWGO5zOhF2Bj6as2rpwahA2nzDCWOisGhTS4qD7f60Sshn3rqGI0gmK6mT4kNtB2M7uYgnL8s_hBq3uCVXuwQn4loiCAXWo-u1EUfnwaAMKafpmEz_BJ4_89uK6APgu7oPQvF4qAU_lO/s1600-h/lrg_4_deform.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5412565678214853218" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwxWGO5zOhF2Bj6as2rpwahA2nzDCWOisGhTS4qD7f60Sshn3rqGI0gmK6mT4kNtB2M7uYgnL8s_hBq3uCVXuwQn4loiCAXWo-u1EUfnwaAMKafpmEz_BJ4_89uK6APgu7oPQvF4qAU_lO/s400/lrg_4_deform.jpg" style="cursor: pointer; width: 525px; height: 393px;" /></a><br /><br />The entry gate, perfect for an Apple geek like Dauber, is perforated with a security warning written in binary code text:<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYtkrrGifP-SSniGEoLmP7gQ2w-qRv85PR4UWXY-FCvjWLJtA0yt9fS9TWFaofEhEP85CAffykmbvDEr5TFBgk0Dr1CSyfl6bXQ39u88t11DgbtyUOpzbrO9GoxZq4Elfdp4g01APMO9f9/s1600-h/lrg_11_deform.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5412564487492027010" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYtkrrGifP-SSniGEoLmP7gQ2w-qRv85PR4UWXY-FCvjWLJtA0yt9fS9TWFaofEhEP85CAffykmbvDEr5TFBgk0Dr1CSyfl6bXQ39u88t11DgbtyUOpzbrO9GoxZq4Elfdp4g01APMO9f9/s400/lrg_11_deform.jpg" style="cursor: pointer; width: 535px; height: 401px;" /></a><br />The door as it appears at night:<br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdPILpCzHrYSbhU7eHfoFyfB9yCq0mYd1woX-TpX3yZU2PovHqcvIsLyw7qyit0psXMR77LNhEgMvHVQ0iDX0H4gFaqGrO6MWpVk-t_5ivGuwNcmSiR6Kdx9jjLF0697gRpclRsYkQXNgf/s1600-h/lrg_10_deform.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5412564573636400290" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdPILpCzHrYSbhU7eHfoFyfB9yCq0mYd1woX-TpX3yZU2PovHqcvIsLyw7qyit0psXMR77LNhEgMvHVQ0iDX0H4gFaqGrO6MWpVk-t_5ivGuwNcmSiR6Kdx9jjLF0697gRpclRsYkQXNgf/s400/lrg_10_deform.jpg" style="cursor: pointer; width: 534px; height: 400px;" /></a><br /><br />But last year, the backyard got a new look as well. A dizzying plywood floor that transformed the 550 square foot backyard into a Tron-like illusory vortex.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhX7xd9GOhg7NcL710OICMHdoDC88hxzKA0KJieMLUkFP7wGVAowjQ6Yj6lrhzT5iCUbLYLI_VU1ID0wwCNa4SgfVNudTpr_VTLyiLp9ImrsE8WjErMBwCbxY0VF10ACS7Y9XUzsejtoqC-/s1600-h/lrg_0_deformscape.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5412559943645146658" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhX7xd9GOhg7NcL710OICMHdoDC88hxzKA0KJieMLUkFP7wGVAowjQ6Yj6lrhzT5iCUbLYLI_VU1ID0wwCNa4SgfVNudTpr_VTLyiLp9ImrsE8WjErMBwCbxY0VF10ACS7Y9XUzsejtoqC-/s400/lrg_0_deformscape.jpg" style="cursor: pointer; width: 522px; height: 391px;" /></a><br /><br />Though the surface of the San Francisco backyard that Faulders created for Jeff, a senior Apple exec, appears to bend and dip toward the Japanese maple tree, it is actually a flat horizontal plane made up of individual plywood tiles.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAR8mErTvdmOqCnycDK1ITifkgEE6_FNQXqjk2WOrZJlTJFPFy41V6LuYqSeEO1VgwR7dhryvw0I-z1USpouyJOrNAkn0n0262tdxKBWAKihoXxJrUdqexUR82HvBCJHLNiBv2RAdLXWns/s1600-h/lrg_6_deformscape.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5412559768889118242" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAR8mErTvdmOqCnycDK1ITifkgEE6_FNQXqjk2WOrZJlTJFPFy41V6LuYqSeEO1VgwR7dhryvw0I-z1USpouyJOrNAkn0n0262tdxKBWAKihoXxJrUdqexUR82HvBCJHLNiBv2RAdLXWns/s400/lrg_6_deformscape.jpg" style="cursor: pointer; width: 295px; height: 339px;" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgArIROkhmz3fYE2IYAf6yS6_1jLPAJ62hdVLTr1JX_vKlN6Dy1_ySTzzUm9zhIwsxZPEACli_VvUsbImrI2WDavvDej3MSUH5p-xQ0-JjSQambMu-XrpLXTYZyls12S7zrXfCd3gccYLwA/s1600-h/DSC_0062faulders-studio.