Intel's CHASE Web Video Is Kicking Ass On The Viral Charts

<script type="text/javascript" src="http://w.sharethis.com/button/sharethis.js#publisher=0d650ffe-1ec7-4395-883b-24e806d21a65&type=website"></script><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhu_pkLXEnn1adOqbU-sfBkoYIYDSknAmhsiLi3D1wtmdpWh4WTXzHs6cqrETzT6QO9IkN2D2Dat7LuyIBsYKGaYSExSAYz_iEA1RMINswr1j-EAgjLW1wr2u3U9Bxz3nbPsju14a8nLoM/s1600/Picture+4.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5566978708854153010" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhu_pkLXEnn1adOqbU-sfBkoYIYDSknAmhsiLi3D1wtmdpWh4WTXzHs6cqrETzT6QO9IkN2D2Dat7LuyIBsYKGaYSExSAYz_iEA1RMINswr1j-EAgjLW1wr2u3U9Bxz3nbPsju14a8nLoM/s400/Picture+4.png" style="cursor: pointer; width: 524px; height: 277px;" /></a><br /><br />To build excitement around the 2nd Generation Intel® Core™ i5 processor, Intel launched this action-adventure video titled "The Chase." The spot demonstrates the performance capabilities of the new processors by creating an action-movie style chase sequence that takes place through a wide variety of program windows on a computer desktop.<br /><br /><iframe title="YouTube video player" class="youtube-player" type="text/html" src="http://www.youtube.com/embed/ZM0ptMqNhso?rel=0" allowfullscreen="" width="530" frameborder="0" height="328"></iframe><br /><br /><a href="http://adage.com/digital/article?article_id=148495">Ad Age</a> reports that "With 1.8 million YouTube views and its first entry onto the chart, Intel's "Chase" mini-movie makes it to the straight to the top for a good reason -- it's a great action flick with a sexy heroine and two leather-jacket-and-gold-chains bad guys. The campaign won 1.1 million views in its first week alone."<br /><br /><span style="font-weight: bold;"><br />Credits</span><br />Advertising Agency: <a href="http://www.venablesbell.com/">Venables Bell & Partners, USA</a><br />Executive Creative Directors: Paul Venables, Will Mcginness<br />Creative Directors: Paul Foulkes, Tyler Hampton, David Kim<br />Copywriter: Josh Parschauer<br />Art Director: Beau Hanson, Dan Kenneally<br />Director Of Integrated Production: Craig Allen<br />Agency Producer: Kacey Hart<br />Interactive Producer: John Eagan<br />Interactive Design Director: Ezra Paulekas<br />Production Company: Nexus Productions<br />Director: Smith & Foulkes<br />Director Of Photography: Oliver Wood<br />Executive Producer: Tracey Cooper<br />Production Manager: Alistair Pratten<br />Editing Company: Trim<br />Editor: Paul Hardcastle<br />Sound Design: Human<br />Music: Human<br />Composers: Edmond Dunne & Gareth Williams<br />Music Producer: Jonathan Sanford<br />Mix: Play, John Bolen<br />Color / Flame: Time Based Arts, James Allen & Sheldon Gardner<br />Aired: January 2011

Intel's CHASE Web Video Is Kicking Ass On The Viral Charts

To build excitement around the 2nd Generation Intel® Core™ i5 processor, Intel launched this action-adventure video titled "The Chase....

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A Look At, And Analysis Of, Some Serious Social Media Screw-ups.

