alamat palsu: interactive campaign

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Private Co-Branding. Karl Lagerfeld's Strippable Model For Eres Swimwear & Lingerie.

Private Co-Branding. Karl Lagerfeld's Strippable Model For Eres Swimwear & Lingerie.

The fashion House of Chanel and sister brand Eres swimwear and lingerie have created a fun interactive campaign, photographed by Karl Lage...

12:00 AM

The Gap Mixes It Up For Christmas: Remixed Classics With Singing Celebs

<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1hJLVvAUdoKkMu92jJrDBNw_GLF__0OAEkwzS7za5q0VL3XDv44MC6YJC49hOockPjFbj9yzvBovV1locZSe6WuYBqcWqDm5_9AaD7vRUArMbthiHzjfAnaWqxFkgukJbQx-vALG_Pzst/s1600-h/gapremixesxmas.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5269752085220584098" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1hJLVvAUdoKkMu92jJrDBNw_GLF__0OAEkwzS7za5q0VL3XDv44MC6YJC49hOockPjFbj9yzvBovV1locZSe6WuYBqcWqDm5_9AaD7vRUArMbthiHzjfAnaWqxFkgukJbQx-vALG_Pzst/s400/gapremixesxmas.jpg" style="cursor: pointer; width: 389px; height: 400px;" /></a> In an effort to engage people in online shopping this holiday season (since the economic outlook is so bleak), several retailers are turning to fun 'promotional' devices. The Gap division of Gap Inc., is bringing out a campaign featuring celebrities in brightly colored outfits one can 'mix'. Drawing on the parallel between mixing the separates from the Gap store, you can enjoy the re'mixed' holiday classics sung by music, tv and movie celebrities. Or make your own 'mix' of a classic holiday song at their online site <a href="http://www.gap.com/merrymixit">here.</a> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkp5FY_Ii100iUUbOMr8rj9A_EJmWYF-ZvoZDSYTQfkzcpJpQ02A1JMAaNMpJzeHjrBY4LL1L2sFFQop5MdrL5j2Rqo0-Pe2km6gfL77CWVOAe7khxuIewpaxD_YF-CB3HjKJCRGMNFo7q/s1600-h/Picture+45.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5269750576307496898" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkp5FY_Ii100iUUbOMr8rj9A_EJmWYF-ZvoZDSYTQfkzcpJpQ02A1JMAaNMpJzeHjrBY4LL1L2sFFQop5MdrL5j2Rqo0-Pe2km6gfL77CWVOAe7khxuIewpaxD_YF-CB3HjKJCRGMNFo7q/s400/Picture+45.png" style="cursor: pointer; width: 400px; height: 119px;" /></a> “As everything progressed, we decided something lighter in tone would be fitting for the times,” said Trey Laird, president and creative director at Laird & Partners in New York, the Gap agency. “Definitely, it’s going to be promotional out there,” Mr. Laird said, using the retail term for a climate in which price-cutting predominates, “but you’ve got to engage people, too, because there’s so many promotions out there.” Gap will also offer a Gap Movie Card promotion for filmgoers at 1,000 theaters owned by chains like AMC, Cinemark and Regal. The cards, to be given free to ticket buyers, will be good for 15 percent or 20 percent off merchandise at Gap stores. The NY times is quoted as saying the following: <blockquote>The celebrities in the Gap campaign include Jon Hamm of “Mad Men,” the TV series about advertising in the 1960s, with his girlfriend, the actress Jennifer Westfeldt; cast members of “Saturday Night Live”; the Dixie Chicks; actors like Jason Bateman, Jason Biggs, Freddy Rodriguez and Rainn Wilson; and actresses like Jennifer Hudson, Milla Jovovich and Mary-Louise Parker</blockquote> But I found different celebrities (shown below). Perhaps the others will be joining them or featured on other elements of the campaign like broadcast tv spots or print ads. <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjS5EMEfLTpJ53-gEUWkLp616ElG3p0mfURdKgkEnCP5jgoJEPD1pT1QzfTipYJay2LF2H9hQaN62jE1ppkn2clOHJAjTlf-zkqUcRrpRFLvqS5nKl4aFWekKIUKXWz06HxW6K7lc15newI/s1600-h/Picture+24.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5269752589798133282" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjS5EMEfLTpJ53-gEUWkLp616ElG3p0mfURdKgkEnCP5jgoJEPD1pT1QzfTipYJay2LF2H9hQaN62jE1ppkn2clOHJAjTlf-zkqUcRrpRFLvqS5nKl4aFWekKIUKXWz06HxW6K7lc15newI/s400/Picture+24.png" style="cursor: pointer; width: 403px; height: 229px;" /></a> Above: Jingle Bells featuring the Gap Christmas Cast <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiEhtoE7-AwS5m-RPTi20B741ksXo2zQSjH6vNSV5ie5hyphenhyphenY1E3Xc7lyUOvaVI4ts8Yihqc10DCX0Y76M7SEsHK8ceFNqM1uQVQhY3Nt8ZyRQGfcpZ76sHifUD5EZ1hCMxDrmeWNW1EWmZhR/s1600-h/Picture+43.