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5412560670151461970" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgArIROkhmz3fYE2IYAf6yS6_1jLPAJ62hdVLTr1JX_vKlN6Dy1_ySTzzUm9zhIwsxZPEACli_VvUsbImrI2WDavvDej3MSUH5p-xQ0-JjSQambMu-XrpLXTYZyls12S7zrXfCd3gccYLwA/s400/DSC_0062faulders-studio.jpg" style="cursor: pointer; width: 226px; height: 338px;" /></a><br /><br />The outdoor extension, called "deformscape" to the private dwelling is situated in the tightly packed urban neighborhood. The limited space outdoor sculpture garden inherits a large tree, and uses this sole arboreal presence to establish a gravitational pattern of grooves that are focused towards the tree's centroid.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKCuZO9w4Xa3GboTUSTBka2lWeLrq1sV8tlSSZgNxScwCGlhuWVIkjGOBYER9ycn_2NawtY1uWlSm7g-XSyyGAbYv13FRIRRJhpYfemvxnFushetVomj29NQkdy0tAl4_gOLYGMfxp4PJW/s1600-h/lrg_4_deformscape.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5412559544838695858" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKCuZO9w4Xa3GboTUSTBka2lWeLrq1sV8tlSSZgNxScwCGlhuWVIkjGOBYER9ycn_2NawtY1uWlSm7g-XSyyGAbYv13FRIRRJhpYfemvxnFushetVomj29NQkdy0tAl4_gOLYGMfxp4PJW/s400/lrg_4_deformscape.jpg" style="cursor: pointer; width: 533px; height: 399px;" /></a><br /><br />What seem to be painted black lines are, in reality, gaps: the tiles sit atop industrial-fiberglass grating that allows rainwater to drain through to the tree’s roots.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFhsfGAaJrcotgkY_M9UK6LuibRpZQd-LfxLX2oH1Sk4GpH9NmqZphWKB5xovZK-A24HleeX4MpdauV0JXVot2P3R_aJKZChG30xUnbLHj32Uqis-cgd9Wj2PXe5lPzkrqG_l-VDPBbNlg/s1600-h/lrg_5_deformscape.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5412559376920318178" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFhsfGAaJrcotgkY_M9UK6LuibRpZQd-LfxLX2oH1Sk4GpH9NmqZphWKB5xovZK-A24HleeX4MpdauV0JXVot2P3R_aJKZChG30xUnbLHj32Uqis-cgd9Wj2PXe5lPzkrqG_l-VDPBbNlg/s400/lrg_5_deformscape.jpg" style="cursor: pointer; width: 532px; height: 399px;" /></a><br /><br />To generate the resultant pattern, a 3-dimensional bulge is formed around the tree, and its distorted wire-grid projected onto a 2-dimensional surface. Taking into account appearance effects created by perspective views from inside, the resultant planar surface appears sink around the tree.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIIRkqkU_w7SpQhSZ8LwZthmeE66t8Y6zsEyKcKH_RRZm5cwSs6-bhiyYb5Xa9zC-_XBZQ-8VftRTSv5_tAJG39BWYu8XGjS-sf6y0HrjoFnk7VA02lNbiGjidwC8XJlHxHQGxW36YBHIt/s1600-h/lrg_1_deformscape.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5412560193800361586" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIIRkqkU_w7SpQhSZ8LwZthmeE66t8Y6zsEyKcKH_RRZm5cwSs6-bhiyYb5Xa9zC-_XBZQ-8VftRTSv5_tAJG39BWYu8XGjS-sf6y0HrjoFnk7VA02lNbiGjidwC8XJlHxHQGxW36YBHIt/s400/lrg_1_deformscape.jpg" style="cursor: pointer; width: 518px; height: 643px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhA1x2eumhJwxFvV8LEeMoCG1jC7saKBDMP97bhfGMDyIOE4sLooAZm70s5IHizPHRMXwgFeNXa4HVqO56V7sJtiSlnGsGvhlvfRJXElnIDSlzqR_xcALr6kaul5UzhOLKyNes6MstTr111/s1600-h/lrg_7_deformscape.