<script type="text/javascript" src="http://w.sharethis.com/button/sharethis.js#publisher=0d650ffe-1ec7-4395-883b-24e806d21a65&type=website"></script><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMl1-SfJA4lMpOv172N_DoWlAl-qC8gKfcT-Vp_bkKrGUOoiwcQyTFHe2ocoyHaj_wsfc_0cBqkn1pURnkV3-UuwxPu3RogvZMjwEZLjPoxDkSJad39EHTKviRyjtty4PnrG2w6D-1hX6j/s1600/companychart.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5525739009061211538" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMl1-SfJA4lMpOv172N_DoWlAl-qC8gKfcT-Vp_bkKrGUOoiwcQyTFHe2ocoyHaj_wsfc_0cBqkn1pURnkV3-UuwxPu3RogvZMjwEZLjPoxDkSJad39EHTKviRyjtty4PnrG2w6D-1hX6j/s400/companychart.jpg" style="cursor: pointer; width: 523px; height: 324px;" /></a><br /><br />Social media most undoubtedly has its benefits and its drawbacks. Especially since brands and marketers are still experimenting with the concept.<br /><br />I've reprinted an article and analysis from <a href="http://www.bernhardwarner.com">Bernhard Warner</a> with a slide share presentation from <a href="http://socialmediainfluence.com/">Social Media Influence</a>'s editorial and social media training partner, <a href="http://customcommunication.co.uk/">Custom Communication</a>, who has gone back through six years of social media and compiled a visual narrative of company misadventures with bloggers, tweeters and other social media voices. [Still images added by me].<br /><br />Since 2004 they’ve identified 37 notable instances where companies have been caught short by social media protests and complaints or where they’ve shot themselves in the foot with dumb marketing.<br /><br /><span style="font-weight: bold;">A snapshot of the history:</span><br />Given the explosion in social media participation it’s not surprising to see a steady year-on-year increase in social media screw ups but while 2006 saw 7 major incidents the 10 recorded so far this year suggests that corporate communicators and marketers are becoming more savvy in how they engage and look after their online reputation.<br /><br />The numbers are trending nicely for social media. As the <a href="http://www.iabuk.net/en/1/ukonlineadspendrises10percent051010.mxs">IAB UK points out</a> this week, the surprising surge in online advertising through the first half of 2010 can be attributed in part to more money pouring into social media marketing. There’s another social media figure on the rise, and it’s not quite so inspiring.<br /><br />According to the new piece of research by Custom Communication, “Social Media Screw Ups – A Short History,” along with the surge in social media investment comes a surge in social media screw-ups by major corporations using these channels to reach the public. 2010 is on pace to see more reputation-bruising social media gaffes than in any previous year. Haven’t they learned anything from the Kryptonite lock fiasco of 2004? Apparently not.<br /><br /><div style="width: 530px;" id="__ss_5361415"><strong style="display: block; margin: 12px 0pt 4px;"><a href="http://www.slideshare.net/socialmediainfluence/social-media-screw-ups" title="Social media Screw Ups - A History">Social media Screw Ups - A History</a></strong><object height="420" id="__sse5361415" width="530"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=socialmediascrewups-101005070711-phpapp01&stripped_title=social-media-screw-ups&userName=socialmediainfluence"><param name="allowFullScreen" value="true"><param name="allowScriptAccess" value="always"><embed name="__sse5361415" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=socialmediascrewups-101005070711-phpapp01&stripped_title=social-media-screw-ups&userName=socialmediainfluence" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="420" width="530"></embed></object></div><br />In reviewing the findings, it’s become clear: many of the mistakes are being repeated time and again. We list here the most oft-repeated missteps and misconceptions that lead to trouble.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiD5hoOaacLVJ9jCDBMiiR1B4_hoPZxKyH7E-Qp8C-nQrX__BQ3aa2dg50QhPtdWI8RKFKAIZaAdn9dxua22nLQ-yg0shI7WcYczA9aoDU-DYBs32WkV2lQ3aNYhhrdRXDKAZvuz_IH7yHw/s1600/kryptonite+lock+broken+with+pen.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5525755178848472642" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiD5hoOaacLVJ9jCDBMiiR1B4_hoPZxKyH7E-Qp8C-nQrX__BQ3aa2dg50QhPtdWI8RKFKAIZaAdn9dxua22nLQ-yg0shI7WcYczA9aoDU-DYBs32WkV2lQ3aNYhhrdRXDKAZvuz_IH7yHw/s400/kryptonite+lock+broken+with+pen.jpg" style="cursor: pointer; width: 446px; height: 594px;" /></a><br /><span style="font-size:85%;"><span style="font-style: italic;">above: kryptonite lock could be broken with a pen, image courtesy of <a href="http://www.wired.com/">wired.com</a></span></span><br /><br />* <span style="font-weight: bold;">Underestimating influence/impact of your social media critics.</span> Kryptonite is the business school case study here, but loads of brands since – from Target telling the blogosphere they don’t rate to Nestle telling off eco Facebook protesters – have failed to understand that bloggers/Tweeters and Facebook protesters may not be The Guardian or New York Times, but they do hold plenty of weight.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYZpJATPEopvXA7557WboXlGP4Sb6TqDD6LpF8i-T6NSeGpbgSh9PY9x63dx4BWSpaoDDouGV-Wtg2TETfdbX6ex3CgncyJ6URTHUXUPM84i-zwtOe8dbDHmXwYUnqCfmf3lnv_meQkdFW/s1600/penelopecruzfalseeyelashes.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5525759939659076642" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYZpJATPEopvXA7557WboXlGP4Sb6TqDD6LpF8i-T6NSeGpbgSh9PY9x63dx4BWSpaoDDouGV-Wtg2TETfdbX6ex3CgncyJ6URTHUXUPM84i-zwtOe8dbDHmXwYUnqCfmf3lnv_meQkdFW/s400/penelopecruzfalseeyelashes.jpg" style="cursor: pointer; width: 454px; height: 333px;" /></a><br /><span style="font-size:85%;"><span style="font-style: italic;">above: bloggers bitch-slapped L'oreal for using false eyelashes on Penelope Cruz to sell mascara, image from<a href="http://www.loreal.com"> L'oreal</a></span></span><br /><br />* <span style="font-weight: bold;">Giving the online community flashy marketing message when they just want simple, straightforward detail.</span> These days, companies can get into big trouble for issuing fictitious glowing reviews or trotting out seemingly genuine testimonials by paid actors. Even before these consumer protections were put into place, L’Oreal paid a higher price – it got burned by vigilant bloggers.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTit1Us7mJodRquvaWAGA8rgqhazcr91OdeC7igQo5WRQ-21K8OIsjnkBKQ04VxudWKL56pX2PVZ-J0loZ6p0OL4y1wHXXr5XhVyp4SVT4VXBGdqDFr7duwpTs5UYqy-0GP11dB-kODv0J/s1600/DEll_jeff_jarvis.gif"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5525754379291418002" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTit1Us7mJodRquvaWAGA8rgqhazcr91OdeC7igQo5WRQ-21K8OIsjnkBKQ04VxudWKL56pX2PVZ-J0loZ6p0OL4y1wHXXr5XhVyp4SVT4VXBGdqDFr7duwpTs5UYqy-0GP11dB-kODv0J/s400/DEll_jeff_jarvis.gif" style="cursor: pointer; width: 453px; height: 253px;" /></a><br /><span style="font-size:85%;"><span style="font-style: italic;">above: Dell Hell, courtesy of <a href="http://www.blaugh.com/">blaugh.com</a></span></span><br /><br />* <span style="font-weight: bold;">Culture of unresponsive/uncaring customer service fuels recurring gripes, becomes PR headache.</span> Dell learned the hard way that Jeff Jarvis’ customer service gripes were not an isolated issue; a massive backlash was brewing. It just took one well-connected critic to put his finger on it and the avalanche ensued.