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5269749461322827026" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiEhtoE7-AwS5m-RPTi20B741ksXo2zQSjH6vNSV5ie5hyphenhyphenY1E3Xc7lyUOvaVI4ts8Yihqc10DCX0Y76M7SEsHK8ceFNqM1uQVQhY3Nt8ZyRQGfcpZ76sHifUD5EZ1hCMxDrmeWNW1EWmZhR/s400/Picture+43.png" style="cursor: pointer; width: 400px; height: 264px;" /></a> Above: We Three Kingz featuring Freddy Rodriguez, Romany Malco and Jason Biggs <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhGiOF-33E97wLoODdSh995cIvm0XLe7s0VjWWoeC-_GROGcl8phQrkTHeXhOFdWB3ye79uHVWDoicB0iM7wXNU2G-cieOuS2LUapNLsfGxluin2J_sTcmssVXWoxxVIDScfxBBC6dw_1lf/s1600-h/Picture+26.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5269743713194565698" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhGiOF-33E97wLoODdSh995cIvm0XLe7s0VjWWoeC-_GROGcl8phQrkTHeXhOFdWB3ye79uHVWDoicB0iM7wXNU2G-cieOuS2LUapNLsfGxluin2J_sTcmssVXWoxxVIDScfxBBC6dw_1lf/s400/Picture+26.png" style="cursor: pointer; width: 400px; height: 224px;" /></a> Above: Jingle Bells featuring Flo Rida and Trey Songz <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgekpit7Ib_5lA2Df3y2xcYxuLxhuZfby3teUhtrqTeb8iLD4hO2uEf_4I8jG1AoYsXjuwfT7r9audIX_wcc7cz3nuxFGTvHtSXTGSr0knxn2Uta2KhYfxE7etxE3fMXl6XbLp_xrop8v5v/s1600-h/Picture+28.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5269743574554151970" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgekpit7Ib_5lA2Df3y2xcYxuLxhuZfby3teUhtrqTeb8iLD4hO2uEf_4I8jG1AoYsXjuwfT7r9audIX_wcc7cz3nuxFGTvHtSXTGSr0knxn2Uta2KhYfxE7etxE3fMXl6XbLp_xrop8v5v/s400/Picture+28.png" style="cursor: pointer; width: 400px; height: 310px;" /></a> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6EwuB6mhUXJjxO_j73Cjq6ArIkAje8bRZ2eTx8UqaZdJGh8ze4jU2h2TMqGvdtpm7TGT8IULPvsS4-yDqjiMS-zhwRS2E1gOZQkqeRFdWqjQ9AvLtQXx5ppvD4v49RI0fi1Ih4Oo55_S6/s1600-h/Picture+44.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5269749770135847698" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6EwuB6mhUXJjxO_j73Cjq6ArIkAje8bRZ2eTx8UqaZdJGh8ze4jU2h2TMqGvdtpm7TGT8IULPvsS4-yDqjiMS-zhwRS2E1gOZQkqeRFdWqjQ9AvLtQXx5ppvD4v49RI0fi1Ih4Oo55_S6/s400/Picture+44.png" style="cursor: pointer; width: 400px; height: 251px;" /></a> Above: Deck The Halls featuring the Dixie Chicks and Sandra Bernhard <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1qiY_i0-IDQz2BxbjCgffV2xphtduNVhe3o6GyLVnTURUx09W98kDS_hBP0j-etOE-IJRNm3uTeCBgiTVPTEyb2AY7mMTun-0l5j5dtev4MzLxXV4rVBGi0mCKxIsA30ooQeK5ey0XOR2/s1600-h/Picture+42.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5269745675648590322" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1qiY_i0-IDQz2BxbjCgffV2xphtduNVhe3o6GyLVnTURUx09W98kDS_hBP0j-etOE-IJRNm3uTeCBgiTVPTEyb2AY7mMTun-0l5j5dtev4MzLxXV4rVBGi0mCKxIsA30ooQeK5ey0XOR2/s400/Picture+42.png" style="cursor: pointer; width: 400px; height: 325px;" /></a> Above: Winter Wonderland featuring Jon Heder and Janelle Monaé <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjKzuqjvmfTgvIZN3UnflMUSXxppx4yvkEQxQBF-ZXN2TQCyI4-8bt1Vqg1zApn_uz5Qp5rHlAIlSsT_ZD2KiYAMpH0OqTlOXtyLBx3NEu1x0Be7aob0wVeUuwWWQK2LjxMcmEPKckooYZ/s1600-h/Picture+40.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5269743355230508466" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjKzuqjvmfTgvIZN3UnflMUSXxppx4yvkEQxQBF-ZXN2TQCyI4-8bt1Vqg1zApn_uz5Qp5rHlAIlSsT_ZD2KiYAMpH0OqTlOXtyLBx3NEu1x0Be7aob0wVeUuwWWQK2LjxMcmEPKckooYZ/s400/Picture+40.png" style="cursor: pointer; width: 404px; height: 284px;" /></a> Above: Baby It's Cold Outside featuring Rainn Wilson and Selma Blair <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEik3kNg2ChSKewt213BVS8W1JRcGTMWSc5Q7Y1Xic2jZJJ8fMLSJy_Gc9D1bUaWd63Gl8_FgP5-x27nuwsoD93UJv7GSKp7mLow6TAUHwW9xdi8jVbwil4d714cTmcKpq8pTcexOw3D2-3n/s1600-h/Picture+41.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5269743278581938082" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEik3kNg2ChSKewt213BVS8W1JRcGTMWSc5Q7Y1Xic2jZJJ8fMLSJy_Gc9D1bUaWd63Gl8_FgP5-x27nuwsoD93UJv7GSKp7mLow6TAUHwW9xdi8jVbwil4d714cTmcKpq8pTcexOw3D2-3n/s400/Picture+41.png" style="cursor: pointer; width: 400px; height: 253px;" /></a> And lastly, you can watch the original 'remix' sung by all or make your own mix on the site<a href="http://www.gap.com/merrymixit"> here.</a> It's no <a href="http://www.elfyourself.com/">Elf Yourself</a> (which by the way is back this year and now with a bigger Office Max logo and the opportunity to make printed greeting cards and other photo goodies) and the folks over at <a href="http://adweek.blogs.com/adfreak/2008/11/gap-not-doing-wonders-for-the-holiday-spirit-.html">adfreak have made their opinion known.</a> But go check it out for yourself and you decide.