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5412559155265278050" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhA1x2eumhJwxFvV8LEeMoCG1jC7saKBDMP97bhfGMDyIOE4sLooAZm70s5IHizPHRMXwgFeNXa4HVqO56V7sJtiSlnGsGvhlvfRJXElnIDSlzqR_xcALr6kaul5UzhOLKyNes6MstTr111/s400/lrg_7_deformscape.jpg" style="cursor: pointer; width: 533px; height: 399px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIPxrm_8Tj8qvcqKUzm8Rg0bHcl54PnKgzFuipSlJE3bqKmfN1BAvAITeiwabiOSBT7l_y8cpOtSal8jdxiHu0kiMybgiGh80dsEfRGdapeaYjMjh64EUIyWURuA8-GDAXURrDlW2r19oh/s1600-h/lrg_8_deformscape.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5412559085876911874" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIPxrm_8Tj8qvcqKUzm8Rg0bHcl54PnKgzFuipSlJE3bqKmfN1BAvAITeiwabiOSBT7l_y8cpOtSal8jdxiHu0kiMybgiGh80dsEfRGdapeaYjMjh64EUIyWURuA8-GDAXURrDlW2r19oh/s400/lrg_8_deformscape.jpg" style="cursor: pointer; width: 530px; height: 397px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyxXRQ0WyoSKlM8GsLtMqkvwlFZNbzxuJG4_3xENhzQodsrswl4635RhluotlqdGNm2bMfiCuxQ6AjzQcGjjToAuYVdap-zqncgBKOyZa2nVbuspBR1dyufvjG3Jvc4g9zSFZFzC3VxgL9/s1600-h/lrg_9_deformscape.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5412559023938659026" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyxXRQ0WyoSKlM8GsLtMqkvwlFZNbzxuJG4_3xENhzQodsrswl4635RhluotlqdGNm2bMfiCuxQ6AjzQcGjjToAuYVdap-zqncgBKOyZa2nVbuspBR1dyufvjG3Jvc4g9zSFZFzC3VxgL9/s400/lrg_9_deformscape.jpg" style="cursor: pointer; width: 527px; height: 395px;" /></a><br />all images courtesy of <a href="http://www.faulders-studio.com/">Faulders Studio</a> and a special thanks to <a href="http://www.metropolismag.com/">Metropolis Magazine</a> for some additional info.<br /><br /><span style="font-weight: bold;">About Thom Faulders:</span><br />Architect Thom Faulders, founder of Faulders Studio, creates client-based projects at a wide array of building scales, as well as hypothetical architectural proposals and speculative exhibitions that explore interfaces between space, perception, and context. The office situates the practice of architecture within a broader context of performative research and material investigations that negotiate dynamic relationships between users and environments.<br /><br />In combination with practice, Thom Faulders is an Associate Professor in Architecture at CCA/California College of the Arts in San Francisco. He has previously taught at UC Berkeley College of Environmental Design, as Visiting Studio Critic at the Royal Institute of Technology in Stockholm, Sweden, and in numerous workshops addressing issues in contemporary architecture, including the CCA 333 Program and the SCI-Arc 2+2+2 Summer Graduate Program. He has been a design jury critic at many institutions, including UCLA, Penn Design, University of Toronto, Columbia, Cranbrook, Harvard, and SCI-Arc.<br /><br /><a href="http://www.faulders-studio.com/">Visit the Faulder Studio site here.</a><br /><br />Many of the wonderful photos in this post are courtesy of <span style="font-weight: bold;">Theodor Rzad</span>, see more of his beautiful architectural photography here:<a href="http://www.digitedimagecompany.com/"> Images © DIGITED IMAGE COMPANY</a><br><br>

Dizzying Design: Deform House & Deformscape Backyard From Faulders Studio

Five years ago, architect Thomas Faulder was hired by Jeff Dauber to transform his Potrero Hills home into a living residence/art gallery sp...