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3mkaRiDmNsM6ZwGLzNp8cr8QlZFeEwxRTSdbnqL6AF3EF2CiG_YhMhL_wM0s54HsSiqY0t1h-zOioVFhtGmTpOCDH0Zics_pDNSwQnTw4RhrTfbFpnkDbdMbI5GIlg0gvs6d5_eBuPC0w/s1600/Mentos-Diet-Coke.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5525745490442082642" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3mkaRiDmNsM6ZwGLzNp8cr8QlZFeEwxRTSdbnqL6AF3EF2CiG_YhMhL_wM0s54HsSiqY0t1h-zOioVFhtGmTpOCDH0Zics_pDNSwQnTw4RhrTfbFpnkDbdMbI5GIlg0gvs6d5_eBuPC0w/s400/Mentos-Diet-Coke.jpg" style="cursor: pointer; width: 454px; height: 454px;" /></a><br /><span style="font-size:85%;"><span style="font-style: italic;">above: the Diet Coke and Mentos experiments could not be hushed, image from <a href="http://reputationonline.co.uk/">reputation online</a></span></span><br /><br />* <span style="font-weight: bold;">Failing to understand the Coke credo: “our consumers control our brand.”</span> Coca-Cola tried to stifle conversation around the combustible combo of Diet Coke + Mentos. Later, it would acknowledge, you cannot hope to muzzle what everyone is talking about.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQpurUoa4hLt7bBjQ8LrSskY8ljAY-dbB25ZknEJRJMmyrwcDzYe0qsGZKYzerGwGoyBFOG2PZc3YXvFQl4W9vszSA-SRxEyZH2M7CHMCqqDq-pdegbcE_6Q8sJmDAI7xcUbMI7oxfig9h/s1600/chevy+tahoe+crowdsource.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5525749248823255570" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQpurUoa4hLt7bBjQ8LrSskY8ljAY-dbB25ZknEJRJMmyrwcDzYe0qsGZKYzerGwGoyBFOG2PZc3YXvFQl4W9vszSA-SRxEyZH2M7CHMCqqDq-pdegbcE_6Q8sJmDAI7xcUbMI7oxfig9h/s400/chevy+tahoe+crowdsource.png" style="cursor: pointer; width: 463px; height: 449px;" /></a><br /><span style="font-size:85%;"><span style="font-style: italic;">above: the Chevy Tahoe commercial competition, image from <a href="http://www.chevy.com">Chevy.com</a></span></span><br /><br />* <span style="font-weight: bold;">Petition the public for crowdsourced ideas, only to be caught out when they have something nasty to say. </span>Crowdsourcing is in vogue these days, giving loyal fans a chance to name a new product or devise a new softdrink formula. But as Chevrolet learned with its Tahoe SUV, be prepared to get from the public more than a clever new slogan.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpqf5CmL4xdXY6YqKZrXepyIxLb9yFgeAFqBGV_IdFetySsEQFaYr1cA6Gu0DKz_uyD6ujQ_DjkmAHclOs2BqEKW1AD8GjgFVLip3N-rw-v2CbmbSUiw61iOClDf3E8vOpYavAe0RQnB6G/s1600/Vodafonex390-advocate.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5525750423429268898" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpqf5CmL4xdXY6YqKZrXepyIxLb9yFgeAFqBGV_IdFetySsEQFaYr1cA6Gu0DKz_uyD6ujQ_DjkmAHclOs2BqEKW1AD8GjgFVLip3N-rw-v2CbmbSUiw61iOClDf3E8vOpYavAe0RQnB6G/s400/Vodafonex390-advocate.jpg" style="cursor: pointer; width: 285px; height: 86px;" /></a><span style="text-decoration: underline;"><br /></span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOoRVFszXL31AlOpXAG05tBMpUYe1v57WpYmWB3u144YV4hocwLAcOYWfLP00Gu0afBFDwub1CzQarK7PqmgKrwUAXZ4fH5wfyaQ29rsPZSGEiiZNTXGJX_f-3vFEtTMfrgleo0jbnmEBY/s1600/vodaphone+apology.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5525750942846248226" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOoRVFszXL31AlOpXAG05tBMpUYe1v57WpYmWB3u144YV4hocwLAcOYWfLP00Gu0afBFDwub1CzQarK7PqmgKrwUAXZ4fH5wfyaQ29rsPZSGEiiZNTXGJX_f-3vFEtTMfrgleo0jbnmEBY/s400/vodaphone+apology.jpg" style="cursor: pointer; width: 282px; height: 198px;" /></a><br /><span style="font-size:85%;"><span style="font-style: italic;">above: the controversial Vodaphone tweet and reaction from Vodaphone</span></span><br /><br />* <span style="font-weight: bold;">Asleep at the wheel: giving junior employees full reign of the channels and providing them with little direction. </span>What could go wrong? Where to start here? Last year, the epic #fail was engineered by Habitat which gave an “overenthusiastic intern” the keys to the Twitter feed. The result? Famously tweeting sale promotions by piggy-backing on the trending Iran election hashtags. More recently, the Vodafone UK Twitter feed was hijacked by a rogue employee who let fly with the odd homophobic Tweet.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjib24JIBfS06Ljx-1XYtSgts168PYuDku8KApjWv8TbR9GeIWHOm9EfPP_WXAHVx9G6OIbXg1wACK1QAVXtzjRTbe2BtZF8GWI1Qg8ulxITNOjs7k3THPqoVMpVYI_PAchuOryL30LKobu/s1600/walmarting+across+america.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5525751593400312498" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjib24JIBfS06Ljx-1XYtSgts168PYuDku8KApjWv8TbR9GeIWHOm9EfPP_WXAHVx9G6OIbXg1wACK1QAVXtzjRTbe2BtZF8GWI1Qg8ulxITNOjs7k3THPqoVMpVYI_PAchuOryL30LKobu/s400/walmarting+across+america.jpg" style="cursor: pointer; width: 447px; height: 341px;" /></a><br /><span style="font-size:85%;"><span style="font-style: italic;">above: Wal-Marting Across America, image from </span><a href="http://www.walmart.com" style="font-style: italic;">walmart.com</a></span><br /><br />* <span style="font-weight: bold;">Attempts at feel-good social media washing won’t come back to bite</span>. Wal-Mart took the most heat here when a folksy, it-will-be-blogged “Wal-Marting Across America” journey emerged just as it was getting pressured elsewhere for its checkered labor practices. All goodwill was lost when it was revealed Wal-Mart was funding the feel-good road trip.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhMRSIwR1Cl0xdYum4_49pGBFykh4biwybIGM1eML1TdxKw53OkwqZJaMQonoHfy8EsCNlN_quVwYCYrzQAqOS5bmRC77mALwTMCwrGv6REo5b7lwiNMqCO1yvwcBCg2uBWQvetvQ9m7inj/s1600/Nestle+negative+comments.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5525752787010126418" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhMRSIwR1Cl0xdYum4_49pGBFykh4biwybIGM1eML1TdxKw53OkwqZJaMQonoHfy8EsCNlN_quVwYCYrzQAqOS5bmRC77mALwTMCwrGv6REo5b7lwiNMqCO1yvwcBCg2uBWQvetvQ9m7inj/s400/Nestle+negative+comments.png" style="cursor: pointer; width: 372px; height: 251px;" /></a><br /><span style="font-size:85%;"><span style="font-style: italic;">above: negative comments on Nestle's Facebook Fan Page</span></span><br /><br />* <span style="font-weight: bold;">Facebook is a forum for fans and “Likes.”</span> Burger King, Nestle, and BP, to name just a few have seen their Facebook pages overwhelmed by critics who want to expose dodgy company practice. Greenpeace has had great success mobilising its followers in a series of corporate Facebook pressure campaigns. BK quickly caved to the demands to cheers. Nestle, on the other hand, shouted back, inviting more opposition.<br /><br />The biggest culprits – plain dumb marketing, officious customer service and asleep-at-the-wheel moments in monitoring online reputation – are alive and well and triggering protests from the general public. For all the fresh money pouring into social media, we would expect the number of screw-ups to rise before companies really get the message that social media investment means more than crafting a slick campaign. It means two-way dialogue, transparency and, yes, learning from your mistakes.<br /><span style="font-size:85%;"><br /></span><span style="font-style: italic;font-size:85%;" >sources: </span><span style="font-size:85%;"><a href="http://socialmediainfluence.com/" style="font-style: italic;">SMI</a></span><span style="font-style: italic;font-size:85%;" >, </span><span style="font-size:85%;"><a href="http://reputationonline.co.uk/" style="font-style: italic;">Reputation Online</a></span><span style="font-style: italic;font-size:85%;" >, </span><span style="font-size:85%;"><a href="http://customcommunication.co.uk/" style="font-style: italic;">Custom Communication </a></span>