The Gap Mixes It Up For Christmas: Remixed Classics With Singing Celebs

In an effort to engage people in online shopping this holiday season (since the economic outlook is so bleak), several retailers are turning...

6:00 PM

Levi's 501 Project Connects With Consumers

<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPRqtk0mj1cuaCieMmxzx2SlR8qdNYHa4s6I3G9a_5yY4yomrmUuPC0is6S7IaGk46N9yb6pJ-Hmajk8BBBZ_tt49XMJpFLesw8HAoTELvRhf1nJku6Ti270UaxmpMkz7QRKZBN1n5TKgi/s1600-h/Picture+39.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5174475972368284674" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPRqtk0mj1cuaCieMmxzx2SlR8qdNYHa4s6I3G9a_5yY4yomrmUuPC0is6S7IaGk46N9yb6pJ-Hmajk8BBBZ_tt49XMJpFLesw8HAoTELvRhf1nJku6Ti270UaxmpMkz7QRKZBN1n5TKgi/s400/Picture+39.png" style="cursor: pointer;" /></a> <a href="http://ifitshipitshere.blogspot.com/2008/02/levis-project-501-project-runway.html">This online design project</a> , a component of Levi's and Bravo's Project Runway co-op marketing plan, was an inventive promotion that ended up exceeding Levi's expectations. The Jan. 23 episode of Project Runway, according to the Nielsen Co., drew 3.2 million viewers, including 410,000 women ages 18 to 24. Levi's was the first brand partner on the show to drive viewers to a separate online contest focused on a challenge that would resonate with target consumers. The site received 500 submissions in three days. Sharon Greenwood, Avenue A/Razorfish's creative director on the campaign said " In all, it attracted more than 20,000 registrants — two-thirds women — and 2,500 designs". The contest was promoted with ads on some online fashion blogs, some gossip blogs and social shopping network sites. Greenwood's team also incorporated a feature allowing designers to embed their submissions on their own Web pages, blogs and social-networking sites such as MySpace and Facebook. This placed a 'badge" with a Levi's logo and invitations for viewers to vote on the design at Levi's "Project Runway" site. See an example of the "badge" below: <a><img alt="" border="0" src="http://www.us.levi.com/media/pr/images/designer_badge.jpg" style="width: 132px; height: 284px;" /></a> The feature put the badge before about 30,000 viewers, about half of whom clicked through to Levi's "Project Runway" site, Greenwood said. In the weeks following the "Project Runway" episode, Levi's nontraditional styles, normally not among its top sellers, took over the top 10 women's styles on its retail site. By the way, the winners were announced last month and here they are : First Place: <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpKC8hp1x2-cTOCTqSQPZp2WHWvY5KBvLjD2sGDogvQf9Wb453CASbMa3rdyJ3YtONWVpptOUsMNRF5W8oso8tcXW0UVEX7mwpYxR8_fama8-4dx6XmjH1rnye8XJU6ziEt0IYAGoxh-tI/s1600-h/Picture+37.