Read more »

Motion 504 Creates A Truly Beautiful Sponsor Reel for AICP show

<script type="text/javascript" src="http://w.sharethis.com/button/sharethis.js#publisher=0d650ffe-1ec7-4395-883b-24e806d21a65&type=website"></script><br />Minneapolis broadcast design & animation studio <a href="http://www.motion504.com/">motion504</a> recently completed the reception sponsor reel for the Minneapolis screening of the AICP Show: The Art & Technique of the American Commercial.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0jrVwZXi-uFNVHDpQ9k5N5BJKxkVo7t2lf1n0M8YjFoVlFEOkV6r9YN8xWvLwE9TXvW9mdA_vJ7nLvG4tEv8RVG4IqQt9_P5A2EHkHAQsTUsxlKIItZF8BDThciarCugZ8CAvo_tHLxK9/s1600-h/Picture+26.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5411603893005248066" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0jrVwZXi-uFNVHDpQ9k5N5BJKxkVo7t2lf1n0M8YjFoVlFEOkV6r9YN8xWvLwE9TXvW9mdA_vJ7nLvG4tEv8RVG4IqQt9_P5A2EHkHAQsTUsxlKIItZF8BDThciarCugZ8CAvo_tHLxK9/s400/Picture+26.png" style="cursor: pointer; width: 531px; height: 298px;" /></a><br /><br />It's one of those incredible pieces of communication where everything falls into place. The concept, the direction, the set design, the lighting, the sound design, music, post-production. Even still frames, as you'll see in my screen grabs, are like little perfectly composed pieces of art. In short, many people in my industry, myself included, will look at and wish they had done it.<br /><br />The inventive title sequence created by motion504 introduces each reception sponsor through a cinematic narrative that imagines the craft of “moving type” via mechanical gadgets that look as if they were built a century ago.<br /><br /><object height="298" width="530"><param name="allowfullscreen" value="true"><param name="allowscriptaccess" value="always"><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=6856621&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=ff9933&fullscreen=1"><embed src="http://vimeo.com/moogaloop.swf?clip_id=6856621&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=ff9933&fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" height="298" width="530"></embed></object><br /><br />Led by Creative Directors Scott Wenner and Amy Schmitt, motion504 helmed the entire project, start to finish: concepting and storyboarding; direction of the live-action shoot; 2D & 3D animation; lighting and compositing.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEght4sTqyGcb-LI04e8vodfC6Zuc7yCMlsLGAhtmph3BTDJS0t1P9Qw39maygZ7Cg2eazSsUYwtFpvLR-qI31KPpNsPGgsT9uBoTUBHdjk0UwJVvzCFYR-DATe99a9Rwe2vOeHHwZPP5ReX/s1600-h/Picture+13.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5411599395809513186" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEght4sTqyGcb-LI04e8vodfC6Zuc7yCMlsLGAhtmph3BTDJS0t1P9Qw39maygZ7Cg2eazSsUYwtFpvLR-qI31KPpNsPGgsT9uBoTUBHdjk0UwJVvzCFYR-DATe99a9Rwe2vOeHHwZPP5ReX/s400/Picture+13.png" style="cursor: pointer; width: 531px; height: 297px;" /></a><br /><br />Set in a world with a turn-of-the-last-century aesthetic, the visually striking sequence opens at the storefront of the fictional Verne Bros. Kinetic Type Company.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7b3j8zpPneIE8w95Fp9dBfByqIin7raEaVPrmHl0_r8b_89x3FuEWSHOH-q07QxG5W7ycTPWC3ltUbBkUUwbRjcUFrR2ZXCAZhVOyt-LPW-3s3AL7YsbBMe8HjsG9ECU9AKFnfBuqyBhH/s1600-h/Picture+9.