A Look At, And Analysis Of, Some Serious Social Media Screw-ups.

Social media most undoubtedly has its benefits and its drawbacks. Especially since brands and marketers are still experimenting with the con...

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Stickers With A-Peel. Chiquita Banana Design Contest & A Little Brand History.

<script type="text/javascript" src="http://w.sharethis.com/button/sharethis.js#publisher=0d650ffe-1ec7-4395-883b-24e806d21a65&type=website"></script><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglHuheavYogw_VzGFekOyhqtvRzmmol6WJgn8k3CBTE35vFWO3l17_r0uhpQEMS9nS-nOLdJo00-jMUi6kMYjdnDZt_IplDAhEfhddF3KfKXyAotZlNxHtRcCqwfMY-NaL8jlRCNQ1DTkw/s1600/6+chiquita+stickers.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5523612092789705218" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglHuheavYogw_VzGFekOyhqtvRzmmol6WJgn8k3CBTE35vFWO3l17_r0uhpQEMS9nS-nOLdJo00-jMUi6kMYjdnDZt_IplDAhEfhddF3KfKXyAotZlNxHtRcCqwfMY-NaL8jlRCNQ1DTkw/s400/6+chiquita+stickers.jpg" style="cursor: pointer; width: 526px; height: 549px;" /></a><br /><span style="font-size:85%;"><span style="font-style: italic;">above: 6 of the 18 winning designs, all of which are shown later in this post<br /><br /></span></span>"I'm a Chiquita Banana and I've come to say...." Okay, most of my readers are probably too young to remember <a href="http://chiquitafruitbites.com/chiquita/discover/media/origjingle.wav">the legendary jingle</a>, so I'll just get to the point.<br /><br /><a href="http://www.chiquita.com/">The Chiquita brand </a>just ran a design contest in an effort to both refresh the brand and elicit consumer engagement. <span style="font-style: italic;"></span> They asked people to submit new designs for the stickers that are placed on their bananas, which they have been doing since 1963. <span style="font-style: italic;">Note that you can still use</span><a href="http://www.eatachiquita.com/sticker-wall#sticker-generator" style="font-style: italic;"> their sticker generator</a><span style="font-style: italic;"> to create your own online sticker and then purchase that design from Zazzle.</span><br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEix1y2IX0jyVNbdgJF01hQJXD-eLCFntvBWtke5NG0WIMRxxilSP571btkhbN3zbg9cyjRdgBTTTZZNloRlNRalqunqedsaIMCK9PxxW63xY0tE9GGGE7Be6bqWv3WZOcTJSIU0NEiJ9aVQ/s1600/current+sticker.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5523573364979078754" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEix1y2IX0jyVNbdgJF01hQJXD-eLCFntvBWtke5NG0WIMRxxilSP571btkhbN3zbg9cyjRdgBTTTZZNloRlNRalqunqedsaIMCK9PxxW63xY0tE9GGGE7Be6bqWv3WZOcTJSIU0NEiJ9aVQ/s400/current+sticker.jpg" style="cursor: pointer; width: 523px; height: 585px;" /></a><br /><span style="font-size:85%;"><span style="font-style: italic;">above: the current Chiquita brand sticker was designed in 1986</span></span><br /><br />Each entrant was limited to submitting no more than 25 designs. The designs had to be on a white background and in the classic Chiquita sticker shape and could not use <span style="font-weight: bold;">"Miss Chiquita"</span>, the brand mascot, in any way, shape or form. Entries had to include the outer blue ring and the design had to be contained within what they term "the yellow racetrack."<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGvW_2_f8xgIguGY1HN03QkbSnoajVBTKb_fdy1htkl2fosVnAEj_7011XA3LJbxjRruOPTia2_S4FX69bxsXkTlmwDvD_j6BffsLiRUdiXobBP21Ck2TKtPqjccX6VLX7rhNMR3hxGm8F/s1600/old+miss+chiquita.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5524228717125816642" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGvW_2_f8xgIguGY1HN03QkbSnoajVBTKb_fdy1htkl2fosVnAEj_7011XA3LJbxjRruOPTia2_S4FX69bxsXkTlmwDvD_j6BffsLiRUdiXobBP21Ck2TKtPqjccX6VLX7rhNMR3hxGm8F/s400/old+miss+chiquita.jpg" style="cursor: pointer; width: 263px; height: 408px;" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfskNT22EUaAMty_vOPC2YOAybv_kPWkN8GKiFa6vN5lg9r7W4x9tFoumreoAMn3OZ2EY-Kjj63WjNdjAmtYxOueWew_HLFhmabMtT16WCwdTrBWkm1bDiCpZlKTMtS7YIqWCX8bg0ZkA1/s1600/current+ms+chiquita.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5524226584232532914" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfskNT22EUaAMty_vOPC2YOAybv_kPWkN8GKiFa6vN5lg9r7W4x9tFoumreoAMn3OZ2EY-Kjj63WjNdjAmtYxOueWew_HLFhmabMtT16WCwdTrBWkm1bDiCpZlKTMtS7YIqWCX8bg0ZkA1/s400/current+ms+chiquita.jpg" style="cursor: pointer; width: 228px; height: 407px;" /></a><br /><span style="font-size:85%;"><span style="font-style: italic;">above: the company mascot, Miss Chiquita, as the 1944 version by Dik Browne and the current version drawn in 1987 by Oscar Grillo, was not allowed in the new sticker designs</span></span><br /><br />50 designs were selected as finalists based on the following criteria<br />* Creativity (30%)<br />* Visual impact (30%)<br />* The extent to which the sticker embodies the following five Chiquita brand attributes :Fun, Family-friendly, Youthful, energetic, Fresh (25%)<br />* The extent to which the sticker can be recognized as a Chiquita banana sticker (15%)<br /><br />A person could have no more than one design in the 50 finalists which were then posted on the sticker-contest website. The public was then invited to vote for their favorite sticker design.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNxB4_uAeTNsBYVCF7vlXzsA2-l3_sW39zEA8IVeQ91lXiM_LgyyfWx-OYKsdDZBz4LJ18pHIr53JpD7PZtBhLHJar-D4YNYNKgHNP5Yt5mrc7ghuSD4O035u0koviE_snta9lurqEKQkf/s1600/8finalists.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5524222020694581058" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNxB4_uAeTNsBYVCF7vlXzsA2-l3_sW39zEA8IVeQ91lXiM_LgyyfWx-OYKsdDZBz4LJ18pHIr53JpD7PZtBhLHJar-D4YNYNKgHNP5Yt5mrc7ghuSD4O035u0koviE_snta9lurqEKQkf/s400/8finalists.jpg" style="cursor: pointer; width: 521px; height: 521px;" /></a><br /><span style="font-size:85%;"><span style="font-style: italic;">above: 8 worthy finalists designs that did not make it into the winning 18 </span></span><br /><br />Before I show you the 18 winning sticker designs, here's a little brand and sticker history:<br /><br />Miss Chiquita was introduced in 1944 and Chiquita was the first company to brand a banana. The idea of the stickers came along in 1963 and believe it or not, they are still put on by hand so as not to bruise the fruit.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiY_MbtYSyo3jZDTEPeIE2Orf7J6XJAIzSlZpCv7nXS0EaXYlNAjSb6eJBaqSytt82g_QH6Tjv3S23dKHHMNH4cfW4P6XAOnaqnj0K6AyVm9vseQe4EWFkCb2aU5OaRSUA5-QlmYaA4f52l/s1600/chiquita+1950+poster.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5523576313244024242" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiY_MbtYSyo3jZDTEPeIE2Orf7J6XJAIzSlZpCv7nXS0EaXYlNAjSb6eJBaqSytt82g_QH6Tjv3S23dKHHMNH4cfW4P6XAOnaqnj0K6AyVm9vseQe4EWFkCb2aU5OaRSUA5-QlmYaA4f52l/s400/chiquita+1950+poster.jpg" style="cursor: pointer; width: 529px; height: 376px;" /></a><br /><span style="font-size:85%;"><span style="font-style: italic;">above: The brand used posters like this one from 1950 before putting stickers on the bananas.