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5174462864128097234" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpKC8hp1x2-cTOCTqSQPZp2WHWvY5KBvLjD2sGDogvQf9Wb453CASbMa3rdyJ3YtONWVpptOUsMNRF5W8oso8tcXW0UVEX7mwpYxR8_fama8-4dx6XmjH1rnye8XJU6ziEt0IYAGoxh-tI/s400/Picture+37.png" style="cursor: pointer;" /></a> Above: The first place winner, Jehan. His/her design will be produced and sold by the Levi’s® brand and sold on levi.com, plus a $501 gift certificate on levi.com. <blockquote>Levi’s says..."Love the turn back cuff on the sleeve. Cool asymmetrical opening and nice clean tailor details. This design reinvents the trucker jacket with a feminine flare." </blockquote>Second place winner: <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh1bym2huB-HQiC021Y-wrhYJp9tum7C6Ee5c2WzsIPpxGrtpoGAI-67s8wUW6ecVo0dU44lgYspSzZz3wZJmmSzDtqYzy6bhIW8YQFBVz27UxcOkMzi24H94W9QZoKSbz-i_8qLw4UJtVY/s1600-h/Picture+36.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5174462954322410466" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh1bym2huB-HQiC021Y-wrhYJp9tum7C6Ee5c2WzsIPpxGrtpoGAI-67s8wUW6ecVo0dU44lgYspSzZz3wZJmmSzDtqYzy6bhIW8YQFBVz27UxcOkMzi24H94W9QZoKSbz-i_8qLw4UJtVY/s400/Picture+36.png" style="cursor: pointer;" /></a> Submitted by Sharpietattoo. Description: Girly pleating gives a softer appeal to this military-inspired dress. Along with Levi’s buttons and rivets, the dress also has the hand pockets from the Trucker Jacket. Gold bodice stitching and a 50’s inspired neckline keep the hip look classic and clean. Zip back, with a functional back button. Levi’s says... <blockquote style="font-style: italic;">This is a classy, vintage 50s look, with flattering neckline. Like the back seaming, reminiscent of a trucker vest. The buttons really tie this product back to the 501® Jean in a fresh contemporary way.</blockquote>Third place winner: <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3P9RDWbkfMHAXQ9pyobJ8ZCug539dO1Zrulf158haeGl3xYdvU9UYAGgGuYy8TvniJ2hhtrqe7s0kd6bpW5nLGKeBjXyq_A-dvEtZmQgfbrP5KB9lL3ipJUHInIIc_8tRrthhI19fGb6R/s1600-h/Picture+38.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5174464676604296178" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3P9RDWbkfMHAXQ9pyobJ8ZCug539dO1Zrulf158haeGl3xYdvU9UYAGgGuYy8TvniJ2hhtrqe7s0kd6bpW5nLGKeBjXyq_A-dvEtZmQgfbrP5KB9lL3ipJUHInIIc_8tRrthhI19fGb6R/s400/Picture+38.png" style="cursor: pointer;" /></a> Submitted by Claire Description: The GOLD RUSH DRESS, comes in dark blue denim with gold metallic top stitched flat felled seams, OR light blue denim with silver metallic topstitching. The Levi's Button lace-up bodice can be worn with the attached modesty panel under the lacing, or flip the panel back under and show some skin. <blockquote>Levi’s says... The gold trim and modesty panel are lovely. Really like how this brings the heritage of the Levi's Brand to a flirty new fit.</blockquote>Second place winner, sharpietattoo, gets a $501 gift certificate for levi.com, and third place winner, Claire gets a $250 gift certificate for levi.com. So, Congratulations to not only the winners, but also Avenue A/Razorfish, Levi's and Bravo! <a href="http://www.newhouse.com/a-riveting-ad-campaign-2.html"> </a>

Levi's 501 Project Connects With Consumers

This online design project , a component of Levi's and Bravo's Project Runway co-op marketing plan, was an inventive promotion that...

12:05 AM

alamat palsu

Private Co-Branding. Karl Lagerfeld's Strippable Model For Eres Swimwear & Lingerie.

The Gap Mixes It Up For Christmas: Remixed Classics With Singing Celebs

Levi's 501 Project Connects With Consumers

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