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5411599025662292882" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7b3j8zpPneIE8w95Fp9dBfByqIin7raEaVPrmHl0_r8b_89x3FuEWSHOH-q07QxG5W7ycTPWC3ltUbBkUUwbRjcUFrR2ZXCAZhVOyt-LPW-3s3AL7YsbBMe8HjsG9ECU9AKFnfBuqyBhH/s400/Picture+9.png" style="cursor: pointer; width: 532px; height: 280px;" /></a><br /><br />Inside, the elderly protagonist earnestly works away during the wee small hours at his closed shop. His undertakings are a mystery until, suddenly, peculiar kinetic gadgets appear and unexplainably come to life. His compelling conjurations abound in the dusty workshop, as each unique gadget unravels with science-defying wonder, creatively introducing the AICP reception sponsors, one by one.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZITcRZts2qjW-YFk0c81HmoGZUYfsYE0HtOI9IjpQ21s9c5j_cX4cj32NM9pYFdUW1oOkr7bTMZdg_cH2-6kCczOobfvtJgZe-hEaBeZaXLF1vgoBy2qYKXDPkkaDSew6ikdSAUsLxFyj/s1600-h/Picture+5.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5411599519185769842" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZITcRZts2qjW-YFk0c81HmoGZUYfsYE0HtOI9IjpQ21s9c5j_cX4cj32NM9pYFdUW1oOkr7bTMZdg_cH2-6kCczOobfvtJgZe-hEaBeZaXLF1vgoBy2qYKXDPkkaDSew6ikdSAUsLxFyj/s400/Picture+5.png" style="cursor: pointer; width: 529px; height: 297px;" /></a><br /><br />After brainstorming numerous ideas, motion504 eventually arrived at one that would speak to its intended audience and showcase what motion504 actually offers to the industry as company: motion design, animation and visual effects.<br /><br />The end product strikes at the core of motion504’s creative forte, while illustrating how design and animation can communicate in the realm of broadcast and commercial advertising -- through image-driven narrative.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9FGq0NvyZFXttEtBdvzI2oLFoLE8rLL4_EOEWrmi8V0QZ1Uhgl9z8hAvoTj4SYOYbhEW5Fp9QbgzCqgmQ_Ew7gtz35yyTRRjvFAtnjJS270nz6u2Fqh-QrOaM18Lue54ciiQ86FhSH7vV/s1600-h/Picture+17.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5411600705320521266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9FGq0NvyZFXttEtBdvzI2oLFoLE8rLL4_EOEWrmi8V0QZ1Uhgl9z8hAvoTj4SYOYbhEW5Fp9QbgzCqgmQ_Ew7gtz35yyTRRjvFAtnjJS270nz6u2Fqh-QrOaM18Lue54ciiQ86FhSH7vV/s400/Picture+17.png" style="cursor: pointer; width: 533px; height: 301px;" /></a><br /><br />Rather than building 3D models that transformed and unfolded, motion504 instead opted to create simple machines that look hand-made, yet function just beyond the realm of possibility, while retaining their outward purpose as kinetic type. The gadgets, along with production set and props, were designed with Victorian influences to evoke the work of an artisan.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1dOwSZelEgy4_INxFweqoWCsO-5pYj_tIz-A3DLlHF-C3DZSVzjFOxBW7CnUlVtWroLye29-Rce_qPP06beQ-2jVJtiKfX_jDvqYMSAnEfUZM2Oxfc6nUIVPhxlzMd6kY9-wa5SBUckwt/s1600-h/Picture+16.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5411600621082253522" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1dOwSZelEgy4_INxFweqoWCsO-5pYj_tIz-A3DLlHF-C3DZSVzjFOxBW7CnUlVtWroLye29-Rce_qPP06beQ-2jVJtiKfX_jDvqYMSAnEfUZM2Oxfc6nUIVPhxlzMd6kY9-wa5SBUckwt/s400/Picture+16.png" style="cursor: pointer; width: 532px; height: 300px;" /></a><br /><br />The studio arranged for a one-day live action shoot using the RED Camera. “Having a snorkel lens was crucial to get the close-ups that we needed to create the right feeling,” said motion504 Executive Producer Eric Mueller. “Our studio worked closely with the production team to ensure the gadgets would look like they belonged in the space. The end result is a visual tour-de-force. ”<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvQwrzmtO3eS9ZwvmIW-G0LWlQLzFeKL97VI5HopacqR1k7jnWuxCYtpA2ew9iYc78euPeIeo73BIcMv4PV5wbo5x9VHPTpMbRHvkuDSvcSZIYer0ffd28M-26BeYYtoVQNENJMIfAo4HA/s1600-h/Picture+6.