</span></span><br /><br />The very first drawing of Miss Chiquita in 1944 and stickers from 1963 to the present:<br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqGF5cxJ5SQPakYY57aODXEtCq_einYht3ptHE2SYm9W-jpe89RV8mwlRFtXLNTOIiWf2Xzz-C2tQknonnZAmgAcdUauzmi2DdAUE3J4teNEK3KlucVLmHTY5KDAS8tCPNE2NPsd7cq0Nn/s1600/1944.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5523573806414052978" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqGF5cxJ5SQPakYY57aODXEtCq_einYht3ptHE2SYm9W-jpe89RV8mwlRFtXLNTOIiWf2Xzz-C2tQknonnZAmgAcdUauzmi2DdAUE3J4teNEK3KlucVLmHTY5KDAS8tCPNE2NPsd7cq0Nn/s400/1944.jpg" style="cursor: pointer; width: 246px; height: 324px;" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwyNw2F2hKCvVwlKOTPULXGAOUsbZJRg9c51d5D1iRmbQax9ij9Okl4d7JHlCq9k686qXtIzfdz57cyvk90ixNXCZ1BQvAtFucsYg8oL4ea-Rm__MpOi-GMClLm1n8Hnv-OPemmoC54SEe/s1600/historical+stickers.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5523601628209972018" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwyNw2F2hKCvVwlKOTPULXGAOUsbZJRg9c51d5D1iRmbQax9ij9Okl4d7JHlCq9k686qXtIzfdz57cyvk90ixNXCZ1BQvAtFucsYg8oL4ea-Rm__MpOi-GMClLm1n8Hnv-OPemmoC54SEe/s400/historical+stickers.png" style="cursor: pointer; width: 281px; height: 323px;" /></a><br /><br />Now, the <a href="http://www.eatachiquita.com/sticker-contest/winners.aspx">18 final winning designs</a> which will be appearing on bananas in November.<br /><br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZjJ0HPTW6pkP8oBIWFGUvtuhacMf-oH5nfsaZs-x53h8cOX4gj7z95T6vqRHDalGIMC4kCIHotRFfSfu_PBAZ2nmFwwnt8dndquoPbdpLbmVtwxWHUwzwVGgkKoEwGbo2W1qr1mVwz9_H/s1600/634140162856085390Banana.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5523555283396365170" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZjJ0HPTW6pkP8oBIWFGUvtuhacMf-oH5nfsaZs-x53h8cOX4gj7z95T6vqRHDalGIMC4kCIHotRFfSfu_PBAZ2nmFwwnt8dndquoPbdpLbmVtwxWHUwzwVGgkKoEwGbo2W1qr1mVwz9_H/s400/634140162856085390Banana.jpg" style="cursor: pointer; 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width: 260px; height: 320px;" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2yGaisgYA8ssBTO8ZgCqF4O0VJ6XD1ysRFL-imUZP7NAhgfrEuv0RZzS_PDD9iTdF2JipceqAqvISZggppMBMIQz_WDHda4Kx15IZZiGH5nAUdrHWuus-Vh39FTkI0RPfoT6nYuN68HS1/s1600/634150351447983440brod_6_banana-boat.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5523541890529097298" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2yGaisgYA8ssBTO8ZgCqF4O0VJ6XD1ysRFL-imUZP7NAhgfrEuv0RZzS_PDD9iTdF2JipceqAqvISZggppMBMIQz_WDHda4Kx15IZZiGH5nAUdrHWuus-Vh39FTkI0RPfoT6nYuN68HS1/s400/634150351447983440brod_6_banana-boat.jpg" style="cursor: pointer; width: 260px; height: 322px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8evDcJgibd37k7cJws6VNwf02FiBvMkCFmvFk6assTy2TUwppN3E4rmFpR8rZ-2KDm674uJ2sS8UM-0mChr6BVNwROK2Ou-b29iUoBrg44qIXmkA1eOZZ0XRLaTiBj0ImVPg_NjD2hVAQ/s1600/634150696997711201banana-sticker-big-for-contest-jpg.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5523541624017158562" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8evDcJgibd37k7cJws6VNwf02FiBvMkCFmvFk6assTy2TUwppN3E4rmFpR8rZ-2KDm674uJ2sS8UM-0mChr6BVNwROK2Ou-b29iUoBrg44qIXmkA1eOZZ0XRLaTiBj0ImVPg_NjD2hVAQ/s400/634150696997711201banana-sticker-big-for-contest-jpg.jpg" style="cursor: pointer; width: 261px; height: 316px;" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEbynp7YIrG_kEkkBWQP2PitHe4OTBtGuNsW3sFQRDYrNbzIW1rs5kvf0NQvZBLRxc18C2iOEgvsrJc8j0mtioFt8fLwOKw_eGj8uaMk6htyGt5G-18NcPH7u7xSnLllI5NH48ECsnYqYK/s1600/634150813381210000rock-climb-banana.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5523541469819114258" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEbynp7YIrG_kEkkBWQP2PitHe4OTBtGuNsW3sFQRDYrNbzIW1rs5kvf0NQvZBLRxc18C2iOEgvsrJc8j0mtioFt8fLwOKw_eGj8uaMk6htyGt5G-18NcPH7u7xSnLllI5NH48ECsnYqYK/s400/634150813381210000rock-climb-banana.png" style="cursor: pointer; width: 260px; height: 318px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHIy_5NISCYW4xzpAiC5CuZlCWxMMLmY1hQb6jxbq8_Q7XABrK2SMPko3KE19pnFdfF_Ctf4Ok_8OaoqszOyCjdAOV_RJm9VlYciVfvKbHgPHSNWm48FQ5vm31J_Pez3VaAAMbED7cmkCQ/s1600/634150834028166839WestlakeBananaSticker.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5523541228264375474" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHIy_5NISCYW4xzpAiC5CuZlCWxMMLmY1hQb6jxbq8_Q7XABrK2SMPko3KE19pnFdfF_Ctf4Ok_8OaoqszOyCjdAOV_RJm9VlYciVfvKbHgPHSNWm48FQ5vm31J_Pez3VaAAMbED7cmkCQ/s400/634150834028166839WestlakeBananaSticker.jpg" style="cursor: pointer; width: 262px; height: 322px;" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHFYc8F-K_QTGCFtg-0j8Q3W8CGkAdnzZLN2BcwqtunKkaqSgFK8PKGKShBeISENVFt_lLoWUwhWRneN02KqZQVakW71tA0mr8rQ1U7ssL-Fpy6Wbdsy23heCj28ToBY6UEW24p5a91kMk/s1600/634150893639145506banana6.png"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5523541087253125282" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHFYc8F-K_QTGCFtg-0j8Q3W8CGkAdnzZLN2BcwqtunKkaqSgFK8PKGKShBeISENVFt_lLoWUwhWRneN02KqZQVakW71tA0mr8rQ1U7ssL-Fpy6Wbdsy23heCj28ToBY6UEW24p5a91kMk/s400/634150893639145506banana6.png" style="cursor: pointer; width: 265px; height: 322px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhguxTD7V_ivmQNO7Ak7MuNycKQCFTrP2XZdM4ElLLfiefGtCIR1iOg2KdU72EP2dQ4RYf5sbmP4x5gCEHn6ZBOXEKxgm8WEWvekQ22RXr-tG_IwhXCWu0H3y36cfMuYcfqAHk0ZhuVtuXS/s1600/634150938421929550Allan_Nacapuy_3.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5523540179851290162" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhguxTD7V_ivmQNO7Ak7MuNycKQCFTrP2XZdM4ElLLfiefGtCIR1iOg2KdU72EP2dQ4RYf5sbmP4x5gCEHn6ZBOXEKxgm8WEWvekQ22RXr-tG_IwhXCWu0H3y36cfMuYcfqAHk0ZhuVtuXS/s400/634150938421929550Allan_Nacapuy_3.jpg" style="cursor: pointer; width: 264px; height: 326px;" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5Rrz9ef3deu2AJpd-FK0znLQypetu1U68sQBKs8KXBWfeTHEGrGdGbCzsxpDEAU1QMBXfs9FQ7D_zt_HNen4Zm2HCsHqrris5E2SMWRgr9wdVu4qb_DimkemSzSA95vvMWaPx7w7k96My/s1600/634144056042879504004animalstarpower.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5523540080022573586" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5Rrz9ef3deu2AJpd-FK0znLQypetu1U68sQBKs8KXBWfeTHEGrGdGbCzsxpDEAU1QMBXfs9FQ7D_zt_HNen4Zm2HCsHqrris5E2SMWRgr9wdVu4qb_DimkemSzSA95vvMWaPx7w7k96My/s400/634144056042879504004animalstarpower.jpg" style="cursor: pointer; width: 267px; height: 327px;" /></a><br /><br />Be sure to see all 50 finalists because there were some great designs that should have made it into the final 18.<a href="http://www.eatachiquita.com/sticker-contest/vote.aspx"> See all 50 finalists here</a><br /><br />Go<a href="http://www.eatachiquita.com/sticker-contest/winners.aspx"> here </a>to learn more about the winning designs.

Stickers With A-Peel. Chiquita Banana Design Contest & A Little Brand History.

above: 6 of the 18 winning designs, all of which are shown later in this post "I'm a Chiquita Banana and I've come to say.......

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Lights Fantastic. New Video & Interactive Site For LG dLite Mobile Phone.

<script type="text/javascript" src="http://w.sharethis.com/button/sharethis.js#publisher=0d650ffe-1ec7-4395-883b-24e806d21a65&type=website"></script><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhz-IfuDlQWBOVadjgeaxhIL9Lons-uyPiGtbZJIOougAX1pIobdJPyklGNyufqAM4HbDmTxF6IS4fO6rJX9pw6odIJKDvikPvFpiPzW55BIQJ6dsc_zG9TFID1eKArLsGhM0Q24ZCGPKek/s1600/lights+story.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5510198541373394706" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhz-IfuDlQWBOVadjgeaxhIL9Lons-uyPiGtbZJIOougAX1pIobdJPyklGNyufqAM4HbDmTxF6IS4fO6rJX9pw6odIJKDvikPvFpiPzW55BIQJ6dsc_zG9TFID1eKArLsGhM0Q24ZCGPKek/s400/lights+story.jpg" style="cursor: pointer; width: 527px; height: 295px;" /></a><br /><br />A cool song, animated video and interactive website are all part of a marketing effort for the new LG dlite phone from Tmobile, a slim mobile phone in bubble gum pink or bright blue that has a customizable external screen with an LED matrix and fun sound effects.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5TTTdxmRXFfrmeUj18SezCi6PReOp-vBHwh9OEgVwxFQtLwMDsNOptZlwqRCZvOhuz0hKiqO-OiITrn90HCwoCcVxIssq-k8XZT9Yytf1nlkcijmeeGsw5E7ZFrv3vYKvd9S5Zao5A6PW/s1600/Lg-Lite-heroalt.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5510206287623434930" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5TTTdxmRXFfrmeUj18SezCi6PReOp-vBHwh9OEgVwxFQtLwMDsNOptZlwqRCZvOhuz0hKiqO-OiITrn90HCwoCcVxIssq-k8XZT9Yytf1nlkcijmeeGsw5E7ZFrv3vYKvd9S5Zao5A6PW/s400/Lg-Lite-heroalt.jpg" style="cursor: pointer; width: 524px; height: 469px;" /></a><br /><br /><span style="font-size:130%;"><span style="font-weight: bold;">The Animated Video:</span></span><br />To promote the new mobile phone, <span style="font-weight: bold;">LG dLite</span>, <a href="http://www.paranoidus.com/director/14/sophie-gateau/">Sophie Gateau</a>, of <span style="font-weight: bold;">Paranoid US</span>, directed a playful music video to showcase the phones character-based digital display. The video, via <a href="http://www.dojosf.com/">DOJO SF</a>, tells a classic love story to the track, <span style="font-weight: bold;">“White”</span> by electropop artist, <a href="http://www.iamlights.com/">LIGHTS</a>. The campaign features <a href="http://www.dlitebylg.com/">a website</a>, the video, and other interactive elements.<br /><br />Using the LIGHTS’ track as a basis for the pixelated boy meets pixelated girl storyline, Sophie created a 3.5 min animated piece. Sophie utilized her CG and motion graphic background, for the LED narrative. Sophie collaborated with Paranoid Design Studio’s Lead Artist Vincent Rogozyk to first develop the story as an animatic.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiT3wBfaweiEMVjFx4WLcTDyMiSx4uTONK3LL7W1cEqPkmTz-NX3cqExt5fub2pSGGH-dxEKTok5bC5sKUc9HlgOeseRTCmDAGWHIrpFhOIkhcmF-7Xj-vRymH-EumsYItNjqePKPtEwyMW/s1600/animated+video+hero.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5510207467908817378" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiT3wBfaweiEMVjFx4WLcTDyMiSx4uTONK3LL7W1cEqPkmTz-NX3cqExt5fub2pSGGH-dxEKTok5bC5sKUc9HlgOeseRTCmDAGWHIrpFhOIkhcmF-7Xj-vRymH-EumsYItNjqePKPtEwyMW/s400/animated+video+hero.jpg" style="cursor: pointer; width: 526px; height: 505px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_gRWDXRZNa5lvc0FRe05Nao-V3W8mJ0Y3RIxnvfqB_yOdxE5MPIPSKyzFgylUF_3r6C52rehOOUPG9GVjy4En35qEEivVr8eqqJMTaS8sub7h8rhmWzwGAcOXuP9er3jShxDnCvjjAW4j/s1600/still+from+LGlite.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5510198418628879202" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_gRWDXRZNa5lvc0FRe05Nao-V3W8mJ0Y3RIxnvfqB_yOdxE5MPIPSKyzFgylUF_3r6C52rehOOUPG9GVjy4En35qEEivVr8eqqJMTaS8sub7h8rhmWzwGAcOXuP9er3jShxDnCvjjAW4j/s400/still+from+LGlite.jpg" style="cursor: pointer; width: 530px; height: 295px;" /></a><br /><br />This solved the production challenge of finding a way to duplicate a few phones to appear as if they were in mass. Utilizing motion control to shoot the available 45 pre-production models , Sophie shot twenty passes--moving the phones along in each pass. The Paranoid Design Studio team then assembled the passes, tracked animated characters and environmental drawings, and composited them into the scenes. The LED look was then finished on Flame by Paranoid Design Studio VFX Artist Seb Caudron.<br /><br /><iframe src="http://player.vimeo.com/video/14368986?title=0&byline=0&portrait=0" frameborder="0" height="298" width="530"></iframe><br /><br /><a href="http://www.dojosf.com/">DOJO</a> Executive Creative Director’s, Geoff Edwards and Mauro Alencar, share why Sophie was handpicked for the project. "Sophie has a unique way of creating a relationship between the audience and the story. Her work is personal and feels like someone is talking directly to you," said Edwards. "The combination of her willingness to collaborate with us and LIGHTS made Sophie the right choice for this program,” added Alencar.