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5411599626185223906" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvQwrzmtO3eS9ZwvmIW-G0LWlQLzFeKL97VI5HopacqR1k7jnWuxCYtpA2ew9iYc78euPeIeo73BIcMv4PV5wbo5x9VHPTpMbRHvkuDSvcSZIYer0ffd28M-26BeYYtoVQNENJMIfAo4HA/s400/Picture+6.png" style="cursor: pointer; width: 529px; height: 296px;" /></a><br /><br /><a href="http://www.bwnoise.com/">BWN</a> principal Carl White, who had the unique challenge of making the devices feel real, but still evoking a feeling of magic, handled sound design. “BWN did a fantastic job of figuring out how these gadgets would really sound if they existed,” said Mueller. “They are true sound artists.”<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8rA61d8kIQ3kN8HEL-WnLceFuTh6GOh-GhQ55u_JUeGGqfBJ13WY4-UkjlxU7Mpe_Q94LwPpecbeYTSX-TIvKLTnMH64cLjIFq3IAc5gUmGGfAtxTRdh75QZntPqaSWuu1RFTNT1AxdrK/s1600-h/Picture+18.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5411600787185982146" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8rA61d8kIQ3kN8HEL-WnLceFuTh6GOh-GhQ55u_JUeGGqfBJ13WY4-UkjlxU7Mpe_Q94LwPpecbeYTSX-TIvKLTnMH64cLjIFq3IAc5gUmGGfAtxTRdh75QZntPqaSWuu1RFTNT1AxdrK/s400/Picture+18.png" style="cursor: pointer; width: 532px; height: 300px;" /></a><br /><br />Wenner modeled the 16 3D gadgets in Cinema 4D, motion504’s primary 3D package for graphics. Each unique gadget features Victorian-influenced detail, flourishes and decoration, which Wenner hand-painted in ZBrush. Amy Schmitt, who worked closely alongside Scott from the project’s outset, including the live action shoot, handled a majority of the intensive tracking lighting and rendering required by the project.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKJRLNExsNokGddNELFv3JfPVAJ7mavUxG0vwAqLZRd5pHlFN7GpWEyrxDXHgE8ITUhfCShk3ire-jL5f9bCZUvhoJwTD0azuaJpggGC5-WZiIdDdEbrGphdtWJTqsT665T1ZMVALlg6AS/s1600-h/Picture+20.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5411600874728301426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKJRLNExsNokGddNELFv3JfPVAJ7mavUxG0vwAqLZRd5pHlFN7GpWEyrxDXHgE8ITUhfCShk3ire-jL5f9bCZUvhoJwTD0azuaJpggGC5-WZiIdDdEbrGphdtWJTqsT665T1ZMVALlg6AS/s400/Picture+20.png" style="cursor: pointer; width: 533px; height: 299px;" /></a><br /><br />According to Wenner, the biggest challenge motion504 faced had to do with the AICP’s only caveat: sponsor names may change at any time during production.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhsJWCXcTuwCbhZ0ewrsKHkpUCspc_SIBdZ82o1MoZmyu_5azkEGZRERXQzY-P-S3HSBZRGzSxYDzIzOEkfc9gTRa9iFVJn-RriPBcJEEIVDC3UlFpzrBOuZxqVIWFwgnWmJ5m-qZEyOjGW/s1600-h/Picture+21.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5411602958781694194" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhsJWCXcTuwCbhZ0ewrsKHkpUCspc_SIBdZ82o1MoZmyu_5azkEGZRERXQzY-P-S3HSBZRGzSxYDzIzOEkfc9gTRa9iFVJn-RriPBcJEEIVDC3UlFpzrBOuZxqVIWFwgnWmJ5m-qZEyOjGW/s400/Picture+21.png" style="cursor: pointer; width: 535px; height: 299px;" /></a><br /><br />This meant the 3D models must be built flexible, interchangeable or even newly created at moment’s notice, with a fast turnaround.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghqg2ILwHClSfRYfMPTTwWUQnB9ibYtEph0OJUet3jelSj5ff2BTfavsGwcQQq5H-o9xjsx1YtoAnLJhTxfpPMAeCt7Wfi0yO5gA08vtRFLqS6O1RdJ-xF8hFTCgucjIeVTjfZEesGCzDx/s1600-h/Picture+22.