<br /><br /><br /><span style="font-size:130%;"><span style="font-weight: bold;">The Website</span></span><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjKN1kGHvyl_FXRK03hFnq8Vsh17HuKU8FtSZa9zRRfiMwpYYvmDfXl1uPLmYQXC5Azhov9Veuv3w61M0j6P16M9lPQoRbiKUhhFrI_oDBicuJtyDFBOgjOAgcq0RnrjwL1Sm-U9RB2dZi/s1600/interactive-web.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5510199697579815106" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjKN1kGHvyl_FXRK03hFnq8Vsh17HuKU8FtSZa9zRRfiMwpYYvmDfXl1uPLmYQXC5Azhov9Veuv3w61M0j6P16M9lPQoRbiKUhhFrI_oDBicuJtyDFBOgjOAgcq0RnrjwL1Sm-U9RB2dZi/s400/interactive-web.jpg" style="cursor: pointer; width: 521px; height: 423px;" /></a><br /><br />But that's not all... To accompany this marketing effort, an interactive website allows you to create your own story by dragging and dropping animated lights to the tune of the song "White" and then share it with your friends.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdipcZl62OiGoFCr5iX99hL28sfBCxIMMDmnTeqGLgF15OsX9l1ADiJj39IDOa1fkk18wVljzxwhhYEz8BUFenFWjU7tJKS2UjLcEkncrZTGdP8eALA9so4UUJUJ6htBbmGS_jLvebbLOA/s1600/interactive-web2.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5510199887812954130" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdipcZl62OiGoFCr5iX99hL28sfBCxIMMDmnTeqGLgF15OsX9l1ADiJj39IDOa1fkk18wVljzxwhhYEz8BUFenFWjU7tJKS2UjLcEkncrZTGdP8eALA9so4UUJUJ6htBbmGS_jLvebbLOA/s400/interactive-web2.jpg" style="cursor: pointer; width: 532px; height: 441px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTdpyPzB_f8A4rtji5CWohoq6zt0GKIfBb-zwGWn5eskxpuYZkoO6T9suodQDLOEOUKQ2eQgSg0xJIVZ9aW0exssJygkUwM3zxXdOKF3Xys_M8UOL9FqEUfieypiJ3BofeHUuTbTcsWBYK/s1600/LG-create.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5510200113772233298" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTdpyPzB_f8A4rtji5CWohoq6zt0GKIfBb-zwGWn5eskxpuYZkoO6T9suodQDLOEOUKQ2eQgSg0xJIVZ9aW0exssJygkUwM3zxXdOKF3Xys_M8UOL9FqEUfieypiJ3BofeHUuTbTcsWBYK/s400/LG-create.jpg" style="cursor: pointer; width: 532px; height: 342px;" /></a><br /><br />You also have the option to allow the site to access your webcam and microphone and create your own music video by tapping and playing.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2qemSMAkAmJyqZdonMhsf4WtZ3gXckiBLdGYAlYCbtjlzW3Q224-AepYYdWO1cPiX0_RymuVQjJKlw7udp7GuLUROuT-u4lw2GuJE9Og83lPnQpzAfVmShVi-qy050WXslSvfjPr10nIc/s1600/create-music-video.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5510199466710855474" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2qemSMAkAmJyqZdonMhsf4WtZ3gXckiBLdGYAlYCbtjlzW3Q224-AepYYdWO1cPiX0_RymuVQjJKlw7udp7GuLUROuT-u4lw2GuJE9Og83lPnQpzAfVmShVi-qy050WXslSvfjPr10nIc/s400/create-music-video.jpg" style="cursor: pointer; width: 531px; height: 420px;" /></a><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgXUr6gA_nfCcbp4Cpxo4OuZULcq3CpJ5NyypqoU3IFebalrPlQ1sAw1z8ZmN5yKujDHdYnIdlwtMDyEdBUkjfyovxwrnfTZ4Vx-qDRqfkHM7pYWNXRAirg3l26-7n9Q9vNdyvaoy3uHiB1/s1600/LG-make-music.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5510200494861980034" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgXUr6gA_nfCcbp4Cpxo4OuZULcq3CpJ5NyypqoU3IFebalrPlQ1sAw1z8ZmN5yKujDHdYnIdlwtMDyEdBUkjfyovxwrnfTZ4Vx-qDRqfkHM7pYWNXRAirg3l26-7n9Q9vNdyvaoy3uHiB1/s400/LG-make-music.jpg" style="cursor: pointer; width: 530px; height: 409px;" /></a><br /><br />credits:<br />Title: LG dLite Brilliant Together<br />Client: LG Electronics<br />Assoc. VP, Consumer, Trade & Insights Marketing: Tim O’Brien<br />Agency: DOJO<br />Executive Creative Director/Partner: Mauro Alencar Executive Creative Director/Partner: Geoff Edwards<br />CFO/Partner: Jeremy Brown<br />Art Director: Chris Masse<br />Copywriter: Michael Leibowitz<br />Senior Producer: Annie Uzdavinis<br />Partnerships: Audrey Santamarta<br />Production Company: <a href="http://www.paranoidus.com/">Paranoid US</a>, Los Angeles<br />Director: Sophie Gateau<br />Executive Producer/ Partner: Claude Letessier<br />Executive Producer/ Partner: Cathleen O'Conor<br />Head of Production: Matej Purg<br />VFX / Animation: Paranoid Design Studio, Los Angeles<br />Head of Post Production/Producer: Guillaume Raffi<br />Lead VFX Artist: Vincent Rogozyk<br />VFX Artists: Michael Tavarez, Jahmad Rollins, Derek Hansen, Andrew Cook, Naime Perette, Joe Ball, Maggie Balaco, Alexandre de Bonrepos<br />Production Assistant: Julie Amalric<br />Track: “White” by LIGHTS<br />Mix: Lime Santa Monica, CA<br />Mixer: Sam Casas Asst.<br />Engineer: Jeff Malen<br />Executive Producer: Jessica Locke<br />Color: New Hat Santa Monica, CA<br />Colorist: Bob Festa

Lights Fantastic. New Video & Interactive Site For LG dLite Mobile Phone.

A cool song, animated video and interactive website are all part of a marketing effort for the new LG dlite phone from Tmobile, a slim mobil...

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Levi's Integrates Facebook's Like Button On Their Own Site

<script type="text/javascript" src="http://w.sharethis.com/button/sharethis.js#publisher=0d650ffe-1ec7-4395-883b-24e806d21a65&type=website"></script><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRPqZAdxHGNzIpuHic6EchW6VhybBb5KVVKtjbajkHUgye7fPyJhmyTwrktSZ5kpyummOEapXL4l7gNhOrzUrcbOK9q9bRNNuxCxgACCxlUPJg_GWkV3E9elEkFW2Z-bfsCI3xnlOY7ko/s1600/Picture+17.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5462707357836384530" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRPqZAdxHGNzIpuHic6EchW6VhybBb5KVVKtjbajkHUgye7fPyJhmyTwrktSZ5kpyummOEapXL4l7gNhOrzUrcbOK9q9bRNNuxCxgACCxlUPJg_GWkV3E9elEkFW2Z-bfsCI3xnlOY7ko/s400/Picture+17.png" style="cursor: pointer; width: 527px; height: 389px;" /></a><br /><br />Levi's is betting on the fact that you care what other people think. More specifically, what they 'like'. One of the first brands to utilize the social networking concept of the thumbs up "like" button found on Facebook, they've integrated <a href="http://developers.facebook.com/plugins">Facebook's new social plug-ins</a> into their online shopping site.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgG6iJYtBDfWZZSJiHZ6sI-UG1q3JG42bJKK8RjRzk2bmiYIhgJXFaQtNTFzpV-vx03Uwhta3xlAOk_n53sn7Vq2rq_hxgKz6VRoVo7KhEtDOR6SAC_Mry9nqKjvRGMliFwUx842ffYvsk/s1600/Picture+20.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5462706614455956818" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgG6iJYtBDfWZZSJiHZ6sI-UG1q3JG42bJKK8RjRzk2bmiYIhgJXFaQtNTFzpV-vx03Uwhta3xlAOk_n53sn7Vq2rq_hxgKz6VRoVo7KhEtDOR6SAC_Mry9nqKjvRGMliFwUx842ffYvsk/s400/Picture+20.png" style="cursor: pointer; width: 416px; height: 276px;" /></a><br /><br /><span style="font-style: italic;">the press release:</span><br />The Levi’s® brand today announced at Facebook’s f8 conference the introduction of an innovative new way to shop for jeans online. With the launch, the Levi’s® brand is among the first companies to integrate with Facebook’s new Social Plugins. The Levi’s® brand will provide shoppers with an interactive, customized shopping experience on levi.com (based on consumers’ “Likes”), information about “Top-Liked” products across consumers’ networks, and an easy way to find and share relevant Levi’s® products.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvGZkzY1Xt6ROrQK5a9WTYj01zEOxykq18d44AH-BmCBQbLPiwrSCPbaB57BBuQdaP6Awu_EqSQ8LZcFdr-3PkggaeIKSlnMDBWcQLc2L5kq3c8bH6jooyRepGq1IhhHssTg-QBZn7UJg/s1600/Picture+16.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5462707197208422594" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvGZkzY1Xt6ROrQK5a9WTYj01zEOxykq18d44AH-BmCBQbLPiwrSCPbaB57BBuQdaP6Awu_EqSQ8LZcFdr-3PkggaeIKSlnMDBWcQLc2L5kq3c8bH6jooyRepGq1IhhHssTg-QBZn7UJg/s400/Picture+16.png" style="cursor: pointer; width: 155px; height: 231px;" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9Os_prwxZXrLtdBAMIPHeq4SvbwoZKYtAdXKjmgFMgAJ3yYUBu8gY5WxYODajJHhWmnx_KLWS8QMyIUejle-z5JMXLtogs_J1nAiDliDVR2eY08q5EntTlIPb01mqrnhsmWR0XQ9ehqk/s1600/Picture+22.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5462706366476927378" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9Os_prwxZXrLtdBAMIPHeq4SvbwoZKYtAdXKjmgFMgAJ3yYUBu8gY5WxYODajJHhWmnx_KLWS8QMyIUejle-z5JMXLtogs_J1nAiDliDVR2eY08q5EntTlIPb01mqrnhsmWR0XQ9ehqk/s400/Picture+22.png" style="cursor: pointer; width: 356px; height: 230px;" /></a><br /><br />“We’re creating a new social shopping experience that will change the way people shop online and, frankly, make buying jeans more fun. We’re excited to pioneer this new technology and help our loyal fans connect with our brand and share their favorite Levi’s® products with friends.”<br /><br />Jodi Bricker, Vice President of Digital for Levi’s® Americas said, “We’re creating a new social shopping experience that will change the way people shop online and, frankly, make buying jeans more fun. We’re excited to pioneer this new technology and help our loyal fans connect with our brand and share their favorite Levi’s® products with friends.”<br /><br /><object height="420" width="530"><param name="movie" value="http://www.youtube.com/v/Ed5vJeaEuzA&hl=en_US&fs=1&rel=0"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/Ed5vJeaEuzA&hl=en_US&fs=1&rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="420" width="530"></embed></object><br /><br />As part of today’s announcement, <a href="http://developers.facebook.com/plugins">Facebook introduced a new set of Social Plugins</a> that can be easily integrated into a website to make the user experience more personalized and social. Powered by the Open Graph, these new plugins include a “Like” functionality, Activity Feed, and Recommendation widget that bring friends, social activity and relevant interactions to any site off of Facebook.com.<br /><br />The Levi’s® brand is integrating the “Like” functionality on its e-commerce site – <a href="http://www.levis.com">levi.com</a>. In addition, the Levi’s® brand is building a Friend Store in which consumers who are logged into Facebook can see a list of their friends’ favorite Levi’s® products and seamlessly shop with their friends.<br /><br />The Levi’s® brand is innovating with social and digital media on its Facebook page, in advertising and on its e-commerce website. Last month the brand leveraged its Levi’s® Facebook Page to amplify their ninth annual Levi’s®/FADER Fort event – a music festival in Austin, Texas. This initiative grew the fan base by 60 percent and garnered more than 780,000 live streams of the event.<br /><br /><br />test it out here:<br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi95OtL0DRFFTx0DvqjQFRhFvlFKx6vimfOzMHIDYyNJRo1sKRp9MNUPrW5sXbDLcDurUMBjt4se9r5yv7-10p0KVMP9y9MgbdQ2HTuvdhYqilP5RgNDyTW9RmEjsg0IxTVBgUzmjcqcsE/s1600/Picture+1.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"></a><a href="http://store.levi.com/"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5462709307054597570" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi95OtL0DRFFTx0DvqjQFRhFvlFKx6vimfOzMHIDYyNJRo1sKRp9MNUPrW5sXbDLcDurUMBjt4se9r5yv7-10p0KVMP9y9MgbdQ2HTuvdhYqilP5RgNDyTW9RmEjsg0IxTVBgUzmjcqcsE/s400/Picture+1.png" style="cursor: pointer; width: 527px; height: 93px;" /></a><br /><br /><a href="http://developers.facebook.com/showcase/">You can explore how other sites integrate Facebook here.</a><br><br>

Levi's Integrates Facebook's Like Button On Their Own Site

Levi's is betting on the fact that you care what other people think. More specifically, what they 'like'. One of the first brand...

Read more »