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5411602703351324514" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghqg2ILwHClSfRYfMPTTwWUQnB9ibYtEph0OJUet3jelSj5ff2BTfavsGwcQQq5H-o9xjsx1YtoAnLJhTxfpPMAeCt7Wfi0yO5gA08vtRFLqS6O1RdJ-xF8hFTCgucjIeVTjfZEesGCzDx/s400/Picture+22.png" style="cursor: pointer; width: 535px; height: 299px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhuUOiGdYzLgAJOd_dKuGbI6FnPQetwl-BK7FQo05JoupPmmEo7QKmwXiZpeTaLLd6w5OV_0pbsTiPXO87rzAI_dBYte0AdicC5hByW4JsROkcwQHO4CYdpOIx82mJfTWfzQYdDBvRWP_Kj/s1600-h/Picture+23.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5411602549381743362" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhuUOiGdYzLgAJOd_dKuGbI6FnPQetwl-BK7FQo05JoupPmmEo7QKmwXiZpeTaLLd6w5OV_0pbsTiPXO87rzAI_dBYte0AdicC5hByW4JsROkcwQHO4CYdpOIx82mJfTWfzQYdDBvRWP_Kj/s400/Picture+23.png" style="cursor: pointer; width: 536px; height: 302px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLg4poTyqYn3TAPS-A54nDnriwUC0nAb4edVin-Sve1gz63GV43ddZmIX4xDcEis_zt2qmXgVnTEsfVbw6n9zYLVZM8int6PKHbwYSPCCpmQ7aw_OQKb7h-eE9sEcF5c1qghZot9BDIElY/s1600-h/Picture+25.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5411603805860226514" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLg4poTyqYn3TAPS-A54nDnriwUC0nAb4edVin-Sve1gz63GV43ddZmIX4xDcEis_zt2qmXgVnTEsfVbw6n9zYLVZM8int6PKHbwYSPCCpmQ7aw_OQKb7h-eE9sEcF5c1qghZot9BDIElY/s400/Picture+25.png" style="cursor: pointer; width: 534px; height: 300px;" /></a><br /><br />“The project certainly required us to be nimble, but the creative liberties we were given far outweigh the technical parameters,” concludes Wenner. “Creating the AICP Show reception sponsor reel is something we were very excited to do. With everyone involved we answered the call and created a piece of which we are incredibly proud.”<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidtCrExNInOSX6BPEcQPAtnX4zKD8wGxoC-eRVJgQ2jxuKj0mY5bbHSOlK898UjLF5tTIvocENmZeIdRpWIk8pRiUDQgEgQboy_TD2VUvBwKPeOo4mwkZ9lPCM73HNFEiGpT6ZARMej0Q7/s1600-h/Picture+24.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5411603719422960754" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidtCrExNInOSX6BPEcQPAtnX4zKD8wGxoC-eRVJgQ2jxuKj0mY5bbHSOlK898UjLF5tTIvocENmZeIdRpWIk8pRiUDQgEgQboy_TD2VUvBwKPeOo4mwkZ9lPCM73HNFEiGpT6ZARMej0Q7/s400/Picture+24.png" style="cursor: pointer; width: 542px; height: 304px;" /></a><br /><br /><span style="font-weight: bold;">Credits:</span><br />Concept, Design & VFX: motion504<br />Creative Director/3D Compositor: Scott Wenner<br />3D/Compositor: Amy Schmitt<br />Executive Producer: Eric Mueller<br />Director: Scott Wenner<br />DP: Bo Hakala<br />Art Director: Sarah Jean Kruchowski<br />Producer: Todd Cobery<br />Editor: Joe Martin<br />Sound Design: <a href="http://www.bwnoise.com/">BWN</a><br />Sound Designer: Carl White<br />Client: <a href="http://www.aicp-mn.com/">AICP Minnesota</a> (Kirk Hokanson, Executive Director)<br /><br /><span style="font-style: italic;">all information, images and video are courtesy of motion504</span><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvUNsq_lHYFipjLekpCmldmKIUBjAHDEPHm4ddDpxSRE3HbZW6uv_coHefmT74MK_r_V6amExPmV3qgBNP1s7dc03byVuGXUqwHS3Bbl9F2_2XnhWR4qB3qLfmGt_vHLdyKCo3EibtBrEz/s1600-h/Picture+8.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5411595982193132722" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvUNsq_lHYFipjLekpCmldmKIUBjAHDEPHm4ddDpxSRE3HbZW6uv_coHefmT74MK_r_V6amExPmV3qgBNP1s7dc03byVuGXUqwHS3Bbl9F2_2XnhWR4qB3qLfmGt_vHLdyKCo3EibtBrEz/s400/Picture+8.png" style="cursor: pointer; width: 538px; height: 142px;" /></a><br /><a href="http://www.motion504.com/">motion504</a><br><br>

Motion 504 Creates A Truly Beautiful Sponsor Reel for AICP show

Minneapolis broadcast design & animation studio motion504 recently completed the reception sponsor reel for the Minneapolis screening o...

Read more »